Ask Ford or Chevy: they spend all that money advertising a product, among all their product lines, that the fewest people buy. (Well, there may be some dismal subcompact that gets outsold by an F-150, but you get the idea.)
Are they insane? No, they like big margins. Trucks have the biggest margins of any consumer class vehicle on the road.
These "post-PC" devices all suffer from thin margins that are only getting thinner as vendor X or vendor Y locks up the supply chain for various otherwise-hard-to-procure components. The easiest place for a Dell to compete and keep its margins somewhat higher than those in the tablet space is in the PC space, where commodification is still possible and profitable.
Microsoft shouldn't whine about the analogy; they should try to build a better truck.
Are they insane? No, they like big margins. Trucks have the biggest margins of any consumer class vehicle on the road.
These "post-PC" devices all suffer from thin margins that are only getting thinner as vendor X or vendor Y locks up the supply chain for various otherwise-hard-to-procure components. The easiest place for a Dell to compete and keep its margins somewhat higher than those in the tablet space is in the PC space, where commodification is still possible and profitable.
Microsoft shouldn't whine about the analogy; they should try to build a better truck.










