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Evidence points toward Apple releasing HDTV this year - report

post #1 of 198
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Apple could launch an Internet-connected high-definition television set by the end of 2011, entering the lucrative $100 billion LCD TV market, a new report claims.

Analyst Brian White with Ticonderoga Securities has been at a China electronics trade show this week, and said in a note to investors that he picked up "data points" that point toward a "Smart TV" launch by Apple, possibly by the end of the year.

"Our research suggests this Smart TV would go well beyond the miniature $99 second-generation Apple TV that the company released last fall and provide a full-blown TV product for consumers," White said.

He went on to say that although Apple has long been projected by company watchers to enter the HDTV market, the Mac maker now appears to be "moving down this path at a faster pace than the market expected."

"The combination of Apple's powerful ecosystem, industrial design savvy, powerful brand and ability to reinvent product categories could make Apple a powerful force in the TV world over the next few years," he said.

The biggest pusher of a prospective Internet-connected HDTV from Apple has been analyst Gene Munster of Piper Jaffray. Munster has repeatedly forecast that Apple will introduce such a product in the coming years, with a starting price of around $2,000.

Such a product could be paired with a subscription service to iTunes, allowing users to access content and services at a flat subscription rate that would negate the need for a cable box and digital video recorder. However, White's note gave no indication of potential features of such a product. Apple also has a great deal of experience with high-definition displays on its iMac desktop, including its big-screen 27-inch iMac, first released in 2009.

Earlier this year, Apple revealed it had invested $3.9 billion of its cash reserves in securing key components for products. Many have assumed that money has gone toward securing displays for its range of products, including the iPhone and iPad.

But Munster said in February he believes that $3.9 billion investment is just more evidence of a forthcoming Apple HDTV. He believes Apple could build a television set up to 50 inches in size, though he predicted earlier this year that such a product would not launch until the end of calendar year 2012 at the earliest.
post #2 of 198
Has to be the worst article in a while, Apple will never make a television set.
post #3 of 198
Quote:
Originally Posted by zindako View Post

Has to be the worst article in a while, Apple will never make a television set.

true....the only thing crazier than Apple making a television is Apple making a phone (and that would really never happen).
post #4 of 198
Quote:
Originally Posted by zindako View Post

Has to be the worst article in a while, Apple will never make a television set.

I used to think that.

Within a few years most TVs will have some form of web and iptv built in.
Apple may have no choice.

Hopefully they'll be price conscious!
post #5 of 198
Hopefully they'll release a plasma.

"Be aware of wonder." ~ Robert Fulghum

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"Be aware of wonder." ~ Robert Fulghum

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post #6 of 198
Quote:
Originally Posted by GregAlexander View Post

I used to think that.

Within a few years most TVs will have some form of web and iptv built in.
Apple may have no choice.

Hopefully they'll be price conscious!

Facetime on the 50" during thanksgiving dinner would be awesome...that would be a great way to get out of visiting annoying relatives. You could just facetime with them the whole day.
post #7 of 198
Quote:
Originally Posted by dish View Post

Facetime on the 50" during thanksgiving dinner would be awesome...that would be a great way to get out of visiting annoying relatives. You could just facetime with them the whole day.

Absolutely, that is why I do it with Skype on my 52" Sony!
post #8 of 198
Where's Ireland?
post #9 of 198
Quote:
Originally Posted by DanaCameron View Post

Hopefully they'll release a plasma.

Plasma is king. I have a Pioneer KURO and the quality blows away any LCD by a mile, plus it's not 3D and never will be, which is a wonderful thing.

That said, I really can't see Apple making an HDTV of any type. It's just too price driven for them. Pioneer tried the high end route and look how that ended.
post #10 of 198
Quote:
Originally Posted by dish View Post

true....the only thing crazier than Apple making a television is Apple making a phone (and that would really never happen).

LOL!

I do agree that it is possible but am not sure it is the best strategic move Apple could make. I'd love to have an Apple TV; that said the TV biz is so very cut throat. There does not seem to be a lot of competition at the high end where I assume Apple would enter - except by say Sony, et al. Sony is struggling, but they have been making quality viewing systems for many years now. I find it difficult to think that Apple could (or would) compete on price - I think your average consumer looks at how much and how big, a few consider contrast, backlighting, pixels, color depth, scan refresh rate and if it is 1080i/p. Some may even consider some of the gimmicky features (like internet built-in) but for most bigger&cheaper = better. That is not who Apple sells to.

Don't get me started when it comes to the new commodity TV - 3D! They want us to think we all need one now - but there is no software.
post #11 of 198
Who says the $100B TV market is "lucrative"? Let's see the evidence.

There are scores of TV manufacturers and prices have been on a constant decline for years as the products become more and more commoditized. Established players like Sony have been severely bruised in the process. Unless Apple can bring something sufficiently fresh to the party, as they did with the iPhone in 2007, I don't why they'd want to wrestle in the particular mud pit.
post #12 of 198
Quote:
Originally Posted by samwell View Post

Where's Ireland?

I am in the camp that Ireland will be proved right on this.

Makes the utmost logical sense for Apple.
post #13 of 198
Quote:
Originally Posted by anantksundaram View Post

I am in the camp that Ireland will be proved right on this.

Makes the utmost logical sense for Apple.

If Gene Munster says it's so then it must be ... oh wait a minute ...
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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post #14 of 198
With a big glossy reflective screen...oh boy!
post #15 of 198
Quote:
Originally Posted by samwell View Post

Where's Ireland?

Just west of England.
"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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post #16 of 198
Something like the top of the line LG 55" and 47" with passive 3D and the needed addons similar to a built in Apple TV and EyeTV functions. $1999 and $2499. (these are wild guesses)
post #17 of 198
I don't know about this. Is it going to be LED LCD or Plasma? How many HDMI ports? Thunderbolt? Stereo 3D? 60Hz/120Hz/240Hz?

Built-in Airplay, 'natch. Built-in AppleTV (considering the low cost of the standalone box). Built-in WiFi N. Built-in Bluetooth?

Is Apple only going to make one size? Maybe two? (≈42" and ≈55" seem logical.)

It seems like a nice idea. "Apps" on TV sets now are pretty clunky, slow and provide only basic functionality. Having an A5 and iOS onboard would certainly solve that.

But using premium parts results in a premium price (usually). Apple likes likes their disruptive technology. But what would truly revolutionize a TV set? Is the TV market in need of fixing?
post #18 of 198
I find this whole concept hard to believe. Samsung is believed to have seen an 80% drop in revenue from their TV division. There are so many variables involved (LCD v Plasma, screen size, time to market, product lifespan, etc)

There are so many easier ways to skin this cat. One logical one to me would be to build an AirPlay receiver (no need for an AppleTV) built into an HDMI cable or a dongle that clips into an HDMI fitting. This is more Apple's way of doing things. If you have an iOS device then you have a whole media set up including a touch screen based remote. This would work with the whole gamut of HDMI tellies and wouldn't force consumers to forego their favourite tv brand for an Apple branded screen. Apple is interested in volume and a branded tv would get lost in the shuffle (as it were).
post #19 of 198
Let's hope Apple isn't heading toward being the next Sony; making high quality products but with such a large catalog, they aren't particularly good at anything. Their Mac business seems to be on the backburner somewhat recently, it's not as profitable as iOS so they don't seem to be pushing it as much.

I'd be surprised if Apple announced a TV, as there seems to be very slim profit margins in that area. Apple'd have to add some really, really awesome features to warrant paying the "Apple Tax" on a TV. The AppleTV at the moment is well priced, anyone can give it a go. However, a $2000 TV requires somewhat more consideration, and as has been said before, most people go for the biggest and cheapest. Apple's buying power could help, perhaps by lowering the cost of large LCD/plasma panels from manufacturers.
post #20 of 198
post #21 of 198
I think this may become essential. In the future the living room could very well be the main place for consumer internet consumption - espesially if other TV manufacturers implement good or, at least, usable internet access into their devices. Apple doesn't want to be left out in the cold if this happens.

I would be interested to know what they call it - since both iTV and AppleTV are taken.
"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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post #22 of 198

Too slow bro.
"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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post #23 of 198
Quote:
Originally Posted by DanaCameron View Post

Hopefully they'll release a plasma.

I have my doubts they will, but I too prefer plasma TV's. Jobs has a plasma.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #24 of 198
Quote:
Originally Posted by Mobius View Post

I think this may become essential. In the future the living room could very well be the main place for consumer internet consumption - espesially if other TV manufacturers implement good or, at least, usable internet access into their devices. Apple doesn't want to be left out in the cold if this happens.

I would be interested to know what they call it - since both iTV and AppleTV are taken.

I would rather see Apple take an iPod Touch/iPhone take on the Apple TV first. The Apple TV is a cool device, but if it had a full blown app store, I think it would COULD do amazing things. Perhaps Apple is planning on releasing the two together?

The thing is, they need to leverage the creativity of programmers, amateurs and professional, to revolutionize that industry. So far, I haven't seen anything jaw dropping since Tivo, and I don't use Tivo.
post #25 of 198
Quote:
Originally Posted by dish View Post

Facetime on the 50" during thanksgiving dinner would be awesome...that would be a great way to get out of visiting annoying relatives. You could just facetime with them the whole day.

Their TV won't have a camera.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #26 of 198
I don't buy it, and I never will. Even if Apple does release a TV, I would consider it a really stupid move.

Face it, a TV is nowadays nothing more than a dumb screen. It's the things you connect to your TV that make it an awesome device. Your cable settop box, your BluRay player, your XBox 360. That's what makes people like sitting in front of the TV. The TV itself is a dumb commodity product.

So in stead of making a TV, I think Apple should make a device that connects to your TV. Something that allows you to watch all your cool iTunes content on that big screen in your living room. It would be cool if this little box would also allow AirPlay streaming and.. oh wait... I guess they already sell one of these little boxes.

So yeah, all Apple needs to do is make the Apple TV as attractive as possible by adding cool new revolutionary features to it. It's only 99 bucks and people can connect it either a $250 WallMart piece of junk, or a $4000 high end Sony TV.

There is absolutely ZERO reason why Apple would actually make a TV set. I challenge you to give me one.
post #27 of 198
If Apple puts out a HDTV, it would have to be more than just a device to watch video content. Otherwise it just wouldn't make sense for them to get into this business.

With Apple putting in an order with Isilon Systems for 12 petabytes of storage as it readies its North Carolina data center and plans upgrades in its Newark California data center, they're obviously planning something big. There have been various stories that the company will be offering movie streaming in the near future, which seems possible, but why go through all that work JUST to stream movies?

Remember Steve Jobs mantra: The PC is dead. To a certain extent, that's true. Smartphones and tablets have come a long way. But TVs are going to be around forever. So why not build an Internet-enabled HDTV which can also serve all the functions of your computer through a cloud-based Mobile Me account?

To me, this is a STRONG possibility. And if it ever happens, Apple would be the company to make it work. Hell, as far as I'm concerned, they have all the puzzle pieces in place. They just have to put them together.
post #28 of 198
Quote:
Originally Posted by samwell View Post

Where's Ireland?

Ireland here. Over and out.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #29 of 198
Since Apple released the much rumoured tablet (been rumours for years and years about a newton replacement) the Apple Television set has taken its place. These analyst pricks need rumours like this to a) justify their existence and b) Market manipulation.

The important points to look for are the use of:

'Apple could'

'possibly '

Then when Apple don't release anything they dont look like complete morons. The analysts today are no more accurate than a gypsy looking into a crystal ball and any idiot who pays them deserve to lose all of their money.
post #30 of 198
I very much doubt there's any truth in this...

... but on the slight off-chance that there is; I really hope that Apple don't build Apple TV into their TV set. Running on iOS I'd expect Apple TV to be updated with some regularity - maybe not once a year, but maybe every other. Most people don't replace TVs nearly that regularly, but they might want to upgrade a $99 box for updated hardware features and performance, especially if Apple ever release an SDK and third-party application environment for it.

Building Apple TV into the set would either mean stagnation of Apple TV as a bit of hardware (see how often Apple updates their Cinema Displays) or would force people to upgrade a $1,500+ TV set every couple of years to get $99 worth of new features. Neither would be good.

What would be nice is a little cubby hole on the back of the TV that I can slip the Apple TV into, with a short HDMI (or better yet, Thunderbolt, for monster throughput and integration) cable that isn't at all visible from the front. That'd be lovely.

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post #31 of 198
Quote:
Originally Posted by kotatsu View Post

Plasma is king. I have a Pioneer KURO and the quality blows away any LCD by a mile, plus it's not 3D and never will be, which is a wonderful thing.

That said, I really can't see Apple making an HDTV of any type. It's just too price driven for them. Pioneer tried the high end route and look how that ended.

I too own a Kuro and agree plasma is king, but have my doubts Apple will produce plasmas, much to my dismay. You say Pioneer tried the high-end, but Pioneer is not Apple and Apple have some things Pioneer never have had - software genius and content. Not to mention a track record of reinvention.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #32 of 198
Quote:
Originally Posted by zindako View Post

Apple will never make a television set.

They could make iBoard though.
post #33 of 198
THIS IS STUPID.

Apple is ALREADY making TV Sets : this is called a HDMI TV + Apple TV.
It comes in all size, color, shape and technology. It's only $99 more than any existing TV set sold and any HDMI TV can be upgraded for the same $99.

And if the hardware is upgraded in 2 years, it will cost only $99 to upgrade to the new version.
And your $1000 display panel won't be "obsolete" in 2 years.
post #34 of 198
With high-end 50" HDTV's, including embedded webapps and internet connectivity, advertised for $1200-$1400 nearly every weekend, $2000 for an Apple-branded TV would be a really tough sell IMHO. Having a hi-profile fail would reflect on Apple's other upcoming products more poorly than than some comparatively insignificant addition to the bottom line would benefit them. Personally I don't see a great upside to it.
melior diabolus quem scies
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melior diabolus quem scies
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post #35 of 198
Quote:
Originally Posted by Unicron View Post

Is the TV market in need of fixing?

5 remotes (even a universal remote), clunky interfaces, way to much crap wires and boxes, poor design in general, complex setup and UI, complicated remotes, no content built-in. Etc. Etc. The TV business is in as bad shape as phones were before Apple came along. Not to mention, Apple as well as anyone knows if they don't do this someone else will come along and do it instead if them. And eat their lunch in the process.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #36 of 198
Quote:
Originally Posted by Peleas View Post

If Apple puts out a HDTV, it would have to be more than just a device to watch video content. Otherwise it just wouldn't make sense for them to get into this business.

With Apple putting in an order with Isilon Systems for 12 petabytes of storage as it readies its North Carolina data center and plans upgrades in its Newark California data center, they're obviously planning something big. There have been various stories that the company will be offering movie streaming in the near future, which seems possible, but why go through all that work JUST to stream movies?

Remember Steve Jobs mantra: The PC is dead. To a certain extent, that's true. Smartphones and tablets have come a long way. But TVs are going to be around forever. So why not build an Internet-enabled HDTV which can also serve all the functions of your computer through a cloud-based Mobile Me account?

To me, this is a STRONG possibility. And if it ever happens, Apple would be the company to make it work. Hell, as far as I'm concerned, they have all the puzzle pieces in place. They just have to put them together.

I agree, the article says "TV", but I'm not sure that that localized PITA is something that Apple would touch with a 5 feet pole, which broadcasting standards would they support?

Cable? Aerial? IP? And if yes DVB-S/C/T2, would they accept CA-modules, Card-pairing? TV's are not as simple to release as a computer or mobile device, there are only 2 widely used cell network standards, in broadcasting there somewhere in the 10's

I would love to see one, but a TV is much more than a display.
post #37 of 198
In the UK market anyway, all the makers of internet-enabled TVs are bundling in "apps" that allows the TV to view the watch-again content of the various broadcasters - BBC iPlayer, Channel 4 on Demand etc. Pretty well every TV has built-in free-to-air Digital Terrestrial Receivers; some have Satellite Receivers and associated slots for Conditional Access.

If an Apple HDTV didn't support this national content, it would be dead in the water. Paying to rent programs on iTunes will have a certain market but it is less compelling that being able to see a huge amount of BBC content for free (well, for the license fee anyway)

Will Apple negotiate the ability to include watch-again content for every country & include country-specific broadcaster technology? I can't see it myself. At least with the iPhone there was a global mobile standard in place.
post #38 of 198
Quote:
Originally Posted by Mobius View Post

I would be interested to know what they call it - since both iTV and Apple TV are taken.

Luckily for them Apple TV is their own Trademark. If they reuse it I can see them possible renaming their little box. That said, I wouldn't put it past El-Stevo talking to iTV and cutting a deal with them.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #39 of 198
There is definitely a 50" TV coming from Apple. I already had a dream that I was the mac genius assigned to demonstrate it at Best Buy. My dreams have meaning every time.

Apple increments product features one bite at a time...hence the logo. Want the next big thing? You're gonna have to pick another fruit from the Apple Tree.

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Apple increments product features one bite at a time...hence the logo. Want the next big thing? You're gonna have to pick another fruit from the Apple Tree.

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post #40 of 198
I am sure it will be as wildly successful as their AppleTV.
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