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Next Final Cut Pro privately demoed by Apple, deemed 'a jaw-dropper'

post #1 of 78
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Apple recently showed off the next version of Final Cut Pro to a select group of power users, and one person who saw the forthcoming update has called it "a jaw-dropper."

Last week, Apple invited a small number of people including producer, director and editor Larry Jordan. Jordan is the head of Larry Jordan & Associates, Inc., which trains professionals and students with an emphasis on Apple's Final Cut Studio.

Jordan wrote about the experience on his blog, but declined to provide any details, citing a non-disclosure agreement with Apple. However, he said he could acknowledge that the meeting happened, and that the new Final Cut Pro was demonstrated.

Without getting into specifics, he said that it would be a "great year" for users of the Final Cut Pro software suite, suggesting that Apple could release it in the near future.

"While the invited crowd was small, it was a Who's Who of leaders in the post-production community," Jordan wrote. "I felt like I was standing on the red carpet at an awards show, watching all the stars walk past."

Rumors of the elite group of users who saw the new Final Cut Pro surfaced earlier this week in a report that suggested the new version would be in 64 bits. It also said the release will include "low level architectural changes" as well as a "complete redesign of the user interface."

The enthusiastic comments from a professional user may calm some who were concerned last year after AppleInsider first reported that Apple was, at the time, scaling Final Cut Studio to fit the "prosumer" market rather than high-end professionals. But Apple responded and issued an official statement in which it claimed the "next version of Final Cut Pro will be awesome and [Apple's] pro customers are going to love it."

Earlier this year, a rumor claimed that Apple plans to release Final Cut Pro in March or April of 2011. That report said the update would be "substantial," but would not bring many features expected by high-end users.
post #2 of 78
Quote:
Originally Posted by AppleInsider View Post

Rumors of the elite group of users who saw the new Final Cut Pro surfaced earlier this week in a report that suggested the new version would be in 64 bits. It also said the release will include "low level architectural changes" as well as a "complete redesign of the user interface."

Grand Central Dispatch (multithreaded Compressor alone would save tons of time, same for Color rendering).
OpenCL
64 bits

Nice and about time.
post #3 of 78
Right on the heels of LightPeak.. I mean Thunderbolt. And a new jawdropping Final Cut coming out soon. Very exciting time for the video and post-production community.
post #4 of 78
I don't need it, but I feel happy for power users who have felt neglected by all the consumery stuff getting all the Apple love...
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post #5 of 78
This sounds very exciting!
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nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #6 of 78
I'm probably going to buy the new standard 13" MBP, are these specs good enough for the next FCP?
post #7 of 78
Thunderbolt announcement in February means peripherals by April. And what happens in April?
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post #8 of 78
Quote:
Originally Posted by Wurm5150 View Post

Right on the heels of LightPeak.. I mean Thunderbolt. And a new jawdropping Final Cut coming out soon. Very exciting time for the video and post-production community.

Now, if only Apple were to come out with software to blow away Photoshop !!
post #9 of 78
Hubbada hubbada hubbada.
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post #10 of 78
Quote:
But Apple responded and issued an official statement in which it claimed the "next version of Final Cut Pro will be awesome and [Apple's] pro customers are going to love it."

That's like what SJ says about everything. Lame.
post #11 of 78
Quote:
Originally Posted by sprockkets View Post

That's like what SJ says about everything. Lame.

Rubbish. He does overhype stuff, but barely to that extent.

1) The iPhone was indeed a jaw-dropper, and was indeed revolutionary. You just need to compare the mobile industry from Feb 2007 to Feb 2011, and see the complete change in the industry (no more Palm...Motorola is struggling...Nokia is not making any more SW, etc..)

2) The iPad was revolutionary. You just need to see what every other computer maker is doing to see how true that is.

3) The App Store is revolutionary. Every platform is trying to build an app store now.

4) The Macbook Air was a jaw-dropper.

5) The only thing lately that wasn't was the Apple TV, which has been constantly referred to as a "hobby" by Jobs.
post #12 of 78
If Apple was smart, And I think they are, they would know that their Pro customers are not the same as "prosumer" customers. They should be pushing this on the NAB crowd, Hollywood filmmakers and TV production companies. They can always ship a "lite" version for "prosumers" (Final Cut Express). I draw the line at 4:2:2. If your workflow is 4:2:2 or 4:4:4, you are Pro. If you are 4:2:0 and you know what that means, you are "prosumer". If none of the above makes sense, you are "consumer" and should stick to iMovie.

"Apple should pull the plug on the iPhone."

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post #13 of 78
Apple TV is a Jaw dropper if anyone has time to watch TV anymore. The man is right. Music yes, Movies no.
post #14 of 78
Quote:
Originally Posted by addicted44 View Post

Rubbish. He does overhype stuff, but barely to that extent.

1) The iPhone was indeed a jaw-dropper, and was indeed revolutionary. You just need to compare the mobile industry from Feb 2007 to Feb 2011, and see the complete change in the industry (no more Palm...Motorola is struggling...Nokia is not making any more SW, etc..)

2) The iPad was revolutionary. You just need to see what every other computer maker is doing to see how true that is.

3) The App Store is revolutionary. Every platform is trying to build an app store now.

4) The Macbook Air was a jaw-dropper.

5) The only thing lately that wasn't was the Apple TV, which has been constantly referred to as a "hobby" by Jobs.

Dude, its exactly the same line he says before every product release, including the lame ipod nano. Think different... come up with something new to say.
post #15 of 78
"Think different... come up with something new to say."

While this is a clever statement, seriously --how many synonyms are there for "jaw dropping"?
Do you expect Steve Jobs to just come out and say "Here is our line up of just your average, run of the mill products"? And honestly, "jaw dropping" has worked, over and over again. Did you forget where Apple was fifteen years ago?
post #16 of 78
That would be good for it to be a 'jaw-dropper.' The last revision, like CS5, was relatively worthless, yet cost us hundreds of dollars.
post #17 of 78
I dropped my jaw once, then I couldn't find it again. I have an ad in CraigsList... but no luck so far.

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post #18 of 78
A new and better FCP will make me so damn happy...
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post #19 of 78
Friends of mine who live in Asia told me that due to shortages of cardboard for the boxed version, the FCP release will be delayed by about 6 months.
post #20 of 78
If the people who use this on a day-to-day basis for very high-end work are happy with it then that speaks volumes but there's not a whole lot you can do to Final Cut to make it something amazing unless they integrate compositing features and I suspect they won't.

A UI overhaul, codec support, better real-time playback, more intuitive behaviour and errors, better HD authoring, faster compression/ better threading and more are all long overdue and in no way mind-blowing (hey I got a synonym for jaw-dropping). Just a decent update after so long might be clouding the judgement of people who use the software daily.

On the subject of the limitations of superlatives, they can maybe add dates to them so they can say jaw-dropping in 2010 terms or mind-blowing as far as 2011 is concerned. That way next year, it doesn't sound like they've just hit the same quality bar as last year.

They're definitely stretching it thin with 'This changes everything... again' because what comes after that? 'This changes everything for the 3rd time'? Nah, they'll have to use something different. I reckon if they go with liquid metal, it will be something about it being timeless and then they can do the whole 'now even faster, thinner etc' from then on.
post #21 of 78
Most incredible is a new, intelligent computerized assistant, called "Clippy." Clippy knows what you are doing, and helpfully asks questions.
post #22 of 78
Quote:
Originally Posted by ayow View Post

I'm probably going to buy the new standard 13" MBP, are these specs good enough for the next FCP?

Rendering speeds might be a bit slow with HD material. Otherwise, it would be fine.
post #23 of 78
Some of the names mentioned as "onboard" with TB were encouraging, including Avid (which includes digidesign now), AJA and Black Magic. Combine that with a new FCS it's going to be a veritable xmass for Pro's. We're most certainly going to see some nifty IO's soon.
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post #24 of 78
Quote:
Originally Posted by sprockkets View Post

That's like what SJ says about everything. Lame.

But it's true every time. Pretty much.
post #25 of 78
Quote:
Originally Posted by sprockkets View Post

Dude, its exactly the same line he says before every product release, including the lame ipod nano. Think different... come up with something new to say.

What's your problem? You prefer Ballmer's remarks about new products?
post #26 of 78
damn pocket is just not deep enough to be reading about this.................ugh...........
post #27 of 78
Besides the standard wish list items, here's my totally left field wish list item... I'd like to be able to derive 3D data from a scene or set by combining high-res still images with video information taken from in-camera shots to aid in real-time set extension, VFX additions and the use of virtual props.

Beat that 64-bitters.

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post #28 of 78
Quote:
Originally Posted by sprockkets View Post

Dude, its exactly the same line he says before every product release, including the lame ipod nano. Think different... come up with something new to say.

Quote:
Originally Posted by melgross View Post

What's your problem? You prefer Ballmer's remarks about new products?

He's of that group that gets bored and wants something different, simply for the sake of wanting something different. It doesn't matter if it's true, or it works great that change would be minimal.

But then five minutes later, he'll be bored again and want something different. There's no satisfying these individuals.

Thank goodness Apple doesn't listen to folks like these. Otherwise, we'd just have those "faster horses".
post #29 of 78
It never takes long for an argument to erupt in a forum lol. As usual, based on someone not reading the article properly.

SJ did not call FCP a jaw-dropper, one of the pros who was shown it did.

It's good to hear some noises about one of the Pro pieces of software again. It might not be the high-earner that iOS etc. are, but it's where Apple's soul is and where its most die-hard proponents are. Logic, FCP, Aperture should always have a place in Apple's strategy. Apart from anything else, they create a stamp of respectability for the Mac platform.
post #30 of 78
Quote:
Originally Posted by sflocal View Post

He's of that group that gets bored and wants something different, simply for the sake of wanting something different. It doesn't matter if it's true, or it works great that change would be minimal.

But then five minutes later, he'll be bored again and want something different. There's no satisfying these individuals.

Thank goodness Apple doesn't listen to folks like these. Otherwise, we'd just have those "faster horses".

I dunno. A really fast bionic horse would be tough to beat. With the price of gas add a "Mister Fusion" ala "Back to the future" and I'm sold.
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post #31 of 78
Quote:
Originally Posted by SpamSandwich View Post

Besides the standard wish list items, here's my totally left field wish list item... I'd like to be able to derive 3D data from a scene or set by combining high-res still images with video information taken from in-camera shots to aid in real-time set extension, VFX additions and the use of virtual props.

Beat that 64-bitters.

That would be an elitist-flummoxing update.
post #32 of 78
Quote:
Originally Posted by Suddenly Newton View Post

If Apple was smart, And I think they are, they would know that their Pro customers are not the same as "prosumer" customers. They should be pushing this on the NAB crowd, Hollywood filmmakers and TV production companies. They can always ship a "lite" version for "prosumers" (Final Cut Express). I draw the line at 4:2:2. If your workflow is 4:2:2 or 4:4:4, you are Pro. If you are 4:2:0 and you know what that means, you are "prosumer". If none of the above makes sense, you are "consumer" and should stick to iMovie.

Besides the Cohen brothers, Murch, Hammer and Copula, and based on the positions available now, it appears that FCP is well entrenched in the pro market.*

In fact, 9 out of 10 of this year's (2010) nominees in the "Documentary Feature" and "Documentary Short" categories used Final Cut Studio to make their films."

* http://www.simplyhired.com/a/jobs/li...ro+editor/pn-1
post #33 of 78
Quote:
Originally Posted by quinney View Post

That would be an elitist-flummoxing update.

I'm no elitist, but I am in favor of a good flummoxing.

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post #34 of 78
Quote:
Originally Posted by AppleInsider View Post

... in a report that suggested the new version would be in 64 bits ...

normally, I prefer my software to be in one big bit, or at the very least 2-3 bits, but 64 bits? seriously, I can't manage all those bits.





grammar police! someone slap his hand!
post #35 of 78
Quote:
Originally Posted by ayow View Post

I'm probably going to buy the new standard 13" MBP, are these specs good enough for the next FCP?

better to wait and see the new software specs, you might miss out if you decide to gamble

if you want to use the current FCP Studio, specifically Color and/or Motion you need a screen resolution of 1680x1050, plus 256MB video ram for 32-bit rendering and 512MB for 4K video files. so check your specs!
post #36 of 78
More hype. Would you expect a hand-picked deeply entrenched FCP user to come out and say he was underwhelmed? Let's wait and see what is actually in the update. I'm sure it will be more drop-jaw than lockjaw, but I refuse to be snowed by statements like this, or bluster such as

Quote:
Originally Posted by Onhka View Post

In fact, 9 out of 10 of this year's (2010) nominees in the "Documentary Feature" and "Documentary Short" categories used Final Cut Studio to make their films."

Every user has his/her own needs, and in any case I highly doubt that said directors usage of FCP is that monolithic.
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post #37 of 78
Quote:
Originally Posted by AppleGreen View Post

Now, if only Apple were to come out with software to blow away Photoshop !!

I wish they did come out with a photo-editing software. I won't be that surprised if they are indeed working on it.
post #38 of 78
Quote:
Originally Posted by Suddenly Newton View Post

I draw the line at 4:2:2. If your workflow is 4:2:2 or 4:4:4, you are Pro. If you are 4:2:0 and you know what that means, you are "prosumer". If none of the above makes sense, you are "consumer" and should stick to iMovie.

You are being a dweeb. Yes I'm familiar with 4:4:4 and it's expanded color gamut and accuracy...but there are many elite creatives that have zero notion of 4:4:4.

I could make the same insistence that people should know "persistence of vision" or "triadic color combos" or fill-in-the-blank.

The Final Cut Suite is a large umbrella--under which technicians, editors, motion artists etc all live.
post #39 of 78
Quote:
Originally Posted by SpamSandwich View Post

I dropped my jaw once, then I couldn't find it again. I have an ad in CraigsList... but no luck so far.

Hopefully Final Cut is enough of a jaw dropper that we can use it instead of after effects to animate a jaw working on your face. There in lies the key for me - are we going beyond the keyframe metaphor to a more user friendly implementation of Shake's node system? Hopefully the Motion UI got dropped away like your jaw.

praise jah
post #40 of 78
Quote:
Originally Posted by melgross View Post

What's your problem? You prefer Ballmer's remarks about new products?

Uh, when you say the exact same thing for everything, it ceases to have any meaning.
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