According to a report by Compuerworld, the company stopped issuing BlackBerry phones and gave employees a choice between Apple's iPhone, Android models, or Windows Phone 7 smartphones.
Of the 2,000 smartphones the company has issued under the new plan, 92 percent are iPhones, while 6 percent picked Android and 2 percent chose a WP7 model.
RIM's BlackBerry has long been the corporate choice of IT managers, ostensibly because of its centralized management and security credentials. However, messaging had largely become a cloud service, making the device itself less important.
"We live in public cloud for mail and messaging," explained Clorox' chief information officer Ralph Loura. "I don't have to worry about security because I don't sync data to the iPhones. It remains in the cloud.
"My job is about how to be the chief risk officer, yet provide choice and flexibility. It's about putting apps and logistics in the cloud and pushing the user interface to the edge," he said.
Loura is also beginning an iPad pilot program, and notes that while nobody volunteers "take my laptop and replace with iPad," he does think it can be used to run cloud-based business apps.
"What I want [to do is] figure out how to take that business intelligence app or workflow app and figure out way to have it be accessed in an intuitive way from the iPad," he stated in the report.