Leave-freeze, blackout screens, overnight vigil, staff training, early-morning prayers, new hardware, new products, staff phones and cameras locked in a safe and NDA's to be signed by staff already under NDA's?
What can this mean? Apple can't bring out any new version of its current hardware, unless it's the next iPhone. Some entirely new product range that no-one has envisaged? Perhaps, but more likely it is some new software brought to current hardware that makes it a "Game Changer"?
Of course, there is one Apple hardware product that currently runs some Apple software, but not a lot, and that is the AppleTV. The AirPlay functionality has recently allowed the AppleTV to let iPads control HD TV's in terms of media. So my guess is that new software for the AppleTV lets it run games on an attached HDTV, using an iPad as a controller, and that some of that functionality relies on the new Apple server farm.
My next guess is that the "Bumper iPhone Case" now has a chip embedded that will allow you to use your iPhone as a credit card to pay for all this game playing .....
Of course I do not know enough about how the Apple Store operates. Last time I bought a relatively small product, the salesperson asked me if I wanted a bag, and to be environmentally-friendly I said no, so the salesperson reached under the table, brought out a sticker and fixed it to my purchase. If I was an evil-minded person, could I reach under the table, bring out a similar sticker and fix it to any Apple product?