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New book reveals Apple's Steve Jobs was targeted for role of Google CEO

post #1 of 89
Thread Starter 
A new book released this week exposing the inner secrets of Google reveals that the company's founders wanted Steve Jobs to be their CEO, but settled for being his protégés.

Steven Levy's just-released tell-all on Google, entitled "In The Plex: How Google Thinks, Works and Shapes Our Lives," offers an inside look at the search giant. It also details how Apple and Google, companies that once shared a close relationship, became fierce rivals.

According to the Daily Mail, when Google co-founders Sergey Brin and Larry Page were on the hunt for a new CEO, their top choice was Apple's Jobs. When Jobs declined, Google instead found Eric Schmidt, who would become a member of Apple's board of directors.

"He (Jobs) turned down their offer, but because he saw the potential of Google he agreed to mentor Mr. Page and Mr. Brin, even sharing advisers," the report said.

Of course, the relationship between the two companies quickly went south after Google unveiled the Android mobile operating system. Jobs felt that he was betrayed by Google, and that Android simply copied the success of the iPhone.

Jobs allegedly first saw features in Android like pinch-to-zoom while visiting Google's Mountain View, Calif., corporate headquarters. The meeting reportedly made Jobs "furious."



Jobs also reportedly disparaged Google at a company meeting, dismissing Google's "don't be evil" mantra with an expletive, and saying that "Google wants to kill the iPhone."

The new book also reveals that Jobs "somehow managed to keep the development of the iPad hidden" from Schmidt when he served on Apple's board. Jobs reportedly believed that the "best ideas from the iPhone had been stolen."

Google is headed in a new direction now, as Page has officially replaced Schmidt as chief executive of Google. And Page's co-founder Brin will also take a more active role in strategic projects including product development. Schmidt will remain Google's executive chairman.
post #2 of 89
So plan B was to try to take Apple away from Steve Jobs in the form of IP via their stooge board member.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #3 of 89
This is not news, is it? I saw this in the Bloomberg game changers many months ago.
post #4 of 89
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post #5 of 89
Steve would've been a terrible fit. Can you imagine him overseeing the 'Plex ecosystem where "engineer-designed" UIs and a "good enough" mindset are the norm?

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

  MA497LL/A FB463LL/A MC572LL/A FC060LL/A MD481LL/A MD388LL/A ME344LL/A

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   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

  MA497LL/A FB463LL/A MC572LL/A FC060LL/A MD481LL/A MD388LL/A ME344LL/A

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post #6 of 89
Imagine, Google trying to recruit the evil Jobs. To them, it must be like discovering that France put out feelers to Hitler in 1933. Of course, Google is now using the things Jobs advised them on against him.

And they call Apple fans mindless. Google is an advertising agency using "free as in beer" to control the world, while make billions in profits and denying profits to anyone who dares challenge them.
post #7 of 89
This is not new information but it is interesting.
post #8 of 89
Quote:
Originally Posted by caelitus View Post

This is not news, is it? I saw this in the Bloomberg game changers many months ago.

The book is obviously new with it being released this week. The content in it quoted isn't.

Steve Jobs was angry when someone copied pinch to zoom? What a hypocrite. Why don't you talk to the person at UL who came up with the magsafe connector which your company then patented? Then we'll see who has a right to be angry.
post #9 of 89
Quote:
Originally Posted by sprockkets View Post

Steve Jobs was angry when someone copied pinch to zoom? What a hypocrite.

EXACTLY.

Apple didn't invent the mouse. Some guy named Douglas Engelbart did. And what did every computer maker out there copy, and include with its desktops? A mouse.

If a new user interface is intuitive, it will be copied. It's great that Apple has been so innovative. But to think that they can prevent everyone from using ANYTHING they came up with -- like pinch-to-zoom, or an App store -- is ridiculous.
post #10 of 89
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post #11 of 89
Quote:
Originally Posted by frugality View Post

EXACTLY.

Apple didn't invent the mouse. Some guy named Douglas Engelbart did.

Unlike Google's rip off of Sun's Java and Apple's multitouch, Steve Jobs actually licensed Xerox's inventions AND improved upon them.

(BTW, Microsoft never paid Xerox for their UI and it stole Apple's QuickTime multimedia engine.)
post #12 of 89
Quote:
Originally Posted by pk22901 View Post

Unlike Google's rip off of Sun's Java and Apple's multitouch, Steve Jobs actually licensed Xerox's inventions AND improved upon them.

(BTW, Microsoft never paid Xerox for their UI and it stole Apple's QuickTime multimedia engine.)

Of course apple didn't invent multi-touch either. The copying of Java on Google's part does not appear in their favor.
post #13 of 89
Steven Levy wrote a great book about the Mac's early days. The differences between what SJ saw at Xerox and what they came up with was night and day.

Many people think they stole or copied all those GUI innovations. But they improved on them so much that they can properly be credited with inventing many of the GUI conventions we enjoy today.

I agree with the poster above who used the word hypocrite. I'm not supportive of patenting ideas so crucial and general that one company controlling them sets the whole industry back.

I prefer the honing and sharpening affects of raw, unrestrained competition.
post #14 of 89
Quote:
Originally Posted by bugsnw View Post

Steven Levy wrote a great book about the Mac's early days. The differences between what SJ saw at Xerox and what they came up with was night and day.

Many people think they stole or copied all those GUI innovations. But they improved on them so much that they can properly be credited with inventing many of the GUI conventions we enjoy today.

You're forgetting the most important fact:

Apple PAID Xerox for the right to use what Xerox had created. How do you steal something that you've already paid for?

Quote:
Originally Posted by bugsnw View Post

I agree with the poster above who used the word hypocrite. I'm not supportive of patenting ideas so crucial and general that one company controlling them sets the whole industry back.

I prefer the honing and sharpening affects of raw, unrestrained competition.

Yeah, people who couldn't ever create anything always say that.

Raw, unrestrained competition would have resulted in Microsoft completely displacing everyone else. There would be no Mac OS X, no Linux, no Android, no PalmOS, no Blackberry, no Symbian.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #15 of 89
Quote:
Originally Posted by jragosta View Post

Yeah, people who couldn't ever create anything always say that.

Raw, unrestrained competition would have resulted in Microsoft completely displacing everyone else. There would be no Mac OS X, no Linux, no Android, no PalmOS, no Blackberry, no Symbian.

The govt. certainly didn't get in the way of MS's tablet creation efforts. And raw, unrestrained competition has resulted in tons of innovation in this area.

As long as the govt. stays out, this will continue.
post #16 of 89
Quote:
Originally Posted by sprockkets View Post

Of course apple didn't invent multi-touch either. The copying of Java on Google's part does not appear in their favor.

Why do the professional Apple-bashers continue to put words in our mouths, claiming we think "Apple invented ___."? It doesn't matter if Apple invented ___ or not; if there were no shipping products using ___, or no products people wanted to buy in any numbers using ___, and Apple comes along and "invents" a product that sells in the millions using ___, then Apple should get some credit for bringing ___ to the marketplace. That's all anybody has ever said. There are a lot of things you can fill in the ___ with.
post #17 of 89
I think this discussion is already a bit off because it's not so much about the fact that Google copied technology, but more about how they did it.

The main point is that Steve and the other Apple managers gave Google employees insights in new technology in trust within the scope of a partnership (friendship) in order to create a revolutionary combination of OS and services.

It turned out that the partner wasn't trustworthy, but used the knowledge to develop a competing product behind the scenes.

Some might call this a clever business strategy - I'd call it willful deception.
With such partners there's no need for enemies.
post #18 of 89
Quote:
Originally Posted by MacRulez View Post

Does it count as "news" if it's more than half a year old?

AppleInsider outscooped by Gizmodo (and pretty much most of the rest of the world) once again:
http://www.gizmodo.com.au/2010/10/go...ceo-of-google/
http://www.google.com/search?q=googl...s+october+2010

http://www.appleinsider.com/articles...first_ceo.html
post #19 of 89
Step back from the trees and the forest will show u that the Apple vs Google saga is nothing more than friends helping eachother avoid antitrust situations. There is no hatred between the 2 as if google never came out with android, Apple would've been the next Microsoft. They both need eachother
post #20 of 89
Quote:
Originally Posted by Mac-sochist View Post

Why do the professional Apple-bashers continue to put words in our mouths, claiming we think "Apple invented ___."? It doesn't matter if Apple invented ___ or not; if there were no shipping products using ___, or no products people wanted to buy in any numbers using ___, and Apple comes along and "invents" a product that sells in the millions using ___, then Apple should get some credit for bringing ___ to the marketplace. That's all anybody has ever said. There are a lot of things you can fill in the ___ with.

See post #11, and if apple didn't invent it, I guess they shouldn't have patented it or get angry when someone else copies them eh?

Of course, the patent on multi-touch isn't the actual technology, but just the gestures implemented in software.
post #21 of 89
Quote:
Originally Posted by Mac-sochist View Post

Why do the professional Apple-bashers continue to put words in our mouths, claiming we think "Apple invented ___."? It doesn't matter if Apple invented ___ or not; if there were no shipping products using ___, or no products people wanted to buy in any numbers using ___, and Apple comes along and "invents" a product that sells in the millions using ___, then Apple should get some credit for bringing ___ to the marketplace. That's all anybody has ever said. There are a lot of things you can fill in the ___ with.

"Professional Apple-bashers"

They're just trying to divert attention from the fact that Google had taken these ideas from Apple, whether Apple sourced them or not, because Google had early access to the iPhone. Nothing Google says is going to convince me that pinch-to-zoom, and all of the other touch-screen UI elements, was some kind of coincidence between iOS, Android, webOS, and now WP7. Everyone didn't just think it up at the same time.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #22 of 89
Quote:
Originally Posted by sprockkets View Post

See post #11, and if apple didn't invent it, I guess they shouldn't have patented it or get angry when someone else copies them eh?

Of course, the patent on multi-touch isn't the actual technology, but just the gestures implemented in software.

This whole patent situation has gotten out of hand, that's true enough. "The picture in your patent only shows someone using their index finger. If it's possible for anybody to use their middle finger on your device you're violating our any-finger-swipe patent." This is all pretty silly, but if Apple doesn't play the same game they're going to get nailed to the wall.
post #23 of 89
Quote:
Originally Posted by Suddenly Newton View Post

"Professional Apple-bashers"

Yeah, I give sprockkets and MacRulez the credit of thinking they're motivated by blind hatred, but Galbi and Galaxy Tab (if they're not in fact the same person) seem to be on Samsung's payroll. Srathi, up above, however, seems to be a new breed. Apparently they're outsourcing astroturfing jobs now. That's just sad...
post #24 of 89
Quote:
Originally Posted by MacRulez View Post

Does it count as "news" if it's more than half a year old?

AppleInsider outscooped by Gizmodo (and pretty much most of the rest of the world) once again:
http://www.gizmodo.com.au/2010/10/go...ceo-of-google/
http://www.google.com/search?q=googl...s+october+2010

Uh, this article was written because there is a new book that details the love-hate relationship between these two companies in detail. It is news, and I, for one, appreciate it. Besides, the article title was about Steve being a CEO candidate for Google, not the old news that you refer to.

BTW, AppleInsider had plenty of articles on the thievery of Eric Schmidt the same time everyone else did. They didn't miss anything.

I am not in any way affiliated with AppleInsider, but it bothers me when people go out of their way to bash the company for no good reason. If you don't like the article, don't read it. If you don't like AppleInsider, don't visit it.
post #25 of 89
Quote:
Originally Posted by ranger_one View Post

Uh, this article was written because there is a new book that details the love-hate relationship between these two companies in detail. It is news, and I, for one, appreciate it. Besides, the article title was about Steve being a CEO candidate for Google, not the old news that you refer to.

BTW, AppleInsider had plenty of articles on the thievery of Eric Schmidt the same time everyone else did. They didn't miss anything.

I am not in any way affiliated with AppleInsider, but it bothers me when people go out of their way to bash the company for no good reason. If you don't like the article, don't read it. If you don't like AppleInsider, don't visit it.

Plus, you'd think after how-many years of going on somebody's site to insult them, you'd spell their name right just once, by mistake!
post #26 of 89
Quote:
Originally Posted by AppleInsider View Post

Jobs also reportedly disparaged Google at a company meeting, dismissing Google's "don't be evil" mantra with an expletive, and saying that "Google wants to kill the iPhone."

Mark his word, the "Google's don't be evil mantra is BS" part, what Steve Jobs said usually come true..

Quote:
Originally Posted by AppleInsider View Post

The new book also reveals that Jobs "somehow managed to keep the development of the iPad hidden" from Schmidt when he served on Apple's board. Jobs reportedly believed that the "best ideas from the iPhone had been stolen."

I wonder if Schmidt was furious when he finally found out about this..
post #27 of 89
Quote:
Originally Posted by Mac-sochist View Post

Yeah, I give sprockkets and MacRulez the credit of thinking they're motivated by blind hatred, but Galbi and Galaxy Tab (if they're not in fact the same person) seem to be on Samsung's payroll. Srathi, up above, however, seems to be a new breed. Apparently they're outsourcing astroturfing jobs now. That's just sad...

It scares the sh!t out of me to know these kinda people actually roam and trolling in Apple-oriented topic forum like AI here, what drives them to do such thing..
post #28 of 89
It seems odd that android fans are vigorously defending Google stealing Apple multi-touch technology. Of course Apple did not patent multi-touch. But Apple implemented multi-touch different from the original multi-touch. So Apple did not steal multi-touch patent. This is true of the mouse.

This reminds me of the IBM PC. IBM patented PC technology. Compaq assembled a team of engineers without any knowledge of IBM PC. This recreated the bios that IBM patented. But IBM could not sue Compaq.

Google, on the other hand, worked with Apple providing the Map application for the first iPhone. Google has inside knowledge of how Apple implemented multi-touch. Google Android team proceeded to copy Apple multi-touch technology bit by bit. This is called theft.
post #29 of 89
Quote:
Originally Posted by kilimanjaro View Post

It scares the sh!t out of me to know these kinda people actually roam and trolling in Apple-oriented topic forum like AI here, what drives them to do such thing..

The same exact motivation that Drives DED to make his anti-Android posts, but at least they don't consider their commentary news.
post #30 of 89
Quote:
Originally Posted by Menno View Post

The same exact motivation that Drives DED to make his anti-Android posts, but at least they don't consider their commentary news.

I see. So someone who is paid to write articles for an Apple-centric site has the same motivations as people who loath Apple and go out of their way to seek out an Apple-centric site so they can post an endless stream of bile and bitterness.
They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
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They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
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post #31 of 89
people tend to forget that this was what the real Android looked like:


So yeah, I'm not surprised Jobs was pissed.

edit- sorry for the large size, how do you change dimension with the BB tags?
post #32 of 89
Poor Steve... Those knives in his back would've hurt. Android is, as I always say, a blatant copy of iOS.
post #33 of 89
Quote:
Originally Posted by digitalclips View Post

So plan B was to try to take Apple away from Steve Jobs in the form of IP via their stooge board member.

In hindsight how could Schmidt have been there for so long. Any normal person would've felt so uncomfortable so openly pickpocketing Apple... First with smartphones then now tablets.

Looks like Steve got suspicious and locked Schmidt out of iPad's most recent R&D which is why we have the Honeybomb mess.

This is like your best friend sleeping with your wife and high-fiving you the morning after when you walk in on them.
post #34 of 89
Quote:
Originally Posted by tania View Post

edit- sorry for the large size, how do you change dimension with the BB tags?

I think you have to use an image-hosting site then embed the smaller version of your upload with this forum's [img] tag.
post #35 of 89
3 people have betrayed Steve jobs in his lifetime.

First, it was Bill Gates, who stole the GUI elemnts from the Mac prototype codenamed "Sand" and used it on Windows.

Then, it was John Sculley, who fired Jobs when Mac sales went down in 1985.

The third betrayer was Eric Schmidt, who lied to Jobs that Android wasn't going to compete with iPhone.

Steve Jobs doesn't understand the Art of War. He thinks everyone is nice and cozy, until it's too late. That's what I told him in my email.
post #36 of 89
lol, you gotta laugh at SJ hiding the ipad off from Schmidt, good thing he did btw.
post #37 of 89
Quote:
Originally Posted by IronTed View Post

3 people have betrayed Steve jobs in his lifetime.

First, it was Bill Gates, who stole the GUI elemnts from the Mac prototype codenamed "Sand" and used it on Windows.

Then, it was John Sculley, who fired Jobs when Mac sales went down in 1985.

The third betrayer was Eric Schmidt, who lied to Jobs that Android wasn't going to compete with iPhone.

Steve Jobs doesn't understand the Art of War. He thinks everyone is nice and cozy, until it's too late. That's what I told him in my email.

Steve Jobs may have feared about being betrayed from the beginning. Because this is the best explanation why he wants Apple products to be closed. Apple had been copied left and right since the Apple II. Because Apple is world renowned innovator.

Google is the best search company in the world. But it has never been recognized as an innovator.
post #38 of 89
This book is very interesting. Almost everything in it about how and why google was started, is a flat-out white wash. If you like fantasy tales rather than reality, and are the type of person who rolls their eyes at the idea of truth, definitely give this a read.
post #39 of 89
At least the original Android was available in white!

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #40 of 89
Quote:
Originally Posted by IronTed View Post

3 people have betrayed Steve jobs in his lifetime.

First, it was Bill Gates, who stole the GUI elemnts from the Mac prototype codenamed "Sand" and used it on Windows.

Then, it was John Sculley, who fired Jobs when Mac sales went down in 1985.

The third betrayer was Eric Schmidt, who lied to Jobs that Android wasn't going to compete with iPhone.

Steve Jobs doesn't understand the Art of War. He thinks everyone is nice and cozy, until it's too late. That's what I told him in my email.

The more I think about it the more Schmidt looks to have done a Bill Gates on Steve. True betrayal. I can't understand why there isn't more vitriol in general directed at Schmidt, even before he stepped down from Apple's board.

But hey, what do I know about the big corporate world, which is starting to make less and less sense as I get older.
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