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76% of iPhone owners plan to use Apple's iCloud, 30% interested in iTunes Match

post #1 of 29
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A new survey of iPhone users indicates that Apple's iCloud service could gain 150 million users, while nearly as many are also interested in using iMessage.

Mike Abramsky, analyst with RBC Capital Markets, revealed on Monday the results of a new proprietary survey of 1,500 respondents conducted between June 7 and 14. The poll found that 76 percent of iPhone users said they are "very" or "somewhat" likely to use Apple's iCloud service, which would amount to 150 million users.

If Apple were to have 150 million iCloud users, it would be competing with services like Google's Gmail, at 200 million users, Yahoo, with 300 million registered users, and Twitter, also at 300 million.

iCloud was unveiled earlier this month at Apple's Worldwide Developers Conference. The free service will become available this fall, replacing Apple's existing MobileMe product.

The survey also found 73 percent of iPhone users indicated they are "very" or "somewhat" likely to use iMessage, Apple's new proprietary chat service, similar to Research in Motion's BlackBerry Messenger. Abramsky said the results show Apple is likely to enhance the loyalty of existing iPhone users, as well as its 60-million-plus iPod touch users.



"Because it stores user data, iCloud, along with iTunes is expected to enhance loyalty and stickiness of Apple's customers, helping defend against threats from Android, helping grow a defensible install base of users who continually upgrade to next generation Macs, iPhones, iPads, and iPods," Abramsky wrote.

In addition, the survey also found that 30 percent of iPhone users said they are either "very" or "somewhat" likely to spend $24.99 on the new iTunes Match service. Through iTunes Match, Apple will scan a user's library of songs, including those ripped from their own CDs, and match the tracks up with the library of 18 million songs available through iTunes, even upgrading them to high-quality 256Kbps AAC audio files.



Abramsky said the survey suggests that Apple could earn a "nominal" $1.5 billion per year in revenue, or 1 percent of annual revenue. Assuming that the gross margins associated with iTunes Match are around 10 percent, which is in line with iTunes content sales, he would also expect the service to have a nominal impact on Apple's earnings per share.
post #2 of 29
Quote:
Originally Posted by AppleInsider View Post

A new survey of iPhone users indicates that Apple's iCloud service could gain 150 million users, while nearly as many are also interested in using iMessage.

...

iCloud was unveiled earlier this month at Apple's Worldwide Developers Conference. The free service will become available this fall, replacing Apple's existing MobileMe product.

...

I am curious about the old .Mac addresses and resumption of using them under iCloud. There are several threads at Apple support where posters (who aren't indicated to be Apple employees) say that the old e-mail addresses are gone and their current use as an Apple ID is just a textual placeholder. There are also several threads that say that .Mac and MobileMe addresses do come forward to iCloud. My specific question is can I resume using a .Mac address (that I initially created back in the iTools days [11 years ago] that I never converted over to the pay system when Apple changed their terms)?
post #3 of 29
I get the impression that most of the 13% who say they won't use it...don't even understand what it is.
I am certain that iCloud will get over 95% adoption rate.
I'm sure there are the privacy zealots who don't want their data in big brother's cloud...but that is probably only 1-2%.
post #4 of 29
Adoption rate won't matter because iCloud is just a part of initial device setup and configuration. If the platform is truly everything it's supposed to be, convergence is inevitabe.
post #5 of 29
Then count me in with the 76% majority as well as the 30% minority.

One of the best things about the Apple ecosphere is that, for the most part, there is this great integration between all the pieces and parts. The morning that the 3GS iPhone went on sale, all my MobileMe contacts and calendars were available on my new iPhone, before I even left the AT&T store. I think once most people figure that out about iTunes Match, my guess is that it'll have a lot more than 30% penetration amongst iPhone/iTouch/iPad users.

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post #6 of 29
Quote:
Originally Posted by martimus3060 View Post

I am curious about the old .Mac addresses and resumption of using them under iCloud. There are several threads at Apple support where posters (who aren't indicated to be Apple employees) say that the old e-mail addresses are gone and their current use as an Apple ID is just a textual placeholder. There are also several threads that say that .Mac and MobileMe addresses do come forward to iCloud. My specific question is can I resume using a .Mac address (that I initially created back in the iTools days [11 years ago] that I never converted over to the pay system when Apple changed their terms)?

I seriously doubt that @mac.com address that have not been used since the Dot Mac days will be re-instated. There is a possibility that @mac.com address that have been kept active through MobleMe may continue to be used with iCloud. At this point Apple hasn't said for sure either way, but I don't see why currently used @mac.com addresses wouldn't be supported with iCloud.
post #7 of 29
Quote:
Originally Posted by Johnny Mozzarella View Post

I get the impression that most of the 13% who say they won't use it...don't even understand what it is.
I am certain that iCloud will get over 95% adoption rate.
I'm sure there are the privacy zealots who don't want their data in big brother's cloud...but that is probably only 1-2%.

If it's just for storing movies and music and other non sensitive/private information, I have no problem with that data in the cloud.
post #8 of 29
Quote:
Originally Posted by Johnny Mozzarella View Post

I get the impression that most of the 13% who say they won't use it...don't even understand what it is.
I am certain that iCloud will get over 95% adoption rate.
I'm sure there are the privacy zealots who don't want their data in big brother's cloud...but that is probably only 1-2%.

This shows that most don't understand what it is or how it will work. I'll weigh in with 99.99% for iOS-based devices. Why? Because iCloud will be invisible in most regards.

If you've ever downloaded a song from iTunes you're part of iCloud.
If you've ever bought an iOS App Store app you're part of iCloud.
If you've ever bought a Mac App Store app you're part of iCloud.

That excludes iOS, Mac OS, Apple apps and 3rd-party apps that will backup your content and save your state between devices.
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post #9 of 29
I have a lot of music ripped from CDs into Apple Lossless. Presumably I would have to convert them to AAC 256 before using iTunes Match. I'm thinking Apple are never gonna sell Lossless files so maybe it's better to convert and be done with it rather than have 2 copies of each song. $25/£20 a year is ok. Better than buying the songs again and I really like the idea. It's a pain keeping all my iOS devices in sync manually.

Whatever happened to the rumours of a new higher quality format to replace all these different options?
post #10 of 29
Quote:
Originally Posted by John.B View Post

One of the best things about the Apple ecosphere is that, for the most part, there is this great integration between all the pieces and parts.

That is true, until they abandon the product. I speak of iWeb whose integration with all things Mac including hosting was fabulous. I adopted it and use it extensively and exclusively. Now it appears I am being dumped. No more development and go find yourself another host. I will continue to use my MobileMe mail, calendars, contacts for free on iCloud. But the only thing I am willing to pay for is hosting my iWeb sites. I just don't use my iTunes for music all that much anymore. Just for podcasts and managing my iOS devices. Certainly don't want to pay just for music enhancements.
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post #11 of 29
Quote:
Originally Posted by yensid98 View Post

I seriously doubt that @mac.com address that have not been used since the Dot Mac days will be re-instated. There is a possibility that @mac.com address that have been kept active through MobleMe may continue to be used with iCloud. At this point Apple hasn't said for sure either way, but I don't see why currently used @mac.com addresses wouldn't be supported with iCloud.

I am in the same boat. My .Mac address is also my iTunes account address (user@mac.com). I am hopeful of somehow I can start using my .Mac address again for free.
post #12 of 29
Quote:
Originally Posted by Johnny Mozzarella View Post

I get the impression that most of the 13% who say they won't use it...don't even understand what it is.
I am certain that iCloud will get over 95% adoption rate.
I'm sure there are the privacy zealots who don't want their data in big brother's cloud...but that is probably only 1-2%.



I think I've got one foot in the door of the privacy zealot category. I love the feature that auto saves and pushes to each of my devices, but what I wonder about is my ability to choose when I want to have large pieces of my work kept local. I don't expect legions of fans to be trying to gain illegal access to my files, but I would like to retain the ability to store locally. So, my question is, given there is no "save" button in Pages for Lion, will I be able to turn icloud "off" on my mac as well? I suppose so, now that I think about it. I saw a picture of the iphone showing an icloud "on/off" switch, so that would make sense. I'm not too worried about big brother...then again, I don't want to have my stuff investigated just because some random character wants to commit x and such terrorist act. If I'm being paranoid, maybe someone could give me a hug.
post #13 of 29
Quote:
Originally Posted by martimus3060 View Post

I am curious about the old .Mac addresses and resumption of using them under iCloud. There are several threads at Apple support where posters (who aren't indicated to be Apple employees) say that the old e-mail addresses are gone and their current use as an Apple ID is just a textual placeholder. There are also several threads that say that .Mac and MobileMe addresses do come forward to iCloud. My specific question is can I resume using a .Mac address (that I initially created back in the iTools days [11 years ago] that I never converted over to the pay system when Apple changed their terms)?

Unless something has changed again, you should be able to resurrect any ID back to the iTools days, but only as a .me address. They gave us 'one last chance' to keep them .mac a couple of years ago or so, when .mac became MobileMe.

Any .Mac address that was ever registered can only be retaken by the original owner, assuming you have the password (or registration info?). But again, only as .me.
post #14 of 29
Quote:
Originally Posted by Johnny Mozzarella View Post

I get the impression that most of the 13% who say they won't use it...don't even understand what it is.
I am certain that iCloud will get over 95% adoption rate.
I'm sure there are the privacy zealots who don't want their data in big brother's cloud...but that is probably only 1-2%.

They could be jail breakers, people with lots of illegally downloaded music or apps, and the tin foil hat wearing privacy crowd.

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post #15 of 29
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Originally Posted by Suddenly Newton View Post

They could be jail breakers

Jailbroken devices won't be prevented from using iCloud, though.

Quote:
people with lots of illegally downloaded music or apps

*coughiTunesMatchcough*

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post #16 of 29
I've had the same DOT NAME email address for several years and won't give it up or set up forwarding just so I can do email the way Steve wants me too. Google and Microsoft both offer this feature and for Apple to not offer it is pretty lame and a dealbreaker for me to use iCloud.
post #17 of 29
Quote:
Originally Posted by Johnny Mozzarella View Post

I get the impression that most of the 13% who say they won't use it...don't even understand what it is.
I am certain that iCloud will get over 95% adoption rate.
I'm sure there are the privacy zealots who don't want their data in big brother's cloud...but that is probably only 1-2%.

I am certain that post launch all new iphone users will be using iCloud. Why? because Apple will have their sales folks sign the buyers up as part of their 'personal setup'. They won't be given a choice. ANd in a way it's a good thing. Because apparently something like 75% of folks showing up at the Genius Bar never synced their phones ever. So they just lost everything or have to go home to do it (Apple won't do to privacy liability) before getting a swap


Quote:
Originally Posted by Shaun, UK View Post

I have a lot of music ripped from CDs into Apple Lossless. Presumably I would have to convert them to AAC 256 before using iTunes Match.

Nope. It is matching title/artist etc. Doesn't care about format so long as it is in your itunes library. but you won't get Loseless if you are accessing the Match version. You'll get 256. But you can still have your Loseless version at home.
post #18 of 29
Oh geeze, "a new proprietary survey of 1,500 respondents" has made the news. Does catagorizing the research methodology, data reduction and analysis as "proprietary" lend credence to this small study or mask insignificance?

In some instances, surveys are about as useful as styrofoam windchimes.
post #19 of 29
My guess is the 24% included as saying they'll not use the free cloud service don't understand the first thing about it and in fact will.
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post #20 of 29
The chart says June 7-14 and talks about "when iCloud becomes available" - but isn't it already? It sure seems to be on my devices - and its not like you have a choice whether to use it or not - not really -unless you only ever sync your own ripped tracks form your computer to your phone and never do anything else with it but make phone calls.

and .mac email addresses still work- sure they may just be an alias for .me but it still works, for now at least, an I don't see how a transition from MobileMe to iCloud would require than change.

It seems to me that way too many folks are still confused and thinking that iCloud and iTunes Music Match are synonymous.

Okay - maybe as a total package of services and offerings and branding - iCloud has not yet completely replaced MobileMe and there will be some changes in the next year in store that will impact past users of MobileMe - but I just don't see how it is really that radical a shift for the vast majority of users to the point where many will either not notice or just think oh cool looky at the new button on my iOS device.
post #21 of 29
Quote:
Originally Posted by Joseph L View Post

Given that the necessary OS is installed on way less than 95% of the iPhones out there, I don't understand your reasoning.

Perhaps he (or she) meant that 95% of iOS devices which are able to use iCloud will by default use it without even necessarily making a conscious choice to do so.
post #22 of 29
Quote:
Originally Posted by Joseph L View Post

Given that the necessary OS is installed on way less than 95% of the iPhones out there, I don't understand your reasoning.

Not that I am disagreeing with your premise but isn't there some kind of idiot (proof) update system for those devices not updated once this all comes into play?
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post #23 of 29
Quote:
Originally Posted by martimus3060 View Post

I am curious about the old .Mac addresses and resumption of using them under iCloud.

http://support.apple.com/kb/HT4597

What will happen to the content I have on MobileMe?
Apple has announced a new service called iCloud which will be available this fall and free for iOS 5 and OS X Lion users. When you sign up for iCloud, you'll be able to keep your me.com or mac.com email address and move your MobileMe mail, contacts, calendars, and bookmarks to the new service.
post #24 of 29
Quote:
Originally Posted by Applecation View Post

What will happen to the content I have on MobileMe?

Stays there for another year so you have time to move it.

And now I see that you're just quoting the site, sorry.

Why not try doing it like this?

Quote:
Originally Posted by Apple Support Document

What will happen to the content I have on MobileMe?
Apple has announced a new service called iCloud which will be available this fall and free for iOS 5 and OS X Lion users. When you sign up for iCloud, you'll be able to keep your me.com or mac.com email address and move your MobileMe mail, contacts, calendars, and bookmarks to the new service.

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post #25 of 29
iMessage sounds good on paper but is proving to be unreliable in use. When sending a message it always defaults to iMessage over SMS if the person you are sending to is setup on iMessage, but it waits too long before telling you that the message failed to send before letting you choose to resend by SMS.

So if you need to send a message in a timely manor it's best to switch off iMessage and just use SMS.
post #26 of 29
Quote:
Originally Posted by John.B View Post

Then count me in with the 76% majority as well as the 30% minority.

One of the best things about the Apple ecosphere is that, for the most part, there is this great integration between all the pieces and parts. The morning that the 3GS iPhone went on sale, all my MobileMe contacts and calendars were available on my new iPhone, before I even left the AT&T store. I think once most people figure that out about iTunes Match, my guess is that it'll have a lot more than 30% penetration amongst iPhone/iTouch/iPad users.

Syncing contacts isn't anything new, nor is it something that Apple does better than others. In fact, until iCloud arrives Apple will be charging for what Google and Microsoft have offered for free for a while now.

The setup is the same on an Android or Windows Phone device. Enter account information and your content is in sync.

Apple is playing catch up here with features like auto-upload photos and making the service free.
post #27 of 29
Quote:
Originally Posted by Shaun, UK View Post

I have a lot of music ripped from CDs into Apple Lossless. Presumably I would have to convert them to AAC 256 before using iTunes Match. I'm thinking Apple are never gonna sell Lossless files so maybe it's better to convert and be done with it rather than have 2 copies of each song. $25/£20 a year is ok. Better than buying the songs again and I really like the idea. It's a pain keeping all my iOS devices in sync manually.

Whatever happened to the rumours of a new higher quality format to replace all these different options?

No you wouldn't have to convert, what would happen would be you would still keep your ALF files on your local library, then when you engaged the music-match thingy Apple would recognise those files and in the cloud you would have 256 AAC versions, which would then be available to sync automagically to your i(Pods/Phones/Pads).

It's actually quite nice because you can keep playing lossless music at home were storage is cheap, but have 256AAC on your mobile devices - without having to manage a local transcoding system.

What I really really want to know is what will it do with tracks where I modified the tags? Will i somehow remember my changes - god I hope so.
post #28 of 29
Quote:
Originally Posted by irnchriz View Post

iMessage sounds good on paper but is proving to be unreliable in use. When sending a message it always defaults to iMessage over SMS if the person you are sending to is setup on iMessage, but it waits too long before telling you that the message failed to send before letting you choose to resend by SMS.

So if you need to send a message in a timely manor it's best to switch off iMessage and just use SMS.

It is in beta
post #29 of 29
Many thanks Charlituna & Cloudgazer for the info/advice. Most appreciated.

iTunes Match seems a neat idea I can't wait to get my hands on it. I only hope the PRS in the UK don't hold things up too long. These are the same people who sent letters to every business and shop in the UK a few years ago stating that if you want to play the radio in your office/shop you have to buy a licence. The boss made us turn the radio off in the office.
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