There are so many avenues in which to make wisecracks. That isn't as scary as Samsung's CES 2011 presentation but it's so fucking cheesy. Just show us how it works, no smoke and mirror, technology-based slight-of-hand maneuvering.
If Jobs pulled a stunt like that where a video of him an iPhone from behind an iPad without him actually opening the device the pundits and dissenter would be enraged crying foul and claiming it was false advertising.
Apple gets slammed for excessive showmanship, the RDF, overuse of superlatives, etc., but compared to the likes of Samsung and Asus they're a model of decorum and straight talk.
But, unfortunately, the die is cast regarding Apple's status as a triumph of marketing, so you'll never read about another company's ludicrous theatrics as somehow reflecting on the products they sell. As far as the popular media goes, Apple just owns that and it saves time if you don't have to think about your angle when you're writing on deadline.