Originally Posted by cgc0202
Note that Apple does not decide who to hire when their ads are created. That is done by the ads agency. And, the choice would be solely based on the appeal of the person and how they resonate to the target audience....
You're missing the point entirely.
It's not a matter of using actors for ads it's a matter of using actors but telling us they are not actors. Almost all advertisements use actors, but it is technically illegal
(in most western countries anyway), to lie
in advertising or to directly mislead consumers about your product
. They didn't even bother to use that old dodge of putting microscopic writing on the bottom of the screen that lets you know the situation is simulated.
The laws against this sort of deception have never been taken off the books and those of us old enough to remember when the government and the truth in advertising agencies actually took people who made ads like this to court, and eventually to jail are a bit upset that nowadays this is just par for the course. In fact it's underhanded, immoral and still (technically) illegal
Advertising is quite literally an art that is based on deception
. The whole idea is to fool people into using your product by presenting it in the best possibly light and to cover up your products flaws through creative wordplay and imagery. Out and out lying is still not allowed though, and in an industry that's "right on the edge" as it were between misdirection and outright lies, it's arguably even more
important to notice when an advertiser crosses that line.
If these laws aren't upheld then there is nothing to stop anyone from saying anything they want about any product. That's the whole point.
Here Samsung is announcing a product that doesn't even exist
. They are presenting "real people" who aren't actually real
, who are then telling long detailed lies
about using the non-existent product. They are also directly, themselves, and completely outside of the issue of the commercials, lying
about the features the product has.
Advertising is of course a shady business, but almost no company is willing to go this far
even in today's market. Samsung has crossed a huge line here and should really be taken to task over it.
This is literally no different than a car commercial that lies about the MPG the car gets, or how safe it is in an accident. If you can produce outright lies about your product and get away with it, the whole system will fall apart.