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Apple ships over 1 million MacBook Airs in new notebook's first quarter

post #1 of 195
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The streamlined and lightweight family of MacBook Airs introduced by Apple late last year are a hit with consumers, who combined to demand shipments of more than 1 million of the new notebooks during the fourth quarter of last year.

Concord Securities analyst Ming-Chi Kuo tells AppleInsider that his most recent checks in Asia indicate Apple shipped a total of 1.1 million of its 11- and 13-inch MacBook Airs during the three-month period ending December, making the new breed of ultra-thin portables one of the company's most successful Mac product launches ever.

Those figures are about 63% higher, or 400,000 units more, than the 700,000 units that Kuo had initially estimated. The figures also support an earlier claim by AppleInsider that the new MacBook Airs quickly grew to comprise more than a third Mac maker's notebook business in the fourth quarter, selling at a 1 to 2 ratio to the company's flagship MacBook Pro offerings.

For example, Apple, which doesn't break down its Mac or device sales by product family for competitive reasons, said it shipped just over 2.9 million notebook systems during the fourth quarter of 2010. At 1.1 million units, the new MacBook Airs captured a 40% slice of the company's notebook business and accounted for just over a quarter of its Mac business as a whole.

Sales of MacBook Airs remain robust during the current quarter but are tracking down about 40% from the levels seen in their introductory quarter to just shy of 700,000 units according to Kuo. However, he estimates the Cupertino-based company may still set a new Mac sales record during the quarter with strong sales of its new MacBook Pros more than offsetting the decline in MacBook Air units.



In particular, he said, discussions with Apple's suppliers indicate the company's build plans call for the manufacture of upwards of 4.5 million Mac systems during the three-month period ending March. At those rates, Apple is likely to stand out as the only worldwide PC vendor to report material growth on a quarter-to-quarter basis, he added.

Brisk sales of the new MacBook Airs only serve to fortify claims that the design of the new portables can be seen as a harbinger for the future direction of Apple's other notebook families, which are similarly expected to adopt smaller footprints and shed yesteryear technologies -- such as hard disk and optical drives -- by the second half of 2012.
post #2 of 195
Let the eternal debate begin!

MacBooks Air vs. MacBook Airs.
post #3 of 195
At the expense of WhiteBook sales. Those weren't doing very well once the 13" MBP dropped in price. Ever since the 11" MBA, they've really been stagnant. I'm not sure the WhiteBook will be with us much longer.
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post #4 of 195
Of course, Christmas season plus everyone saying that updates were coming at the beginning of the year.
post #5 of 195
My 3-month old 13" MBA is a treat to use each time. I actually end up using it more than my 27" i7 iMac now. The SSD setup makes my MBA much faster for everyday use. Phenomenal machine.
post #6 of 195
Quote:
Originally Posted by RKpro View Post

At the expense of WhiteBook sales. Those weren't doing very well once the 13" MBP dropped in price. Ever since the 11" MBA, they've really been stagnant. I'm not sure the WhiteBook will be with us much longer.


Not that I think Apple will do it, but IMO the whitebook is more suited for a lower price like 799.
post #7 of 195
I have had a few friends purchase and they love them. Lighted keyboard was a deal breaker for me.
post #8 of 195
Quote:
Originally Posted by sflocal View Post

My 3-month old 13" MBA is a treat to use each time. I actually end up using it more than my 27" i7 iMac now. The SSD setup makes my MBA much faster for everyday use. Phenomenal machine.

Totally agree. It's the best computer I've ever owned. In everyday use (excluding gaming) it's the fastest, most responsive computer I've ever used too.

The only thing I miss is dual monitors when I'm docked.
post #9 of 195
Quote:
Originally Posted by Cubert View Post

Let the eternal debate begin!

MacBooks Air vs. MacBook Airs.

There is no debate for anyone with rudimentary English skills. The product name is MacBook Air so you pluralize the end of the product name, not in the middle.


Quote:
Originally Posted by RKpro View Post

At the expense of WhiteBook sales. Those weren't doing very well once the 13" MBP dropped in price. Ever since the 11" MBA, they've really been stagnant. I'm not sure the WhiteBook will be with us much longer.

Quote:
Originally Posted by tipoo View Post

Not that I think Apple will do it, but IMO the whitebook is more suited for a lower price like 799.

Guys, why not call it a MacBook, its the only one in its category?


Quote:
Originally Posted by sflocal View Post

My 3-month old 13" MBA is a treat to use each time. I actually end up using it more than my 27" i7 iMac now. The SSD setup makes my MBA much faster for everyday use. Phenomenal machine.

The great sales of these, plus the lack of a case change for the current MBP update tells me that well see a MBA-like redesign of the next MBPs. Which should mean a 2.5 space for a HDD/SSD, with a space for a mini-PCIe SSD card, but with a slim tapered design and the removable of the optical drive which could lead to an ≥ battery capacity and dGPU in the 13 model.

Also, they didnt do any event for these last MBPs so maybe this will be the oddball 6 month revision coming in August/September, a month before the new iPods are launch, but with a proper event to show them off and how they are so well tied to Mac OS X Lion. Heres hoping...
post #10 of 195
Quote:
Originally Posted by sflocal View Post

My 3-month old 13" MBA is a treat to use each time. I actually end up using it more than my 27" i7 iMac now. The SSD setup makes my MBA much faster for everyday use. Phenomenal machine.

Genuine question: Did you consider the 13" MBP with BTO 128GB SSD? or was size/weight the driving factor?
post #11 of 195
Quote:
Originally Posted by tipoo View Post

Not that I think Apple will do it, but IMO the whitebook is more suited for a lower price like 799.

I agree completely, and you're right Apple will probably not do it but I think dropping the mb to $799 would open the door to buyers that otherwise would not be able to experience mac osx and how wonderful it is.

If they can somehow retain their margins by leaving the hardware where it is, I think it's a great move.
post #12 of 195
I like my 11" MacBook Air more than any other Mac that I have ever owned. And installing Lion on it made it even better. It's light, compact, and blazing fast - I carry it to school with me every single day.
post #13 of 195
Quote:
Originally Posted by Logisticaldron View Post

There is no debate for anyone with rudimentary English skills.

We agree up to this point.

Quote:
Originally Posted by Logisticaldron View Post

The product name is MacBook Air so you pluralize the end of the product name, not in the middle.

MacBook is a noun. Air is used as an adjective. The noun gets the 's' and the adjective doesn't.

I want a 15" MacBook Air.
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post #14 of 195
LIght is where it's at. My new Air has replaced both my netbook and my MacBook Pro.
post #15 of 195
Quote:
Originally Posted by bcahill009 View Post

I agree completely, and you're right Apple will probably not do it but I think dropping the mb to $799 would open the door to buyers that otherwise would not be able to experience mac osx and how wonderful it is.

If they can somehow retain their margins by leaving the hardware where it is, I think it's a great move.

Yeah, of course lowering the price opens the door to new buyers, but neither you nor tipoo have made a case for this being advantageous for Apple. Are you sure they can still get a good profit at that price point? How are you sure that they arent selling as many as they can make at $999? If $799 is good then $599 is even better, and $399 is even better than that, and $199 is better still, which makes throwing out a number because you like the way it looks a fruitless way to form an argument for a company lowering their price.
post #16 of 195
The MBA is the future of the Laptop.

When looking at an iMac, one should consider the largest screen available. When looking at a laptop, one should consider the lightest with the best battery power. The MBA's are powerful enough to handle 95% of the tasks users need now. Basic photo, music, video management, email and surfing the web. Look at the iPad2's ability to edit video. That is amazing.

Anyway, the "debates" here eventually get resolved by Apple. Remember how many people thought there was too much "overlap" with iPad, or glossy screens, etc., etc.

PS. I do think a backlit keyboard is needed in the MBA's. Perhaps in the next iteration. Perhaps the new 15" MBA will have the backlit keyboard and then it will "dribble" down to the others in the MBA line!
post #17 of 195
Quote:
Originally Posted by mcarling View Post

We agree up to this point.


MacBook is a noun. Air is used as an adjective. The noun gets the 's' and the adjective doesn't.

I want a 15" MacBook Air.

In your logic then it should be MacsBook Air because Book is an adjective describing the type of Mac it is.

PS: Look on Apples site, the category for their notebooks is called MacBook, but the product is called a fucking MacBook Air.
post #18 of 195
Quote:
Originally Posted by Logisticaldron View Post

....a fucking MacBook Air.

'lax, Bro.
post #19 of 195
Quote:
Originally Posted by Logisticaldron View Post

In your logic then it should be MacsBook Air because Book is an adjective describing the type of Mac it is.

PS: Look on Apples site, the category for their notebooks is called MacBook, but the product is called a fucking MacBook Air.

Now I *have* seen everything.
post #20 of 195
Quote:
Originally Posted by iGuessSo View Post

Totally agree. It's the best computer I've ever owned. In everyday use (excluding gaming) it's the fastest, most responsive computer I've ever used too.

The only thing I miss is dual monitors when I'm docked.

11" here and loving it. Of all the Apple computers I've owned over the years, this is my fav. For surfing, mail, word processing, spreadsheet and presentation work, I don't feel like I've sacrificed antyhing, yet the form-factor is tiny! And for me, Starcraft II plays as fast as any other computer of mine. Sure screen is small, but it's still a great experience.
post #21 of 195
Quote:
Originally Posted by mcarling View Post

We agree up to this point.


MacBook is a noun. Air is used as an adjective. The noun gets the 's' and the adjective doesn't.

I want a 15" MacBook Air.

MacBook Air is the entire name.

Do you buy Blu-Ray players or Blu-Rays players?
post #22 of 195
Quote:
Originally Posted by Patranus View Post

MacBook Air is the entire name.

Do you buy Blu-Ray players or Blu-Rays players?

Hey! I'm an Apple fansboy!
post #23 of 195
Quote:
Originally Posted by rbonner View Post

I have had a few friends purchase and they love them. Lighted keyboard was a deal breaker for me.

Excuse me, but I just don't see how backlit keyboards are so important... My MBP 15 has one and my wife's new MBA 13 doesn't (BEST designed laptop I have EVER used) yet I can't see ANY difference when using the two keyboards. But then, I am a "touch typist".... I don't look at the keys while I type.

Way back in the dark ages before "computers" and desktop publishing I learned how to type on those strange things called "typewriters", and God help you if you tried to use them while looking at the keys! You either typed at less than 5 words a minute or you had a metal rats nest of keys to contend with... you HAD to learn where the "home keys" are (that's what those bumps are for on the H and J keys BTW).

Is there some secret advantage to a keyboard with backlighting that I have missed?? Other than amusing my cats? Try typing all day long on it, and eventually you too will know where the darn keys are without looking, and will be able to type in the shadows!

PS: Please don't take the sarcasm above personally, i am obviously having a bad day... must be an overdose of inappropriate technology. My most sincere apologies...
post #24 of 195
They are call MacBook Air computers (or laptops, work either way) in plural. Full stop. The two words treated as one entity thus they are the noun.

Apple ships over 1 million MacBook Airs in new notebook's first quarter
should read Apple ships over 1 million MacBook Air computers in new notebook's first quarter
.
You don't see report saying Ford have sold over 14 millions Ford Focuses, do you?
post #25 of 195
Apple should make a really portable MacBook Air:

- 400 to 600 g.
- 5 to 7-inch screen.
- Pocketable.

The ultimate Keynote and PowerPoint presentation tool!
post #26 of 195
A Macbook Air with OSX 10.7 will be a sweet combination. Get one with an SSD drive and you'll understand the future of the Mac. I wonder what Apple will call them once iOS supplants OSX - iComputer or iLaptop or maybe iBox now that iBook refers to their online bookstore?
post #27 of 195
Quote:
Originally Posted by Splash-reverse View Post

They are call MacBook Air computers (or laptops, work either way) in plural. Full stop. The two words treated as one entity thus they are the noun.

Apple ships over 1 million MacBook Airs in new notebook's first quarter
should read Apple ships over 1 million MacBook Air computers in new notebook's first quarter
.
You don't see report saying Ford have sold over 14 millions Ford Focuses, do you?

Huh? I do, indeed see reports of "Ford Focuses", although this is perhaps a difference between British and American English?

I also see reference to MacBook Pros and Mac Minis (not MacBook Pro laptops or Mac Mini computers) and many other products that are easily recognizable by there trade name without their generally category being appended (iPods, Xboxes, and Civics, not iPod portable music player, Xbox gaming console or Civic automobile).

For the purposes of this discussion, though, we would never say "Macs Mini", or "Hondas Civic" or "Fords Focus." A trade name is treated as a compound noun, with the plural coming at the end.
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post #28 of 195
Quote:
Originally Posted by mrtotes View Post

Genuine question: Did you consider the 13" MBP with BTO 128GB SSD? or was size/weight the driving factor?

I bought my new 13" MBA to replace my "old" 2.5yo 13" MBA. As with my old Air, ultimate mobility was the deciding factor. I travel in my job constantly and size,lightness trumped everything else. It's not my primary desktop machine so I needed something that can do general business tasks at a reasonable speed. The unexpected bonus was that my MBA turned out to be the fastest machine I've owned yet.

I purchased the top-of-the-line 13" MBA with 256GB SSD drive. Even though my MBA uses a dual-core Core2Duo CPU, the entire setup ended up being faster in many ways than my 1-year old 27" Quad-core i7 iMac.

My MBA is so darn fast, that unless folks have a need for serious gaming graphics, or lots of internal primary storage, the MBA arguably can be a primary machine for many people.

I am impressed be how quiet the machine is. The only moving part is a fan which rarely, ever goes on, and is whisper-quiet when it is. Even when streaming Flash video, the machine rarely gets warm to the touch.

I use my MBA to run both Windows7 and Windows XP, in addition to OSX. It all runs super-fast. I still am amazed how truly fast this laptop is. By far, the best machine I have ever owned, both desktop and laptop.

I suspect Apple will definitely carry this design forward to their macbook pros. It's inevitable in my opinion.

What I look forward to is Apple carrying the SSD PCI/e design to their iMac line. It would essentially remove the reason to ever really open their unit to upgrade the hard drive. The SSD inline-memory card format can easily be incorporated to the bottom of the iMac like their standard RAM cards are.

The next few years will bring great things for Apple methinks.
post #29 of 195
Hopefully Apple will make a 15 inch Macbook Air now.
post #30 of 195
Quote:
Originally Posted by Patranus View Post

MacBook Air is the entire name.

Do you buy Blu-Ray players or Blu-Rays players?

No no no. Ray is CLEARLY an adjective describing what kind of Blu it is.
Blu's'-Ray player. Lots of apostrophies are always good too.
post #31 of 195
Quote:
Originally Posted by mcarling View Post

I want a 15" MacBook Air.

+1
I think my 15" is overkill for what I use it for, but I don't want to give up the screen size and resolution.
Actually a 15" iPad could work too.
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post #32 of 195
Quote:
Originally Posted by poke View Post

Hopefully Apple will make a 15 inch Macbook Air now.

That would be nice but I think we'll just see new MBPs following the MBA trend like the last time, when they first experimented with the unibody case for the MBA, latter making it fanfare in the MBP. I think we'll also get that thinner top panel from both a milled top and better fusion of the glass, LCD and backlight.
post #33 of 195
Let's face it the original AIRs took a good concept and buggered it. They are possibly the best example in recent memory of design over function. The new AIRs did a 180 and successfully packaged up exactly what most people need in a light weight travel laptop. A triumph of function over design.

It is to Apples credit that they took a failed implementation of a concept and turned it into a winner. Many companies would have simply dropped the original model and went onto something different. Apparently Apple realized the concept was good but poorly implemented in the original AIRs. It also is another example of Apple listening to it's customer base.

All of this is interesting today but I really wonder what the next rev of AIRs will look like. If Intel can get Sandy Bridges power levels down to a range suitable for the AIRs then we should see some truely powerful machines. As to the much spoke about 15" AIR, it might be a similarly hot seller, with my only concern being Apples ability to keep the chassis stiff enough. It does look like the product line is now secure at Apple so it is hard not to imagine a larger AIR.
post #34 of 195
Quote:
Originally Posted by wizard69 View Post

Let's face it the original AIRs took a good concept and buggered it. They are possibly the best example in recent memory of design over function. The new AIRs did a 180 and successfully packaged up exactly what most people need in a light weight travel laptop. A triumph of function over design.

It is to Apples credit that they took a failed implementation of a concept and turned it into a winner. Many companies would have simply dropped the original model and went onto something different. Apparently Apple realized the concept was good but poorly implemented in the original AIRs. It also is another example of Apple listening to it's customer base.

All of this is interesting today but I really wonder what the next rev of AIRs will look like. If Intel can get Sandy Bridges power levels down to a range suitable for the AIRs then we should see some truely powerful machines. As to the much spoke about 15" AIR, it might be a similarly hot seller, with my only concern being Apples ability to keep the chassis stiff enough. It does look like the product line is now secure at Apple so it is hard not to imagine a larger AIR.

Really? 180 degrees? What "opposite direction" are you referring? What failure are you referring? Anecdotally I know plenty of people that loved their original MBAs.

Are you not aware that Apple continued with the original MBA design, not went the other way with it, and even incorporated it into their other notebooks? What other ultraportable 13" notebook sold better than the original MBA?

PS: Were you the poster that said Apple wouldn't be able to ship dual-core Cortex-A9 in the next iPad until late on the year?
post #35 of 195
To grow sales of the Air-

- Add 3G MicroSIM (same data pack deals with carriers as the iPad worldwide)
- A ThunderBold port
- A Backlit keyboard (with symbols printed on each modifier key)
post #36 of 195
Quote:
Originally Posted by addabox View Post

For the purposes of this discussion, though, we would never say "Macs Mini", or "Hondas Civic" or "Fords Focus." A trade name is treated as a compound noun, with the plural coming at the end.

But you could say Ford's Focus.
post #37 of 195
Quote:
Originally Posted by sflocal View Post

I bought my new 13" MBA to replace my "old" 2.5yo 13" MBA. As with my old Air, ultimate mobility was the deciding factor. I travel in my job constantly and size,lightness trumped everything else. It's not my primary desktop machine so I needed something that can do general business tasks at a reasonable speed. The unexpected bonus was that my MBA turned out to be the fastest machine I've owned yet.

I purchased the top-of-the-line 13" MBA with 256GB SSD drive. Even though my MBA uses a dual-core Core2Duo CPU, the entire setup ended up being faster in many ways than my 1-year old 27" Quad-core i7 iMac.

My MBA is so darn fast, that unless folks have a need for serious gaming graphics, or lots of internal primary storage, the MBA arguably can be a primary machine for many people.

I am impressed be how quiet the machine is. The only moving part is a fan which rarely, ever goes on, and is whisper-quiet when it is. Even when streaming Flash video, the machine rarely gets warm to the touch.

I use my MBA to run both Windows7 and Windows XP, in addition to OSX. It all runs super-fast. I still am amazed how truly fast this laptop is. By far, the best machine I have ever owned, both desktop and laptop.

I suspect Apple will definitely carry this design forward to their macbook pros. It's inevitable in my opinion.

What I look forward to is Apple carrying the SSD PCI/e design to their iMac line. It would essentially remove the reason to ever really open their unit to upgrade the hard drive. The SSD inline-memory card format can easily be incorporated to the bottom of the iMac like their standard RAM cards are.

The next few years will bring great things for Apple methinks.

I have the MBA 13" and it is simply the BEST device I have ever owned! I gave up a macbook pro to get the MBA, I needed lighter weight product. I knew the ssd drive would be faster but was totally impressed with the HUGE speed increase loading and running WINDOWS with Parallels - much faster than the MB pro and any windows machine for that matter.

Got the extra memory from the factory and run multiple programs and this machine FLIES! It's fast, light, and DOES EVERYTHING! As stated above ultra quiet, and durable.

Due to the screen resolution it fits everything the 15" model does onto it's screen.

What a well designed product.

THE FUTURE IS HERE, TODAY, and it's called MB AIR!
post #38 of 195
Quote:
Originally Posted by extremeskater View Post

Seeing the iPad will never have the Cortex-A9 I would say both of you are incorrect. The iPad 2 will have the A5 which is not just another name for the A9.

No need to believe me on this one.

http://www.arm.com/products/processo...ex-a/index.php

The iPad 1 and 2 both use ARM Cortex-A that ARM designs and licenses. The iPad 1 uses the Cortex-A8 reference design and the iPAd 2 uses the Cortex-A9 reference design. If you have a source that says they arent using ARMs designs then please make a case for it, but until you do the only feasible dual-core chip is from ARM.
post #39 of 195
Quote:
Originally Posted by Targon View Post

To grow sales of the Air

- A Backlit keyboard (with symbols printed on each modifier key

I thought I would really miss the backlit keys, but what I discovered is the keys now reflect off the screen and are easy to read - I had also read somewhere that Apple designed the keys to be reflective to light(initially I didn't believe it).

As far as growing the sales, this "Air" has been the most successful - even though the earlier models had backlit keyboards. I concede that this is likely due to the flash drives, the ability to add more memory, and the blazing speed of this particular model.
post #40 of 195
Quote:
Originally Posted by MacTel View Post

A Macbook Air with OSX 10.7 will be a sweet combination. Get one with an SSD drive and you'll understand the future of the Mac. I wonder what Apple will call them once iOS supplants OSX - iComputer or iLaptop or maybe iBox now that iBook refers to their online bookstore?

10.7 on my 11" Air is pretty sweet, but the trackpad is on the limit of being only just big enough to accommodate 4 finger gestures comfortably, the 4 finger pinch in/out is particularly tricky to nail every time.
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