Clearly a move away from the Professional market to Prosumer/Education...AND NO I AM NOT A BIG
EDITING HOUSE..merely 3 editors who are disappointed with all the hype and no deliver
Avid & adobe are ecstatic!
Is Larry Jordan "Pro" enough for you?
Good gawd, all the whining about something that has been out for less than 24 hours is simply astonishing.
Hey here's a thought - maybe there hasn't been a push to get off of tape because there wasn't a compelling paradigm to do so?
People throw out equipment costs as why tape won't go away, well guess what. I may not be a pro editor, but I've managed enough projects to understand that the real costs are in labor. Tools - of which camera's and decks are just tools, are a minor cost in the grand scheme of things.
If a forward thinking production company can ditch tape, convert their cameras to record to disk and slash a significant part of their workflow time - guess what - that's an edge.
I think that's what Larry see's and why he is so excited. This is Mac OSX, USB and the missing floppy drive all over again. Apple is a good year or two ahead of where the market is going. It probably looks impossible or highly unlikely now, but all it will take are one or two projects to prove the concept and Bam! An industry shifts.
Kind of like when the original Final Cut shipped. Hmm, imagine that....
So is it a surprise the entrenched big houses and editing suites are having heartburn with this edition of FCP X? Nope. Their not going to change quickly (certainly not in less than 24 hours) even if FCP X did everything they want and polished their shoes too. Where FCP X is going to explode like a nuclear weapon is in the smaller/independent space. Where the growth and innovation is happening. Eventually, it will trickle up. Heck - video tape was once derided as "consumer".
Another shift this is reminiscent of is from film to digital in photography. Look how long it took for that paradigm to shift. Here we are yet again - another tempest in a teapot. If Apple's right, the fact that FCP is missing tape and some of the round tripping features will be moot. It will be interesting to see how things develop over the next couple of months. Certainly more interesting than seeing a bunch of reactionary rhetoric for something that has been out for less than 24 hours