Originally Posted by RobM
Yea - they've been there - done that.
No need for Apple to revisit that market segment.
Competitive as hell - low margin.
edit: err, apart from the consumables. Quite a bit of fat there.
But no they won't go back.
Why not? I actually think this is an area where Apple should go back, especially since photography has become such an important part of a mac's capabilities. The brand is easily strong enough to support a range of printers.
Besides that, every time we buy toner cartridges for HP or Canon printers we get ripped-off. I mean seriously ripped-off. It makes me mad. Colour lasers aren't very green. Solid inks are better, but the print quality isn't quite there yet. I am sure Apple could push technology in this area.
I'd love to see Apple develop a range of really high quality printers:
1. A5 Photo printers for printing images from iPhoto
2. A4 Colour laser/ solid ink printer for high quality documents and presentations
3. A3 Colour laser / solid ink printer for high quality documents and presentations
If Apple charged fair prices and took the CON out consumables; If they promised a game changing device; and if they dramatically cut the cost of inks - then the Apple faithful would flock to buy an apple printer.
They'd force HP, Canon and Epson to cut their prices and guess what everyone benefits. It might even encourage HP to start innovating again, something they haven't done since they introduced the HP-12C calculator.
If you're happy paying 3x more for your inks than you need to, add your 2c worth to this discussion. Hopefully, someone at Apple will hear us...