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New York Times to start charging $15 for iPhone, iPad subscriptions by June

post #1 of 118
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The New York Times plans to adopt Apple's In App Subscription model for its iPhone and iPad applications by late June, with prices starting at $15 for every four weeks worth of access to its published content, the publication said Thursday.

The announcement marks just the second high-profile media outlet to agree to Apple's In App Subscription model for digital publications announced last month. This arrangement, which sees Apple keep 30% of revenues generated from each digital subscription, was unveiled alongside The Daily, a digital newspaper created specifically for the iPad by media heavyweight News Corp. that sells for $0.99 per week.

Although the Times is launching digital subscriptions in the Canadian market beginning today, it is doing so in order to fine-tune the customer experience prior to the global launch of the service on both non-Apple devices and iPad and iPhone on March 28th. The iPhone and iPad applications will gain a 1-click purchase option on June 30th.

For non-home delivery subscribers, the Times said the basic package, which includes NYTimes.com access plus a smartphone (or iPhone) app, will start at $15 every four weeks (or $195 per year). A second package offering NYTimes.com access plus a tablet (or iPad) app will fetch $20, while an "All Digital Access" package offering full access to NYTimes.com and both of the aforementioned applications will sell for $35 every four weeks.

"Our decision to begin charging for digital access will result in another source of revenue, strengthening our ability to continue to invest in the journalism and digital innovation on which our readers have come to depend," said New York Times publisher Arthur Sulzberger, Jr. "This move will enhance The Times's position as a source of trustworthy news, information and high-quality opinion for many years to come."



In moving to its paid subscription model, the newspaper said it will continue to allow non-subscribers of NYTimes.com to access up to 20 articles per month at no charge before they will be asked to become digital subscribers in order to be granted open access to the site. Additionally, the Top News section of the Times' smartphone and tablet applications will remain free to all readers.

Home-delivery subscribers who pay to have the Times delivered to their doorstep will receive free, unlimited access to the paper's content on NYTimes.com, tablets and smart phones. And those readers who come to Times articles through links from search, blogs and social media will continue to be able to access those individual articles, even if they have reached their reading limit.

Additionally, the homepage at NYTimes.com and all section fronts will remain free to browse for all users at all times.
post #2 of 118
First, this is a bit expensive.
Second, the NYT just isn't my cup of tea.
They should have stuck with the model set by The Daily.
post #3 of 118
Does the NYT realize that they will be charging double the rate of a Netflix subscription?
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post #4 of 118
Media is dead due to content not method of delivery. Not worth reading for free, certainly not worth paying for.
post #5 of 118
nytimes.com/access says their pricing scheme is as follows:

NYTimes.com + smartphone app: $15/mo.
NYTimes.com + tablet app: $20/mo.
All Digital Access (i.e., NYTimes.com + smartphone + tablet): $35/mo.
post #6 of 118
Nobody reads anymore. :P

(Nor can they spell "Besides")
post #7 of 118
whoops!

"Android's Browser Leaves the iPhone's in the Dust" - from the Atlantic Monthly.

So maybe better off on another device to read content like the Times. Though I still like the 'Pad

Gee, real news is twice as expensive as Netflix? Wow, that's just amazing! Not.
post #8 of 118
Quote:
Originally Posted by xSamplex View Post

whoops!

"Android's Browser Leaves the iPhone's in the Dust" - from the Atlantic Monthly. ...

Whoops! No one cares but fandroids.
post #9 of 118
I'm pretty sure you can get full digital access with any level of home delivery, so if you do the M-F for $3.10/week, you can get it all for $12.40 -- plus the nuisance of having to recycle 5 papers per week.
post #10 of 118
Quote:
Originally Posted by joe in miami View Post

Does the NYT realize that they will be charging double the rate of a Netflix subscription?

yeah, 200 dollars a year for ... a newspaper. Wow.

I bet it has advertisements too and I bet a lot of dumbasses buy it anyway.
post #11 of 118
Quote:
Originally Posted by joe in miami View Post

Does the NYT realize that they will be charging double the rate of a Netflix subscription?

Do you realize that movies and news are different things?

Do you realize that the NYT employs actual journalists with credentials, editorial staff, etc.?

Where do you think the free and cheap news sites are going to get their content from when the paid journalists no longer have a job?
post #12 of 118
Saw that coming a mile away
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I use to be iNAP Join Date 04-28-2005
I feel like such a newbie.lol

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post #13 of 118
"New York Times to see subscriptions for iPhone, iPad readers plummet by June"
post #14 of 118
Quote:
Originally Posted by Eye Forget View Post

Media is dead due to content not method of delivery. ...

This may be true to some extent. The NY Times website has increasingly become about blogging, rather than focusing on hard news reporting, and the quality of the blogging is pretty much what one expects from the medium, not from the NY Times.

I think, ultimately, their paywall strategy will be a failure. (It may succeed at the WSJ, but the readership of the NYT, as a whole, represents a different demographic and their content is not as unique.) They tried a version of this a few years ago with "premium" content behind a paywall and the experiment was such an utter failure (and apparently lost them so much revenue) that they ended it. Why they think they'll be more successful this time around is a mystery; most people will just abandon the NYT and find other sources of news that remain free.

Newspapers need to change something to stay afloat, but I don't see this as the change that will help. Rather, if stuck to, it's likely to be the change that hastens their demise.
post #15 of 118
I'll take the Daily over the New York Times any day of the week. I'm not fond of liberals.
post #16 of 118
The Times in the UK has a similar online plan. £1 for the first month and £8 thereafter.

However you get other goodies with it as well. For instance I am getting £1 cinema tickets every Sunday and also half price menus at several restaurants. Dependent on the month you may get other better/worst deals in a range of services: theater, spa treatments etc. Dependent on your lifestyle this may actually turn out to be a good deal.

I think NYT would be charging too much if 15$ a month is only for reading news! However I do not know that much about the US market.
post #17 of 118
Fail. Too expensive, and too many backdoors available to pick up the important stories for free. I imagine they will discover (too late) that people are generally not to be trusted when they predict in advance whether or not they will buy something.

I used to be a regular at nytimes.com, and I'm a news junkie. But now I use local news sources, news.google.com, and The Daily. nytimes.com's most important stories get republished at a million other sites, and their web and app look hopelessly behind the times compared to The Daily.

I love The Daily. I realize it's sometimes breezy and a little shallow at times, but it has become my morning ritual. Their presentation is awesome, their content is perfectly formatted for the iPad's capabilities, and the price is right. I also love the way advertising takes a while to load - when you see that spinning wheel just flick again to the next page. Sorry Rupert.
post #18 of 118
And why is the tablet version $5/month MORE?
post #19 of 118
Quote:
Originally Posted by Gustav View Post

Do you realize that movies and news are different things?

Do you realize that the NYT employs actual journalists with credentials, editorial staff, etc.?

Where do you think the free and cheap news sites are going to get their content from when the paid journalists no longer have a job?

#1 I never suggested that it be free,
#2 Ad revenue has always been the primary revenue source to support the news staff,
#3 Take a look at other paid news/iOS businesses, (Financial Times, The Economist, WSJ, CNN, The Daily) for your answer.
#4. There are plenty of other sources that are available at the present.
In a world of universal deceit, telling the truth is a revolutionary act.
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In a world of universal deceit, telling the truth is a revolutionary act.
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post #20 of 118
So the venerable New York Times wants you to pay $20 a month to read their rag on the iPad. Bwahahahaha!!!
post #21 of 118
Most of their revenue comes from ads anyway. This is a big FAIL. At least The Daily is charging $40 for the WHOLE YEAR. They are smoking crack. FAIL.
post #22 of 118
The print news media just has not caught on that the world has changed. People can get their news from too many other sources to pay fees like this. They are so hung up on the nostalgia of "We are The New York Times!" and what that implied at some time. It really does not have the same weight as it once did.

Instead of adapting to the new world, they will cling and fail. They will then start grasping and some high up exec just out of marketing class will say it because they are not in touch with the younger generation. "We need to get more hip" So they will turn into USA Today.

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post #23 of 118
I received an email from the NY Times and their billing program is totally screwed up. The only part I could care about is the free 20 reads a month. That'll let me read the Best Selling Books list.

One hidden secret in news sites is thepaperboy.com which lists papers around the world. A major news event hits, say, Brisbane Australia, then the site will give you a list of news papers there. Amazing to read a local newspaper from various parts of the world!

As for the future of the NY Times, their game looks like a failure before it starts. There is far too much content out there to be tied to an overpriced program.
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post #24 of 118
Quote:
Originally Posted by Prof. Peabody View Post

yeah, 200 dollars a year for ... a newspaper. Wow.

I bet it has advertisements too and I bet a lot of dumbasses buy it anyway.

Newspapers just don't seem to know they are dead already do they?
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post #25 of 118
What a JOKE! $15/a month for online newspaper?! Netflix is cheaper than that!
post #26 of 118
Quote:
Originally Posted by JF7FSU View Post

Most of their revenue comes from ads anyway. This is a big FAIL. At least The Daily is charging $40 for the WHOLE YEAR. They are smoking crack. FAIL.

You have to wonder don't you? If they use an ad based model they should be going for numbers which means free. They still think in 1990's mode even though they have an iPad version. Amazing! They are exhibiting the same mentality as Kodak did clinging on the film and wanting to play in the digital world too.
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post #27 of 118
Quote:
Originally Posted by Apple ][ View Post

I'll take the Daily over the New York Times any day of the week. I'm not fond of liberals.

And I'm sure they aren't big fans of you either...Hardly the point here is it?
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post #28 of 118
Quote:
Originally Posted by libertyforall View Post

What a JOKE! $15/a month for online newspaper?! Netflix is cheaper than that!

Reading the BBC, CNN and tons of other web sites for news is free! Who needs these Newspapers? Their news coverage i.e. reporters in the field, isn't even close to those of the likes of CNN. Reprinting the AP and Reuters and adding local news and editorials is kind of obsolete and these companies haven't caught up yet to todays reality. Frankly the better Newspapers should be looking to syndicate to established web sites such as CNN and the BBC and base their revenue on ads and give up on the traditional approach. Print is dead and they were too late into the web.
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post #29 of 118
Sad. I love the Times, but this is too rich for my blood. Why suddenly charge $15/month for something that's currently free? That seems crazy. Hopefully when nobody in Canada buys this, they'll rethink their pricing strategy.
post #30 of 118
Quote:
Originally Posted by Apple ][ View Post

I'll take the Daily over the New York Times any day of the week. I'm not fond of liberals.

You should avoid politics here, this isn't a political forum. Plus, remember Steve is a kind, caring, big soft hearted liberal too
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post #31 of 118
$195 a year for watered-down mainstream pseudo news? Not gonna happen!
post #32 of 118
Quote:
Originally Posted by digitalclips View Post

You should avoid politics here, this isn't a political forum. Plus, remember Steve is a kind, caring, big soft hearted liberal too

I hear he's a socialist too...LOL!

Not to mention the fact the the NYT is one of his favorite publications apparently.
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post #33 of 118
Quote:
Originally Posted by digitalclips View Post

Plus, remember Steve is a kind, caring, big soft hearted liberal too

I've read a few things that he's written, and I'm not so sure about that. But you're right, this is probably not the best place to talk about politics.
post #34 of 118
Quote:
Originally Posted by digitalclips View Post

You should avoid politics here, this isn't a political forum. Plus, remember Steve is a kind, caring, big soft hearted liberal too

I was just about to inform the obviously uninformed and not even curious. SJ is a huge fan of the NYT fyi. I will keep my thoughts on NYT subscription model to myself.
post #35 of 118
Bye Bye NYTimes. Hello yahoo, google and cnn news.

Quote:
Originally Posted by AppleInsider View Post

The New York Times plans to adopt Apple's In App Subscription model for its iPhone and iPad applications by late June, with prices starting at $15 for every four weeks worth of access to its published content, the publication said Thursday.

The announcement marks just the second high-profile media outlet to agree to Apple's In App Subscription model for digital publications announced last month. This arrangement, which sees Apple keep 30% of revenues generated from each digital subscription, was unveiled alongside The Daily, a digital newspaper created specifically for the iPad by media heavyweight News Corp. that sells for $0.99 per week.

Although the Times is launching digital subscriptions in the Canadian market beginning today, it is doing so in order to fine-tune the customer experience prior to the a global launch of the service on non-Apple devices by March 28th and via its iPhone and iPad applications on the App Store by June 30th.

For non-home delivery subscribers, the Times said the basic package, which includes NYTimes.com access plus a smartphone (or iPhone) app, will start at $15 every four weeks (or $195 per year). A second package offering NYTimes.com access plus a tablet (or iPad) app will fetch $20, while an "All Digital Access" package offering full access to NYTimes.com and both of the aforementioned applications will sell for $35 every four weeks.

"Our decision to begin charging for digital access will result in another source of revenue, strengthening our ability to continue to invest in the journalism and digital innovation on which our readers have come to depend," said New York Times publisher Arthur Sulzberger, Jr. "This move will enhance The Times's position as a source of trustworthy news, information and high-quality opinion for many years to come."



In moving to its paid subscription model, the newspaper said it will continue to allow non-subscribers of NYTimes.com to access up to 20 articles per month at no charge before they will be asked to become digital subscribers in order to be granted open access to the site. Additionally, the Top News section of the Times' smartphone and tablet applications will remain free to all readers.

Home-delivery subscribers who pay to have the Times delivered to their doorstep will receive free, unlimited access to the paper's content on NYTimes.com, tablets and smart phones. And those readers who come to Times articles through links from search, blogs and social media will continue to be able to access those individual articles, even if they have reached their reading limit.

Additionally, the homepage at NYTimes.com and all section fronts will remain free to browse for all users at all times.
post #36 of 118
Quote:
Originally Posted by digitalclips View Post

Their news coverage i.e. reporters in the field, isn't even close to those of the likes of CNN.

You have got to be kidding, the CNN coverage of the Japanese Earthquake is a freakin' joke. Filled with anchors who don't have a clue what they are talking about, and sensationalizing american propaganda, I am wondering if they don't have shares in the Potassium Iodide.

CNN is a terrible example of news reporting, they get way too hung up on who they are and forget about the actual news source. Come on, reporters going around comparing what their counters say for 24 hours a day, and getting their knickers in a knot about the depleted cores and creating a panic in America about their fully functional reactors...

Gimme a break , please.
post #37 of 118
Way to expensive...
post #38 of 118
I really liked the NY Times app when they first came out for iPhone and iPad. In fact I would read it daily.

Then these apps started coming up with a message saying I needed to register. At that point, I could no longer read articles without logging in. I stopped using the app.

Now they want a subscription? I'll just uninstall it altogether.

What they should have done is make it free so that everyone reads it, then make money from advertising.
post #39 of 118
Back on topic, though I do enjoy reading the NYT, this is way too expensive. I don't think it makes much sense for a financially challenged newspaper to drive more folks away by charging them so much...
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post #40 of 118
Quote:
Originally Posted by Goldenclaw View Post

What they should have done is make it free so that everyone reads it, then make money from advertising.

Clearly that's not enough to float the boat.
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