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Apple says NC data center will support iTunes and MobileMe this spring

post #1 of 53
Thread Starter 
Apple's North Carolina data center is expected to open this spring, and will support the iTunes and MobileMe services, the company said during its annual shareholders meeting on Wednesday, where AppleInsider was in attendance.

The news suggests that Apple has experienced some delays with the new $1 billion data center in Maiden, N.C., as last October the company said it expected the facility to open "any day now." It's also the first indication from the secretive company on what it plans to do with the massive facility.

Apple also noted at its shareholder meeting that the North Carolina facility will be the company's second data center. The Mac maker has a multi-million dollar facility in Newark, Calif., that was originally built for telecommunications company MCI WorldCom.

For comparison, the existing Newark facility, acquired for an estimated $50 million back in 2006, is 107,000 square feet. Apple's new North Carolina data center will be nearly five times that, at 500,000 square feet, and there have even been suggestions that Apple is already looking to double it to a million square feet.

In addition to iTunes and MobileMe, the new North Carolina facility will also support Apple's corporate systems. But it's the uses for iTunes and MobileMe that will undoubtedly fuel speculation about Apple's long-rumored plans for a cloud-based iTunes streaming service.

Talk of Apple's potential future cloud services has picked up steam again recently, with a new rumor that the company plans to enhance its MobileMe service with a digital online "locker" that would store users' personal files, such as music, photos and videos. It was also said that Apple has considered making MobileMe, which currently costs $99 per year, a free service.

In addition, another report suggested that Apple's cloud plans would instead have users serve up their own files from a home computer. Content such as music could be streamed over the Internet to a connected device like an iPhone, as long as the "host" computer is active.
post #2 of 53
The guy who was in charge of it passed on so of course it was a bit delayed.
post #3 of 53
Quote:
Originally Posted by Cascadians View Post

The guy who was in charge of it passed on so of course it was a bit delayed.

If you have a 6 month delay because someone in the team leaves or dies you have MAJOR internal management issues. Losing a project manager on something like that should not cost you more than a week or two. I am sure there was a more significant problem. I hope so for Apple's sake.
post #4 of 53
Quote:
Originally Posted by AppleInsider View Post

Apple's North Carolina data center is expected to open this spring, and will support the iTunes and MobileMe services, the company said during its annual shareholders meeting on Wednesday,

How many annual shareholder meetings does Apple have in a year?
post #5 of 53
I wonder if this will be mentioned at the March 2 event.

That whole "2011 will be the year of?" statement suggest something big like an iTunes/Mobile Me cloud.
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post #6 of 53
Quote:
Originally Posted by AIaddict View Post

If you have a 6 month delay because someone in the team leaves or dies you have MAJOR internal management issues. Losing a project manager on something like that should not cost you more than a week or two. I am sure there was a more significant problem. I hope so for Apple's sake.

While I agree with you, I will play devil's advocate and say that the guy who passed away, at least to my knowledge, was the head of the entire operation, from planning to building to most everything else. I could be wrong, but it seemed like this was going to be his lasting legacy at Apple, so I'm sure there was some scrambling, albeit most likely not months worth, to try and replace not only the expertise, but the passion.
post #7 of 53
Sounds like MobileMe is going to be free! Apple will out "Google" Google. And by that I mean, we will get MobileMe free and it's integrated in the Apple OS/ecosystem.

I've been a paid MobileMe subscriber for as long as I can remember. Yes, Dropbox is way superior to iDisk, and I never use the Home Page, backup or sharing photos via MobileMe. But the syncing/contacts management and email with all my macs and iP4 is worth the price of admission.

Again, I pay for it because of the integration. Could it be a lot better, absolutely!

Best
post #8 of 53
Quote:
Originally Posted by Proximityeffect View Post

How many annual shareholder meetings does Apple have in a year?

Only one, typically late February. Not to be confused with quarterly earnings reports, January, April, July, and October.
post #9 of 53
We may be seeing a paradigm shift here....We won't need so much Flash storage on our mobile devices and Apple won't have to buy and install as much on them. Which means we won't have to pay for it or carry it around.

All 3 of my iPhones, MB's and iPods have been on the low end (entry level) as far as storage capacity goes and I've never yet had a problem with not enough storage!

I may take Stevo at his word and buy the 11" basic MBA and rely on streaming rather than storing.

Think how the ATV has changed from a HD to a streaming device. Do I really need to save a copy of "Hangover" on a HD? The answer, btw, is, "hell no!"

Perhaps I'm stating the obvious here. But it looks like I won't be buying a 2 Gig Timecapsule that I've coveted for so long. I'll just get an Express for $79 from Amazon and put the cabbage I save towards the iPad 2!

Best
post #10 of 53
Quote:
Originally Posted by AIaddict View Post

If you have a 6 month delay because someone in the team leaves or dies you have MAJOR internal management issues. Losing a project manager on something like that should not cost you more than a week or two. I am sure there was a more significant problem. I hope so for Apple's sake.

Utter rubbish. It's a massive building project with incredibly complex infrastructure, I've known house builds be further behind schedule than that.

When did apple say they were six months behind because of the project manager dying? Dint criticise based on groundless supposition, it only creates further nonsense.

"I hope so for apples sake"?! Over dramatic perhaps?

Lol.
post #11 of 53
Do you suppose that Apple stopped "making" the Xserve because all the production capacity of the Xserves is going exclusively to fill out the NC datacenter?

Then again the last published Xserve was getting rathe old in the silicon.
post #12 of 53
Quote:
Originally Posted by Proximityeffect View Post

How many annual shareholder meetings does Apple have in a year?

Uh, just one. And it's today.

Quote:
Originally Posted by hittrj01 View Post

While I agree with you, I will play devil's advocate and say that the guy who passed away, at least to my knowledge, was the head of the entire operation, from planning to building to most everything else. I could be wrong, but it seemed like this was going to be his lasting legacy at Apple, so I'm sure there was some scrambling, albeit most likely not months worth, to try and replace not only the expertise, but the passion.

Not only that, he was apparently a super-star in the field. Not easily replaced.
post #13 of 53
Steve Jobs was a hippie so it surprises me how he has not ambraced the free Internet movement... OK, I stop kidding... I understand Apple is a business and free does not really mean free anyway. With Google, you give away your privacy for instance.

However, I truly think it's time for Apple to give us a free MobileMe service and also advertisment-free. That's the difference with the rest. The simple existence of such a thing equals publicity for Apple. Yes, it would bring more to Apple than any online banner or text ad could. It's simple: Log to MobileMe, use it for free and next time you want to buy a mobile device, chances are you'll go for iPhone, next time you need a laptop, chances are you'll go for MacBook Pro, etc. That's an example. Plus additional services could be offered for a fee.

Now, it's also time for iTunes to get in the cloud. We want to fly with our music and other content files.
post #14 of 53
Quote:
Originally Posted by nkhm View Post

Utter rubbish. It's a massive building project with incredibly complex infrastructure, I've known house builds be further behind schedule than that.

When did apple say they were six months behind because of the project manager dying? Dint criticise based on groundless supposition, it only creates further nonsense.

"I hope so for apples sake"?! Over dramatic perhaps?

Lol.

A bit harsh, but I take your point(s).
post #15 of 53
Quote:
Originally Posted by A_K View Post


...I truly think it's time for Apple to give us a free MobileMe service and also advertisment-free. That's the difference with the rest. The simple existence of such a thing equals publicity for Apple. Yes, it would bring more to Apple than any online banner or text ad could. It's simple: Log to MobileMe, use it for free and next time you want to buy a mobile device, chances are you'll go for iPhone, next time you need a laptop, chances are you'll go for MacBook Pro, etc. That's an example. Plus additional services could be offered for a fee..

Agreed, AK especially about..."the next time you need a phone, laptop it will be an Apple," etc.

In some ways it's the same rational for not charging for iTunes, if you think about it! Sort of a mini halo effect!
post #16 of 53
Quote:
Originally Posted by christopher126 View Post

Sounds like MobileMe is going to be free! Apple will out "Google" Google. And by that I mean, we will get MobileMe free and it's integrated in the Apple OS/ecosystem.

I don't recall the last time Apple offered anything free, and it would sure buck the trend of their recent money grab schemes. In other words, free is not in their DNA.
It would be pretty nice thou as it would instantly make MobileMe more viable.

I originally signed up for the cool features in iChat. However, nobody else wanted to pay $120. So when their trial accounts ended... so did the fun. I didn't renew my account.
'Free' would almost instantly explode the size of the community I would imagine.

Would be nice. I just don't see Apple doing it without a catch.

cheers
post #17 of 53
Quote:
Originally Posted by hittrj01 View Post

While I agree with you, I will play devil's advocate and say that the guy who passed away, at least to my knowledge, was the head of the entire operation, from planning to building to most everything else. I could be wrong, but it seemed like this was going to be his lasting legacy at Apple, so I'm sure there was some scrambling, albeit most likely not months worth, to try and replace not only the expertise, but the passion.

But if you look at the location I'll bet there were some utilities infrastructure issues, and if Apple is true to form, some advanced technologies that needed to be scaled out were brought in as well. If the project leadership took a hit under these circumstances, that would explain the delays.
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post #18 of 53
Quote:
Originally Posted by Proximityeffect View Post

How many annual shareholder meetings does Apple have in a year?

At least one.

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post #19 of 53
Quote:
Originally Posted by christopher126 View Post

Sounds like MobileMe is going to be free! Apple will out "Google" Google. And by that I mean, we will get MobileMe free and it's integrated in the Apple OS/ecosystem.

I've been a paid MobileMe subscriber for as long as I can remember. Yes, Dropbox is way superior to iDisk, and I never use the Home Page, backup or sharing photos via MobileMe. But the syncing/contacts management and email with all my macs and iP4 is worth the price of admission.

Again, I pay for it because of the integration. Could it be a lot better, absolutely!

Best

When will we see Apple Earth to replace Google Earth?

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GOA

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post #20 of 53
Quote:
Originally Posted by christopher126 View Post

We may be seeing a paradigm shift here....We won't need so much Flash storage on our mobile devices and Apple won't have to buy and install as much on them. Which means we won't have to pay for it or carry it around.

All 3 of my iPhones, MB's and iPods have been on the low end (entry level) as far as storage capacity goes and I've never yet had a problem with not enough storage!

I may take Stevo at his word and buy the 11" basic MBA and rely on streaming rather than storing.

Think how the ATV has changed from a HD to a streaming device. Do I really need to save a copy of "Hangover" on a HD? The answer, btw, is, "hell no!"

Perhaps I'm stating the obvious here. But it looks like I won't be buying a 2 Gig Timecapsule that I've coveted for so long. I'll just get an Express for $79 from Amazon and put the cabbage I save towards the iPad 2!

Best

So instead of paying $200 for local storage you're happy to pay $35/mo for the rest of time to have your data in the cloud. I've got to add the major wired and wireless internet companies to my stock portfolio so people like you can finance my retirement.
post #21 of 53
Quote:
Originally Posted by lilgto64 View Post

Do you suppose that Apple stopped "making" the Xserve because all the production capacity of the Xserves is going exclusively to fill out the NC datacenter?

Then again the last published Xserve was getting rathe old in the silicon.

Actually I'd place money on a complete refit of the Xserve technology. But then I'm a gamblin' kinda guy.
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post #22 of 53
Quote:
Originally Posted by AppleInsider View Post

The news suggests that Apple has experienced some delays with the new $1 billion data center in Maiden, N.C., as last October the company said it expected the facility to open "any day now."

Perhaps it doesn't account for all the delay, but didn't the chief architect of the whole thing pass away in the midst if all this?
post #23 of 53
Quote:
Originally Posted by AppleInsider View Post

[snip]the new $1 billion data center in Maiden, N.C....

For comparison, the existing Newark facility, acquired for an estimated $50 million back in 2006, is 107,000 square feet. Apple's new North Carolina data center will be nearly five times that, at 500,000 square feet, and there have even been suggestions that Apple is already looking to double it to a million square feet.

That is some serious price per square foot inflation for 5 years, especially considering the locations and respective land costs.

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post #24 of 53
Quote:
Originally Posted by Bregalad View Post

So instead of paying $200 for local storage you're happy to pay $35/mo for the rest of time to have your data in the cloud. I've got to add the major wired and wireless internet companies to my stock portfolio so people like you can finance my retirement.

Happy to help, I guess!

PS. Is online storage really that expensive? $35/mo.

PSS. How's the weather today in Middle Earth?
post #25 of 53
Quote:
Originally Posted by Mode View Post

I don't recall the last time Apple offered anything free, and it would sure buck the trend of their recent money grab schemes. In other words, free is not in their DNA.
It would be pretty nice thou as it would instantly make MobileMe more viable.

I originally signed up for the cool features in iChat. However, nobody else wanted to pay $120. So when their trial accounts ended... so did the fun. I didn't renew my account.
'Free' would almost instantly explode the size of the community I would imagine.

Would be nice. I just don't see Apple doing it without a catch.

cheers

Yeah, you're right Mode. What was I thinking!

As you say, "Free" is not really in their vocabulary/DNA! Although, I've been pretty impressed with their free iOS updates on the iPhones.

Best
post #26 of 53
Quote:
Originally Posted by SpamSandwich View Post

When will we see Apple Earth to replace Google Earth?

Soon I hope! And Apple Search, too. I mean how hard can it be for Apple. Put an Ad in the local Palo Alto paper and hire a boat load of Google engineers!

Best
post #27 of 53
Quote:
Originally Posted by AppleInsider View Post

In addition, another report suggested that Apple's cloud plans would instead have users serve up their own files from a home computer. Content such as music could be streamed over the Internet to a connected device like an iPhone, as long as the "host" computer is active.

"Report"? That was not a report. It was a wild speculation article from Jim Dalrymple. Wild and stupid.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #28 of 53
Quote:
Originally Posted by christopher126 View Post

Again, I pay for it because of the integration. Could it be a lot better, absolutely!

Again, I pay for it because of the integration. Could it be a lot "freer", absolutely!
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #29 of 53
Quote:
Originally Posted by lilgto64 View Post

Do you suppose that Apple stopped "making" the Xserve because all the production capacity of the Xserves is going exclusively to fill out the NC datacenter?

Then again the last published Xserve was getting rathe old in the silicon.

ARM-based Blade servers -- one flavor, of which, is a home-server "vault".

Think a bunch of small ARM boxes (about the size of an ATV) interconnected with Thunderbolt!

Cringley had the right idea -- just the wrong box!

http://www.cringely.com/2011/02/attack-of-the-minis/
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post #30 of 53
Anyone know what their current data center is used for?
post #31 of 53
What [Peter Oppenheimer?] actually said was that construction on the data center would be completed in the spring. In fact, he stated it that way more than once. I don't know if there's any anticipated delay between when construction is completed and when the data center opens for business, but he explicitly didn't say that it would actually be up and running in the spring.

He said the data center would support Apple's business operations and iTunes and MobileMe, but didn't say anything else that supports any of the conjectures being made.
post #32 of 53
Quote:
Originally Posted by dagamer34 View Post

Anyone know what their current data center is used for?

I don't know *all* the uses, but Apple has significant internal data tracking needs. Consider the millions of customers who register products, buy things online, contact tech support and the billions of transactions that are involved in selling and supporting all those people and products. Then consider all the slicing and dicing required to make sense of that data and to use it to improve operations and customer satisfaction. I think it's also used for off-site backups (Apple recommends nightly backups of all company computers.)
post #33 of 53
Quote:
Originally Posted by Dick Applebaum View Post

ARM-based Blade servers -- one flavor, of which, is a home-server "vault".

Think a bunch of small ARM boxes (about the size of an ATV) interconnected with Thunderbolt!

Cringley had the right idea -- just the wrong box!

http://www.cringely.com/2011/02/attack-of-the-minis/

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post #34 of 53
Quote:
Originally Posted by Mode View Post

I don't recall the last time Apple offered anything free, and it would sure buck the trend of their recent money grab schemes. In other words, free is not in their DNA.

I don't recall the last time anyone offered anything for free.
Its getting to be a cliche, but "If its 'free', YOU'RE the product being sold."
post #35 of 53
We'll see how it plays out.

Personally, I'd rather hit play and know the file is actually going to play.
post #36 of 53
Just what are they using in their Datacenters now anyway? The Xserve is gone... Maybe they need all the space for their "Mac Pro Servers".
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Now running on a 20" aluminium iMac (Fall 2008), as well as a Macboook Pro 13" (mid 2009) and an iPhone.
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post #37 of 53
Quote:
Originally Posted by christopher126 View Post

Agreed, AK especially about..."the next time you need a phone, laptop it will be an Apple," etc.

In some ways it's the same rational for not charging for iTunes, if you think about it! Sort of a mini halo effect!

Exactly!!! iTunes is great example. You got it!!! The same work with the rest. For instance, Apple is the only business out there who has not only a presence in retail, in hardware but also online with a platform. Why putting other people ads when you can as simply advertise your stuff? And in this case, the only advertisment required is something like "MobileMe by Apple" that links to their site or iTunes.
post #38 of 53
Quote:
Originally Posted by Mode View Post

I don't recall the last time Apple offered anything free, and it would sure buck the trend of their recent money grab schemes. In other words, free is not in their DNA.

iPhoto, iMovie and GarageBand(I think) come free with every Mac purchase. And, they keep improving each. Among the reasons why many buy Apple Macs.

Or, would you accept the concept of "free" by Google, at the expense of your privacy and identify?


Quote:
Originally Posted by Mode View Post

Would be nice. I just don't see Apple doing it without a catch.

And, you think Google, Amazon, Microsoft, and other non-Apple companies based their business plan on "altruism"?

Quote:
Originally Posted by GQB View Post

..., but "If its 'free', YOU'RE the product being sold."

And many people forget that.

CGC
post #39 of 53
When I bought my first Graphite iMac DV it came with something called iTools. Does anyone remember this? It was similar to .Mac and it was free. I stayed on with it when it morphed into Mobile Me and again when that changed into .Mac. So, maybe Apple is coming full circle.
post #40 of 53
Quote:
Originally Posted by proximityeffect

How many annual shareholder meetings does Apple have in a year?

Quote:
Originally Posted by Lochias View Post

Only one, typically late February. Not to be confused with quarterly earnings reports, January, April, July, and October.

I wish there was an emoticon to illustrate the effect of a fighter jet whooshing overhead creating a sonic boom, which illustrates that some statement went by so fast that its intended effect was lost.

If an airplane crashed on the border of the US and Canada, where would they bury the survivors? is a typical example of such a riddle.
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