Originally Posted by AppleInsider
Apple has reportedly completed work on a music streaming service that would allow users to store music on a remote server and access them from Internet-connected devices.
As assumed eventually since their purchase of lala.com even if they claimed they wanted the people and not the service (why have the people if not for the ability to make that kind of service)
Apple confirmed earlier this year that a 500,000 square-foot data center set to go online this spring will support iTunes and MobileMe services. Given that the $1 billion facility is five times larger than the the company's current data center in Newark, Calif., Apple appears to be planning a big push into cloud computing.
More like a combo of wanting a second server for itunes to avoid time outs and crashes due to server overloads AND more cloud stuff.
In February, reports emerged that Apple is planning a significant revamp of its MobileMe service that would build out its cloud-based features, including a 'locker' for personal memorabilia such as photos, music and videos.
It's called iDisk and it's been there since at least the start of Mobile Me if not during Mac.com. Are they improving it, I hope so. Including better support for hosting webpages like keywording, searching etc and a revamped iweb (the code the current one produces is a joke among other issues)
Originally Posted by solipsism
If we’re going through the looking glass then I say it’s a hidden message that the King and Rook (rhymes with Cook) will be switching places on the board.
A theory that is erroneous in many ways. First because of the simple error of thinking that they are putting hidden messages about the Executive front in their product code names.
Second to assume that the code name has anything to do with the service in terms of word meanings. They don't want to give away anything about this service so they are going to use a codename that is removed from it. So using something like Cloud would be a give away. Castle just makes folks go "WTF is that all about" and want and see for themselves when Apple is ready to tell them.
But if it does have a logical connection then it is likely due to the fact that they already use a home as the visual for your user folders. A Castle is a bigger more bad ass home. Which is perhaps how they want folks to view whatever this is. Bigger, fancier, more bad ass. And yet strong and protected with guards, gates etc.
Originally Posted by Prof. Peabody
Apple hasn't got the best record with online services, but mostly because the social aspects of life famously elude them.
I don't think it eludes them at all. I think they didn't jump in right off because like so many other things they like to wait and see how things shake out and how they can do X but better.
In terms of data loss and reliability they actually have a pretty good record relative to other online services. They've only had two serious outages in their entire history, (one very short indeed), and only once did they ever lose data to a tiny amount of user accounts.
Traditionally they have looked at online as a supplement to us holding our stuff at home. They seem to be loathe to the notion of only one copy of anything being around. Look even at the iphone and their computers. They force you to tether for software updates which includes your phone being backed up to the computer. They created the Time Machine software and put it on all computers. Heck when you download from iTunes it loves to pop up and suggest you back up your purchases.
I doubt they would ever have a situation where storing on their servers was your only choice a la the Sidekick etc. You can choose to do it that way if you want but it will be your choice. Not Apple's
I'm not saying they are perfect, but to imply as you seem to that they are not only unreliable but that they also have some sort of long history of losing people's data (at least more than any other online service), is false.
Correct. Out of all of their crashes they have lost perhaps 1% of folks data overall. And perhaps only 10% of that was non recoverable. Mostly you are just cut off from getting to it. Or the system shites out dupes of all your contacts, calenders etc which is annoying but better than losing your info in the long run.
Originally Posted by mstone
Castle is way better than iCloud or MobileMe which are in the same league as Hello Kitty.
Apple would kill to have her numbers.
As for the names themselves, Apple (and most companies) want the public name to reflect what it is so the public has a clue. Few folks will willingly show their ignorance by saying they have no idea what Castle is. But something like MobileMe they can ike out a little logic and have a small clue.