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Top Mac App Store apps generate 50% as much revenue as top iPad apps

post #1 of 26
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Just two months after Apple's launch of the Mac App Store, the 300 bestselling Mac apps already generate, on average, 50 percent of the revenue of the top 300 iPad apps.

App analytics firm Distimo revealed its findings in a February 2011 report on app store ecosystems published Friday.

Although the iPad App Store still sees considerably more downloads than the Mac App Store, a higher average selling price for Mac apps makes up some of the difference, the report noted. The average selling price of the top 300 applications on the Mac App Store is $11.21, seven times higher than bestselling applications for the iPhone and nearly three times higher than on the iPad.

Also of note is the fact that the Mac App Store maintains the lowest proportion of free apps among any of the app stores Distimo analyzed, including BlackBerry App World, Android Market and Windows Phone 7 Marketplace. 12 percent of applications on the Mac App Store are free, compared to 35 percent of all iPhone apps and 29 percent of all iPad apps.

According to the report, the Mac App Store had 2,225 applications as of February 2011, compared to the 8,099 iPad applications available in May 2010, two months after the launch of the iPad. Of those 2,225 Mac applications, 646, or 29 percent, are games.



More than 60 percent of the 100 most popular free and paid iPhone applications were games during February 2011, compared to less than 50 percent of iPad apps and less than 40 percent of Mac apps. Mac apps tended to be more focused on productivity, with a greater proportion of categories like Education, Graphics & Design, Productivity, Utilities and Video in the top 100 free and paid apps than on the iPhone and iPad App Stores.



Given that Apple launched the Mac App Store on Jan. 6 with the release of Mac OS X 10.6.6, Distimo's analytics cover the first full month since the digital storefront opened.

Apple recently stirred a controversy over in-app subscriptions on the iPad and iPhone App Stores. Shortly after unveiling new App Store subscription services, Apple came under fire from developers and publishers for new rules banning links to out-of-app purchases and requiring matching prices with subscriptions offered outside of an app. Also at issue was a policy that requires legacy apps to comply with the new rules by June 30 or possibly face removal from the App Store.
post #2 of 26
Quote:
Originally Posted by AppleInsider View Post

Also of note is the fact that the Mac App Store maintains the lowest proportion of free apps among any of the app stores Distimo analyzed, including BlackBerry App World, Android Market and Windows Phone 7 Marketplace. By comparison, 35 percent of all iPhone apps and 29 percent of all iPad apps are free.

By comparison to what? You never stated the percentage of apps that are free on the Mac App Store.
post #3 of 26
Wake me up when the iPad has AutoCAD. Full scale productivity is for OS X. The mass consumption device of our daily lives is the iOS platform.
post #4 of 26
A little early in the day to be drawing conclusions, as both the Mac and iPad app stores are less than a year old. But the Macintosh is comfortably the most powerful of the three devices, so it's unsurprising it has more complex and therefore more expensive software.
post #5 of 26
Wake me up when it's compatible with Leopard 10.5.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #6 of 26
good grief, AI really does need a proofreader or copy editor.

When I read that headline
Quote:
Top Mac App Store apps generate 50% as much revenue as top iPad apps

it appears that MAS offerings are getting half as much revenue.

Then this statement confirmed it:
Quote:
Just two months after Apple's launch of the Mac App Store, the 300 bestselling Mac apps already generate, on average, 50 percent of the revenue of the top 300 iPad apps.

The graphics in the article show a much different situation, though.
post #7 of 26
Quote:
Originally Posted by mdriftmeyer View Post

Wake me up when the iPad has AutoCAD. Full scale productivity is for OS X. The mass consumption device of our daily lives is the iOS platform.

The world is just beginning to realize what's happening. I'm guessing we'll see full-scale productivity on iOS devices with the unified, post-Lion OS and when Apple can pack the CPU & GPU power of desktops into an iPad without increasing the thickness, overheating, or killing the battery in less than a day.

"Be aware of wonder." ~ Robert Fulghum

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"Be aware of wonder." ~ Robert Fulghum

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post #8 of 26
Quote:
Originally Posted by Ecphorizer View Post

good grief, AI really does need a proofreader or copy editor.

When I read that headline it appears that MAS offerings are getting half as much revenue.

Then this statement confirmed it:

The graphics in the article show a much different situation, though.

I'm not seeing what's wrong. The green bar, mac, is about half of the orange bar, iPad, on the $ chart, top right.
post #9 of 26
Quote:
Originally Posted by Suddenly Newton View Post

Wake me up when it's compatible with Leopard 10.5.

Why won't you update to Snow Leopard? It's only $30, even if your machine can't run Lion.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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post #10 of 26
Quote:
Originally Posted by Ecphorizer View Post

good grief, AI really does need a proofreader or copy editor.

When I read that headline it appears that MAS offerings are getting half as much revenue.

Then this statement confirmed it:

The graphics in the article show a much different situation, though.

Perhaps you should read it again. It seemed pretty sound to me... even matching the graphs.
post #11 of 26
Quote:
Originally Posted by Tallest Skil View Post

Why won't you update to Snow Leopard? It's only $30, even if your machine can't run Lion.

Maybe he got a PowerPC Mac?

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iPod nano 5th Gen 8GB Orange, iPad 3rd Gen WiFi 32GB White
MacBook Pro 15" Core i7 2.66GHz 8GB RAM 120GB Intel 320M
Mac mini Core 2 Duo 2.4GHz 8GB RAM, iPhone 5 32GB Black

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post #12 of 26
I took a peek at the bars of the photography apps. The iPhone seems 4 times bigger compared with the iPad. With the iPad being a much more useful device for working with photo's I think that's strange. Maybe there are way more photo apps available for the iPhone than there are for the iPad. And if so, these percentages on all the categories don't make much sense. Or am I seeing this wrong?

Cheers,
Phil
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post #13 of 26
The Mac App Store is a very good idea. I have been a Mac user for years, and before the MAS I used to discover on the web great apps that had been around for years, but I had simply not known about. Knowledge of what's out there used to be a big problem.
post #14 of 26
Quote:
Originally Posted by Aizmov View Post

Maybe he got a PowerPC Mac?

Then he shouldn't be complaining about the Mac App Store not running on a five (minimum) year old machine, particularly when NONE of the applications therein can run on his machine.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #15 of 26
Quote:
Originally Posted by Suddenly Newton View Post

Wake me up when it's compatible with Leopard 10.5.

Well, looks like you're never waking up then. It was billed as a feature of 10.7, then they announced it would be released early for 10.6 It will never be available for 10.5, nor should it be.
post #16 of 26
Quote:
Originally Posted by mdriftmeyer View Post

Wake me up when the iPad has AutoCAD. Full scale productivity is for OS X. The mass consumption device of our daily lives is the iOS platform.

Take the blindfold off. There is a middle ground between mass consumption and productivity. A doctor running an app to help with his work for example. In interactive teaching tool for high school advanced physics. There are endless potential ways the iPad can become a tool and help the user be productive. It is neither mass consumption nor traditional creation where the iPad 2 actually shines the brightest IMHO.

Having said that even the basic creativity tasks you are thinking of are becoming possible just look at the video editing potential. If you could take iMovie on an iPad 2 back in time to show a 1995 high end editing studio it would seem like a gadget from Star Trek's 23rd century to them.
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #17 of 26
Quote:
Originally Posted by mdriftmeyer View Post

Wake me up when the iPad has AutoCAD. Full scale productivity is for OS X. The mass consumption device of our daily lives is the iOS platform.

AutoDesk makes a free app for the iPhone and iPad called AutoCad WS. It's more like a viewer, but you can do stuff like drawing lines and dimensioning amongst other tools.

Personally, it's best to be used as a viewer. Actually, I wish AutoDesk would just make "Design Review" for the iPad, this WS is a bit clumsy but it works if you're on a jobsite. and you can sync back to your network when you get back to the office.

It's a good idea but Design Review would be much more useful of a tool for job site work.

I've been a user of AutoCAD since release 10, and i couldn't see getting any REAL work done on the iPad even if it did have a fully functioning AutoCAD on it. plus the software is WAY TOO demanding on the hardware for the iPad to be truly useful as a CAD machine. AutoDesk's minimum spec's for running are at least a Core iX series processor and 2 gigs of RAM. It's going to be quite a while (if ever) that we see the iPad get to those specs. Plus having to sync block libaries and "Design Center" to an iPad, it would be the only program you'd be able to have on the iPad, due to the amount of information that would need to be stored on the device.

I just took a job working 50% of my year in China and I have an iPad, but having a Precision Mobile worksation is the only way to do real work. Can't wait for the Mx600 series to be released...
post #18 of 26
Quote:
Originally Posted by PhilBoogie View Post

I took a peek at the bars of the photography apps. The iPhone seems 4 times bigger compared with the iPad. With the iPad being a much more useful device for working with photo's I think that's strange. Maybe there are way more photo apps available for the iPhone than there are for the iPad. And if so, these percentages on all the categories don't make much sense. Or am I seeing this wrong?

Cheers,
Phil

A lot of the iPhone apps are actually for taking pictures, and up until last week the iPad didn't have a camera.
post #19 of 26
Quote:
Originally Posted by PhilBoogie View Post

I took a peek at the bars of the photography apps. The iPhone seems 4 times bigger compared with the iPad. With the iPad being a much more useful device for working with photo's I think that's strange. Maybe there are way more photo apps available for the iPhone than there are for the iPad. And if so, these percentages on all the categories don't make much sense. Or am I seeing this wrong?

Cheers,
Phil

Considering the iPad doesn't have a camera and the iPad2 only started shipping on 03/11/11 why would this be strange?

"A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools." Douglas Adams

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"A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools." Douglas Adams

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post #20 of 26
Quote:
Originally Posted by DanaCameron View Post

The world is just beginning to realize what's happening. I'm guessing we'll see full-scale productivity on iOS devices with the unified, post-Lion OS and when Apple can pack the CPU & GPU power of desktops into an iPad without increasing the thickness, overheating, or killing the battery in less than a day.

Why would they need to do that?

The future of computing is going back to the 1970s and using distributive computing....err...the cloud.

There is no need to run high powered apps locally when you can do it more efficiently on a back end.

Just look at OnLive, full resolution platform gaming on an iPad 1.
http://www.youtube.com/watch?v=zpFzpF0msrU
post #21 of 26
Quote:
Originally Posted by Ecphorizer View Post

good grief, AI really does need a proofreader or copy editor.

When I read that headline it appears that MAS offerings are getting half as much revenue.

Then this statement confirmed it:

The graphics in the article show a much different situation, though.



Unfortunately this is a direct quote from the report and it is incorrect, as you noted the graphs and the body of the report confirm that the Mac App store generates more revenue per app.
post #22 of 26
Stop comparing Apples to Apples
post #23 of 26
Maybe it would be clearer if stated as

Just two months after Apple's launch of the Mac App Store, the 300 bestselling Mac apps already generate, in total, 50 percent of the revenue of the top 300 iPad apps combined.

The above is what the graph shows.
post #24 of 26
Quote:
Originally Posted by Mynameisjoe View Post

A lot of the iPhone apps are actually for taking pictures, and up until last week the iPad didn't have a camera.

Quote:
Originally Posted by Realistic View Post

Considering the iPad doesn't have a camera and the iPad2 only started shipping on 03/11/11 why would this be strange?

Valid points indeed. So the 2nd graph is a bit strange then, considering the difference in age of the devices and the number of apps.
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post #25 of 26
I would like to know something about the methodology used to compile these figures. How can they possibly know what the revenue of the top 300 Mac Apps are, or the top 300 iPad apps for that matter? Unless Apple released this information to them (as a developer with apps in the store, I sure hope not), I don't see how these numbers could be anything but guesses. In fact, how would they even know what the top 300 apps are? Apple only publishes the first 180 at any given time. And at the moment, 11 of the top 12 apps are from Apple itself -- surely Apple isn't disclosing the sales figures for these apps to this research firm. I wouldn't be surprised if those eleven apps made up 30% of all of the revenue in the store, though that is just a guess on my part. I suspect all of the numbers in this report, except for the counts of apps, are just made up.
post #26 of 26
Wouldn't it be cool to start one of those work from home job opportunities.
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