Originally Posted by fecklesstechguy
Isn't that the question? Why can't "we" have both? Check out Sachin Agarwal's post (I posted it previously up thread). He explains things better than anyone else. I don't make it the "fault" of pro editors - they are just trying to get work done and suddenly the tool they thought was going to make life easier was a completely different tool. I get that - BTDT - went through the 12-step program to recover too *grin*. Pro editors don't want easy to use tools that work well for the average consumer - because the needs are radically different. Which is why prosumers see it as magical and pro users reportedly see it as a pile of sh*t.
I read the thread you mentioned!
It was informative... from his perspective.
But he claimed that Apple has no interest in the pros.
How does he know that?
How does he explain Apple bringing several leading pros to Cupertino to show FCPX (under NDA)?
How does he explain Apple making a presentation at NAB (first in several years, AFAIK)?
I believe there were 4 or 5 Apple managers doing the preso to the pros -- why would they bother if they weren't interested in them?
I have worked for several companies at a job level corresponding to Sachin Agarwal's -- basically an employee, a worker.
I have also worked as a team leader and in top management.
My experience is that every level of employee or manager does not (and need not) understand all the intentions, motivations and reasons for the decisions that are made.
I would be surprised if a team leader or first level manager would tell the workers that "Apple isn't interested in the pro market".
What would be gained by telling them (anyone) that?
Rather, I can see the same manager motivating his employees by telling them: "We are going to make FCPX the best Prosumer video editing app available". Maybe adding "It will be so good it will take sales from our competitors pro apps -- maybe even our own FCP".
There is also the need to avoid destroying the motivation of those working the older product, FCP7 -- which will eventually be replaced by the newer product, FCPX.
So, with all that considered, I submit that Sachin Agarwal offered his opinion
that "Apple wasn't interested in the pros" -- and wasn't privy to what was Apple's opinion or its intentions.