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Apple's Worldwide Developers Conference sells out in record 10 hours

post #1 of 60
Thread Starter 
Apple's annual developers conference has sold out less than 12 hours after the company began accepting registrations, setting a new record for ticket sales and underscoring the popularity and developer interest surrounding company's mobile and traditional operating system.

Apple began accepting registrations at 8:30 a.m. eastern time on Monday, but by 6:30 p.m., the $1599 conference had completely sold out. That's more than seven times as fast as last year's sellout, which took just 8 days.

The Cupertino, Calif., company announced on Monday that the event will run from June 6 through June 10 in San Francisco at the Moscone West center, which can accommodate roughly 5,000 attendees.

"At this years conference we are going to unveil the future of iOS and Mac OS," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "If you are an iOS or Mac OS X software developer, this is the event that you do not want to miss."

However, a number of corporate developers have reported missing out on this year's event, as the conference sold out faster than they could secure approval for funds and other preparations necessary to attend.



Details of specific sessions have yet to be released, though Apple has reiterated its commitment to gaming by creating a Graphics, Media and Games technology track at the conference for the first time ever. Other tracks, which include Application Frameworks, Internet & Web, Developer Tools, and Core OS, are identical to last year's program.

Given the so-called 'gold rush' of developers drawn to the iOS platforms and record sales of Macs and the recently launched Mac App Store, this year's WWDC has drawn unprecedented attention. The fact that WWDC took four weeks to sell out in 2009 and just 8 days in 2010 serves as evidence of the significant increase of developer interest in Apple.

Although Apple has traditionally revealed an annual update to the iPhone at the conference, recent reports have suggested that the company will hold off on releasing a new device at the show, instead using the event to focus on software.

One rumor had suggested that Apple would preview the next version of iOS at WWDC, instead of at a press event in the spring as in years past. According to the report, iOS 5, which will reportedly include substantial integration with cloud-based services, would not be available until this fall.
post #2 of 60
Yikes. While it's nice to say your conference was sold out quickly, the bean counter side of me says that a quick sellout means millions of dollars left on the table. Bet the price goes way up next year.
post #3 of 60
Demand outstrips supply once again. Hey, what about the Staples center in LA, or the Coliseum?
post #4 of 60
Geez how quick can these go. Not even half a day, and they're all gone. Apple will need to find some bigger venue for WWDC.

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post #5 of 60
Quote:
Originally Posted by AppleInsider View Post

Apple's annual developers conference has sold out less than 12 hours after the company began accepting registrations, setting a new record for ticket sales and underscoring the popularity and developer interest surrounding company's mobile and traditional operating system.

Apple began accepting registrations at 8:30 eastern time on Monday, but by 6:30, the $1599 conference had completely sold out. That's more than seven times as fast as last year's sellout, which took just 8 days.

The Cupertino, Calif., company announced on Monday that the event will run from June 6 through June 10 in San Francisco at the Moscone West center, which can accommodate roughly 5,000 attendees.

A number of corporate developers have reported missing out in this year's event, as the conference sold out faster than they could secure approval for funds and other preparations necessary to attend.

Details of specific sessions have yet to be released, though Apple has reiterated its commitment to gaming by creating a Graphics, Media and Games technology track at the conference for the first time ever.

Although Apple has traditionally revealed an annual update to the iPhone at the conference, recent reports have suggested that the company will hold off on releasing a new device at the show, instead using the event to focus on software.



Developing...

Well obviously Apple has the interest and could very well likely sign more folks up. Why not get Moscone North and/or South also?
post #6 of 60
I interviewed the president of Newsy today who mentioned the WWDC and that their additional funding would go to paying for things like the WWDC (he was sort of joking really). I almost told him "better sign up now, WWDC sells out fast" but didn't. I should have.

By the way, their apps for iPhone and iPad were updated pretty quickly to make them AirPlay-enabled -- good for them. I'm still waiting to see other media companies do the same. (The NPR, ESPN and SPIN Play apps, all developed by Bottle Rocket, did the same pretty fast, as well.)
post #7 of 60
I didn't say this for a while so I am going to say it now.

Apple is Doomed!™

post #8 of 60
Quote:
Originally Posted by AppleInsider View Post

One rumor has suggested that Apple will preview the next version of iOS at WWDC...

Well, now, how did you come to that conclusion? Oh, right, earlier when you wrote:

Quote:
Originally Posted by AppleInsider View Post

"At this years conference we are going to unveil the future of iOS and Mac OS," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing.

-=|Mgkwho
post #9 of 60
Glass building in a earthquake zone, long lines for escalators, what could go wrong?
post #10 of 60
I asked the boss if I could go, and he was actually looking into it! I had no idea it would sell out *that* fast.
post #11 of 60
Wow! Seems everything Apple does is successful! Good for Apple!
post #12 of 60
With the conference selling out so quickly, I'm wondering how long before they start doing a second conference.
post #13 of 60
Quote:
Originally Posted by christopher126 View Post

Wow! Seems everything Apple does is successful! Good for Apple!

It would be nice if they had a larger venue for this.

Or even have several development conferences around the world. Not with a 1st day special event, of course, but with seminars for developing for Mac OS and iOS so that those with less money, less time to travel can enjoy the seminars outside of the SF.


Quote:
Originally Posted by Sue Denim View Post

Glass building in a earthquake zone, long lines for escalators, what could go wrong?

No one should ever build anything where an earthquake, tsunami, hurricane, tornado, or meteorite could hit.
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post #14 of 60
Quote:
Originally Posted by Mynameisjoe View Post

With the conference selling out so quickly, I'm wondering how long before they start doing a second conference.

I dont see a dual conference happening now. Before it seemed like a possibility that they could do one for iOS and one for Mac OS, but that obviously isnt the case.

Id like to Apple-funded sister conferences for WWDC. Based on their growth rate, number of apps and profit I think they could do 25k attendees that week.
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post #15 of 60
Quote:
Originally Posted by solipsism View Post

It would be nice if they had a larger venue for this.

How many places were on offer? Seems to me to be undercatered.
post #16 of 60
Quote:
Originally Posted by Sue Denim View Post

Glass building in a earthquake zone, long lines for escalators, what could go wrong?

Yes.. Everyone who works in a glass building in SF or any seismic zone should never go to work
post #17 of 60
Quote:
Originally Posted by solipsism View Post

No one should ever build anything where an earthquake, tsunami, hurricane, tornado, or meteorite could hit.

Floods, though? Pshh. Roll out the cranes and bulldozers!

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post #18 of 60
Quote:
Originally Posted by Tallest Skil View Post

Floods, though? Pshh. Roll out the cranes and bulldozers!

I knew I forgot one.
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post #19 of 60
Quote:
That's more than seven times as fast as last year's sellout, which took just 8 days.

Technically, but rounding 19.2 to "more than seven" is a bit strange.
post #20 of 60
Quote:
Originally Posted by NasserAE View Post

I didn't say this for a while so I am going to say it now.

Apple is Doomed!


Which means AAPL at fire-sale prices!!!
post #21 of 60
Quote:
Originally Posted by Sue Denim View Post

Glass building in a earthquake zone, long lines for escalators, what could go wrong?

Dunno... go stand in one and get back to us.
post #22 of 60
Quote:
Originally Posted by WhiteRabbit View Post

Technically, but rounding 19.2 to "more than seven" is a bit strange.

I didnt get that either. Even if they rounded the 10 hours to a simplified day its still 8x faster right?
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post #23 of 60
We've all known that the main reason Macs don't get viruses is because there were so few of them, relatively speaking. Now this extremely quick sell out of WWDC is just a clue that the popularity of Apple products is growing so fast that viruses are now inevitable. There are some out there now but they are rare.

At what percentage of market share will Apple's Macs be regularly assaulted by viruses? Is Apple creating their own anti-virus software in house? How much will such a program slow our computers?

IOS devices are probably safer since every program that goes on to an iPad, iPod, or iPhone must go through Apple first.

I'm thinking it's time for me to get serious about using Linux. How about you?
post #24 of 60
Quote:
Originally Posted by Smallwheels View Post

We've all known that the main reason Macs don't get viruses is because there were so few of them, relatively speaking.

That is inaccurate on so many levels.
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post #25 of 60
The problem with multiple WWDC's is Apple's own developers run the sessions at the conference. And it doesn't make sense to split them into two conferences as there is a lot of overlap (by desing) between MacOS and iOS, including the same tools and many of the same frameworks. An overlap that should only increase over time. A single conference helps highlight this overlap and encourage developers to develop for both simultaneously.

I do agree they should find a larger venue, even if it means paying the expense of having their own people travel to another town for the week. With a venue with 4x the capacity, they could reach 4x the number of developers. Clearly there is the demand for something like that.
post #26 of 60
Quote:
Originally Posted by solipsism View Post

It would be nice if they had a larger venue for this.

Or even have several development conferences around the world. Not with a 1st day special event, of course, but with seminars for developing for Mac OS and iOS so that those with less money, less time to travel can enjoy the seminars outside of the SF.

Apple's cost to run a developer conference are not trivial. Running multiple developer conferences around the globe gets very expensive, very fast.

It's one thing to send several trucks forty miles up I-280, tell your 1000 participating engineers to file expense reports for the commute (half of whom probably live in the City anyhow), and tell them to sleep at home.

It's another thing to fly hundreds of systems, people, marketing materials to convention centers around the world where you might contend with ornery, recalcitrant union electricians, and put up your employees in $200-300 hotel rooms.

The SF Bay Area has very few venues for this type of event, maybe the Santa Clara convention center is the only one that's close, but it's a shabbier venue. Steve probably hates it.
post #27 of 60
Quote:
Originally Posted by solipsism View Post

I knew I forgot one.

What about Potato Famine... Potato Famine never gets a fair shake...
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post #28 of 60
Quote:
Originally Posted by Dick Applebaum View Post

What about Potato Famine... Potato Famine never gets a fair shake...

We're getting there quick with the monocultures we're growing today. Due mostly to the fast food establishments.
post #29 of 60
Quote:
Originally Posted by tomlawler View Post

Demand outstrips supply once again. Hey, what about the Staples center in LA, or the Coliseum?

There are multiple venues in the area. San Jose, San Fran and not to mention various Universities can handle this conference without the need to go to L.A.
post #30 of 60
Quote:
Originally Posted by cvaldes1831 View Post

Apple's cost to run a developer conference are not trivial. Running multiple developer conferences around the globe gets very expensive, very fast.

It's one thing to send several trucks forty miles up I-280, tell your 1000 participating engineers to file expense reports for the commute (half of whom probably live in the City anyhow), and tell them to sleep at home.

It's another thing to fly hundreds of systems, people, marketing materials to convention centers around the world where you might contend with ornery, recalcitrant union electricians, and put up your employees in $200-300 hotel rooms.

The SF Bay Area has very few venues for this type of event, maybe the Santa Clara convention center is the only one that's close, but it's a shabbier venue. Steve probably hates it.

They have several facilities. You clearly haven't done your research well.
post #31 of 60
Quote:
Originally Posted by Dick Applebaum View Post

What about Potato Famine... Potato Famine never gets a fair shake...

In San Francisco? Pssh. This ain't Ireland. The Organic Gluten-Free Soybean Famine.

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post #32 of 60
Quote:
Originally Posted by cvaldes1831 View Post

Apple's cost to run a developer conference are not trivial.

Apple's resources are not trivial either. And it behooves them if they want even more non-trivial billions of $ in their coffers, to make WWDC accessible to the developers who want to attend, as those developers directly contribute 30% to Apple every time one of their Apps is sold. This is not rocket science.
post #33 of 60
Quote:
Originally Posted by Smallwheels View Post

We've all known that the main reason Macs don't get viruses is because there were so few of them, relatively speaking. Now this extremely quick sell out of WWDC is just a clue that the popularity of Apple products is growing so fast that viruses are now inevitable. There are some out there now but they are rare.

At what percentage of market share will Apple's Macs be regularly assaulted by viruses? Is Apple creating their own anti-virus software in house? How much will such a program slow our computers?

IOS devices are probably safer since every program that goes on to an iPad, iPod, or iPhone must go through Apple first.

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Ah, our first catch, er, I mean troll, of the day!
post #34 of 60
Quote:
Originally Posted by mikemikeb View Post

Yikes. While it's nice to say your conference was sold out quickly, the bean counter side of me says that a quick sellout means millions of dollars left on the table. Bet the price goes way up next year.

Sounds to me like they need a bigger facility to hold this thing. They could probably sell out 10K tickets.

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post #35 of 60
Quote:
Originally Posted by tomlawler View Post

Demand outstrips supply once again. Hey, what about the Staples center in LA, or the Coliseum?

Matter of fact, it might be a good idea to hold these conferences in multiple locations simultaneously. They could livestream a 3D RED Epic version of the keynote to conference locations in New York, Los Angeles, SF, Dallas, and maybe even in Europe or Asia (barring time zone issues).

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post #36 of 60
Quote:
Originally Posted by ktappe View Post

Apple's resources are not trivial either. And it behooves them if they want even more non-trivial billions of $ in their coffers, to make WWDC accessible to the developers who want to attend, as those developers directly contribute 30% to Apple every time one of their Apps is sold. This is not rocket science.

I didnt understand his response to me. Its a strawman to argue that the costs arent trivial. Developing the iPhone isnt trivial, but they do it. Machining aluminum cases for most their HW products isnt trivial, but they do it.

The 30% take from the App Store aside not to mention increasing the Mac and iOS-based iDevice ecosystem I dont think $1,500 per person for a 5k member seminar is a trivial take for 4 days. Its trivial profit compared to their other endeavors, but Im sure they still profit from it directly, even if excluding the longterm indirect profits.
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post #37 of 60
Quote:
Originally Posted by mdriftmeyer View Post

They have several facilities. You clearly haven't done your research well.

What other local facilities would suit this type of event?

Not Santa Clara Convention Center. Certainly not the large sports arenas (which couldn't be booked for the 8-10 days necessary for setup/event/teardown). Not Fort Mason. Not the San Mateo Event Center. Not the Alameda County Fairgrounds. Not the Cow Palace.

Apple is quite familiar with what Moscone Center offers and the fact that they are only renting out Moscone West may indicate that the North and South Halls do not provide the necessary elements.

There are probably logistical issues in trying to run this event out of multiple, unrelated facilities like hotels. There are probably security/control issues trying to do this at a university.

Which is why almost any larger technology tradeshow lands in one of two places: Moscone or Santa Clara.
post #38 of 60
Google I/O 2011 sold out in 59 minutes!
post #39 of 60
Quote:
Originally Posted by cvaldes1831 View Post

There are probably logistical issues in trying to run this event out of multiple, unrelated facilities like hotels. There are probably security/control issues trying to do this at a university.

Sure there are logistical issues with multiple hotels, but you can't expect to run a large conference as easily as a smaller one. I've been to conferences that did exactly that, including in San Francisco.

My take on this is that the only solution that would work for WWDC is to hold one conference at a larger venue (which could be a group of hotels near each other.) That's because WWDC affects the work schedule of Apple's engineers. Once a year, instead of doing their usual work, the engineers prepare their WWDC sessions, then spend a week at WWDC presenting and talking with attendees. I seriously doubt Apple would be willing to interrupt work to that extent more than once a year. Also, attendees would want all the engineers available at one conference.
post #40 of 60
Quote:
Originally Posted by srathi View Post

Google I/O 2011 sold out in 59 minutes!

Its ½ the duration and cost ⅓ the price. You dont think that affects the number of potential buyers? Being at the same venue doesnt mean that everything else is on par.
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