Originally Posted by _Hawkeye_
After reading the article, i was expecting to hate the piece. But the clip is very funny indeed. It's a good parody.
A parody of what?
It fits your definition of good satire: You make the mistake of thinking the parody was about the iPad 2. It isn't. It's about Apple's marketing video. That's what they were making fun of, not the iPad itself.
How many people actually watch Apple marketing videos?
Yeah, i too am getting really, really tired of listening to Jonathan Ive regurgitate the same old stuff about each new product. Good grief, this guy is supposedly the creative genius behind Apple's product designs. How is it he lacks the ability to say anything new about any product? He said nearly the exact same thing when Apple came out with the first flatscreen (lampshade) iMac, way back when, and every product ever since. The truth is, i laughed during the real iPad 2 film when Ive came on and was verbatim predictable. Ive invites satire anymore.
I suspect the true design creatives work for Ive; it isn't Ive himself.
You're really tired of seeing something that you have to go way out of your way to see? Ives in marketing videos isn't just showing up on your TV or computer; you either have to watch Apple product release presentations or go to Apple's website and seek out the videos. If it rubs you the wrong way you could always forgo doing all that.
In general, I think it's funny that there's this idea that Apple has particularly insipid or fatuous advertising
, because they really don't. The average iOS ad shows the device being used to do stuff, generally to jaunty little tune.
I just saw a Xoom ad that depicted a guy picking up a Xoom in portentous urban night scape which transformed him into the captain of a starship, or something. Deeply puerile, in other words, just like most of the Android advertising I've seen. But I never hear a word about it-- possibly because it adheres to national norms of kind of stupid fantasy macho bullshit. Stupid fantasy macho bullshit: always OK! Talk of quality and precision and passion: probably gay!
Really, most of the stuff I see about Apple seems to involve a great deal of projection. If you just look at what Apple puts out it's pretty innocuous, especially compared to the Sturm und Drang of the competition. But you'd think they were filling the airwaves with smug, smirking hipsters chanting slogans and ordering you to worship Jobs. It's actually gotten fairly bizarre, at this point, with "Apple" haven taken on a cultural identity, for certain people, that seems more racial than corporate-- in that the animosities seem similarly irrational and virulent.