Originally Posted by DeepBlue2
This is a stupid move by Apple. Why are they spreading the inventory even more thinly, when supplies are so tight?
You can't get an iPad 2 online for weeks. No retailer has updated inventory information on their website. The only thing you can do order online and wait for weeks, or go stand in line at some retailer and hope for the best--because they can't tell you if they are getting any supplies or not.
I ordered my iPad two weeks ago, and I still have two more weeks to wait.
The lunacy of this launch is seriously degrading my goodwill towards Apple.
Originally Posted by Freshmaker
Yeah, it does seem kinda silly. Why bother expanding distribution when you can't keep your current stores stocked? I don't get it. That said, it does seem like they are finally ramping up production a bit. I ordered mine on launch day, March 11th, and was told it would ship on April 1st. Got an email on the 26th saying it had been shipped, so it went out a week early. I agree with others in this thread though - they need to fill the orders they have in hand before expanding to new stores.
Originally Posted by joebloggs
I agree. I've supported Apple so far through this. But this new move is crazy. Apple should fulfill the orders it has before shipping thousands of units to new suppliers.
Not picking on you 3 in particular...
You need to understand that an agreement for a retailer like Radio Shack to sell a product from a Manufacturer requires a contract and negations.
--Apple agrees to supply product at certain initial, then restocking levels,
--Radio Shack agrees to purchase given minimum quantities per month,
--There are a lot of additional details re: pricing, marketing, support, returns, etc.
A contract like this is negotiated months in advance -- and requires each party to make a best effort to fulfill their commitments.
So, in its iPad 2 inventory planning and ramp up, there was, likely, a percentage of product supply allocated to:
--US Apple Online Store
--US Apple Retail Stores
--US First Wave 3rd-Party retailers - BestBuy, Wal-Mart and Target
--First Wave Foreign Apple Online Store
--First Wave Foreign Apple Retail Stores
--First Wave Foreign First Wave 3rd-Party retailers
--US Second Wave 3rd-Party retailers - Radio Shack (and others)
This is a complex issue dealing with unknown demand, limited supply and many different different sales and distribution channels.
I think that Apple is trying to establish broad 3rd-party retail points for the iPad -- and rightly so!
To do this properly, Apple cannot blatantly favor its own online or retail stores.