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Pranksters affix Windows logo to upcoming Hamburg Apple Store

post #1 of 104
Thread Starter 
A group of pranksters disguised themselves as construction workers on Saturday in order to post a Windows logo onto the facade of a future Apple Store in Hamburg, Germany.

The .WAV Collective posted a video of the prank taking place, as noted by MacNN. In the video, a fake construction crew member scales a ladder in broad daylight to screw in a mismatched Windows logo to the black facade used to hide the store.

According to the report, the team "took care to make it easily removable," suggesting that the actions were a light-hearted prank, rather than malicious vandalism.

The Jungfernstieg store will be the second store in Hamburg. Apple has already begun hiring for the two level store, which is expected to open by the end of September.

Interestingly enough, the prank occurred shortly after fluctuations in the U.S. stock market resulted in Apple's market value exceeding the combined value of Microsoft and Intel. Microsoft's Windows operating system and Intel's x86 processors comprise the so-called "Wintel monopoly" that Apple competes against with its line of Mac computers. The two companies had a combined market value of $316.8 billion at the close of market on Friday, while Apple closed with a market capitalization of $317.6 billion, Mac Daily News reported.





In 2009, Microsoft followed in Apple's footsteps by launching a new retail initiative. The company even went so far as to open one of its first stores in direct competition against an already-established Apple store in Mission Viejo, Calif.

Microsoft, however, has not enjoyed the measure of success that Apple has with its stores. Last month, Apple celebrated the 10th anniversary of its retail stores by launching a "Retail 2.0" initiative with "Smart Sign" interactive iPads providing product information.

Apple Retail 2.0 display iPad | Source: leoleakey

Apple recently hosted the 1 billionth retail visitor to its stores. Last quarter, revenue from retail stores reached $3.19 billion. As of the end of the March quarter, Apple operated 323 stores, with plans to open 40 additional locations in fiscal 2011.
post #2 of 104
Cute prank. I like the way the "workers" never smiled or looked at the camera... Well done!

(Still, before we know it, Google will be buying MS for their patents...)
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post #3 of 104
That's classic Juste Pour Rire material. Good stuff.
post #4 of 104
.WAV Collective doesn't support flash mobs at Apple Stores, but they do at MS stores.
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post #5 of 104
Must be Teutonic humor.
post #6 of 104
Quote:
Originally Posted by Swift View Post

Must be Teutonic humor.

Two land masses rub each other the wrong way in a bar.

Ooh you said teutonic.
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post #7 of 104
Quote:
Originally Posted by solipsism View Post

Two land masses rub each other the wrong way in a bar.

Ooh you said teutonic.

So the bartender says "We're all out of plates".

Teutonic? Oh, more like "To crush your enemies, see zem driven before you, and hear ze lamentation of zei-uh vomen."
post #8 of 104
Apple need to hire better Window dressers...
post #9 of 104
Quote:
Originally Posted by mrstep View Post

"To crush your enemies, see zem driven before you, and hear ze lamentation of zei-uh vomen."


Something Arnold the governator would say.
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post #10 of 104
And to be very clear - there is nothing amusing about not following the rules. Ask the Suppenkaspar or perhaps Paulinchen with her Feuerzeug - not following the rules ends very badly.

As an aside, the English translations of those stories (Struwwelpeter) really do miss the beauty of the original German. The English totally misses the mark on how the cats are warning the girl not to play with the matches. As an even more-aside aside, apparently the leading cause of death for women 200 years ago was childbirth, but another very common one was burning to death, as in dresses catching on fire while women worked in the kitchen or around candles.
post #11 of 104
Quote:
Originally Posted by mrstep View Post

As an aside, the English translations of those stories (Struwwelpeter) really do miss the beauty of the original German. The English totally misses the mark on how the cats are warning the girl not to play with the matches. As an even more-aside aside, apparently the leading cause of death for women 200 years ago was childbirth, but another very common one was burning to death, as in dresses catching on fire while women worked in the kitchen or around candles.

Uh, thank you Cliff Claven...



"Ehhhh.....it's a little-known fact Nammie....."
post #12 of 104
Quote:
The two companies had a combined market value of $316.8 billion at the close of market on Friday, while Apple closed with a market capitalization of $317.6 billion, Mac Daily News reported.

Brilliant!
post #13 of 104
Can't beat that German sense of humour! A Windows logo on an Apple Store!
post #14 of 104
Awesome prank. It's not like Microsoft's real retail stores are growing this fast anytime soon

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post #15 of 104
Are those the same people who posted "Suddenly Everything Sucks" on Windows XP billboards in Germany?
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post #16 of 104
Quote:
Originally Posted by ascii View Post

A Windows logo on an Apple Store!

How else can MS stores draw a crowd?

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #17 of 104
I've been wondering about fandom. Most of us come here because we like Apple products and want to hear the latest news. We like Apple products because they work. What I don't get is why anybody would become a fan of Windows. Sure they have some great programs for their OS but the fundamentals of the OS really are crappy.

I switched away from Windows because it was driving me crazy. I hated being angry at the computer so often. That mostly ended when I got my Mac Book. When I bought an inexpensive HP desktop as a spare computer it had Vista. MY GOD, IT WAS DRIVING ME CRAZY! I'm sure I've spent at least a weeks worth of hours on the telephone with HP technical support. It is now dual booted with Ubuntu 10.04 LTS.

I can understand the people who become fans of Linux distributions. It's free. It is used by rebels who are more adventurous than most people, and thus they might be more inclined to preach about its benefits. Still, setting up Linux is plenty of work, but it's free. That makes a difference. I think Ubuntu works better than Windows once it is set up with all of the necessary drivers.

How can people love Windows enough to put such a sign on an Apple store? Is it just that they haven't experienced using an Apple computer? Are they just put off by the initial price tag and somehow decide that Apple computers are a rip-off?

I don't believe that anybody using Windows is immune to program freezes, window freezes, defragmenting, constant restarts due to updating programs and anti-virus software, and on and on. If Windows users love doing all that then more power to them, but really, why would anybody like doing that?
post #18 of 104
Quote:
Originally Posted by Smallwheels View Post

I don't believe that anybody using Windows is immune to program freezes, window freezes, defragmenting, constant restarts due to updating programs and anti-virus software, and on and on. If Windows users love doing all that then more power to them, but really, why would anybody like doing that?

Not everyone has those problems with Windows.

If you owned a Mac in the 80s, you would have had a mouse when most people were still typing at the DOS prompt. If you had an iPhone in 2007 you would have had a touch screen when most people were still using clumsy menu buttons. But once Apple enters a market everyone soon copies them, and for that reason Windows is very similar to Mac, and I can understand why some people would like that instead.

But that doesn't change the fact that, by being an Apple customer, you get to use what everyone will be using - 2 years sooner! And as a fan of technology that is what I like.
post #19 of 104
Quote:
Originally Posted by Smallwheels View Post

How can people love Windows enough to put such a sign on an Apple store? Is it just that they haven't experienced using an Apple computer? Are they just put off by the initial price tag and somehow decide that Apple computers are a rip-off?

I don't believe that anybody using Windows is immune to program freezes, window freezes, defragmenting, constant restarts due to updating programs and anti-virus software, and on and on. If Windows users love doing all that then more power to them, but really, why would anybody like doing that?

I think it's a great prank. I think the pranksters are actually Apple fans. It's an ironic thing.

Just because you love something doesn't mean you can't have fun with it.

I use a Mac and PC. Like I've said before in various posts, I keep the PC mainly around for games but I do web surfing with it because it is connected to my 21" monitor. I have a MacBook Pro 13", iPad2, iPhone4, been using Apple since blah blah blah. The main thing preventing my PC from going straight into the trash is the Xbox360 not being officially available in my country, and the fact that there's no Xbox720 out anytime soon, sadly, even after all these years.

All said and done, Apple is big and tough enough to handle pranks, criticism, competition and defections to Android. I am keeping an open mind now. My hardcore Apple phase was 2003-2010, with doing work for an Apple reseller from March 2007 - April 2011 (4 years more or less with a break in-between).

Now... The adventure begins.
post #20 of 104
Obviously viral marketing. No one would go through the trouble otherwise. MS has complacent users, not borderline Jobs groupies like us.
post #21 of 104
Quote:
Originally Posted by Smallwheels View Post

How can people love Windows enough to put such a sign on an Apple store? Is it just that they haven't experienced using an Apple computer? Are they just put off by the initial price tag and somehow decide that Apple computers are a rip-off?

Hey, I'm as much an Apple fan as the next person. This was a clean prank, nothing more. I'm sure Microsoft would have loved to put a store there, but no one would visit.

I run both Windows XP and Windows 7 using VMware. It works great on Apple hardware. There's room for both, as long as it's with the better hardware quality of Apple.
post #22 of 104
Nice one! Bravo.

post #23 of 104
Quote:
Originally Posted by solipsism View Post

Two land masses rub each other the wrong way in a bar.

Ooh you said teutonic.

Quote:
Originally Posted by mrstep View Post

So the bartender says "We're all out of plates".

Teutonic? Oh, more like "To crush your enemies, see zem driven before you, and hear ze lamentation of zei-uh vomen."

Maybe I'm missing the joke here... but teutonic humor and tectonic humor aren't quite the same thing. Or is this play on words concerning tectonic plates characteristic of German humor????
post #24 of 104
Quote:
Originally Posted by Smallwheels View Post

I've been wondering about fandom. Most of us come here because we like Apple products and want to hear the latest news. We like Apple products because they work. What I don't get is why anybody would become a fan of Windows. Sure they have some great programs for their OS but the fundamentals of the OS really are crappy.

At a guess I would say most tech fans are more technically minded. Apple products appeal more to people that want something simple. Microsoft has more of an ecosystem where they connect with their fans e.g. the different sites like channel 9, various blogs. Apple on the other hand have more of a dictatorship approach, keeping everything a secret and then telling you what the next big thing is. Microsoft tends to share beta's with the community a year before realse, Apple gives early access to only a select few.

Basically I think it comes down to people that are more likely to become fans being more geeky and MS does a better job of connecting with them. Another reason though could just be MS is a lot more diverse in its product range so it will attract more people.

Quote:
Originally Posted by Smallwheels View Post

I don't believe that anybody using Windows is immune to program freezes, window freezes, defragmenting, constant restarts due to updating programs and anti-virus software, and on and on. If Windows users love doing all that then more power to them, but really, why would anybody like doing that?

I've mainly been a Mac user for the past 10 years, but for the past 3 years have used Windows on my iMac more then OS X. In that time I can honestly say I've never experianced any of those. OS X has crashed on me a few times though.


Quote:
Originally Posted by ascii View Post

But that doesn't change the fact that, by being an Apple customer, you get to use what everyone will be using - 2 years sooner! And as a fan of technology that is what I like.

Unless its blu-ray. Not that I care much about blu-ray but seems to be a big deal for others.
post #25 of 104
"They shall suffer for this outrage with their lives"

...


"Go Vulnavia and show our victims the full measure of our wrath"

-- Dr. Anton Phibes

post #26 of 104
Apparently Germany's reputation for leaden, brick-in-the-face humor driven home with a drumroll, a pratfall, and a laugh track is deserved.

Then again, it's really no different than the concrete croissant excuse for wit adored by the booboise the world over. Television: the ultimate stupid pill.
post #27 of 104
Quote:
Originally Posted by Smallwheels View Post

I've been wondering about fandom. Most of us come here because we like Apple products and want to hear the latest news. We like Apple products because they work. What I don't get is why anybody would become a fan of Windows. Sure they have some great programs for their OS but the fundamentals of the OS really are crappy.

I switched away from Windows because it was driving me crazy. I hated being angry at the computer so often. That mostly ended when I got my Mac Book. When I bought an inexpensive HP desktop as a spare computer it had Vista. MY GOD, IT WAS DRIVING ME CRAZY! I'm sure I've spent at least a weeks worth of hours on the telephone with HP technical support. It is now dual booted with Ubuntu 10.04 LTS.

How can people love Windows enough to put such a sign on an Apple store? Is it just that they haven't experienced using an Apple computer? Are they just put off by the initial price tag and somehow decide that Apple computers are a rip-off?

Whoops, lighten up a bit. IMO you're taking this far to seriously.
I thought it was funny and a great bit of advertising for that new Apple Store.
post #28 of 104
Quote:
Originally Posted by timgriff84 View Post

At a guess I would say most tech fans are more technically minded.

Is that some new form of sarcasm?

Quote:
Originally Posted by timgriff84 View Post

Apple products appeal more to people that want something simple.

Like an instantly and transparently accessible Unix subsystem?

Quote:
Originally Posted by timgriff84 View Post

Microsoft tends to share beta's with the community a year before realse.

Microsoft releases as finished products what any other company would call a beta. Particularly since the dark dawn of Windoze, their motto has been "Why not charge for beta releases? We can always fix it later. Maybe. If forced. Oh never mind, we're MS... We don't care; we don't have to." Vista, for example, was nothing more than an ill-conceived beta release foisted on gullible fan boiz, now mentioned only in terms of "Pay no attention to that OS behind the curtain."

Quote:
Originally Posted by timgriff84 View Post

Apple gives early access to only a select few.

The select few being anyone who cares to register online as a developer for modest fee. (A fee which, speaking of Vista, is far less than thousands upon thousand of dupes paid to become unwitting, unwilling, unrecompensed, and unthanked beta testers of that particular bit of mindless MS hubris.)

Quote:
Originally Posted by timgriff84 View Post

Another reason though could just be MS is a lot more diverse in its product range so it will attract more people./QUOTE]

Certainly their incoherent mass of semi-compatible efforts purchased hither and yon and released with great ballyhoo only to be destroyed within a year and forgotten entirely within 18 months has confused a great many people.

Is that what you're talking about?

QUOTE=timgriff84;1875644]Unless its blu-ray. Not that I care much about blu-ray but seems to be a big deal for others.

Finally something we agree on. Blu-ray is a stillborn technology resulting entirely from the thrashing death throws of an entertainment industry desperate to return to the glory days when hustlers, charlatans, and middle men could pretend they deserved the enormous, parasitic salaries they earned for exulting horse sh*t. It's the DAT of the 21st century - far too little, much too late, for no good reason.
post #29 of 104
Do you really think it is anyone, but Apple lovers who pulled that prank. Steve Jobs would have a small smile, when he sees that video and Ballmar will probably try to sue the pranksters for copyright infringement or stupid patent law, since he has zero concept of publicity.

What would be more funny if someone could line the inside (or wall outside) with a blue curtain to look like a blue screen and put window's logo in middle.
post #30 of 104
I see a lot of people here appreciating this prank, and I agree with them. This was a great prank, especially since it was connected in a way that was easy to fix.

My question, however, is how do you think the general media, and the MS fanboi media, in particular, would have reacted if an Apple fan would have done this to a windows store?

I promise we wouldn't be hearing the end of how people who buy Apple products are just immature, and swayed by the RDF, etc..., etc...
post #31 of 104
Quote:
Originally Posted by addicted44 View Post

I see a lot of people here appreciating this prank, and I agree with them. This was a great prank, especially since it was connected in a way that was easy to fix.

My question, however, is how do you think the general media, and the MS fanboi media, in particular, would have reacted if an Apple fan would have done this to a windows store?

I promise we wouldn't be hearing the end of how people who buy Apple products are just immature, and swayed by the RDF, etc..., etc...

As an Apple customer, an Apple logo on a Microsoft store would make me feel a bit dirty.

But the other way around, as in today's prank, is just good fun.

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post #32 of 104
Quote:
Originally Posted by Smallwheels View Post


How can people love Windows enough to put such a sign on an Apple store? Is it just that they haven't experienced using an Apple computer? Are they just put off by the initial price tag and somehow decide that Apple computers are a rip-off?

I don't believe that anybody using Windows is immune to program freezes, window freezes, defragmenting, constant restarts due to updating programs and anti-virus software, and on and on. If Windows users love doing all that then more power to them, but really, why would anybody like doing that?

I think you may have missed the point of this prank. My take was that the pranksters were cheekily pointing out that Apple is rapidly becoming the new Microsoft, ie, the largest (by market cap) and most powerful technology company in the world. In contrast to the small, upstart company that Apple used to be.

It's the natural (perhaps inevitable) reaction to Apple's remarkable success in recent years. The same thing has happened to google, who were popular with most everyone a few years back, but are now seen as increasingly "evil".

It's had to be both no.1 and the popular underdog! As Apple are starting to find out...
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post #33 of 104
Quote:
Originally Posted by hiker275 View Post

Maybe I'm missing the joke here... but teutonic humor and tectonic humor aren't quite the same thing.

Geez. Thanks for ruining the joke, Mom.
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post #34 of 104
Quote:
Originally Posted by PXT View Post

As an Apple customer, an Apple logo on a Microsoft store would make me feel a bit dirty.

But the other way around, as in today's prank, is just good fun.

Agreed.
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post #35 of 104
Quote:
Originally Posted by ameldrum1 View Post

I think you may have missed the point of this prank. My take was that the pranksters were cheekily pointing out that Apple is rapidly becoming the new Microsoft, ie, the largest (by market cap) and most powerful technology company in the world. In contrast to the small, upstart company that Apple used to be.

It's the natural (perhaps inevitable) reaction to Apple's remarkable success in recent years. The same thing has happened to google, who were popular with most everyone a few years back, but are now seen as increasingly "evil".

It's had to be both no.1 and the popular underdog! As Apple are starting to find out...

Whoa. I didn't even think of it that way. Good insight!
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post #36 of 104
Quote:
Originally Posted by souliisoul View Post

Steve Jobs would have a small smile, when he sees that video

There's an equally good chance that, if Steve had witnessed this as it was happening, lasers would shoot out of his eyes, and these poor guys would be reduced to smoldering puddles on the sidewalk.
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post #37 of 104
This would have been so much better with Tux the (Linux) penguin.

Microsoft has shops and marketing, Tux would cause a wtf? pause.
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post #38 of 104
Huh...humor must be different on that side of the world. Or maybe this is that new-fangled unfunny humor I've heard so much about.
post #39 of 104
Quote:
Originally Posted by guch20 View Post

Huh...humor must be different on that side of the world. Or maybe this is that new-fangled unfunny humor I've heard so much about.

Humor is a tricky thing. So much of it culture related and even jokes that kill one generation fall flat in another. You also can't make the joke too simple or too clever. It's a hard balance that put physical humor as probably the only standard that seems to permeate all cultures and generations.

http://www.youtube.com/watch?v=Jc7lPwfQAKk&NR
PS: As I recall, on December 31st for the past 30 years all television stations in Germany play the same British (read: English language) skit repeatedly.

http://www.youtube.com/watch?v=b1v4BYV-YvA Why do humans create traditions (and do they form the basis for religion*)?



* If you think I'm questioning your religion, I'm not. I'm only questioning the ones that aren't yours.
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post #40 of 104
Quote:
Originally Posted by sheff View Post

Something Arnold the governator would say.

Is it just me not picking up hints of sarcasm in this reply?
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