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Apple applying for The Beatles' Granny Smith trademark

post #1 of 27
Thread Starter 
European trademark applications filed by Apple have surfaced that would finalize the transfer of The Beatles' iconic Granny Smith Apple logos from Apple Corps to Apple and expand the trademark to include technology products.

The pair of trademark applications filed with the European Trademarks Office was discovered by Patently Apple on Monday.

The transfer comes as a result of a 2007 legal settlement between Apple and The Beatles' parent company Apple Corps. The settlement resolved a long-standing dispute over ownership of the "Apple" trademark by granting Apple all related trademarks, though the company is required to license certain trademarks back to Apple Corps.

As such, Apple's recent filings for the Granny Smith trademark appear to be merely a matter of tying up loose ends. In the two applications, Apple has requested that the trademark for the former Apple Corps logo extend coverage to "computer hardware, online social networking services, mobile phones," as well as including broader categories such as musical instruments, games, clothing, advertising, education and broadcasting.



The resolution of the legal dispute between Apple and Apple Corps paved the way for the arrival of The Beatles' catalog on Apple's iTunes Music Store, though it took more than three years to happen. iTunes began carrying the band's music in November of last year, with first week sales reaching 450,000 albums and 2 million songs.

According to a report earlier this year, the royalty split for The Beatles "could be more lucrative" than for other artists. Sources claim that the unique licensing deal between Apple and Apple Corps allows Apple to directly pay royalties to The Beatles and Sony/ATV instead of treating digital download sales as a retail sale and paying royalties to record label EMI.
post #2 of 27
i sense the bubble going to burst for "APPLE"

\
Happy DiNo ***MAC Pro*** 2X 3.2GHz Quad-Core Intel Xeon 32GB RAM Mac Pro RAID Card 2 X 300GB 15,000-rpm SAS 2 X 1TB 7200-rpm Serial ATA 3GB/s NVIDIAQuadro FX 5600 1.5GB 2X 16x S-Drives AirPort...
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post #3 of 27
OK. It's official. Apple's now bigger than the Beatles.
post #4 of 27
The Beatles are all, but dead. Apple is far from dead.
post #5 of 27
Apple. We own it. Like literally... all images of any kind of applesque fruit shape, form, function or idea.

"We thought really long and hard about it. But we decided anyone that eats an actual apple needs to buy it for 99 cents from their local iTunes Store. In many parts of the world, that's a bargain! And don't forget, the farmer (usually Wallmart) gets to keep 70% of the sales..."
post #6 of 27
That looks better than their iconic logo? I'd go back to the rainbow apple before I'd use a photorealistic one.
post #7 of 27
Quote:
Originally Posted by nvidia2008 View Post

Apple. We own it. Like literally... all images of any kind of applesque fruit shape, form, function or idea.

"We thought really long and hard about it. But we decided anyone that eats an actual apple needs to buy it for 99 cents from their local iTunes Store. In many parts of the world, that's a bargain! And don't forget, the farmer (usually Wallmart) gets to keep 70% of the sales..."

That apple image was already owned, before Apple came on the scene. This is just a transfer to Apple relating to a deal with Apple Corps long since made.
post #8 of 27
Quote:
Originally Posted by nitro View Post

i sense the bubble going to burst for "APPLE"

\

I sense that someone who names himself 'nitro' has a fetish for things that burst.
post #9 of 27
I'm sure it's just a formality, but I don't see why Apple should need the Apple Corps logo.
post #10 of 27
I don't see the point of them needing the Apple corp Apple logo
post #11 of 27
Ha! Granny Smith apple is the best. It is my favourite variety and I buy them at Sainsbury's for one a day every week. Smashing now it is official. I'm afraid there is no more Macintosh apple. Sorry California (if I'm correct).
post #12 of 27
Quote:
Originally Posted by Obi-Wan Kubrick View Post

I don't see the point of them needing the Apple corp Apple logo

Hell, they have the distribution channel, the promotion infrastructure and the production software, this all makes seance, Apple Records as a division of Apple Inc, Indie artists buy a one stop package, hardware, software, and publishing/publicity...who does events like Apple? who has better PR skills? now they just need to buy out Live Nation for the touring piece and they would have music locked down completely. Given the way current lables work, most artists would love a total package for 30% of their till...
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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post #13 of 27
Quote:
Originally Posted by a_greer View Post

Hell, they have the distribution channel, the promotion infrastructure and the production software, this all makes seance, Apple Records as a division of Apple Inc, Indie artists buy a one stop package, hardware, software, and publishing/publicity...who does events like Apple? who has better PR skills? now they just need to buy out Live Nation for the touring piece and they would have music locked down completely. Given the way current lables work, most artists would love a total package for 30% of their till...

Yeah, only problem is that the MPAA would see the problems that the RIAA is facing against Apple and would be certain not to let iTunes dominate. Thereby making for more piracy of their movies, where they eventually say to Apple, we also need you to do movies and TV shows for us because we're not rich enough. At that point, we're in nirvana, because then Apple can just put everything in DRM-free format Hey, I can dream, right?
post #14 of 27
Quote:
Originally Posted by anantksundaram View Post

OK. It's official. Apple's now bigger than the Beatles.

a million yrs ago Lennon said almost the same
Thing .

good one


9
whats in a name ? 
beatles
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whats in a name ? 
beatles
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post #15 of 27
post #16 of 27
I remember when the Beatles launched Apple Records into a staid, boring, corporate music industry. It was a flash of inspiration, a sign that the suits were no longer totally in control, and that young people could do things their way. The fresh crisp natural apple label was totally original, a symbol of 4 lads thinking different.

That this should become part of the world's greatest corporation who have pioneered thinking different and spawned so much of today's lifestyle is thoroughly appropriate. I hope they use the Granny Smith in any area where it can continue it's original message.

I bet Lennon would love the iPad.......
post #17 of 27
Quote:
Originally Posted by Splash-reverse View Post

Ha! Granny Smith apple is the best. It is my favourite variety and I buy them at Sainsbury's for one a day every week. Smashing now it is official. I'm afraid there is no more Mackintosh apple. Sorry California (if I'm correct).

IMHO:

Galas and Jonagolds are much better. Granny Smiths are great in Pies.
post #18 of 27
... is the "Big Apple". How much will they pay New York to acquire control of thát name?

Quote:
Originally Posted by Obi-Wan Kubrick View Post

I don't see the point of them needing the Apple corp Apple logo

Yeah, seriously, what do they need those logos for? Maybe just to be sure there won't be any more litigation...
post #19 of 27
Dear Apple. This is just a picture of an Apple. Sorry. Patent denied.
post #20 of 27
I can only suppose that beside the conclusion of the whole deal with Apple Corps..

It is to secure the logo so some other company doesn't buy it and start using it. It is simply a protective move.
you only have freedom in choice when you know you have no choice
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you only have freedom in choice when you know you have no choice
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post #21 of 27
In the end there can be only one.
post #22 of 27
Quote:
Originally Posted by palegolas View Post

Dear Apple. This is just a picture of an Apple. Sorry. Patent denied.

Agreed. This is just silly, the two apples look nothing like each other.
post #23 of 27
Quote:
Originally Posted by greekmango View Post

I remember when the Beatles launched Apple Records into a staid, boring, corporate music industry. It was a flash of inspiration, a sign that the suits were no longer totally in control, and that young people could do things their way. The fresh crisp natural apple label was totally original, a symbol of 4 lads thinking different.

And it lost millions...
post #24 of 27
Quote:
Originally Posted by Splash-reverse View Post

Ha! Granny Smith apple is the best. It is my favourite variety and I buy them at Sainsbury's for one a day every week. Smashing now it is official. I'm afraid there is no more Macintosh apple. Sorry California (if I'm correct).

Sorry but if you have a Macoun Apple, you'll never go back to any others

Skip

For me;

- Macoun - Highly regarded in northeast for flavor. Crisp white flesh with juicy sweet-tart flavor.
- Spencer
- Cortland
- Mac
post #25 of 27
Quote:
Originally Posted by Obi-Wan Kubrick View Post

I don't see the point of them needing the Apple corp Apple logo

Maybe they are going to spin off their media concerns to a separate entity.
post #26 of 27
Quote:
Originally Posted by Splash-reverse View Post

Ha! Granny Smith apple is the best. It is my favourite variety and I buy them at Sainsbury's for one a day every week. Smashing now it is official. I'm afraid there is no more Macintosh apple. Sorry California (if I'm correct).

The Macintosh (Apple) is a Canadian invention.

Also while a variation of the original Granny Smith is a fave in the USA, mostly they are in the "cooking apples" category because of the excessive tartness, and almost any of the many other types of apples are more popular than they are.

Macintosh, Golden Delicious, and Jon O'gold are all more popular by far.
post #27 of 27
I'm a Fuji fan myself, but Macoun are DAMN good! :-)
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