or Connect
AppleInsider › Forums › Mac Hardware › Current Mac Hardware › Apple, not Intel, filed for Thunderbolt trademark
New Posts  All Forums:Forum Nav:

Apple, not Intel, filed for Thunderbolt trademark

post #1 of 31
Thread Starter 
Counter to early indications that Intel already owned the trademark for the Thunderbolt high-speed I/O technology, recently discovered applications with the U.S. and Canadian trademark offices reveal that Apple has filed for the mark.

Apple has leveraged a November 2010 trademark application for the Thunderbolt term in Jamaica to advance claims with the U.S Patent & Trademark Office and the Canadian Intellectual Property Office, MacNN reported on Wednesday.

According to the USPTO, Apple filed an application on May 6, 2011 for a standard character mark that would associate Thunderbolt with a variety of computer- and data-related functions, such as computer peripheral devices, cables, connectors and digital and audio devices.

The move comes as a surprise, as several documents, including the packaging for the early 2011 Thunderbolt MacBook Pros, state that Thunderbolt is a registered trademark of Intel.

In fact, Intel itself lists Thunderbolt on its Trademark Information page. However, MacNN notes that a quick search of U.S. and Canadian records failed to turn up any Intel claims to the mark.

Intel had originally codenamed the technology "Light Peak," eventually deciding on the name Thunderbolt during the development process. Apple's reported contributions to the project include the Mini DisplayPort standard and an "electrical solution" that saw the optical cables changed to copper in order to provide power.



Prior to the official unveiling of the technology, speculation arose that Thunderbolt was Apple's name for the technology, similar to an earlier decision by the company to brand the IEEE 1394 technology as "FireWire."

Rumors emerged earlier this week that Sony plans to implement Thunderbolt in the form of a Type-A USB jack.

HP indicated on Tuesday that it had looked into Thunderbolt, but hadn't "found a value proposition yet." The PC maker has decided to stick with Intel's USB 3.0 specification instead. Intel stated last month its belief that USB 3.0 and Thunderbolt will be "complementary" to each other.
post #2 of 31
Samsung will claim it's theirs.
2011 13" 2.3 MBP, 2006 15" 2.16 MBP, iPhone 4, iPod Shuffle, AEBS, AppleTV2 with XBMC.
Reply
2011 13" 2.3 MBP, 2006 15" 2.16 MBP, iPhone 4, iPod Shuffle, AEBS, AppleTV2 with XBMC.
Reply
post #3 of 31
Wasn't Intel going to call it Lightpeak? Isn't this the 2nd time Apple has picked up Intel's technology and ran with it and made it into a standard? Before the iMac, USB was circling the drain. About a year before the iMac was introduced Comdex was still around. They had a USB pavilion which was hardly visited by attendees. There were about 8 - 10 companies that were showing off USB hubs. I never saw anything develop until the iMac was announced.
post #4 of 31
Really hate the 'Thunderbolt' name. 'Light Peak' is much better. Less in your face, more elegant... in my elegant opinion.
post #5 of 31
Zeus is gonna be pissed.
post #6 of 31
What likely happened here is that Intel intended to file, but never did. Apple noticed that and filed instead so that the name would remain with them. This happens all the time. I don't know much about Intel's legal department, but if they wanted this mark, someone is now looking for a job.
post #7 of 31
Quote:
Originally Posted by paxman View Post

Really hate the 'Thunderbolt' name. 'Light Peak' is much better. Less in your face, more elegant... in my elegant opinion.

Light Peak says nothing. I don't see what's great about it.
post #8 of 31
Thunderbolt sounds srs.
post #9 of 31
Apple brought this technology to Intel and Intel with Apple expanded it to what it is now.
post #10 of 31
I don't understand why AppleInsider thinks they can take stock Apple pictures, assemble them into a collage, and then stamp their own watermark on the result.
post #11 of 31
Quote:
Originally Posted by ChristophB View Post

Zeus is gonna be pissed.

I think Thor is up there too.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
post #12 of 31
Quote:
Originally Posted by chabig View Post

I don't understand why AppleInsider thinks they can take stock Apple pictures, assemble them into a collage, and then stamp their own watermark on the result.

It is kind of Andy Warhol isn't it?
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
post #13 of 31
Quote:
Originally Posted by melgross View Post

Light Peak says nothing. I don't see what's great about it.

Light Peak originally referred to its fiber optic medium. Of course, "FireWire" doesn't contain fire and "DVD" doesn't really tell you anything either. Of course you could go the literal route and call your port for displays "DisplayPort".

It's really more about aesthetics and marketing. I agree, "Light Peak" sounds sleek and futuristic, while Thunderbolt sounds like a monster truck. Pretty un-Apple.
post #14 of 31
Quote:
Originally Posted by acslater017 View Post

It's really more about aesthetics and marketing. I agree, "Light Peak" sounds sleek and futuristic, while Thunderbolt sounds like a monster truck. Pretty un-Apple.

I like your analogy, I agree. Light Peak rolls off the tongue well, trying to say thunderbolt to clients just leaves you feeling kinda over the top.
you only have freedom in choice when you know you have no choice
Reply
you only have freedom in choice when you know you have no choice
Reply
post #15 of 31
Quote:
Originally Posted by digitalclips View Post

I think Thor is up there too.

Zeus and Thor have been battling that one out in the celestial courts for milennia, perhaps this is one of those "games of the gods" where they get the little clay voodoo dolls and let them play out the contest.

Only question left, was it Zeus or Thor that chose Apple as their champion?
you only have freedom in choice when you know you have no choice
Reply
you only have freedom in choice when you know you have no choice
Reply
post #16 of 31
Quote:
Originally Posted by acslater017 View Post

Light Peak originally referred to its fiber optic medium. Of course, "FireWire" doesn't contain fire and "DVD" doesn't really tell you anything either. Of course you could go the literal route and call your port for displays "DisplayPort".

It's really more about aesthetics and marketing. I agree, "Light Peak" sounds sleek and futuristic, while Thunderbolt sounds like a monster truck. Pretty un-Apple.

Your post is Light Peak, mine was Thunderbolt.
post #17 of 31
How about iPeak for the name?
post #18 of 31
Lightfoot
post #19 of 31
Quote:
Originally Posted by Quadra 610 View Post

Thunderbolt sounds srs.

Cuz Apple is kikin BUTTs
post #20 of 31
Quote:
Originally Posted by chabig View Post

I don't understand why AppleInsider thinks they can take stock Apple pictures, assemble them into a collage, and then stamp their own watermark on the result.

Everyone does it. Does it mean anything? No.
post #21 of 31
Quote:
Originally Posted by acslater017 View Post

Light Peak originally referred to its fiber optic medium. Of course, "FireWire" doesn't contain fire and "DVD" doesn't really tell you anything either. Of course you could go the literal route and call your port for displays "DisplayPort".

It's really more about aesthetics and marketing. I agree, "Light Peak" sounds sleek and futuristic, while Thunderbolt sounds like a monster truck. Pretty un-Apple.

I know what it refers to, but it still doesn't mean anything. Ask someone what they think Light Peak means, and they're as likely to tell you it's dawn at the top of a mountain.

Everyone is trying to come up with catchy names, but like most names of drugs, they don't mean anything.

I like the name Thunderbolt. A thunderbolt is a streak of visible electricity traveling at the speed of light. It's even more descriptive than Light Peak.
post #22 of 31
Quote:
Originally Posted by Obi-Wan Kubrick View Post

How about iPeak for the name?

That means you're over the top, in your declining years.
post #23 of 31
Quote:
Originally Posted by Obi-Wan Kubrick View Post

How about iPeak for the name?

Isn't that a bit premature, although preferable to ED
post #24 of 31
I didn't like it at first but it's grown on me.

It's a nice follow up to firewire also, kinda keeps that onomatopoeia tradition.
post #25 of 31
Anything Apple names it or does with it has to have more appeal than THIS!. That ad made me take another serious look at cutting over to AMD. Couple it with those terrible MMX ads with the disco cleanroom suits. . . .
post #26 of 31
Quote:
Originally Posted by melgross View Post

I like the name Thunderbolt. A thunderbolt is a streak of visible electricity traveling at the speed of light. It's even more descriptive than Light Peak.

Electrical arcs are not something that a computer user wants associated with their machine. It usually spells trouble.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #27 of 31
Quote:
Originally Posted by melgross View Post

I like the name Thunderbolt. A thunderbolt is a streak of visible electricity traveling at the speed of light. It's even more descriptive than Light Peak.

Actually, very un-Apple-like in many ways.
The oddest thing to me is combining "Thunder" and "bolt." I guess this is the Norse influence over us or something. Anyway, I think in terms of bolts of lightning and claps of thunder, lightening being the electrical phenomenon occurring in bolts, and thunder being the associated sound. Referring to a "thunderbolt" is akin to believing the of noise of a gun as what is dangerous rather than the bullet speeding out of its barrel.
post #28 of 31
" ... similar to an earlier decision by the company to brand the IEEE 1394 technology as "FireWire."

That's the cart before the horse there, my friend. Research confirms my recollection that Apple was using FireWire on their computers years before the IEEE ratified 1394 in 1995:

http://www.faculty.iu-bremen.de/birk...re/history.htm
http://www.1394ta.org/press/whitepap...comparison.pdf
post #29 of 31
Quote:
Originally Posted by ChristophB View Post

Zeus is gonna be pissed.

And Odin or Thor?
post #30 of 31
Quote:
Originally Posted by jdgarvin50 View Post

" ... similar to an earlier decision by the company to brand the IEEE 1394 technology as "FireWire."

That's the cart before the horse there, my friend. Research confirms my recollection that Apple was using FireWire on their computers years before the IEEE ratified 1394 in 1995:

http://www.faculty.iu-bremen.de/birk...re/history.htm
http://www.1394ta.org/press/whitepap...comparison.pdf

OK, so I was off a decade. Must be the medication. I remember Apple announcing the technology early on, but it didn't appear on any Macs, as far as I can tell, until 1999.
post #31 of 31
Quote:
Originally Posted by majjo View Post

Not really. besides implying that its an electrical connection, Thunderbolt isn't really that descriptive either. If you want to go that route, It should be named something like PASI, the Protocol-Agnostic Serial Interface. doesn't quite roll off the tongue like 'USB' tho \

Yeah, that would kill word of mouth cause people would hear it & think people were talking about pacifiers.

How about ePCI (pronounced epsy), kind of like eSATA. To me there are just a lot of better names than thunderbolt. Even something like AMP (Apple's Mega Port or Apple Mighty Port) or SFP (Super Fast Port)...oh wait, they already have iOS so they really don't need anymore confusion with network routing devices.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Current Mac Hardware
AppleInsider › Forums › Mac Hardware › Current Mac Hardware › Apple, not Intel, filed for Thunderbolt trademark