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More evidence suggests Apple has plans for 10th anniversary of retail

post #1 of 93
Thread Starter 
Evidence continues to mount that Apple plans to do something to commemorate the tenth anniversary of its retail endeavors, though whether the event would be a new product unveiling or something else remains a mystery.

Citing a "solid Apple source," Boy Genius Report said on Monday that Apple "may be planning something big" to commemorate the anniversary coming this Thursday, May 19. That aligns with an exclusive AppleInsider report from April that revealed Apple had restricted employee time off in May.

Specifically, retail employees were told last month via e-mail that they could not request days off between May 20 and May 22, and that store managers were "very excited" about those dates.

The latest report claims that an overnight shift has been planned at each store that will require between 10 and 15 workers to work late Saturday through mid-Sunday. During that overnight shift, employees will reportedly be required to lock their cell phones in the main office, and will have to sign a non-disclosure agreement with Apple.

Those employees are apparently from a variety of roles including Geniuses, Specialists, a manager, visuals staff, a business team member, and a back-of-house employee. Stores have already received hardware to install, and more is expected to arrive later this week.

The report also states that Apple employees will put up black curtains so customers cannot see inside as they work, and employees have had to download gigabytes of password-protected data related to corporate training.

Adding even more fuel to the fire, MacStories also reported on Monday that Apple has scheduled store meetings at a very early 7 a.m. start time this Sunday, May 22. Boy Genius Report said there are also mandatory meetings set to be held in the evening.

No details of what Apple could be planning have surfaced, though one potential product could be the rumored iCloud service that is expected to play a major role in future versions of iOS and Mac OS, and also offer streaming music and media capabilities. In April, Reuters reported that Apple's work on its new streaming music service was "completed," while a separate report claimed that Apple has inked deals with two major record labels.



Apple allegedly offered no detailed specifics on its cloud-based service in negotiations, leaving those in the music industry to suggest that the Cupertino, Calif., company could choose to launch the service at any point.

Of course, it's also possible that Apple's plans could be sales and promotions related to the tenth anniversary of its successful retail locations. The first two Apple stores opened May 19, 2001 in McLean, Virginia, at the Tyson's Corner Mall, and at the Glendale Galleria in Glendale, Calif.
post #2 of 93
iCloud? I really don't think so since this a retail thing they have to set up for... If anything it should be a physical product... something enough to make an entire weekend crazy.

Maybe multiple products will recieve upgrades? Im not sure just my guess but hey I could be wrong.
post #3 of 93
Man, Sunday? I would be at work where no cellphones are allowed.

Can't wait what is that so secret. Is it going to be a late Sunday program or for starting Monday a.m.?
post #4 of 93
It's the full catalog of the Plastic Ono Band available on iTunes

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post #5 of 93
new macPro's ditching xeon for sandy bridge.
that's my guess.
post #6 of 93
Free iPads!
post #7 of 93
It would be funny if Apple delivered the iPhone 5 while everyone else said they were delayed until September.
post #8 of 93
I wonder why one of the two first stores was in Virginia of all places. In fact, due to the time difference, the Virginia location was actually the first Apple store to open I imagine.
post #9 of 93
What would be cool is they just gave away 10th anniversary Apple t-shirts in all popular sizes. The place would be mobbed.

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post #10 of 93
They will be releasing the Playmobil Apple Store Playset
post #11 of 93
Quote:
Originally Posted by desarc View Post

new macPro's ditching xeon for sandy bridge.
that's my guess.

The chips don't exist yet. It can't happen.

And there's no 'ditching'. Xeon is a product line within the larger family of Sandy Bridge. There were Conroe Xeons, Penryn Xeons, Nehalem Xeons, Westmere Xeons, and there will be Sandy Bridge Xeons.

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post #12 of 93
Quote:
Originally Posted by coldpizza View Post

I wonder why one of the two first stores was in Virginia of all places. In fact, due to the time difference, the Virginia location was actually the first Apple store to open I imagine.

Correct. Tyson's opened hours before Glendale. Why those locations? Mostly available real estate vs. desired locations. Early on, ARS (Apple Retail Stores) were extremely finicky about which malls fit criteria and even where in the mall the store would be placed. The real story is what was sold in those first stores... are far cry from the abundance of product you find now. Congrats former Apple colleagues. Congrats Ron and Jerry - you did it!
post #13 of 93
...and an enhancement to Apple TV!
post #14 of 93
Quote:
Originally Posted by mytakeonit View Post

...and an enhancement to Apple TV!

No, an actual TV with atv inside.

Not a matter of if, but when.
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post #15 of 93
Are retail stores open on Sunday in the US? Does this mean that the stores might not be open Sunday morning?

Also I wonder how this is going to play out for Canadians as the 23rd is a holiday.
post #16 of 93
Quote:
Originally Posted by mstone View Post

It's the full catalog of the Plastic Ono Band available on iTunes

buzzkill
post #17 of 93
Quote:
Originally Posted by 8CoreWhore View Post

No, an actual TV with atv inside.

Not a matter of if, but when.


I agree. But 50 inch Apple TVs might be later this year or in 2012. My bet is
#1 iCloud
#2 Apple TVs

With a 10 year anniversary, hell, you could see both.
post #18 of 93
The Apple store in Pasadena, CA moved to a smaller space on the side while the main store covered up with wood boards. One of the Apple employee told me they are "remodeling" the space but he doesn't know how it looks like
post #19 of 93
Let's connect the dots shall we?

MobileMe services have been experiencing problems today.
iCloud is somewhere on the horizon.
No new rumors of hardware anywhere in the channel or otherwise.
A major event is brewing in Apple Retail....

Something tells me it is likely to be the iCloud...
post #20 of 93
Apple Stores will finally have public restrooms. It'll be those public stalls you see in downtown London or San Francisco, except these will be the type where the glass is transparent, but then goes opaque when the door is locked.
post #21 of 93
Quote:
Originally Posted by Unkown Blogger View Post

It would be funny if Apple delivered the iPhone 5 while everyone else said they were delayed until September.

It would be funny, I would be happy, but I also don’t think it’s possible. There are just too many companies and people involved to keep a new iPhone a secret


Quote:
Originally Posted by OriginalG View Post

Are retail stores open on Sunday in the US? Does this mean that the stores might not be open Sunday morning?

Also I wonder how this is going to play out for Canadians as the 23rd is a holiday.

Typically. Mall stores tend to have fewer hours on Sunday, like noon to 6pm. Individual stores can have different hours if their contracts allow, and of course stores not in malls tend to have much looser operating restrictions.


Quote:
Originally Posted by ibgarrett View Post

Let's connect the dots shall we?

MobileMe services have been experiencing problems today.
iCloud is somewhere on the horizon.
No new rumors of hardware anywhere in the channel or otherwise.
A major event is brewing in Apple Retail....

Something tells me it is likely to be the iCloud...

If we consider that MobileMe’s upgrade doesn’t need an event with Jobs discussing its ins-and-outs, and that their website and B&M stores with new banners are sufficient for propagating word-of-mouth, viral marketing then I agree that it’s probably about their data center services.

I just hope they have some sort of control valve to increase or decrease the number of users who can sign up for this service so they can keep it from crashing the way MobileMe did. Start with the old .Mac members I say (oh, that means me doesn’t it? What a happy coincidence. )

PS: If we use someone having trouble with MobileMe as a sign then we should have expected iCloud to appear July 9th, 2008.
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post #22 of 93
Apple may be planning something that coincides with the tenth anniversary, but I very highly doubt Apple is planning to specifically recognize the anniversary.

After the 20th anniversary of the Macintosh passed without fanfare, it became pretty clear that Steve doesn't hold occasions for such things.
post #23 of 93
HumancentiPad!

Will this be US only or UK as well?
post #24 of 93
Quote:
Originally Posted by ibgarrett View Post

Let's connect the dots shall we?

MobileMe services have been experiencing problems today.
iCloud is somewhere on the horizon.
No new rumors of hardware anywhere in the channel or otherwise.
A major event is brewing in Apple Retail....

Something tells me it is likely to be the iCloud...

But will people flock to the Apple Stores for the reveal of a new cloud service? Unless there is going to be a live web cast (on the new 50"plasmas someone mentioned?) Personally I think it will be something more than iCloud. Maybe they are handing out free iCloud CD's. Or maybe a simultaneous live concert in every Apple store to bring in the new cloud based iTunes.
post #25 of 93
They will be serving cake.


For those who are still alive.
post #26 of 93
iTele = 50" wall-mounted iMac
iMiniPro = Half a MacPro
iCloud = cloud based sync and storage
iRain = Apple's solution to drought in Texas
iDrain = Apple's solution to flooding in Mississippi
iWish = Apple's solution for peace in the Middle East
iPhone 4.5 = interim upgrade
iThunderclap = Thunderbolt to USB converter box
iAppStoreTunes = a store in an app in a store in an app
iChatPro = Apple's solution to too much time
iISSSupply = Apple's solution to the retirement of the space shuttle
iOneMoreThing = (you're going to have to wait!)
post #27 of 93
Quote:
Originally Posted by paxman View Post

But will people flock to the Apple Stores for the reveal of a new cloud service? Unless there is going to be a live web cast (on the new 50"plasmas someone mentioned?) Personally I think it will be something more than iCloud. Maybe they are handing out free iCloud CD's. Or maybe a simultaneous live concert in every Apple store to bring in the new cloud based iTunes.

1) The TV idea still makes no sense. Apple cant even sell a great many AppleTVs that cost $99 and hook up to any number of TVs, so selling a 50 HDTV that takes up a lot of room and has a small profit margin compared to their other offerings makes no sense.

2) The data center going live makes the most sense since its a throughput service. Starting on a Sunday will lower the hit to their servers and let the pundits create a wall of Apple-related news on the new services for Monday. All the stores would be doing are putting up new window dressings and getting trained, but Apples main page would also reflect this and have the most detailed and thorough info, like with videos of the service in action, which is likely much better than a host event of Jobs paling with it on a couch.

Im going all in for the data center going fully operational. After all, the MobileMe has been off the shelves at Apple Stores since February, weve heard that Apple has both finished the DC and have secured lincses with their iTS partners, and both Google and Amazon haves already weighed in with their half-assed services. Its seems to me this isnt something that should be released along iOS 5 and/or at WWDC.
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post #28 of 93
I'm hoping for the 52nd generation iPod Classic, or will it be branded iPod Geriatric!

I don't care though, I want a proper iPod!
post #29 of 93
If they have to lock their phones away in an office that means it's something physical so they can't sneak pictures.
post #30 of 93
Just icloud going active wouldn't require employees to work extra shifts 20-22 May.

This has to be new hardware, not just an update. They just upgraded imac, without any big splash or extra work shifts.

New console game to compete against ps3 and xbox? That would be huge, although it would be hard to believe that they could keep it such a complete secret, since they wold have to involve game developers so they could introduce it on day 1 with dozens of popular games... Not just iOS kind of games.

Another version of iMac with a touch screen? Apple is slipping behind, hp and lenovo and dell all have touch screen AIO. Still can't believe that would generatethat much foot traffic, and they would have released a touch screen model at the same time as the recent refresh of the refresh.
post #31 of 93
Quote:
Originally Posted by bdkennedy1 View Post

If they have to lock their phones away in an office that means it's something physical so they can't sneak pictures.

Promotional posters and training guides are physical. Even a computer screen with instructions can be photographed.
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post #32 of 93
Quote:
Originally Posted by paxman View Post

But will people flock to the Apple Stores for the reveal of a new cloud service? Unless there is going to be a live web cast (on the new 50"plasmas someone mentioned?) Personally I think it will be something more than iCloud. Maybe they are handing out free iCloud CD's. Or maybe a simultaneous live concert in every Apple store to bring in the new cloud based iTunes.

iCloud and other online enhancements/services for tech unveiling and web traffic/buzz.
In-store offers or discounts, etc to drive store traffic. Imagine how many people would flock to the stores to save 10% on anything. 10th Anniversary of brick and mortar stores. 10% off at brick and mortar stores only. One day or one week only. Would be lots of positive image/PR and they could pretty well calculate their costs because there is a finite amount of product you can move during a limited time.
And they don't need to release any new hardware to create the web buzz or foot traffic and sales.
Best of both worlds.
Then they'll again get plenty of attention when they release new hardware in the coming months.
post #33 of 93
Quote:
Originally Posted by macinthe408 View Post

Apple Stores will finally have public restrooms. It'll be those public stalls you see in downtown London or San Francisco, except these will be the type where the glass is transparent, but then goes opaque when the door is locked.

Would be much funnier if the glass were opaque, until the user locked the door.
post #34 of 93
Quote:
Originally Posted by OMO View Post

iCloud and other online enhancements/services for tech unveiling and web traffic/buzz.
In-store offers or discounts, etc to drive store traffic. Imagine how many people would flock to the stores to save 10% on anything. 10th Anniversary of brick and mortar stores. 10% off at brick and mortar stores only. One day or one week only. Would be lots of positive image/PR and they could pretty well calculate their costs because there is a finite amount of product you can move during a limited time.
And they don't need to release any new hardware to create the web buzz or foot traffic and sales.
Best of both worlds.
Then they'll again get plenty of attention when they release new hardware in the coming months.

I think that makes sense even though its getting harder for me to imagine Apple selling .Mac/MobileMe-like boxes to customers. However, if they do plan on selling iCloud services through 3rd-parties, like Amazon, they will need a physical product with a redeem code.

PS: Would they leverage iCloud as a download in Mac App Store to help promote it or an update via Software Update the way they did with .Mac to MobileMe?
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post #35 of 93
Quote:
Originally Posted by 8CoreWhore View Post

No, an actual TV with atv inside.

Not a matter of if, but when.

Hey, a quote from the forums from 2004. How's that going for you?

There's no sense in Apple making their own TV.

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post #36 of 93
Quote:
Originally Posted by solipsism View Post

1) The TV idea still makes no sense. Apple cant even sell a great many AppleTVs that cost $99 and hook up to any number of TVs, so selling a 50 HDTV that takes up a lot of room and has a small profit margin compared to their other offerings makes no sense.

2) The data center going live makes the most sense since its a throughput service. Starting on a Sunday will lower the hit to their servers and let the pundits create a wall of Apple-related news on the new services for Monday. All the stores would be doing are putting up new window dressings and getting trained, but Apples main page would also reflect this and have the most detailed and thorough info, like with videos of the service in action, which is likely much better than a host event of Jobs paling with it on a couch.

Im going all in for the data center going fully operational. After all, the MobileMe has been off the shelves at Apple Stores since February, weve heard that Apple has both finished the DC and have secured lincses with their iTS partners, and both Google and Amazon haves already weighed in with their half-assed services. Its seems to me this isnt something that should be released along iOS 5 and/or at WWDC.

I am definitely leaning your way. Specially when it comes to the Apple TV (as in 50"). I think there will be something else in terms of creating an event out of both the anniversary and the launch of icloud. Ten years, ten days, ten %, os x all have much potential for a very unusual applesque event contextualisation. If iTunes is hitting the clouds I would also imagine something special to mark that event. Hey! this is all beginning to sound more like a festival than a launch. The only thing that makes me wary is the prospect of back bone melt down. Will apple risk such a big bang event?
post #37 of 93
post #38 of 93
Quote:
Originally Posted by eric781 View Post

They will be releasing the Playmobil Apple Store Playset

that is too cool.
post #39 of 93
They will be locking the staff in to rehearse this routine!
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Believe nothing, no matter where you heard it, not even if I have said it, if it does not agree with your own reason and your own common sense.
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post #40 of 93
Quote:
Originally Posted by bdkennedy1 View Post

If they have to lock their phones away in an office that means it's something physical so they can't sneak pictures.

Phones could also be used to actually *call somebody* to tell them about a new service. Old-fashioned thinking i know...
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