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Strong sales make Apple's 'quasi-tablet' MacBook Air a $2.2B-per-year product

post #1 of 52
Thread Starter 
More than five months after the new thin-and-light MacBook Air was unveiled, sturdy adoption rates for the notebook have continued, positioning it as a meaningful growth driver for Apple raking in a projected $2.2 billion a year.

Analyst Mark Moskowitz with J.P. Morgan said in a note to investors on Monday that checks with Apple's supply chain indicate that the MacBook Air has continued to be a strong performer for Apple. He said the information indicates that blistering sales in the fourth quarter of calendar 2010 were not an anomaly.

Moskowitz noted that 420,000 MacBook Air units were shipped in the fourth quarter of calendar 2010, which represented growth of 333 percent year over year, and 326.8 percent quarter over quarter. The level was also three times greater than the product's previous quarterly high. The number is also much lower than an estimate of over 1 million units given by another analyst in March.

The improved features of the MacBook Air borrowed from the iPad -- including instant-on capability, thinness and ultra-portability -- have positioned the notebook as a "quasi-tablet," Moskowitz said. But the MacBook Air also offers an integrated keyboard and full computing applications environment ideal for professional work-related tasks.

"We believe that the growth rate of the MacBook Air stands to moderate, but we expect the product to exhibit increasing contribution to the overall Mac business," Moskowitz wrote. "(The fourth quarter of calendar 2010) was the first quarter in which the MacBook Air accounted for greater than 10% of total Apple Mac units. More importantly, the MacBook Air accounted for 15% of total notebook sales during the quarter, versus 5% in the prior year."

In February, sources in Apple's supply chain indicated the company was doubling orders for the new MacBook Air to meet demand. Reports have also suggested that Apple tends to refresh the product in June with Intel's latest-generation Sandy Bridge processors.

Moskowitz believes the MacBook Air will continue to be a meaningful product for Apple, with its $999 starting price competitive enough to help the company gain market share in PCs. He said that last quarter the diminutive notebook generated revenues of $559.3 million, an increase of 256.2 percent year over year and 284.2 percent quarter over quarter.

"Assuming that Apple can sustain or increase the recent quarterly run rate of 420,000 units and pricing stays stable, annual MacBook Air revenues could track to $2.2 billion or better," he said.
post #2 of 52
What I really want is a 15" MacBook Air.
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post #3 of 52
Quote:
Originally Posted by mcarling View Post

What I really want is a 15" MacBook Air.

I'll buy that.
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post #4 of 52
Everytime I go into an Apple Store I need to look away the Air Table in fears I buy one on the spot. I am currently waiting for an update to sandy bridge CPU before I buy one. I want a 13" one but I will consider a 15" if they release it.

Cash is ready, desk at home is setup, and everyone is waiting for it. Its going to replace an Acer windows vista pc (junk).

To really make an homerun and see people line up for it, they should go more agressive on prices, imagine a 699$ 11" model. I hope high end models will have a graphic GPU option has lower end models are sure to use intel HD3000.
post #5 of 52
I really want to get a MBA for my wife... the 4GB 13inch one.

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Do not overrate what you have received, nor envy others.
15" Matte MacBook Pro: 2.66Ghz i7, 8GB RAM, GT330m 512MB, 512GB SSD

iPhone 5 Black 32GB

iPad 3rd Generation, 32GB

Mac Mini Core2Duo 2.26ghz,...

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post #6 of 52
I just bought one of the 11" Airs on ebay from MacMall and I love it. It does the extra things my iPad doesn't and is the perfect size. I'll still use my Pro for movie making but this is perfect for photos, web and email. The iPad will become a game device. I wonder what else I can't live without that Apple is working on?
post #7 of 52
Quote:
Originally Posted by mcarling View Post

What I really want is a 15" MacBook Air.

Quote:
Originally Posted by sequitur View Post

I'll buy that.

Yeah. Or if they just did away with the optical drive in the 15 and 17 inch Pro's and made it a bit thinner and lighter.
post #8 of 52
I wanna get one too. I'm a travel photographer, and I thought the iPad would be the perfect travel companion for what I do...but it's too closed. Don't get me wrong, it's my FAVORITE way to surf the web by far, and it does load my photos while on the road....HOWEVER...

It cannot transfer and edit HD video from my canon dslr. The new iPad can't even do it, and when I found out that iMovie for the iPad can only edit video from apple ios devices(iPad, iPod & iPhone).....I KNEW I needed a MacBook air.

Got my eye on the 13" model with 4 gigs of ram and a 256gb flash drive.....but Im waiting for the inevitable update which I know is coming. The last time they were updated was back in October, so Im thinking sometime between now and this October. That's 6 months.

I think iMacs will get updated first. But I am hoping the MacBook air gets one by the summer too.

My wish list? Lol. Sandy Bridge of course. Perhaps thunderbolt to help future proof it...and if flash drives come down in price, a 320 or 500 gig option would be PERFECT!

Since everything in the MacBook air is soldered on and not upgradable...I want to wait until the update. Usually I don't care, if I need it, I BUY it....but in this instance, I will wait.

I couldn't care less about a back lit keyboard. Don't need the battery drain, and my fingers have a good touch memory. I never understood why this is so important to some people. Even if I was a hunt and peck typist...and the room was dark...the screen lights up the keyboard just fine.

Anyway....I digress. :-)

Come on Apple....update these babies so I can nab one pronto.
post #9 of 52
MacBook Air quasi iPad? How so? There's nothing quasi about the MBA.
post #10 of 52
Quote:
Originally Posted by tipoo View Post

Yeah. Or if they just did away with the optical drive in the 15 and 17 inch Pro's and made it a bit thinner and lighter.

They will. Apple has hinted....not so subtly I may add....that this is the future of the MacBook line. Doing away with the optical drive WILL happen. My guess is at the next major redesign. MacBook pros usually see major redesigns in January....so maybe in January of 2012.

They'll probably be thicker than MacBook airs so they can still hold all that pro stuff...but without the huge CD DVD drive taking up space...they could make it ALOT more streamlined.
post #11 of 52
Quote:
Originally Posted by tipoo View Post

Yeah. Or if they just did away with the optical drive in the 15 and 17 inch Pro's and made it a bit thinner and lighter.

You may have something there.

I've now owned my 15" MBP i7 for six months and the only time I have ever used the optical drive is to re rip my CDs at the higher bit rate or when some of my tracks have inexplicably shortened and only play for a short while then skip to the next track. (BTW any one else had this? ... I assume this corruption has occurred during one of the several disk to disk clones when I upgraded through several Macs since the original ripping).

I'd therefore happily live with an external optical drive that was either wifi or USB2 or Firewire so as not to have to lug the extra weight around in the MPB. The only thing I wouldn't want to give up is the internal 1TB drive I have and the 8 GIGs of RAM.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #12 of 52
Apple should make a 400 to 600 g MacBook Air. 7-inch. The Mac in your pocket. Always.
post #13 of 52
I am also a photographer and I love the air and have been so tempted to buy it but...I have an iPad which does 95% of my non-photog work and I have a Mac pro which does the rest. I have a 4 year old MacBook pro that I use when i tether my camera but I cannot do any real Aperture work on it unless it's a single photo or two.

The new quad core MBPs will make Aperture just fly and they killed my desire for an Air. Essentially all of the performance of my 2.8 ghz 8 core Mac pro in a portable, tether able format. If apple hadn't done such a great job of making Apeture actually use all available processors, I guess the Air would be about the same as any other Mac more or less and way more portable.
post #14 of 52
Quote:
Originally Posted by regan View Post

...It cannot transfer and edit HD video from my canon dslr. The new iPad can't even do it, and when I found out that iMovie for the iPad can only edit video from apple ios devices(iPad, iPod & iPhone).....

Really? You can't import videos from your PC and edit them? GAH! I was just about to buy iMovie too. Was really looking forward to using it. I only wanna create movies using video from my DSLR or camcorder though, not the crappy iPhone vids.
post #15 of 52
Quote:
Originally Posted by paxman View Post

MacBook Air quasi iPad? How so? There's nothing quasi about the MBA.

I agree, and I really object to the mischaracterization by an analyst working for a bank.

Nullis in verba -- "on the word of no one"

 

 

 

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Nullis in verba -- "on the word of no one"

 

 

 

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post #16 of 52
Quote:
Originally Posted by markb View Post

I am also a photographer and I love the air and have been so tempted to buy it but...I have an iPad which does 95% of my non-photog work and I have a Mac pro which does the rest. I have a 4 year old MacBook pro that I use when i tether my camera but I cannot do any real Aperture work on it unless it's a single photo or two.

The new quad core MBPs will make Aperture just fly and they killed my desire for an Air. Essentially all of the performance of my 2.8 ghz 8 core Mac pro in a portable, tether able format. If apple hadn't done such a great job of making Apeture actually use all available processors, I guess the Air would be about the same as any other Mac more or less and way more portable.

Just to reinforce your desires for a MBP but make sure it is the i7 or better I got the MBP i7 4 core (I upgraded the drive to 1TB and RAM to 8 GIGs for $200 myself) to see if it could handle my Mac Pro's work load. I went from using both Aperture and Final Cut Pro editing of HD video on the Mac Pro to the MBP i7 flawlessly. I was totally blown away by its power.

The only thing I do notice is when it is flat out using all its 4 cores, such as rendering, it is pointless trying to do something else where as my 8 core Mac Pro can easily do several tasks at once without missing a heart beat. However, the convenience is fabulous. I have the LCD 24" to attach to the MBP when working at home and although I was used to the 30" ACD I quickly adapted and don't find this a limitation. I keep the MBP open so as to use the dual screens in FCP and it makes an excellent monitor screen. I love it!


Quote:
Originally Posted by Freshmaker View Post

Really? You can't import videos from your PC and edit them? GAH! I was just about to buy iMovie too. Was really looking forward to using it. I only wanna create movies using video from my DSLR or camcorder though, not the crappy iPhone vids.

In the short term (I assume there might be a better way in the future or even via a third party app ...) but for now just get HandBrake (free) to convert anything you have on a PC or Mac first then import to iPad.

HandBrake link here http://handbrake.fr/
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #17 of 52
error
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #18 of 52
If Apple would write the software for handling an ecosystem of data and programs to match their ecosystem of very nice hardware, then I'd sell my middle-aged unibody Macbook and get a Mini for home and an Air for the road.

But the hassle of trying to keep all the right content and programs in the right places manually is just too clunky and unreliable, not to mention that Apple keep deleting people's data with MobileMe.

Come on Apple, I *want* to pay you for your lovely hardware !

Many of the most important software concepts were invented in the 70s and forgotten in the 80s.

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Many of the most important software concepts were invented in the 70s and forgotten in the 80s.

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post #19 of 52
Quote:
Originally Posted by digitalclips View Post

some of my tracks have inexplicably shortened and only play for a short while then skip to the next track. (BTW any one else had this? ... I assume this corruption has occurred during one of the several disk to disk clones when I upgraded through several Macs since the original ripping).

I've never run into this, but if you're using iTunes, you might try this:

Right click on one of the effected songs and select info.
Select the options tab.
Check to make sure that the settings are correct (make sure that the stop time box is not checked off).
post #20 of 52
Quote:
Originally Posted by LTMP View Post

I've never run into this, but if you're using iTunes, you might try this:

Right click on one of the effected songs and select info.
Select the options tab.
Check to make sure that the settings are correct (make sure that the stop time box is not checked off).

I will do that, thanks.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #21 of 52
Quote:
Originally Posted by AppleInsider View Post

The improved features of the MacBook Air borrowed from the iPad -- including instant-on capability, thinness and ultra-portability -- have positioned the notebook as a "quasi-tablet," Moskowitz said. But the MacBook Air also offers an integrated keyboard and full computing applications environment ideal for professional work-related tasks.

If it's a tablet, it has to have a touch-screen, and has to have a flip-over screen if it's hinged.

The Macbook Air is no tablet, nor 'quasi-tablet'. It's simply an awesome, lightweight laptop that sheds old technology like optical and hard disc drives for flash-only storage.
post #22 of 52
What I'm curious about as an AAPL shareholder is what is keeping AAPL from rebounding after the Japan tsunami like the other stocks? It fell to 330 from a high of 360 and is now around 340.
post #23 of 52
I think the air/ipad convergence is likely.

My daughter, a college student, has had the 11 inch air since november. Its the optimal student computer. I have an ipad, and its great, but can't be the only computer for most of us.

The 11-inch air is positioned to be the fore-runner of a fusion device. Seems likely it could run iOS on top of MacOS, could add a touch screen, and, possibly, fold away the keyboard. Or, perhaps, eliminate the keyboard but link to bluetooth keyboard (and larger monitor) for extensive writing.

In mac mode this device could do the heavy lifting and use heavy-duty mac apps.
In iPad mode it would be best for reading and travel (3G).

The only products in the android-tablet arena that are remotely appealing and the ones that dual boot android and windows. And this is clearly the direction windows hopes to go (having messed up the touch interface for years). Apple is clearly thinking this direction and, when the fusion device is introduced, will do it right.
post #24 of 52
I just bought a 13" Macbook Pro company computer. I really wanted a 13" air, but I need 8gb of Ram and at least 500gb storage to run some VMFusion images as part of my Job so I had to get the MP Pro... ( Still a great little computer )

I have a personal 15" MB Pro and love it...


I would love to see the 15" slimmed down enough to be called an AIR....
post #25 of 52
Quote:
Originally Posted by wealthychef View Post

What I'm curious about as an AAPL shareholder is what is keeping AAPL from rebounding after the Japan tsunami like the other stocks? It fell to 330 from a high of 360 and is now around 340.

Its because of the possible iphone 5 delay. Wait until they annonced there next quarter profits it will rebound like crazy.
post #26 of 52
Quote:
Originally Posted by mcarling View Post

What I really want is a 15" MacBook Air.

I think it will happen. MBA's are the future.

Notice how Apple is changing the "conversation" away from just specs. They've done it with the iPad2 and now they are doing it with the MBA. MBA's have more than enough computing power for 95% of users. I think the instant on is a winner!
post #27 of 52
Quote:
Originally Posted by PXT View Post

the hassle of trying to keep all the right content and programs in the right places manually is just too clunky

I agree. I love my 11" but can't juggle it and my MBP. If apple found a way for us to easily sync all apps and data as smoothly as we already can sync settings and bookmarks and contacts and mail etc, apple would greatly multiply the percent of it's customers owning multiple computers. until then I'm waiting for delivery of a 360gb SSD for my 11" which, once installed, will allow me to part with my MBP and use the MBA as my sole 'puter.

I'm hoping for an apple MBA update with a better processor, bigger storage capacity, SD card reader, and lighted keyboard. If that last item's too complicated, why not illuminate just the less commonly-used and thus less familiar function keys, or for touch-type orientation, the G-H position keys? Or both?
post #28 of 52
Quote:
Originally Posted by wealthychef View Post

What I'm curious about as an AAPL shareholder is what is keeping AAPL from rebounding after the Japan tsunami like the other stocks? It fell to 330 from a high of 360 and is now around 340.

Have you considered that Apple shares were in a bubble and the bubble has popped? Don't get your hopes up on earnings because there are no guarantees with the stock market or Apple. If you notice carefully, you'll see that even as target prices and revenue goes up, Apple shares go down. There's something particularly untrustworthy when you notice actions like that.

I have a feeling that Wall Street may be setting up Apple shares for a huge drop and say it has something to do with share consolidation or something like that. If you're an Apple shareholder, don't get your hopes up too high for a blowout quarter that produces higher share prices. If you look back on January's earnings' results, you'll see what an extremely good quarter will do to Apple shares. Merely send them down. And the shares still haven't ever recovered. Maybe it's share consolidation or hedge fund manipulation. You'll never know. You'll only be left with less money in your Apple account.
post #29 of 52
I bought a maxed CTO 11" MBA last December and it's all I use. My poor 15" MBP, while much faster, is wholly neglected. I had an iPad..but I never used it. LUV MY MBA.

My view on the future MacBook lineup:

- Get rid if the white MacBook. While I know this is probably not likely, I despise that thing. I think it's downright ugly compared to the aluminum unibody.

- Introduce a 15" MacBook Air (alongside the 15" MBP because so pro users want ports)

11", 13", 15" MacBook Airs
13", 15", 17" MacBook Pros

OR, hell with the 15" MBP, introduce a slim line with a Thunderbolt port and a small port strip with thunderbold on each end so it can be daisy chained to the monitor.
post #30 of 52
I have an MBA 11.6" and I love it. I bought it for my travel photography, and I love its size and portability. I also have a MBP 17" mid-2009 spec. I know that a Sandy Bridge update will eventually find its way into the MBA, but my concern is that it will feature the integrated Intel HD 3000 chipset. While the Core 2 Duo in the MBA is undoubtedly old, the Nvidia 320 chipset seems to outperform the current Intel offering.

I'm hoping Apple will offer something equally compelling in the MBA update, but I don't know if it will warrant an upgrade. I'm looking to replace my MBP next, perhaps for the 15" with upgraded video option, or an iMac. I'm having a hard time justifying two notebooks, especially when my Pro is pretty much relegated to desk duty.

I do a lot of photo editing, so I'm not all that enamored with the glossy display of the iMac. As it stands, I'm leaning toward a new MBP. Whatever Apples comes with in its upcoming products, I'll hold on to my MBA for at least another year.
post #31 of 52
Quote:
Originally Posted by Constable Odo View Post

Have you considered that Apple shares were in a bubble and the bubble has popped?

I've considered that, but discarded the notion. At a P/E of about 12 (discounting for $60 billion in cash holdings) it can hardly be called a bubble. I think Apple's quiet nature leaves the stock to react negatively to negative news put out by competitors and media haters.
post #32 of 52
Quote:
Originally Posted by Constable Odo View Post

Have you considered that Apple shares were in a bubble and the bubble has popped?.

Sounds like you're trying to manipulate the price.

Do this: reply here, with apple's p/e and the p/e ratios of some other tech stocks. Say AMD and Google. That'll give a better perspective on what stocks are in bubbles.

Then list how those stocks' prices have changed since the tsunami.

I think the AAPL price drop is the result of perceived delays in the arrival of iPhone5 while android phones are gaining market share.
post #33 of 52
Quote:
Originally Posted by Constable Odo View Post

Have you considered that Apple shares were in a bubble and the bubble has popped?

Unless something changes dramatically, and iOS is indeed crushed by Android, this is unlikely. Apple has a relatively low PE for a tech stock of nearly 19, compared to about 22 for Google, 20+ for Oracle, ~24 for HP. Of course, you have MSFT and Dell which have PEs closer to 10, but Apple is a bigger growth stock than these for sure.

I think the biggest reason the stock is down is uncertainty due to component delivery. Apple is at much greater risk because of this due to the large quantities they need. So the slightest drop in supply can hurt them.

Edit: Another issue I think is Steve Jobs. I think folks are worried that his breaks are lasting too long.
post #34 of 52
Quote:
Originally Posted by wealthychef View Post

What I'm curious about as an AAPL shareholder is what is keeping AAPL from rebounding after the Japan tsunami like the other stocks? It fell to 330 from a high of 360 and is now around 340.

I think it's noise.
post #35 of 52
Quote:
Originally Posted by chabig View Post

I've considered that, but discarded the notion. At a P/E of about 12 (discounting for $60 billion in cash holdings) it can hardly be called a bubble. I think Apple's quiet nature leaves the stock to react negatively to negative news put out by competitors and media haters.

Good call on deducting the cash. Didn't have time to do it.

The stock might even look slightly undervalued at this point.

It seems people are not factoring in Apple's ability to bring in revenue from brand new markets. Its stunning that based on Sep 10 annual numbers (note, this only captures nearly 6 months of supply constrained iPad sales in an annual report), over 50% of their revenues were markets they did not even compete in 4 years ago.
post #36 of 52
I have had my MBA 13" with 4GB for a month and I'm extremely happy with my choice.

Actually, it's the second one as the screen would go dark when picked up on the first one. I think it was some flex in the case causing something it didn't like. I had to wait for another build, but Apple was great.
post #37 of 52
MBA a quasi tablet? Who writes this crap?

I suggest the writers for this site use a MBA and understand that it's not in any way a quasi tablet. Just because a computer is smaller and more portable doesn't necessarily make it a tablet. SMDH
post #38 of 52
Quote:
Originally Posted by digitalclips View Post

You may have something there.

I've now owned my 15" MBP i7 for six months and the only time I have ever used the optical drive is to re rip my CDs at the higher bit rate or when some of my tracks have inexplicably shortened and only play for a short while then skip to the next track. (BTW any one else had this? ... I assume this corruption has occurred during one of the several disk to disk clones when I upgraded through several Macs since the original ripping).

I'd therefore happily live with an external optical drive that was either wifi or USB2 or Firewire so as not to have to lug the extra weight around in the MPB. The only thing I wouldn't want to give up is the internal 1TB drive I have and the 8 GIGs of RAM.

Open itunes and hit 'get info' on one of these tracks. There should be a tab for play options where you can set start and stop times for tracks. Check and see if somehow a stop time got set for the track. Sorry for the semi-lack of detail. I'm away from home and can't access my itunes library for more precise definitions
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post #39 of 52
Quote:
Originally Posted by paxman View Post

MacBook Air quasi iPad? How so? There's nothing quasi about the MBA.

Agreed. Anyone that equates the MBA to a tablet, even 'quasi', is not someone I'm going to listen to. Because there is nada that is tablet like about the Air.


Quote:
Originally Posted by Freshmaker View Post

Really? You can't import videos from your PC and edit them? GAH! I was just about to buy iMovie too. Was really looking forward to using it. I only wanna create movies using video from my DSLR or camcorder though, not the crappy iPhone vids.

According to the imovie info it reads videos from the 'camera roll' on the ipad. So if you could find a way to get a file that was ipad compatible into that album you might be able to trick it into working even though the clip didn't originate on an iOS device.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #40 of 52
Quote:
Originally Posted by Freshmaker View Post

Really? You can't import videos from your PC and edit them? GAH! I was just about to buy iMovie too. Was really looking forward to using it. I only wanna create movies using video from my DSLR or camcorder though, not the crappy iPhone vids.

It is possible but requires some conversion which is slow and therefore a pain - oh, and you may have to shell out some money for software (Can Handbreak do this?)
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