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Apple Store visitor figures show iPhone, iPad and Mac 'on a roll' - report

post #1 of 33
Thread Starter 
As Apple's retail store initiative is set to turn 10 years old later this month, revenue at the company's brick and mortar stores continues to soar as visitors flock to Apple Stores to try out the iPad.

In the recent March quarter, Apple saw its retail store revenue growth outpace overall revenue growth. The Cupertino, Calif., company posted $3.19 billion in revenue from retail stores, an increase of 90 percent, compared to overall revenue growth of 86 percent.

During the company's quarterly earnings call, executives revealed that, at the close of the quarter, Apple had a total of 323 stores worldwide and was expecting its 1 billionth retail visitor "in the coming days."

The Mac maker will celebrate the 10th anniversary of its retail stores on May 19. Sources indicated to AppleInsider last month that the company may be planning a commemorative event for the occasion, as retail employees have been informed that they will not be allowed to take vacation during the days between May 20 and May 22.

Apple Retail has come a long way since the opening of its first stores in May 2001, and with a total of 40 new stores anticipated in fiscal 2011, Apple's retail successes appear set to continue indefinitely.



However, even given Apple Retail's phenomenal growth curve, Apple Stores around the world find themselves pressed for space. According to the company's annual 10-K filing with the SEC last year, Apple leased 2.5 million square feet of retail building space, roughly 7886 square feet per store.

As the growing number of visitors has quickly outpaced the number of new locations, Apple Stores have become increasingly crowded in recent years, especially in China. Apple's four retail stores in China are, on average, the highest trafficked and highest revenue stores worldwide for the company. Apple has planned an aggressive expansion path for Apple stores in China. The company plans to have a total of 25 retail stores operating in the country within the next few years.

Apple Stores by the numbers

According to Needham & Co analyst Charlie Wolf, Apple stores accounted for 12.9 percent of the company's worldwide revenues in March, up slightly year over year, but down from a high of 21.6 percent in the second quarter of 2008. That decline is presumably due to increased distribution points, such as international carrier stores and big-box retailers, for iPhones, iPods and, more recently, iPads. However, Apple stores' share of worldwide Mac revenues has held steady at around 20 percent in recent years.



In a note to clients sent Tuesday, Wolf wrote that retail seasonality and non-Mac product cycles have caused irregularities in the growth metrics used to track Apple retail stores. Instead of quarterly revenue estimates, Wolf poses visitors per store figures as a more reliable metric.

By comparing the four-quarter moving average visitors per store, Wolf demonstrates that Apple retail stores have seen retail visitor spikes for each of its post-PC products: the iPod, the iPhone and the iPad. A significant rise in the number of visitors per store in 2006 correlates with the height of the "iPod craze," Wolf said, while another spike in visitors in 2008 stemmed from the popularity of the iPhone. Finally, a third rise in visitors that began in the third quarter of fiscal 2010 can be attributed to the release of the iPad.



According to Wolf, comparing same-store annual visitors smooths irregularities so that the Apple retail growth curve becomes clear. Wolf asserts that, since Apple's revenues per retail store visitor have hovered around $40 to $50 annually, tracking the number of visitors can work as a proxy for same-store sales growth.



With Apple's iPhone halo effect driving "turbocharged" international Mac and iPad sales and an accelerating shift to international retail stores, Wolf believes Apple Store revenues will "continue on a roll." He maintains a buy rating and price target of $450 for the company's stock.
post #2 of 33
As you can see - all those analysts who predicted back in 2001 have been prove correct! The Apple store is a complete and utter failure. Steve Jobs, just do us all a favor - pay off the stockholders and give up!
post #3 of 33
Quote:
The Cupertino, Calif., company posted $3.19 billion in revenue from retail stores, an increase of 90 percent, compared to overall revenue growth of 86 percent.

That extra 4 percentage points is easily explained by an increase in the nuber of store. What was the growth in averag same-store sales? (Also up I believe)
post #4 of 33
Quote:
Originally Posted by jmmx View Post

As you can see - all those analysts who predicted back in 2001 have been prove correct! The Apple store is a complete and utter failure. Steve Jobs, just do us all a favor - pay off the stockholders and give up!

Of all the things the “expert” get wrong this one I let slide. From their PoV the Dell kiosks and Gateway stores (that only had demos not actual products) and high end Sony stores (lucky to end the year in black) covered all the ways in which Apple could operate and therefore left no window for success Apple could use to their advantage. There was no precedence for this.

I thought this had a good chance of succeeding because prior to the Apple Store it was difficult for potential customers to try a Mac and ask needed questions. Sure there we some stores with a small table listing some, often out of dat Macs that may or may not be working. What I didn’t know is how much of n effect the Stores would have for adoption and how quickly they would grow to be the largest retailer by sq. foot in the world.


PS: In case some aren’t aware, Apple stopped requiring a 10% restocking fee for items a month or two ago. So, if yo are expecting expecting a new Mac in a few weeks but need a Mac now it’s not a bad move to buy now and then return it if the new Mac appears. with that 14 day time frame.
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post #5 of 33
Quote:
Originally Posted by AppleInsider View Post

Apple's revenues per retail store visitor have hovered around $40 to $50 annually

This is gold, Jerry, GOLD!!
post #6 of 33
A visit to my kitchen just showed that Im having tuna on a roll..
post #7 of 33
Quote:
Originally Posted by jmmx View Post

As you can see - all those analysts who predicted back in 2001 have been prove correct! The Apple store is a complete and utter failure. Steve Jobs, just do us all a favor - pay off the stockholders and give up!

There are tons of pundits and analysts who've had to eat crow over the last decade or so re Apple. John C. Dvorak has had egg on his face for so long he looks like an omelet. To be kind they make their predictions based on "normal" business wisdom and history. They don't get that Apple marches to the beat of their own drum. As a long time Apple customer I knew from day one that the retail stores would succeed because I had been waiting for them for almost twenty years and I knew I wasn't alone. From Best Buy to the defunct CompUSA, from local mom and pop resellers to the furniture/appliance/electronics warehouse stores, none of them represented Apple properly. Many of them weren't particularly interested in the first place. What a difference a decade makes.
post #8 of 33
Quote:
Originally Posted by lkrupp View Post

John C. Dvorak has had egg on his face for so long he looks like an omelet.

Thus confirming the assertion that Dvorak's brain was scrambled a long time ago and then fried.

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post #9 of 33
Can we have an update on the history and success (?) of the Microsoft Stores please? Just out of curiosity and for comparison. I'd love pictures of the stores inside and out, sales data and growth graphs too.
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post #10 of 33
Quote:
Originally Posted by lkrupp View Post

There are tons of pundits and analysts who've had to eat crow over the last decade or so re Apple. John C. Dvorak has had egg on his face for so long he looks like an omelet. To be kind they make their predictions based on "normal" business wisdom and history. They don't get that Apple marches to the beat of their own drum. As a long time Apple customer I knew from day one that the retail stores would succeed because I had been waiting for them for almost twenty years and I knew I wasn't alone. From Best Buy to the defunct CompUSA, from local mom and pop resellers to the furniture/appliance/electronics warehouse stores, none of them represented Apple properly. Many of them weren't particularly interested in the first place. What a difference a decade makes.

John C. Dvorak. There is a name from the past! Didn't he once have a well respected column in a Mac magazine, MacWorld I seem to recall, a decade before he went all keyboard on us?
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post #11 of 33
Quote:
Originally Posted by solipsism View Post

Of all the things the “expert” get wrong this one I let slide. From their PoV the Dell kiosks and Gateway stores (that only had demos not actual products) and high end Sony stores (lucky to end the year in black) covered all the ways in which Apple could operate and therefore left no window for success Apple could use to their advantage. There was no precedence for this.

I thought this had a good chance of succeeding because prior to the Apple Store it was difficult for potential customers to try a Mac and ask needed questions. Sure there we some stores with a small table listing some, often out of dat Macs that may or may not be working. What I didn’t know is how much of n effect the Stores would have for adoption and how quickly they would grow to be the largest retailer by sq. foot in the world.


PS: In case some aren’t aware, Apple stopped requiring a 10% restocking fee for items a month or two ago. So, if yo are expecting expecting a new Mac in a few weeks but need a Mac now it’s not a bad move to buy now and then return it if the new Mac appears. with that 14 day time frame.

Apple did in fact have a model from their own past to look to. If you had ever visited an 'Apple Centre' back in the 1980's during the years of DeskTop Publishing success you'd have seen a precedent. These were very special dealerships selected by Apple UK and all with the same Apple / Bang & Olufsen designed interiors and all the same throughout Britain to ensure the corporate look. They looked amazing! They all came with large training area, highly qualified trainers and certification courses in various applications, sales and demo areas and workshops. We also had a 'genius' bar, or rather station in our case where any client could pop in or make an appointment to get help or advice. There was also a bureau service where type setting, film output or simply access to a laser printer were available. Ours even had a café upstairs where sales staff could close a deal over a coffee and the view of the city. They were a huge success for a while. Many were in modern structures, ours was in a old stone architecturally significant building with the interior gutted and shop-fitted by Apple.

Their downfall was brought about by several factors back then. Not least of which was lousy management at Apple (no SJ in this era) and Aldus Pagemaker and Adobe both making the previously Mac only products available on PCs which by then had mice and GUIs and a ripped of version of MacOS. The other issue was each was privately owned and not always managed or funded well. In hind sight Apple should have taken a management and financial stake in each one, but that's just MHO. A few kept going to this day I believe although I have not been in the UK for over 20 years so I know not if they morphed into other entities. In the end, the near demise of Apple by the late 1980's early 1990's finally killed most of them off.

Ours was visited by Sculley and many senior Cupertino folks during the good times and I am sure the concept and model was at the back of Apple's mind when the new versions emerged. The lessons and mistakes made back then were all no doubt heeded the second time around. Now, Apple also has so many more consumer oriented products of course and Apple had SJ and the wind at their backs. The rest, as they say, ... is history.
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post #12 of 33
Quote:
Originally Posted by lkrupp View Post

There are tons of pundits and analysts who've had to eat crow over the last decade or so re Apple. John C. Dvorak has had egg on his face for so long he looks like an omelet. To be kind they make their predictions based on "normal" business wisdom and history. They don't get that Apple marches to the beat of their own drum. As a long time Apple customer I knew from day one that the retail stores would succeed because I had been waiting for them for almost twenty years and I knew I wasn't alone. From Best Buy to the defunct CompUSA, from local mom and pop resellers to the furniture/appliance/electronics warehouse stores, none of them represented Apple properly. Many of them weren't particularly interested in the first place. What a difference a decade makes.

I've worked with Apple computers since 1980, have always been a fan (even during the bad times) and always knew they would ultimately be successful, but even I thought the retail stores were largely unnecessary and would be a failure, especially in large cities where there was an existing network of dealers already selling Apple. And I say this even though I recognized that most (but certainly not all) retail did a lousy job of presenting Apple to consumers. (To be fair, Apple has had a history of screwing their dealers.) But I was (obviously) very wrong about Apple's retail success. Although one of the reasons the stores are successful is because Apple's margin to third-party dealers is so small and their control of pricing is so strong, no one can undercut them on price, which is not usually the case with other brands. And yet, in spite of Apple's retail success, part of which must be attributed to the fact that you can actually use the computers and other products, when you walk into other retail, chances are the computers are locked and you can't do much of anything but stare at the screens.

As for Mr. Dvorak, although it's been some years since I've bothered to read his ravings, he has hated Apple since the beginning and was consistently wrong for just as long. Since I no longer read him, I don't know if he's changed his tune, but has he ever admitted to Apple's great success?

I understand that Sony is starting to revamp their retail stores. Who wants to bet they start looking a lot more like Apple stores? The funny thing about the Apple stores is that the model now seems so obvious, yet, no one seems to be able to effectively copy it.
post #13 of 33
I am also curious about how the Microsoft store(s) are doing and think it deserves a comment in the story since Microsoft's goal was to copy Apple's success (nothing new there).

How many are there now? What kind of traffic do they receive? What products do they sell (a particular brand of pc).? Do they have a genius bars? And, finally, if so, how good are they at supporting the mishmash of software/hardware configurations?
post #14 of 33
Quote:
Originally Posted by digitalclips View Post

John C. Dvorak. There is a name from the past! Didn't he once have a well respected column in a Mac magazine, MacWorld I seem to recall, a decade before he went all keyboard on us?

I read him a long time ago on PC World, or was it PC Magazine? Anyway, he sounded pretty resonable back then. Of course, I was just getting into college, so I could have been easily fooled.
post #15 of 33
Lest we forget:

Sorry, Steve: Here's Why Apple Stores Won't Work

Quote:
Originally Posted by digitalclips View Post

John C. Dvorak. There is a name from the past!

Ah, John C. Dvorak, one of my favorite experts.

Apple is switching to Windows

Blogs are dead

and my favorite,

Apple should pull the plug on the iPhone

He's been so wrong for so long he should change his name to Qwerty

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post #16 of 33
Quote:
Originally Posted by xsu View Post

I read him a long time ago on PC World, or was it PC Magazine? Anyway, he sounded pretty resonable back then. Of course, I was just getting into college, so I could have been easily fooled.

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post #17 of 33
Quote:
Originally Posted by john galt View Post

Lest we forget:

Sorry, Steve: Here's Why Apple Stores Won't Work



Ah, John C. Dvorak, one of my favorite experts.

Apple is switching to Windows

Blogs are dead

and my favorite,

Apple should pull the plug on the iPhone

He's been so wrong for so long he should change his name to Qwerty


Oh my sides are aching. Thanks for the laughs. He should be an instant 'Your Hired' for Trump with his insights.
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post #18 of 33
...seems to be the underlying punditry when comes to Apple. There is a profound misunderstanding of what Apple is doing by most "experts". Understandable since it seems to exemplify a paradigm shift (ala Thomas Kuhn). Now of course - ten years later and a huge spat of failure predictions from not just technology pundits, but retail pundits as well - the Apple retail model is a classic reference point in advanced degree business/marketing programs. "Thinking different" is the problem. Without engaging in excessive speculation, it appears that Apple has done a good job of capturing a mainstream consumer profile that successfully drives not just product development but the delivery of product via both b&m and virtual storefronts.

The continuing discussions in fora like this demonstrate how well they have captured this - we who are technology people often complain about Apple not meeting our particular needs in some of their decision-making on device config. Likewise, the retail operations demonstrate fairly certainly that Apple has in the person of Ron Johnson (and his management team) yet another example of solid executive leadership, just like that of Tim Cook, Phil Schiller, Jony Ive, Pete Oppenheimer, Scott Forstall and Bruce Sewell. Apple has an incredible stable of executive powerhouses driving their operations.
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post #19 of 33
Quote:
Originally Posted by zoetmb View Post

I don't know if he's changed his tune, but has he ever admitted to Apple's great success?

He did and he has. Reading him now one would think he thought Apple can do no wrong. Maybe he's tired of being wrong?
post #20 of 33
Quote:
Originally Posted by lkrupp View Post

There are tons of pundits and analysts who've had to eat crow over the last decade or so re Apple.

Unfortunately, there are a lot more trolls here that aren't smart enough to change their diet.
post #21 of 33
Apple Stores are one more reason for Apple's continued launch-and-succeed phenomenon. Competitors scratch their heads and continue to pump out feature-trumping copy cat devices. The Apple interconnected ecosystem, in which the brick-and-mortar stores are central, makes such efforts largely futile. The only real competition is among the competitors--for sloppy seconds.

At this point only Amazon and Google have any chance, if they have the patience, to develop a competing ecosystem over time. But the relentless drive for short term profit works against them.
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post #22 of 33
Quote:
Originally Posted by fecklesstechguy View Post

... the Apple retail model is a classic reference point in advanced degree business/marketing programs.


I am not sure the business schools get it, either, because other companies aren't doing it.

The stores were not an attempt to make more money by squeezing middlemen or to lead a marketing push. The stores came from the growing appreciation at AAPL about the nature of selling things (partly through negative experiences and lessons learned). AAPL had some very very smart people.

Goods are not simply sold by manufacturers to consumers. They are sold along with services provided by the distributor / retailer -- like information. AAPL realized that as long as they were a niche player, the traditional outlets were not going to devote a lot of resources to providing these services...they were going to do a crummy job at telling people about the computers and providing shelf space for software and peripherals, etc. They tried essentially purchasing parts of the stores and providing extra training for personnel...but that didn't cut it. They could get angry with the retailers, but they appreciated that the retailers didn't have to lift a finger and the cheap pc's flew out the door...so why should they bust their butts to make a mac sale? The only way they were going to get a fair shake at the retail level was to have their own stores.

This is not intuitive...most people didn't get it...they did not understand the nature of selling things and thought this was some kind of play to enter the retailing business. But it was not (IMO). It was part of understanding the nature of selling things and the importance of the services provided by distributors/retailers.

The stores could break even as far as they were concerned...the alternative to the stores was dealing with consumer perception that the computer wasn't viable and that the complementary products (software, peripherals, services, books, etc.) were unavailable. This is how niche products die. The stores served as a kind of beacon...that the platform was viable, that services were available, and peripherals were easy to buy. No problem figuring out if a peripheral was mac-compatible...and that there was something significant ... that these computers were not going to be sold side by side with the cheap-o's....they were not another player in the home computer market...they were the only player in the Mac market...you hear this repeated in different forms all the time by the marketing people.

The strong success of the stores has been a surprise, I think, to the people who conceived of them...but good work by the marketing people has been matched by the good work of the product development people. The hardware has improved, the software has improved, the products are distinctive, and by branching out beyond computers .... the "niche" nature of Apple products has gone from being a liability to a major asset. Better products made the stores a profit source (and no longer a way to prevent the platform from being choked off by the economics of retailing).
post #23 of 33
Quote:
Originally Posted by sportyguy209 View Post

I am also curious about how the Microsoft store(s) are doing and think it deserves a comment in the story since Microsoft's goal was to copy Apple's success (nothing new there).

How many are there now? What kind of traffic do they receive? What products do they sell (a particular brand of pc).? Do they have a genius bars? And, finally, if so, how good are they at supporting the mishmash of software/hardware configurations?

DISCLAIMER: Source is MacDailyNews and Business Insider (SAI)

In an article posted today, MacDailyNews covered a story by Matt Rosoff, who reports that MSFT executives Steve Ballmer and COO Kevin Turner want to drive opening enough Microsoft retail stores to outpace Apple's retail footprint (currently 320). The controversy stems from the fact that the Microsoft stores are expensive high-profile storefronts positioned adjacent to or opposite an existing Apple retail store, and most are allegedly not making any money from sales. This is speculated to be due to the many other retail outlets provisioning Microsoft products. In order to compete at the level Ballmer reportedly wants Microsoft would have to open more than the current 8 stores per year, which would add significantly to to capital expenditures under the scrutiny of shareholders already concerned about existing declines in flagship revenue engines.

With Apple opening an estimated 32 stores per year since 2001, that would require a heavy opening schedule by Microsoft to catch and surpass Apple's retail presence.

Microsoft has been very reserved about the stores' revenues and only report to queries that they are "doing well". Traffic count heavily favors Apple retail stores compared to their adjacent Microsoft stores, but actual purchase estimates are completely anecdotal and there are no relevant statistics to compare.
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post #24 of 33
Nice post, Sammy Davis.
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post #25 of 33
Quote:
Originally Posted by Sammy Davis View Post

I am not sure the business schools get it, either, because other companies aren't doing it.

The stores were not an attempt to make more money by squeezing middlemen or to lead a marketing push. The stores came from the growing appreciation at AAPL about the nature of selling things (partly through negative experiences and lessons learned). AAPL had some very very smart people.

Goods are not simply sold by manufacturers to consumers. They are sold along with services provided by the distributor / retailer -- like information. AAPL realized that as long as they were a niche player, the traditional outlets were not going to devote a lot of resources to providing these services...they were going to do a crummy job at telling people about the computers and providing shelf space for software and peripherals, etc. They tried essentially purchasing parts of the stores and providing extra training for personnel...but that didn't cut it. They could get angry with the retailers, but they appreciated that the retailers didn't have to lift a finger and the cheap pc's flew out the door...so why should they bust their butts to make a mac sale? The only way they were going to get a fair shake at the retail level was to have their own stores.

This is not intuitive...most people didn't get it...they did not understand the nature of selling things and thought this was some kind of play to enter the retailing business. But it was not (IMO). It was part of understanding the nature of selling things and the importance of the services provided by distributors/retailers.

The stores could break even as far as they were concerned...the alternative to the stores was dealing with consumer perception that the computer wasn't viable and that the complementary products (software, peripherals, services, books, etc.) were unavailable. This is how niche products die. The stores served as a kind of beacon...that the platform was viable, that services were available, and peripherals were easy to buy. No problem figuring out if a peripheral was mac-compatible...and that there was something significant ... that these computers were not going to be sold side by side with the cheap-o's....they were not another player in the home computer market...they were the only player in the Mac market...you hear this repeated in different forms all the time by the marketing people.

The strong success of the stores has been a surprise, I think, to the people who conceived of them...but good work by the marketing people has been matched by the good work of the product development people. The hardware has improved, the software has improved, the products are distinctive, and by branching out beyond computers .... the "niche" nature of Apple products has gone from being a liability to a major asset. Better products made the stores a profit source (and no longer a way to prevent the platform from being choked off by the economics of retailing).

Very good observations Sammy. I don't know if you've had a chance to look over some of the data and commentary at ifoAppleStore.com, but they do some very detailed review of the phenomenon: http://www.ifoapplestore.com/the_stores.html

It includes the study published by Prof. Alex Chernev at Northwestern University, and analysis of architectural, signage, fixtureand building materials firms used by Apple for the stores.
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post #26 of 33
it amazes me how nearly all the (so-called) pundits and analysts totally miss the crucial role of the retail stores in Apple's "ecosystem."

they add a unique human element to everything Apple. someone to answer questions knowledgeably when you are investigating products. someone to help you at no charge when you have a problem. immediate warranty service when necessary. plenty of time (usually) for hands-on exploration of new products. no annoying salesperson hustle.

this all provides essential emotional support for non-technie consumers that no other company can (e.g., Amazon and Google) or will (e.g., HP and Dell). Sony did try, with the SonyStyle stores, and now MS. but they wind up being geek hangouts at best.

this is all not really "free" of course. the cost of all this is part of the price you pay for Apple products. but you get something very tangible in return.

there are many innovations responsible for Apple's success, but IMHO no single one is more important than the retail stores.

i just wish the store here in SF was twice as big - it's jammed much of the time.
post #27 of 33
Quote:
Originally Posted by fecklesstechguy View Post


It includes the study published by Prof. Alex Chernev at Northwestern University, and analysis of architectural, signage, fixtureand building materials firms used by Apple for the stores.

So my point would partly match the article. The branding...has been outstanding. The stores are part of the branding. Jonny Ive is the tip of the distinctive iceberg. There is an "Apple Way" to sell consumer electronics. And...that this Apple Way is driven by the principles of the economics of distribution (notice all the things they do in the store that involve the provision of "services" above and beyond the product itself. We can broadly talk about "user experience" but if you go to the marketing/econ literature and look at the theoretical treatment of distribution...you will see AAPL.

But in addition to this...I would argue that the strategic decisions made by AAPL go beyond mere branding. It is a synthesis of marketing and network economics. If you are going to be a company that develops innovative products, you need a strategy for marketing these innovative products, and for making a profit off innovative products (essentially, if you innovate, what are you going to do to prevent copycats from coming in and doing the same thing and undercutting your prices).
post #28 of 33
Quote:
Originally Posted by Sammy Davis View Post

I am not sure the business schools get it, either, because other companies aren't doing it.

I fully agree (for years in fact) with your comment.

In France, it's obvious what happens now it's the same what happened in the US. : the apple store allows Apple to create a viable space for Mac.

FNAC (computer/music/book shops) and others (auchan, darty...) was detrimental for macintosh computers : they provided bad services or even sometimes false information. PC was easier for them to sell, why they should learn stuff about mac ? just sell generic cheap pc.

Apple tried to buy space in shops, FNAC ones of course, with paid by Apple employees but in the end, it's not the interest of FNAC to sold mac products : they are competing with Apple on the Apple Care services (!) and they can't provide good informations.

The Apple Store totally changed the market in Paris.
post #29 of 33
"At this point only Amazon and Google have any chance, if they have the patience, to develop a competing ecosystem over time. But the relentless drive for short term profit works against them.
"

yes. I do think Amazon could be a worthy future competitor.


Amazon has computing knowledge (S3 and others), has a good brand, is very able to sell and distribute a tons of stuff, and slowly is making a new platform starting with a core feature (the kindle for reading).


Amazon has to resist short term profit.

-
google is an advertisement company. they only participate in the consumer product by indirect partnership. Google is a lot more like Microsoft. Amazon is slowly becoming like Apple.
post #30 of 33
Quote:
Originally Posted by solipsism View Post

Of all the things the expert get wrong this one I let slide. From their PoV the Dell kiosks and Gateway stores (that only had demos not actual products) and high end Sony stores (lucky to end the year in black) covered all the ways in which Apple could operate and therefore left no window for success Apple could use to their advantage. There was no precedence for this.

I thought this had a good chance of succeeding because prior to the Apple Store it was difficult for potential customers to try a Mac and ask needed questions. Sure there we some stores with a small table listing some, often out of dat Macs that may or may not be working. What I didnt know is how much of n effect the Stores would have for adoption and how quickly they would grow to be the largest retailer by sq. foot in the world.


PS: In case some arent aware, Apple stopped requiring a 10% restocking fee for items a month or two ago. So, if yo are expecting expecting a new Mac in a few weeks but need a Mac now its not a bad move to buy now and then return it if the new Mac appears. with that 14 day time frame.

I returned a 2900$ mbp after 26 days ..
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post #31 of 33
Quote:
Originally Posted by brucep View Post

I returned a 2900$ mbp after 26 days ..

They took it back after that long? I thought the time frame was 14 days?
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #32 of 33
Quote:
Originally Posted by Alfiejr View Post

it amazes me how nearly all the (so-called) pundits and analysts totally miss the crucial role of the retail stores in Apple's "ecosystem."

they add a unique human element to everything Apple. someone to answer questions knowledgeably when you are investigating products. someone to help you at no charge when you have a problem. immediate warranty service when necessary. plenty of time (usually) for hands-on exploration of new products. no annoying salesperson hustle.

this all provides essential emotional support for non-technie consumers that no other company can (e.g., Amazon and Google) or will (e.g., HP and Dell). Sony did try, with the SonyStyle stores, and now MS. but they wind up being geek hangouts at best.

this is all not really "free" of course. the cost of all this is part of the price you pay for Apple products. but you get something very tangible in return.

there are many innovations responsible for Apple's success, but IMHO no single one is more important than the retail stores.

i just wish the store here in SF was twice as big - it's jammed much of the time.

AGREED .

Apple stores way back when became a pin the balloon for all things apple gone bad or wrong .

Many many times i returned an ipod for whatever reason and got a new one for free . no questions asked . i am a pro care client of course but apple workers really took care of us
only the games area sucked .

it not the same now
apple workers are spoiled . the halo effect has blinded them to the old hard sales days . apple stores are better now in many ways also . And the profit for items sold in a store in very very high compared to selling macs out of a best buy type area .

so the cult era is over in the USA apple stores but go to the rest of the world and the apple store is a golden place to visit and hang out with loved ones .

WHEN all this new product hype dies down and apple get so big its 10x the size of gates old comp.
APPLE WILL have 2 great things to keep the dream alive and making tons of money


Apple stores and Itunes stores .

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post #33 of 33
Quote:
Originally Posted by solipsism View Post

They took it back after that long? I thought the time frame was 14 days?

SORRY I AM OFF .this just happened I bought a 15"high res matte screen on advice from an apple phone sales person .
and the matte screen was horrible . yuck .

I just check my time frame and it was 16 days to return and 28 DAYS to receive my new glossy MBP 15"2.3HGz intel core I7 8G . So 16 days to return and 28 days total to get the mbp correct

SORRY dude .

Anyway the MBP I got really rocks

ps i always thought it was 30 days

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