Originally Posted by cnocbui
That would be why my Samsung Wave has significantly better battery life (GSM-Arena tests) than an IP4 and why independent display shoot-outs usually give the nod to the Samsung Super AMOLEDS being more legible in sunlight?
Samsungs new Super AMOLED Plus screen in the Galaxy S 2 is even brighter, so pulls further ahead of the IP4 in terms of visibility in direct sunlight.
You really shouldn't rely on AI for all your tech opinions, they might be just the slightest bit biased. AI is a 'Temple of Spin'
This is not correct, expect perhaps in the anecdotal sense. The displays do look brighter in the picture, but it's very slight and is likely not be due to inherent "brightness" but the greater contrast of the AMOLED display.
AMOLED's have "lack of brightness in direct sunlight" as one of their main disadvantages. You can look this up almost anywhere. Samsung "super" AMOLED's solve this problem to a degree
, by layering the display elements together tighter than other manufacturers, but the problem still remains.
One advantage AMOLED's do have however is ridiculous levels of contrast (almost infinite), so it's likely that while the iPhone 4 screen in the pic doesn't look as bright to the eye, what's actually happening is that the very low contrast
of the LCD compared to the AMOLED is showing itself. I did a bit of photoshop manipulation on the pic and when you raise the contrast on the iPhone 4 screen it looks almost identical to the AMOLED one's. That's not scientific of course, but maybe that's why they look brighter to the eye.
Anyway, there are many advantages and disadvantages to both screen types but the things that matter to Apple (consistent accurate colour reproduction, clarity, wide angles of view, consistent colour through angles of view, etc.), are all better on the LCD's than the AMOLED's at the moment.
I bet Apple would *love* to have the contrast and the rich blacks of the AMOLED screens but isn't ready to give up the other stuff. They have a reputation to uphold when it comes to screens as theirs have typically (and always), been the best quality screens you can buy, so they can't just go with something because "most people like it" or anything like that. They have to always have the best. There are a lot of creatives who would jump ship if Apple started to make AMOLED screens.
The day AMOLED truly is
the best display technology (in all areas), you can bet that Apple will use it in a heartbeat. In fact, the way you will know that day has come is when Apple decides the tech is good enough for them to use.