Originally Posted by paxman
Yes but the edit houses didn't have a 'known path' with regards to FCP7. And jumping ship to Avid or Premiere would be a far more drastic move than sitting tight with FCP7 and working with Apple to iron out the problems.
I wonder if FCPx gains the required feature set and works as well with peripherals as FCP7, or Avid, will the editor community accept it?
Trust is gone, one can't run a profitable business enterprise on faith, Apple has been EOL quite a few pro apps since 2006, starting with Shake, it was the top compositor in the industry, used on films like "The Lord of the Rings and King Kong, as well as Harry Potter movies also in use by CBS Digital for creating new visual effects for Star Trek Remastered.
Other major productions using Shake include the 2005 adaptation of War of the Worlds, Star Wars Episode III: Revenge of the Sith, Fantastic Four, Mission Impossible 3, Poseidon, The Incredibles, Hulk, Doctor Who, The Dark Knight and Pirates of the Caribbean 2. what took it's place NUKE, which has a lot of Shakes development team working on it.
This industry can't depend on Apple or any vendor that supplies them tools today, but maybe not tomorrow, these were perfectly good small companies that were purchased for what end?... again multi million dollar films and commercials depend upon a useful and specific tool set to meet it's needs, Apple should just come clean on it's future intensions towards this market, support it or don't, why the dictates from on high as to how the industry should work to fit it's wider profit plans.
I don't see how the relationship can continue as it has prior to the last five years, profits are still to be made here for a clever hungry developer, price wont e so reasonable as that of a large company such as Apple, but back to an exclusive smaller set of end users like studios, networks and Title Houses, thus virtually the end of small easy start ups for independents, if cost of apps go back to that of say 15 years ago (sigh)