Originally Posted by wizard69
I'm of the opinion it is very possible if the MacBook is built in a forward looking manner. That means some stuff has to go. The problem is would consumers accept a MacBook with no FireWire and no optical and possibly no magnetic drive.
The MacBook Air proves they can.
They don't even need to maintain margins at the historically high levels. As long as they can drive volume they will get solid profits. This focus on cash per machine makes no sense as they have one fine with iPods and the like.
Need has never been the concern, its always been about if they should
. If they are selling as many as they feasibly make at the current price point then there is no need to lower the price.
There are a few things Apple needs to be concerned with lowering the price. 1) Will lowering the price devalue the Mac brand? 2) If #1 is a resounding "no!will you be able to maintain that new price point without having to raise the price again (just look at how people still complain about the Mac minis increased price point). 3) Will the increased volume in sales be enough to offset any drop in profit.
Yes but pricing at the right point would increase sales. If Apple wants to keep the good times rolling it needs to attract more and more people into the fold. Something in the six to seven hundred dollar range would be like adding gas to a fire.
You dont want to grow too fast or your future quarter and years could be flat which would hurt investors. You want to build steadily and evenly which is why I stated my $899 price point the way I did. You should try to step your price point down as you saturate high-price tiers.
Of course, this balancing act can be upset with dynamic and unforeseen market changes but I dont see much of that happening with Intel CPUs.
To do this Apple needs a fast but reasonably priced processor and design freedom to clip out a lot of waste. This is one of the reasons I'm so excited about AMDs Fusion processors arriving real soon now. One reasonably priced chip can save Apple a lot of money and the chip is heavily focused on graphical performance, OpenCL and the like. It is almost as if the processor was custom designed for Apple. Of course that doesn't mean Apple will actually use the chip but I'm just hoping the Mini and MacBook delays are due to Llano.
I assume youve read that AMD has sold out of all 5 million Fusion processors.
Impressive, to say the least, but I still have doubts Apple would sever its exclusivity with Intel to include these chips. From a theoretical standpoint Apple investing in ARMs Cortex-A15 MP for future MacBook Lites
(i.e., using an Aqua or Aqua-like UI) doesnt seem too far off now that the Mac App Store can have app recompiled for the architecture with a new SDK.