Originally Posted by teunis
Wondering how much this will push back International shipping on release day.
Possibly none. THey could be sitting on warehouses of units allocated for the international launch, refusing to do what they did last year by sending that stock to the US stores. Just to avoid last year.
Originally Posted by rtkane
Anyway, Apple will run their lines like crazy trying to build up a decent supply for an initial launch, but there's just no realistic way to build capacity to meet the demand of a product launch like this.
THis part is correct, because they can't judge the demand. In gross units or which sku.
That said, there was another way to handle this and perhaps it is what Apple should do. ANd that's reservation only. No more walk ins. Period. No reservation, no item.
They have computer systems that manage the genius bar based on staffing and business hours, they have computer systems that allow you to reserve items based on stock numbers. I'm sure they can modify that set up a system that could calculate needed stock and how many customers they can handle and send out the qualities (rounded up to the full master packs if that is how they ship) to cover exactly what those folks requested and 'pick up tickets' for how many folks they can push through in a day. They could even set up the system to freeze reservations the appropriate number of days out for shipping. If you want to change your reservation after that cut off, you must cancel and go back to the back of the line. Including day of. Those all mighty business customers. No walk ins for them either. They call, place an order and when quantity to cover it can be shipped to the store in excess of the regular reservations it is and they can come pick it up. Or better yet, just ship it straight to them. I'm sure they are holding back 10-15% of stock for online orders, toss in another 5-10% for businesses to have their own queue. Sure it means even they might wait but they've survived this long and given that they are perhaps like 20% of Apple's over all business, why should they get to go to the front of the line just cause.
Yes it means that some folks will have to wait a little longer but what is better. Risking it over and over for nothing, or getting an email a few days later that says today is your day, you have from 9am-9pm to come in and get it and there is definitely one here for you.
Originally Posted by cy_starkman
The iPhone 4 was maybe 4 months or more at limited stock levels. This alters the purchase cycle for upgraders. iPhone5 and iPad3 could become stretched beyond consumer acceptability.
I think you might be thinking backwards, at least about the phones. There's not limited stock due to production at all. There's limited production because the sales drop during this period because everyone KNOWS there's going to be a new phone in June/July. They aren't buying now and missing out on something better.
Same with the ipads probably. Once Christmas was over, sales likely went down because everyone KNEW there was going to be a new one around March/April.