Originally Posted by AppleInsider
[...] "And yet, as we look forward to the next generation of Windows systems, which will come out next year, there's a whole lot more coming. [...]
Ballmer and Gates are so used to spreading FUD about Apple and other competitors that FUD comes too naturally now. Lying about their own products is just one little baby step beyond spreading FUD about others.
Ballmer thinks that pre-announcing Windows 8 is somehow beneficial. Maybe because it sounds like Microsoft is actually making progress. (Microsoft won't do any significant work on 8 until after Lion is released and they have something concrete to copy.) Maybe because it will force Microsoft's software managers to pull in their schedules and get it done sooner. (Deadly mistake since the lazy-thinker's way to shorten a software schedule is to cut back on beta testing.)
In fact, pre-announcing Windows 8 can only hurt. If Ballmer convinces corporate IT that 8 is vastly better than 7 and that it's coming soon, corporate IT will postpone purchasing 8 until it's available. Which might be as long as two years from now. Dramatically lowered sales of 7 in the meantime. That's one reason why Microsoft wants to retract Ballmer's 2012 release claim.
Microsoft desperately wants to avoid speeding up the release of 8. We've all seen what happens when Microsoft tries to rush something out the door before it's finished. Vista was only half-finished, despite its 5.5 year development period. It took so long that they finally just gave up and launched it anyway. (And let's not forget the ultimate half-assed Microsoft product: KIN.)
A 2013 release for Windows 8 is better because that would give Microsoft another year to copy Mac OS X Lion's new features. Another year to integrate Skype into 8. Another year for Dell, HP, Lenovo, Acer (if they survive iPad killing off netbooks), and all the pee cee makers to put Skype-cams into all their plastic e-waste-ready pee cees.
Ballmer may or may not remember the "Osborne effect." Pre-announcing a new version of a product can be extremely costly.http://en.wikipedia.org/wiki/Osborne_effect