Originally Posted by Galbi
The stories are real. The actors are representative of the real story.
The real life players probably refused to do the interview but gave the story to Samsung. Samsung used it with hired actors to portray them.
Whats so "news worthy" about this? Another lame attempt by Apple fans to pick on something as frivolous as actors.
This just goes to show you how much Apple fans are taking Samsung seriously if they have to stoop down this low just to win bragging rights.
Seriously? That's the best excuse you could come up with?
There are legions of Fandroids who would be extremely happy to go on camera with a pre-released Android tablet and spout platitudes for weeks. Finding someone to say something nice isn't the problem. The problem is that few of these Fandroids actually look like the people in the videos. Most of the hard core Android fan base are IT professionals who look like, well, IT professionals.
This whole thing was obviously handled by Samsung's marketing and ad people who did what they always do....they hire actors. The nice thing about actors is that you can easily cast for a specific look/type of person and get that person to say whatever message you are trying to convey.
The real problem here is that actors were passed as as real life people who weren't actors wity the exception of the film director and he has already been outed as working for Samsung before (which is why Samsung's ad people thought of him in the first place). This was completely unnecessary. You could have put the product in a bunch of people's hands, filmed how they used it and came back for comments.
But the second problem here is that the product (as announced) does not yet exist. The ad people literally had nothing to work with except for the 7" Galaxy Tab which has been out for months now. Even on stage the prototypes weren't working (nor in the booth). The reason they are non-functional is that Samsung's own VP spoke of having to "go back to the drawing board". It was a freudian slip since it basically encapsulated in a nutshell the "oh s#%t!" moment that all had when the iPad 2 dropped and they compared it to the specs of their soon-to-be-announced Galaxy Tabs that had already been designed and were moving through the supply chain to be manufactured soon. All that had to be stopped at great expense and "go back to the drawing board". When can you get a Tab 10.1? June. How about a 8.9? Sometime in "early summer". Really guys? You've had a year to do this and by the time summer gets here, Apple will have moved 10 million iPad 2s easy.
Samsung tried to make the best out of a horrible situation for them. The late launch of the 10.1 and 8.9 is bad enough but the last thing you needed was the press to put 2 and 2 together about the testimonials from "excited users". I'm sure someone in the Android camp will note that in January 2007, the press wasn't allowed to use the iPhone as announced until when it was ready to ship in June. But at least Steve Jobs used a working prototype on stage as opposed to showing nice slide mockups and animations.