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Apple steps up iPad 2 campaign to push functionality over hardware specifications - Page 2

post #41 of 198
Quote:
Originally Posted by digitalclips View Post

What so many of us here on this blog forget or perhaps don't even realize is just how much lack of understanding there is of normal computers, PCs or Macs out there by vast numbers of people.

I do a lot of support for computer users these days and it never ceases to amaze me. The difference between a mail application and a browser for example is a mystery to many. If they get mail via a web interface they don't realize this is the same browser they use for surfing. They have no concept whatsoever of the filing system and don't know how to save anything to anywhere they will ever find it again. They don't know what the difference is between a document and the application that created it is. Yesterday I had to help two 60 something year olds both with iPhones ... their issues included; they hooked their iPhones up to a PC with USB every time they wanted to send a picture. They thought the only way they could send each other an e-mail was by having both e-mails installed on both iPhones. They didn't know what WiFi was so had it switched off. They had 3G switched off since they thought it was more expensive so only Edge was in use ... it goes on and on. Apple get this and realize only the likes of people on this blog know or care about the technical side and they are right to simply remove it from the equation for the masses. Obviously I hope we always have a Mac as well as an iPad as I love to get under the hood but I have to admit ... in my 20's used to change my own cylinder head gaskets too, now I can't recognize anything under the hood of our vehicles!

Boy do I agree with you 110%. I do some work for a local Apple reseller and I train new users. "Train" is a very lose term because of how absolutely sh*tface clueless they are. After a few years of doing it, I am looking to step down from doing training after this month. iPad is not so bad. The new Mac users, now they are "flummoxed". Zero concept of the Dock, always worried "OMFG where are teh files OMG where teh files all taking up so much space must organise in folder and defrag defrag defrag".

I don't blame them. There was a new user saying, well I just want "sync"... OK, not online, right... just use Time Machine, not only does it keep it in sync but backed up. "No, I just want sync, I don't want all that stuff taking extra space etc etc". Couldn't be bothered, I just pointed him to search for a "sync backup" app on the App Store or wherever.

Their level of trust from using Windows and PCs is so minimal they just can't believe there's no need for antivirus, defragging, continually organising things in folders, constantly worrying how much space everything is taking, how to uninstall cleanly. They worry if you make a new playlist in iTunes or a new album in iPhoto the files are going to be duplicated. Always with the question, "but isn't that duplicating the file?". Jeez...

It's no wonder the iPad is a runaway success story. It's hitting all the right nerves of people just sick of PCs and too scared/distrustful of moving to Mac. OS X is great but it has its quirks for new users, yes, also because their minds are so warped by using Windows for so, so long.

Hard for people on these forums to understand, but do you all realise most new Mac laptop users are actually scared to leave the charger connected after the battery is charged for fear of damaging the battery? That's how rubbish PC laptops are.

As for the phones, the telcos are getting away with murder because people are so scared of going over their data allocation and paying additional charges, they use data so little and always come under the limit while still paying for a lot more data than they would actually use.
post #42 of 198
It takes 4 to 12 steps to toggle 3G and we have all the hype about simplicity of iOS. On Android, all the toggles are just one touch away. Yeah! It is complicated!
post #43 of 198
Quote:
Originally Posted by nvidia2008 View Post

Boy do I agree with you 110%. I do some work for a local Apple reseller and I train new users. "Train" is a very lose term because of how absolutely sh*tface clueless they are. After a few years of doing it, I am looking to step down from doing training after this month. iPad is not so bad. The new Mac users, now they are "flummoxed". Zero concept of the Dock, always worried "OMFG where are teh files OMG where teh files all taking up so much space must organise in folder and defrag defrag defrag".

I don't blame them. There was a new user saying, well I just want "sync"... OK, not online, right... just use Time Machine, not only does it keep it in sync but backed up. "No, I just want sync, I don't want all that stuff taking extra space etc etc". Couldn't be bothered, I just pointed him to search for a "sync backup" app on the App Store or wherever.

Their level of trust from using Windows and PCs is so minimal they just can't believe there's no need for antivirus, defragging, continually organising things in folders, constantly worrying how much space everything is taking, how to uninstall cleanly. They worry if you make a new playlist in iTunes or a new album in iPhoto the files are going to be duplicated. Always with the question, "but isn't that duplicating the file?". Jeez...

It's no wonder the iPad is a runaway success story. It's hitting all the right nerves of people just sick of PCs and too scared/distrustful of moving to Mac. OS X is great but it has its quirks for new users, yes, also because their minds are so warped by using Windows for so, so long.

Hard for people on these forums to understand, but do you all realise most new Mac laptop users are actually scared to leave the charger connected after the battery is charged for fear of damaging the battery? That's how rubbish PC laptops are.

As for the phones, the telcos are getting away with murder because people are so scared of going over their data allocation and paying additional charges, they use data so little and always come under the limit while still paying for a lot more data than they would actually use.

We should set up a blog just for our support horror stories. It would be hilarious.
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post #44 of 198
Quote:
Originally Posted by srathi View Post

It takes 4 to 12 steps to toggle 3G and we have all the hype about simplicity of iOS. On Android, all the toggles are just one touch away. Yeah! It is complicated!

How to miss the point! Well done. Can you imagine all the clueless souls out there able to toggle anything they want that easily! Oh of course the MS tech support geeks now flocking to Android would love all the people they will be able to charge to get them working again.
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post #45 of 198
Quote:
Originally Posted by tjw View Post

I would so buy an iPad 2 if you didn't have to plug it into fucking iTunes to use it. If I could use it without having to have iTunes then I would be a convert. I use linux for my job and as my personal computer, I don't want to have to touch a mac or windows pc.

Apple sort it out. You can't call an iPad or any of your other devices 'post pc' products when they have to be plugged into a mac or windows pc to use them!

Yeah, Apple's missing out by not focusing on your segment. Totally.

You sort it out.
post #46 of 198
Quote:
Originally Posted by Apple ][ View Post

Let's examine the difference in marketing between this iPad 2 ad and the the Motorola Xoom ads which have constantly been running on my cable tv channels, and which I've unfortunately seen too many times. I've seen more Xoom ads than I've seen iPad ads on tv lately. Motorola is really trying to push the Xoom in what seems like a desperate effort.

The market for the iPad 2 is kids, teenagers, mothers, fathers, doctors, professionals, artists, senior citizens, grandmothers, grandfathers, businesses and everybody else in between. The iPad 2 is basically for everybody, young and old, male or female and the ads only reinforce that.

The Xoom ads are targeted towards one main group- ignorant, geeky, teenage males who might be impressed by a dumb looking spaceship.

That's quite a contrast in different marketing styles between the two companies. The competition to Apple doesn't understand tablets and they don't understand ads either.

Also, MOTO doesn't control the software and so Apple can alway be a step ahead of them. MOTO can only skin up Honeycomb. Meh! MOTO is garbage.
If they want to impress me they have to write their own goddamn OS for starters then we can talk.
Now HP has the webos but that crap ain't going to own the pad and iso. Yeah it'll get all the attention once it drops in a few months but it will quickly fade.
HP bought their way into the tablet market rather than innovate their way in.
post #47 of 198
Quote:
Originally Posted by iMoan View Post

Apple should focus attention away from hardware, especially since they released an iPad 2 that was little more than a speed bump with a substandard camera and no retina display.

So 720p @ 30fps isn't enough?

It equals or betters 99% of the market of all tablets and smartphones.

A 10" tablet makes a ridiculous camera, Apple knows it, everyone with any sense knows it, Apple did more than enough to meet the requirements of tablet based photography.
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post #48 of 198
When I first got my Lisa at work, its basic functions were explained to me – documents, folders, applications and the like. When I moved up to the Mac II, most of what I had learned simply ported itself over to the new machine. I had no concept of the file system, nor did I know how to control where files went, for a long time. So, one day, our department's dedicated Mac guy showed my how HFS worked, and the shade was raised. So me, I'm patient when it comes down to teaching new dogs old tricks. I was there once. I'm in my 70s now, and am eagerly awaiting my iPad2. Lighten up, we all have to go to school to learn how do do anything.
post #49 of 198
Quote:
Originally Posted by hill60 View Post

So 720p @ 30fps isn't enough?

It equals or betters 99% of the market of all tablets and smartphones.

A 10" tablet makes a ridiculous camera, Apple knows it, everyone with any sense knows it, Apple did more than enough to meet the requirements of tablet based photography.

So true. You have to laugh really. It's not as if these moaning willies would have rushed out and bought an iPad 2 had it had a 60fps 1080p video ability. They just want something to nit pick at ... anything. Hopefully some iPad copy cat will listen to their whining and add something that ridiculous (maybe even a Nikon lens mount) and lose even more money.
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post #50 of 198
Quote:
Originally Posted by AppleInsider View Post

Competitors, including RIM's forthcoming Playbook, Android licensees' new 3.0 Honeycomb tablets, and HP's new TouchPad will have less trouble matching or even exceeding the technical specifications of iPad 2.

Have you even taken a look at the tech specs of the Playbook? They obviously exceed the iPad 2.
post #51 of 198
Quote:
Originally Posted by OldMacGuy View Post

When I first got my Lisa at work, its basic functions were explained to me documents, folders, applications and the like. When I moved up to the Mac II, most of what I had learned simply ported itself over to the new machine. I had no concept of the file system, nor did I know how to control where files went, for a long time. So, one day, our department's dedicated Mac guy showed my how HFS worked, and the shade was raised. So me, I'm patient when it comes down to teaching new dogs old tricks. I was there once. I'm in my 70s now, and am eagerly awaiting my iPad2. Lighten up, we all have to go to school to learn how do do anything.

That process totally is identical to mine and in my case the company was Apple. What memories However, we lived through a time when that was how we progressed and we learned. I don't know why we did or what made us different but that is not the attitude I see out there now. I hear phrases like, "I don't want to know how, just fix it!" all the time from PC switchers moving to Macs. I think it maybe as previously mentioned by nvidia2008, many are just too 'damaged' by their Windows experience to recover.
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post #52 of 198
Quote:
Originally Posted by wizard69 View Post

I have no problem with the way Apple has been focusing it's ads. The ads do their job well, the problem is when they start playing games with the spec sheet. It really isn't acceptable that Apple hides basic info like RAM installed in a device. Spec sheets have little to do with marketing so to me Apple is being less than honest.

As to the article and the reference to the nineties I think the author is way off base. The sad reality was the PPC hardware sucked and sucked really bad. You can't ignore performance when the delta becomes a massive gap. Did someone forget about the huge jump in performance when the Intel machines came out? However this was only a small part of Apples issues in the nineties. In the end we are dealing with a new company now, well reborned. Back then PC companies didn't even bother to market against Apple, much of the specmanship was directed at other PC companies. Today Apple is often selling bleeding edge performance in their laptops, it has been a very long time since Apple has been a hardware technology leader.

From what I remember the "speed lead" went back and forth a few times in the 90's after the initial release of the G3 machines. I recall watching Jobs' Macworld keynotes demonstrating this. Having said that there was always the question of how do you compare or run the same performance tests on different hardware running different operating systems.

Regarding Apple's switch to Inel, these days we really have one company leading the processor world (for PC's) Apple removed the nerd PC fanboys' taunts of not being as fast of a PC by becoming a PC.
I can only think of nerds that are at all interested in having the fastest anything these days. Apple has opened up the computing to everyone this time for real with the introduction of iOS and its user-friendly focus. The iPad's demographic proves this. Today it is more important to have processing power an after thought than the first priority.
post #53 of 198
Not advertising specs plays to Apple's advantage because competitors will ups the specs, advertise their products are better because of the specs, and yet at the same time have devices that don't perform as well as Apple's device.

Apple has designed the chip and power management system itself. So, something can share the same specs, but not perform as well. Apple is trying not give competitors an easy way in the door by being able to easily advertise specs.
post #54 of 198
Quote:
Originally Posted by TBell View Post

Not advertising specs plays to Apple's advantage because competitors will ups the specs, advertise their products are better because of the specs, and yet at the same time have devices that don't perform as well as Apple's device.

Apple has designed the chip and power management system itself. So, something can share the same specs, but not perform as well. Apple is trying not give competitors an easy way in the door by being able to easily advertise specs.

Kind of reminds me of one of my favorite cars I had back in the 1980's, a two seater SAAB Turbo complete with whale tail. As it shot past almost anything on the road few knew it only had a 1.8 Liter engine. But boy, did SAAB get some amazing performance from that engine.
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post #55 of 198
Quote:
Originally Posted by iMoan View Post

Apple should focus attention away from hardware, especially since they released an iPad 2 that was little more than a speed bump with a substandard camera and no retina display.

Silly argument. Which competitor offers a retina display on a 10" tablet? How many customers need 1080p for FaceTime? And which competitors' products are significantly faster?

Quote:
Originally Posted by nkalu View Post

Brilliant campaign, nice ad. Availability has been the issue for a while now. I still haven't received mine after 3 weeks of placing the order.

Yep - absolutely brilliant. Unlike all the geeks here who think that customers care about how many MB of RAM is in their iPad, Apple gets it.

Availability is, obviously, a problem, but they're making them as fast as they can - and their ramp rate has been incredible for an electronic device. Besides, a little shortage doesn't hurt. The real problem is when you can't make enough of the product 3 years after launch (can you say "Wii"?).

Quote:
Originally Posted by wizard69 View Post

I have no problem with the way Apple has been focusing it's ads. The ads do their job well, the problem is when they start playing games with the spec sheet. It really isn't acceptable that Apple hides basic info like RAM installed in a device. Spec sheets have little to do with marketing so to me Apple is being less than honest.

Nonsense. It is not dishonest to leave out irrelevant details. Do you know exactly which alloy is used in the springs of a new Corvette? Or exactly which state the corn from your Corn Flakes came from? Or which country produced the oil that was refined into gasoline for your car?

Apple has got it right - for most users, the details you're asking about are irrelevant. All the user cares about is whether it's fast enough - and it clearly is.

Besides, for the tiny number of geeks who DO care, you can find the information easily enough.

Quote:
Originally Posted by OllieWallieWhiskers View Post

why do you care how much RAM is in the iPad? do you want to buy one with more RAM? because you can't.

Well, you could glue a SO-DIMM to the back of the iPad. Given the near-instantaneous response of the iPad 2 with its existing RAM, I suspect that putting more RAM inside would have just about the same effect - none.

Quote:
Originally Posted by tjw View Post

I would so buy an iPad 2 if you didn't have to plug it into fucking iTunes to use it. If I could use it without having to have iTunes then I would be a convert. I use linux for my job and as my personal computer, I don't want to have to touch a mac or windows pc.

Apple sort it out. You can't call an iPad or any of your other devices 'post pc' products when they have to be plugged into a mac or windows pc to use them!

They don't need to be plugged in to use them. Please educate yourself before making yourself look even more foolish.

They need to be SET UP with iTunes, but beyond that, there's no need. If you don't have a friend who can do that for you, the Apple store will take care of it. Beyond that, there's no need.

Quote:
Originally Posted by shavex View Post

Have you even taken a look at the tech specs of the Playbook? They obviously exceed the iPad 2.

First, that's only true if you choose some arbitrary specs. If you look at screen size, for example, the Playbook is 1/2 the area of the iPad. The Playbook DOES exceed the iPad in one area, though - power consumption.

Besides, why are you trying to compare the iPad to something that's not even on the market yet? It's really amazing how Apple has to compete not only with real products, but also with every vapor product that ever existed.

Most importantly, though, is that you're missing the entire point. For consumer products, it's not about specs. Do you know how much RAM is in your BluRay player? Do you know the CPU speed in your HDTV? Do you care? Other than a tiny number of hopeless geeks (many of whom aren't likely to be customers, anyway, because they've bought into Google's "openness" lies), the specs just don't matter. As soon as someone comes out with a product that's more usable than the iPad at a competitive price, then people will start buying it - specs be damned.
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post #56 of 198
Partial Quote:

Quote:
Originally Posted by jragosta View Post

Most importantly, though, is that you're missing the entire point. For consumer products, it's not about specs. Do you know how much RAM is in your BluRay player? Do you know the CPU speed in your HDTV? Do you care? Other than a tiny number of hopeless geeks (many of whom aren't likely to be customers, anyway, because they've bought into Google's "openness" lies), the specs just don't matter. As soon as someone comes out with a product that's more usable than the iPad at a competitive price, then people will start buying it - specs be damned.

That is so true lol. You can imagine these people bragging that their HDTV's 'wattage' is higher than the next guys.
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post #57 of 198
Quote:
Originally Posted by addabox View Post

I think that's a smart ad. It has a warmer tone then the usual sprightly song and shots of people doing stuff, and actually talks directly to Apple's overarching design philosophy, which I haven't seen them do for a while.

This might be a good time to run an entire campaign around this concept, pushing Apple's humanizing touch. Particularly in the face of Android licensee's tendency to go with murderous robots and spaceships and hallucinogenic trances Apple could go out of their way to position themselves as the "gather the family 'round" company.

I agree completely. Apple gets what the others don't. It's not about features and specs; it's about how those features and specs come together to create a great user experience. Technology is most successful when it gets out of your way and lets you do what you want to do. And when your experience is immersive and intuitive enough that you don't care about what's "under the hood", then it is a true win-win: you win, because you're actually doing work/play, rather than hacking and fidgeting, and Apple wins because they've achieved their design/engineering goals.

Part of the reason I've always been an Apple/Mac fan is because stuff works so well (for me at least--your mileage may vary), that it actually feels like magic! I know a bit about computers and their guts, but I am by no means a computer geek or hacker. I just don't have the time and/or brainpower to deconstruct or mess with the innards of my machine. All I want is to surf, write, work on photos/databases, etc. The Apple/Mac universe has let me do that much more easily than the Windows environment ever has, and this goes all the way back to the original 128k Mac (gosh, remember that???).
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post #58 of 198
Power PC processors never sucked. If they did, Microsoft, Nintendo, and Sony would not now be using them in X-Boxes, Wiis, and PS3s.

Apple had three problems. The first was it had to rely both on IBM and Motorola to develop the processors (the so called AIM alliance). The second was the Power PC processors worked differently and performed much better at lower specifications then Pentium processors. Intel, Microsoft, and the hardware manufacturers used this to their advantage by focusing on specifications. Those companies knew consumers generally don't understand technology and focus on the specification number. If something has a higher number, it must be better. That simply wasn't true when comparing RISC (AIM based) versus CISC (intel based) architecture.

The G3 grew a little long in the tooth at the end of its life before the G4s came out. The G4 and G5 processors were monsters. When the G4s first came out, they blew Pentiums with similar specfications away. I remember the Apple tank commercial. That wasn't advertising, but facts. The G4 temporarily jumped way ahead of Intel. Problem was Apple relied on Motorola to update the G4. Motorola was pissed off Apple revoked its license to sell Mac clones when Jobs came back, and Apple's sales were dropping. Motorola didn't' want to spend big bucks updating the architecture. Jobs to this day seems to bad mouth Motorola.

Apple had to turn to IBM to save the day. There was a lag before IBM was able to bring forth the G5 chip, again a great chip. I had a friend who makes his living doing video work. He had the last model G5 Tower Apple sold (still does), and the first generation Core Duo Tower Apple sold. He had both running OSX. The G5 tower often significantly bested the Core Duo tower in some functionality such as video encoding.

The third problem Apple had was the Power PC chips cost Apple more the Intel chips cost Apple's competitors. Intel had far more volume then IBM so the cost was way lower for Apple's competitors to buy the chips ultimately pushing the cost of Apple's products up. Moreover, Intel made a few questionable strategy decision for the Pentium. Consequently, AMD started kicking Intel's butt with its Opteron line of processors. Intel was having to pay manufacturers in the form of large secret kickbacks to not switch to AMD's offerings. That further reduced the cost of Intel chips in comparison to IBM's chips. I can't remember the exact number, but something like a quarter of Dell's profit was from Intel kickbacks.

When Apple decided to jump ship was when Intel came out with the Core Duo roadmap. Apple decided it was too much of a headache trying to compete with Intel on hardware specification numbers, and the Core Duo represented a significant step in the right direction by Intel.

Ironically enough Sony, Microsoft, and Nintendo turned to IBM to develop game chips on Power PC technology. It seems to be working for them. Apple, however, doesn't want to fight the specification game again because numbers do not always tell the whole story. Performance is what matters. Consumers understand things like twice as fast or nine times as fast.


Quote:
Originally Posted by wizard69 View Post

As to the article and the reference to the nineties I think the author is way off base. The sad reality was the PPC hardware sucked and sucked really bad. You can't ignore performance when the delta becomes a massive gap. Did someone forget about the huge jump in performance when the Intel machines came out? However this was only a small part of Apples issues in the nineties. In the end we are dealing with a new company now, well reborned. Back then PC companies didn't even bother to market against Apple, much of the specmanship was directed at other PC companies. Today Apple is often selling bleeding edge performance in their laptops, it has been a very long time since Apple has been a hardware technology leader.
post #59 of 198
Quote:
Originally Posted by sflocal View Post

Actually, he should change his screen ID to "iWhine"

Quote:
Originally Posted by iMoan View Post

Then why did Apple put two of them on the iPad 2??

I think "iTroll" fits even better...
post #60 of 198
Quote:
Originally Posted by Marvin View Post

It's better than their 'nyah, nyah, you don't have an iPhone' ad anyway:

http://www.youtube.com/watch?v=eV2__tmrEbM

Too condescending IMO and people do have that functionality on other devices.

I'd say the iPad one is a bit better but it didn't really have much of an impact because it didn't say clearly why it was better than anyone else or the old one.

Consumers likely don't need to look at heart rate monitors or brain scans and the drawing inside the number 2 isn't really magical. Garageband is magical, being able to edit movies is powerful, being able to hook up 1080p games to a HDTV is a great feature and not mentioned, having better viewing angles than the Xoom means not only good for reading but better for reading.

I guess when you have no competition your ads can be complacent but what happens next year? They come along with iPad 3:

Apple: Look, iPad 3 is still just as magical you don't need to know what's inside
Consumer: Ok, it looks like it does the same as iPad 1, which is cheaper so I'll have one of those
Apple: Oh no wait, it has faster graphics, a higher resolution screen, more RAM
Consumer: Well why didn't you say that in the first place?

A child learning is not magical? It's not about comparing yourself to others, it's about how you make others feel. The moment you compare yourself to others, you become them. Better to ignore them which makes them irrelevant.
post #61 of 198
Quote:
Originally Posted by NextTechnocrati View Post

I was happy with the original iPad and with iPad 2 all the minor incremental upgrades are just gravy. Since day one, I have yet to experience system interruptions/crashes. In that aspect alone, iPad stands out and will never be matched by the competition.

Ditto. I will keep using the original iPad for a while. People who haven't had it can have the iPad 2. I don't envy them too much.
post #62 of 198
Quote:
Originally Posted by tjw View Post

I would so buy an iPad 2 if you didn't have to plug it into fucking iTunes to use it. If I could use it without having to have iTunes then I would be a convert. I use linux for my job and as my personal computer, I don't want to have to touch a mac or windows pc.

Apple sort it out. You can't call an iPad or any of your other devices 'post pc' products when they have to be plugged into a mac or windows pc to use them!

You have two problems as I see it:

Apple makes no software for Linux and isn't going to change that for you, so accept it and get a Mac or a PC or give up on the idea of an iPad.

Until there's a handy way of supplying you with access to a 64GB cloud backup (available for every iPad user) what would happen if you dropped your crammed full 64GB iPad in a pond or it was run over by a truck? Where would you restore your data from if you had no Mac or PC? Restoring from Linux is a no-no because of the previous point. Steve Jobs may well call it "post PC" but he knows that in truth you need to back it up to somewhere.
post #63 of 198
Quote:
Originally Posted by digitalclips View Post

Agree 100%. The irony is those ignorant, geeky, teenage males who relate to that ad are most likely far from looking like the handsome guy in the ads, except for their on line avatar in the Sims that is.

A bit off topic perhaps, but I find it kind of interesting how they market to young men that way.

The recent Microsoft commercials for Windows 7 showed it best. The ads are aimed at young geeky average looking males who "do stuff" with computers, but whenever they showed the guy "getting the idea for Windows 7" they always showed him as a comically better looking version of the geeky guy who's actually telling the story. It's as if in the narrator's minds eye, he is that perfect Sims guy with the perfect good looks or in the case of the Xoom, that perfect rocektship pilot/warrior/whatever.

Their market is not just young geeky guys, it's young geeky very average looking guys, who fantasise about being ripped hunky guys. The commercials are over the top macho, but at the same time they know that they are really appealing to the raging id inside the geek and it's desire to see itself as a powerful good looking man.

They're literally selling manhood and accomplishment to a very specific group of people who would otherwise see themselves as losers. It's very powerful, but very strange.
post #64 of 198
Quote:
Originally Posted by iMoan View Post

Then why did Apple put two of them on the iPad 2??

To shut people like you up.

Seriously, though, Apple added the camera's for one main purpose and it wasn't to shoot pictures while snowboarding in the Alps. Adding camera's was done primarily for Facetime chats ... mainly for front video chat, but adding the second camera so users can show their video guests what they are looking at.

If I saw someone shooting photography with a 10" tablet, I would feel inclined to slap them.
post #65 of 198
Quote:
Originally Posted by bmovie View Post

The commercials are narrated by Peter Coyotewriter, actor and narrator and created by the original ad agency that launched Apple. There is no space cadet in a space capsule; there is no pretentious orchestra playing in the background while some burglar climbs a high-voltage tower to charge his tablet; no tablet glued to the TV screen as the people and the background changes; no teenager that clones 5 copies of himself before he boards a bus; and there is no overlord trying to woo any babe in a white hoodie. The message is simple and straightforward.

Two visuals stand out in the commercial: The "live" strumming of the guitar strings in GarageBand and how one photo becomes many photos at the flick of the fingers. It is not about ram or meters. It is about the Ecosystem. It is not about the size or shape of the magic wand, but what the magician can do with the magic wand. Being thin, or faster, or lighter is incidental. Performing magic is what is being sold.

All good advertising do 2 things. First, it gets the viewer excited enough to try the product, then it reassures all those who have bought the productthat they made the right choice. People who bought or received the first iPad for Christmas will watch this commercial and still feel good about their iPads and Apple.

Anyone commenting without watching the commercial should be ignored. Anyone bringing up Flash should also be ignored in light of the fact that cable companies are now making some local TV broadcasting available for iPads. In fact, Flash's wayward parent Adobe just showcasted Photoshop for iPad last week, and it is mind-blowingly 3-dimensional! More reasons for Dell and Microsoft (and all Android-Trons) to hate Apple.

You are sure right.
post #66 of 198
Quote:
Originally Posted by Prof. Peabody View Post

Their market is not just young geeky guys, it's young geeky very average looking guys, who fantasise about being ripped hunky guys. The commercials are over the top macho, but at the same time they know that they are really appealing to the raging id inside the geek and it's desire to see itself as a powerful good looking man.

Probably a bit off topic, but I'll add one more thing. I agree that the commercials target wannabe hunks who are actually average looking geeks. But even most people who are vocal about Android on forums etc. are either wannabe techies or suffer from a mild Asperger's. They can't appreciate or understand the big picture, the magic. I go to one of the best CS schools; almost nobody here cares about rooting their phones, or customizability or widgets. If you want to show your tech prowess you'd rather make an a great app. To be blunt, customizability and specs are the guilty pleasures of the tech lowbrows.
post #67 of 198
Quote:
Originally Posted by iMoan View Post

Then why did Apple put two of them on the iPad 2??

Do you have a mantal problem or so? If so I feel very sorry for you and hope that with some reading and talking to peopla things might get better for you. If you are just trolling around then I ask you politely to get a life and don't bother this forum with your not so insightful statements. Thanks

Rabbit_Coach
post #68 of 198
Quote:
Originally Posted by OllieWallieWhiskers View Post

you only have to do it once. you can even do it in the apple store right after you buy the thing...

anyway, i agree with you. it's stupid. the only reason i plug in my iPod touch is to back it up, and sync my podcasts. both would be easily implemented without plugging in. just throw in time machine support, and let podcasts update on the device itself! why doesn't it do this anyway?

perhaps iOS 5 will break the chain.

With Lion coming closer to the look and feel of iOS, the interaction between the two may become more transparent, like Time Machine support, auto updates and so on. But that's just speculation on my part.
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post #69 of 198
Quote:
Originally Posted by theblackswan View Post

Probably a bit off topic, but I'll add one more thing. I agree that the commercials target wannabe hunks who are actually average looking geeks. But even most people who are vocal about Android on forums etc. are either wannabe techies or suffer from a mild Asperger's. They can't appreciate or understand the big picture, the magic. I go to one of the best CS schools; almost nobody here cares about rooting their phones, or customizability or widgets. If you want to show your tech prowess you'd rather make an a great app. To be blunt, customizability and specs are the guilty pleasures of the tech lowbrows.

Agreed. I'm glad I'm not the only one who sees these sorts of things.
post #70 of 198
Quote:
Originally Posted by digitalclips View Post

What so many of us here on this blog forget or perhaps don't even realize is just how much lack of understanding there is of normal computers, PCs or Macs out there by vast numbers of people.

I do a lot of support for computer users these days and it never ceases to amaze me. The difference between a mail application and a browser for example is a mystery to many. If they get mail via a web interface they don't realize this is the same browser they use for surfing. They have no concept whatsoever of the filing system and don't know how to save anything to anywhere they will ever find it again. They don't know what the difference is between a document and the application that created it is. Yesterday I had to help two 60 something year olds both with iPhones ... their issues included; they hooked their iPhones up to a PC with USB every time they wanted to send a picture. They thought the only way they could send each other an e-mail was by having both e-mails installed on both iPhones. They didn't know what WiFi was so had it switched off. They had 3G switched off since they thought it was more expensive so only Edge was in use ... it goes on and on. Apple get this and realize only the likes of people on this blog know or care about the technical side and they are right to simply remove it from the equation for the masses.

This is the reality for the vast majority of people on Earth today. They don't use or understand computers, Operating Systems are too complex and alien to them... as easy as using a Mac might be for us, 99% of the people on the planet don't/can't/won't.

iOS is easier but still not fully there. However it is on the right track to a much larger user base than the Mac will ever see because it is both functional (enough) and easier to use. This is why iOS has more of a future than the Mac does.

We haven't seen a truly wide use of computers yet. iOS shows a promising start, iPad is probably the closest we've seen to having a PC meet common user needs and wants, but I expect some future version of the hardware/software (and price) will be what it takes for it to really get there. Until then, these computer things are really still just for the experts, tinkerers and nerds.
post #71 of 198
Quote:
Originally Posted by Prof. Peabody View Post

Agreed. I'm glad I'm not the only one who sees these sorts of things.

Now only if someone could write a concise and structured 'Thoughts on Fandroids', I hope they will troll less. I am really tired of 'I want to use an OS where I have to use my brain, iOS is for babies'. Show us what's so great that you have done in tech, before you finger point.
post #72 of 198
Quote:
Originally Posted by ascii View Post

When technology gets out of the way things become easier to use, yes. But things don't become magical unless the technology is not understood, and I think that is what they might be aiming at with keeping the specs secret.

I think you're being too literal. You can know how something works, and still think of it as magical. I know how rainbows work, but every time I see one, it's still a magical experience to me. Same goes for meteor showers, ocean waves and the Mars rovers.
As for Apple not marketing the specs, it's not about Apple keeping the spec secret, it's about Apple knowing that specs are quite literally "under the hood", and are ultimately in the service of the "magical" experience.
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post #73 of 198
Quote:
Originally Posted by Pennywse View Post

If I saw someone shooting photography with a 10" tablet, I would feel inclined to slap them.

If I was with you, I'd hold the person still for you. :P
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post #74 of 198
But you can shoot HD video with this substandard camera....lol

I know you miss porn on the iPad that why you were whining for lack of retina display.

Btw it is a major speed bump of 9x.
post #75 of 198
Quote:
Originally Posted by addabox View Post

I think that's a smart ad. It has a warmer tone then the usual sprightly song and shots of people doing stuff, and actually talks directly to Apple's overarching design philosophy, which I haven't seen them do for a while.

This might be a good time to run an entire campaign around this concept, pushing Apple's humanizing touch. Particularly in the face of Android licensee's tendency to go with murderous robots and spaceships and hallucinogenic trances Apple could go out of their way to position themselves as the "gather the family 'round" company.

This is a harping, heart beating, zooming in, exploding out, philosophically wandering, soothingly pleasurable ad to watch. It speaks to me ...as I always expect to be spoken to. It hits right where it's aimed at: the junction where the contracting heart meets the sub-contracting hemispheres.

Having watched this video, who cannot better than ever hear the clic-a-tic-clac of a soulless droid artefact?
post #76 of 198
Functionality & Integration are the two key words. Most people want to see everything work together with the simplicity of turning it on . Apple is the only company so far that has come close to this. Perhaps with the new IOS 'Lion' this goal will become a reality. How nice it would be to see that I can take a picture and its visible on my mac or TV without having to do a thing. One day this will be reality. Apple is the only company that cares about integreation and simplicity, everyone one else just keeps adding more faster hardware to their equipment......Big Deal. Not that better hardware isn't important but thats not the name of the game.
post #77 of 198
Quote:
Originally Posted by TBell View Post

When Apple decided to jump ship was when Intel came out with the Core Duo roadmap. Apple decided it was too much of a headache trying to compete with Intel on hardware specification numbers, and the Core Duo represented a significant step in the right direction by Intel.

Another really big problem was that IBM could not come up with a G5 model that would keep down the power-consumption/heat for the laptops. To my mind, that was the PPC killer.

In the end, it was one of the best things Apple ever did, since it gave them easy co-habitation with Windows (boot-camp, virtualization) for the skeptical switchers.

BTW - there is one thing that Apple never gets credit for. They have pulled off something that is unparalleled in computer history. They have totally reinvented their OS not once - but three times - and in each case virtually without a hitch. To whit:
1- Moto 68xxx -> PPC
2- Mac OS -> OSX
3- PPC -> Intel

Because they all went off virtually flawlessly, no one gives them credit for what is an absolutely extraordinary task. In fact, this is one of the reasons for their success - their willingness and ability to reinvent if the situation calls for it.

(imho)
post #78 of 198
Quote:
Originally Posted by tjw View Post

I would so buy an iPad 2 if you didn't have to plug it into fucking iTunes to use it. If I could use it without having to have iTunes then I would be a convert. I use linux for my job and as my personal computer, I don't want to have to touch a mac or windows pc.

Apple sort it out. You can't call an iPad or any of your other devices 'post pc' products when they have to be plugged into a mac or windows pc to use them!

you don't HAVE to "plug it in to iTunes" or touch a Mac or PC ever. the Apple retail store will activate a new iPad for you on the spot, and even update the OS later if you bring it in and ask. no charge. yes, you will need to open an iTunes account for this, but no need to use it at all after that. you won't have a backup and will need to work around via various third party apps to transfer media to the iPad. not seamless, but it certainly works. so get on with it ...

PS: you can install the Windows iTunes on your Linux machine via Wine and use that to control your iOS devices.
post #79 of 198
Quote:
Originally Posted by theblackswan View Post

Now only if someone could write a concise and structured 'Thoughts on Fandroids', I hope they will troll less. I am really tired of 'I want to use an OS where I have to use my brain, iOS is for babies'. Show us what's so great that you have done in tech, before you finger point.

You are right!

I have an M.S. in Computer Science, worked over 12 years in various aspects of programming from TCP/IP clients to databases. Have contracted in Unix, Windows, Macs. I have done a cold installation of Unix on a DEC Alpha sever when I had to (yeach!) At home I use my computer for research, writing, photography and occasionally video editing - working on average 14 hours per day.

My point:
I want an OS that GETS OUT OF THE F*@#KIN' WAY!

I don't have time to mess with it. I want it to work for me, not me work for it.

Been a Mac user from the 128K model. Have I screamed at Macs sometimes? You betcha! Would I ever even consider a switch? NEVER!
post #80 of 198
Quote:
Originally Posted by TBell View Post

Power PC processors never sucked. If they did, Microsoft, Nintendo, and Sony would not now be using them in X-Boxes, Wiis, and PS3s.

Apple had three problems. The first was it had to rely both on IBM and Motorola to develop the processors (the so called AIM alliance). The second was the Power PC processors worked differently and performed much better at lower specifications then Pentium processors. Intel, Microsoft, and the hardware manufacturers used this to their advantage by focusing on specifications. Those companies knew consumers generally don't understand technology and focus on the specification number. If something has a higher number, it must be better. That simply wasn't true when comparing RISC (AIM based) versus CISC (intel based) architecture.

The G3 grew a little long in the tooth at the end of its life before the G4s came out. The G4 and G5 processors were monsters. When the G4s first came out, they blew Pentiums with similar specfications away. I remember the Apple tank commercial. That wasn't advertising, but facts. The G4 temporarily jumped way ahead of Intel. Problem was Apple relied on Motorola to update the G4. Motorola was pissed off Apple revoked its license to sell Mac clones when Jobs came back, and Apple's sales were dropping. Motorola didn't' want to spend big bucks updating the architecture. Jobs to this day seems to bad mouth Motorola.

Apple had to turn to IBM to save the day. There was a lag before IBM was able to bring forth the G5 chip, again a great chip. I had a friend who makes his living doing video work. He had the last model G5 Tower Apple sold (still does), and the first generation Core Duo Tower Apple sold. He had both running OSX. The G5 tower often significantly bested the Core Duo tower in some functionality such as video encoding.

The third problem Apple had was the Power PC chips cost Apple more the Intel chips cost Apple's competitors. Intel had far more volume then IBM so the cost was way lower for Apple's competitors to buy the chips ultimately pushing the cost of Apple's products up. Moreover, Intel made a few questionable strategy decision for the Pentium. Consequently, AMD started kicking Intel's butt with its Opteron line of processors. Intel was having to pay manufacturers in the form of large secret kickbacks to not switch to AMD's offerings. That further reduced the cost of Intel chips in comparison to IBM's chips. I can't remember the exact number, but something like a quarter of Dell's profit was from Intel kickbacks.

When Apple decided to jump ship was when Intel came out with the Core Duo roadmap. Apple decided it was too much of a headache trying to compete with Intel on hardware specification numbers, and the Core Duo represented a significant step in the right direction by Intel.

Ironically enough Sony, Microsoft, and Nintendo turned to IBM to develop game chips on Power PC technology. It seems to be working for them. Apple, however, doesn't want to fight the specification game again because numbers do not always tell the whole story. Performance is what matters. Consumers understand things like twice as fast or nine times as fast.

That is all true, but there were other factors, as well:

- Energy consumption. IBM never released a G5 chip that could reasonably be used in a portable. That time frame was when portables were getting to be powerful enough that many people used them as their primary computer, so this failure was important.

- MHz myth. Back then, AIM wasn't able to come close to Intel in terms of clock speed. The performance of the AIM chips was more than adequate, but then, as now (read this thread, for example), there were plenty of idiots who couldn't understand anything but simple specs that could be boiled down to a single number.
Note that I"m disagreeing with your last paragraph. While I agree with you that on CONSUMER devices (like xBox, Wii, iPad, etc), specs aren't that important and consumers care most about the results, we're talking about computers when discussing Apple's PPC-Intel transition. At the time (and to a lesser degree, even today), MHz was everything - and it was one of the main selling features for computers.

- Chipsets. Apple had to design its own chipsets whereas they can now use standard chipsets. Not only does that save money, but it allows them to incorporate new features more easily.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
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