or Connect
AppleInsider › Forums › General › General Discussion › Authorized Steve Jobs biography gets 'more elegant' title
New Posts  All Forums:Forum Nav:

Authorized Steve Jobs biography gets 'more elegant' title

post #1 of 40
Thread Starter 
Dissatisfied with the working title of his authorized biography of Apple CEO Steve Jobs, author Walter Isaacson has decided to follow the design philosophy of his subject and go with a "simpler and more elegant" title.

The original title, "iSteve: The Book of Jobs," was apparently chosen by publisher Simon & Schuster's publicity department and never sat well with the author, Fortune reports.

After Isaacson's wife and daughter opposed the title for being "too cutesy," the former Time Magazine executive convinced his publisher "to go with something simpler and more elegant: "Steve Jobs" by Walter Isaacson," the report noted.

The biography, which will be the first to receive Jobs' blessing, is scheduled to arrive in early 2012. Interest in the book appears to be strong, as online retailer Amazon's initial preorder offer briefly carried the title into the top 50 of its bestseller list.

Amazon is offering the hardcover version for $16.50, 45 percent off the list price and down from last month's preorder price of $19.80, while the Kindle version presells for $14.99.

According to Simon & Schuster publisher Jonathan Karp, the book will tell a "unique story of revolutionary genius," though in the same vein as Isaacson's best-selling biographies of Benjamin Franklin and Albert Einstein.

As a result of Jobs' willing collaboration, Isaacson has enjoyed unprecedented access to the normally private CEO, receiving permission to interview family members, coworkers and competitors and even touring Jobs' childhood home.

While Isaacson's work isn't the first biography about Jobs, unauthorized biographies about the Apple co-founder have been known to suffer consequences. In 2005, the release of the book "iCon Steve Jobs: The Greatest Second Act in the History of Business" prompted Apple to remove all titles by publisher John Wiley & Sons from its retail stores.

A more light-hearted comic book biography of Jobs is due out later this summer, though it will sell without Jobs' expressed approval.
post #2 of 40
Sounds to me like someone got cranky that his name wasn't in the title.

Apparently the long-held tradition of authors having their name just once on a book cover wasn't enough.
post #3 of 40
I hated that title. Glad they changed it, though I'm sure I neither buy the book nor read it.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #4 of 40
Now it's too bland. He should've just cut off "iSteve" and left it at "The Book of Jobs."
post #5 of 40
Title says little. Also, 'thou shalt not judge books by the cover!'

I will neither buy nor read it too. Biography is lame, regardless who.
post #6 of 40
Quote:
Originally Posted by solipsism View Post

I hated that title. Glad they changed it, though I'm sure I neither buy the book nor read it.

Then it's a pretty poor job of retitling. You're obviously the wrong demographic.
post #7 of 40
Quote:
Originally Posted by MacVicta View Post

Now it's too bland. He should've just cut off "iSteve" and left it at "The Book of Jobs."

I agree totally. We may yet see that.
post #8 of 40
Quote:
Originally Posted by Splash-reverse View Post

Title says little. Also, 'thou shalt not judge books by the cover!'

I will neither buy nor read it too. Biography is lame, regardless who.

All biographies are lame? Is this a serious opinion?
Please don't be insane.
Reply
Please don't be insane.
Reply
post #9 of 40
Quote:
Originally Posted by Splash-reverse View Post


I will neither buy nor read it too. Biography is lame, regardless who.

Wow... your intellectual curiosity is astounding.
I sense a large comic book collection in your bedroom.
post #10 of 40
Quote:
Originally Posted by anantksundaram View Post

Then it's a pretty poor job of retitling. You're obviously the wrong demographic.

We're talking about a biography here, not a work or fiction. I see no reason the title needs to be showy. If the person in question isn't compelling enough for the appropriate demographic then a silly title isn't going to help.

I see a need for it to be based on a small subset of the marketing and retail success from Jobs long and successful career. If it was actually clever I would be all for it, but it wasn't.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #11 of 40
Quote:
Originally Posted by Splash-reverse View Post

Title says little. Also, 'thou shalt not judge books by the cover!'

I will neither buy nor read it too. Biography is lame, regardless who.

"Biography is lame, regardless who" That is truly one of the most puzzling statements I've ever read, and I read a lot of crap every day. I wish that I could say more, but how do you respond to that attitude?
post #12 of 40
The new name is MUCH better and appropriate, imo. It sounds definitive. Steve Jobs is the subject and the author was chosen and given much trust by Steve, so I think it's fitting that he's part of the title.

Should prove to be a very interesting read.
post #13 of 40
Quote:
Originally Posted by Brometheus View Post

"Biography is lame, regardless who" That is truly one of the most puzzling statements I've ever read, and I read a lot of crap every day. I wish that I could say more, but how do you respond to that attitude?

Yep, it's one of the dumbest statements ever written on these forums. The person who wrote that ridiculous statement is certainly entitled to their own opinion, no matter how anti-intellectual, strange or dumb that opinion might seem, but others are also entitled to mock that opinion, and I most certainly do.
post #14 of 40
Quote:
Originally Posted by MacVicta View Post

He should've just cut off "iSteve" and left it at "The Book of Jobs."

That title oughta stimulate the economy
post #15 of 40
... would be a good title.
post #16 of 40
Quote:
Originally Posted by bartfat View Post

That title oughta stimulate the economy

Very funny, and ironic, since not very many people have done more to stimulate the economy over the last 30 years.

As for Mr. Splash-reverse, I hope you don't make it worse by trying to defend yourself. Judging from your name, I would imagine that biography, and maybe history, are just too linear and left-brain for you. This is to be understood, given the times you have lived through. Post-literate, McLuhan used to say.

You might take a look at The Orientalist by Tom Reiss, about Essad Bey/Lev Nussimbaum, a most amazing Azeri/German/Jewish writer of the early 20th. You read about whole continents and eras of history in that book, because Reiss jumps around in a most panoramic and nonlinear way. A bio made for you. Left-brain types didn't like it, thought it was unfocused.

Anyway, biography is the best way to learn about the times surrounding the life being told.
post #17 of 40
Quote:
Originally Posted by jbruni View Post

... would be a good title.

Would have been. Already used.
post #18 of 40
You had me at Steve.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #19 of 40
Quote:
Originally Posted by Suddenly Newton View Post

You had me at Steve.

Yep, "Steve Jobs" or just "Steve" (maybe with an Apple logo displayed) are great titles, the original one was too much. And the simplified title pushes home that this is the authorised one.
post #20 of 40
I read this cover to cover when it was released and I can't recall anything derogatory written about Steve, other than his various idiosyncrasies which are well known and documented elsewhere.
post #21 of 40
Quote:
Originally Posted by JackTheRat View Post

I read this cover to cover when it was released and I can't recall anything derogatory written about Steve, other than his various idiosyncrasies which are well known and documented elsewhere.

Megalomaniacs gonna megalomaniac-icise...
15" uMacbook Pro 2.4Ghz 8GB 128GB SSD/500GB 7200rpm, iMac 27" i5 16GB 1TB, MacBook Air 8GB 256GB, iPhone 5s 64GB, iPhone 4 32GB, iPad 4 64GB, Apple TV2/3, iPod Nano 2nd gen, iPod Touch 4th gen,...
Reply
15" uMacbook Pro 2.4Ghz 8GB 128GB SSD/500GB 7200rpm, iMac 27" i5 16GB 1TB, MacBook Air 8GB 256GB, iPhone 5s 64GB, iPhone 4 32GB, iPad 4 64GB, Apple TV2/3, iPod Nano 2nd gen, iPod Touch 4th gen,...
Reply
post #22 of 40
Quote:
Originally Posted by GQB View Post

Wow... your intellectual curiosity is astounding.
I sense a large comic book collection in your bedroom.

post #23 of 40
Quote:
Originally Posted by ameldrum1 View Post

Megalomaniacs gonna megalomaniac-icise...


the tile should be "I, ME, MINE"
post #24 of 40
"I won't read it" opens up so much conjecture about the people who proclaim it. What impels a person to publicly advertise his willful ignorance? Does he fear that he lacks the mental skills to read and decide for himself whether or not to agree with it? Is he so mentally self-indulgent that he avoids exposure to anything outside his tiny, fenced-in weed patch of likes and dislikes?

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply
post #25 of 40
My suggestions:

iSteve
Stevebook
Stevebook Pro
One more thing
Wouldn't it be great
Paperbook Pro
iWorked
How do you like them apples
post #26 of 40
Quote:
Originally Posted by Kibitzer View Post

"I won't read it" opens up so much conjecture about the people who proclaim it. What impels a person to publicly advertise his willful ignorance? Does he fear that he lacks the mental skills to read and decide for himself whether or not to agree with it? Is he so mentally self-indulgent that he avoids exposure to anything outside his tiny, fenced-in weed patch of likes and dislikes?

"I won't read it" isn't the same as "I won't read anything." There are just too many other things I'd rather read yet still don't have enough time for. In Solipsism's Hierarchy of Reading Appeal biographies are pretty low.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #27 of 40
Quote:
Originally Posted by Splash-reverse View Post

Title says little. Also, 'thou shalt not judge books by the cover!'

I will neither buy nor read it too. Biography is lame, regardless who.

As defined, "A biography is an account of someone's life written by someone else."

So what is lame? The fact that it is written? Or by someone else?

Would you rather have someone read the life of someone else to you?

If you came across an account of how your great grandmother and father survived the bombing of London, would you shun it as you so declare?

Keep in mind that a history book is most often simply a gathering of stories involving someones' lives. Or do you find them lame as well?
post #28 of 40
Quote:
Originally Posted by Kibitzer View Post

"I won't read it" opens up so much conjecture about the people who proclaim it. What impels a person to publicly advertise his willful ignorance? Does he fear that he lacks the mental skills to read and decide for himself whether or not to agree with it? Is he so mentally self-indulgent that he avoids exposure to anything outside his tiny, fenced-in weed patch of likes and dislikes?

We've become an anti-intellectual and anti-knowledge society. We don't like any facts to get in the way of our opinions and biases. That's why the Fox News Network is so popular. And why there's such support for eroding teacher salaries. We consider people who do well academically to be "nerds" and we treat them with disdain unless they also happen to be rich, in which case we excuse their intelligence.

Instead, we worship 15-minute celebrities, most of who show off an incredible lack of intellect (or even decency) and we worship athletes. We wear the names of athletes on our clothing almost as if they were a religious deity. And we support candidates for political office who demonstrate a complete lack of knowledge of history (or anything else). Instead of wanting our politicians to be “the best and the brightest”, we want them to be someone we want to have a beer with. We just care about their personality. In addition, we communicate with trivial Tweets and short text messages, because we don't care about depth. In our grade schools, nothing counts anymore except the grades one can achieve on math and reading tests. We no longer care much about history, science, art, music, etc.

And so we have sites like this one where not only do some people express their "wilful ignorance", but there are many, including those who supposedly have an academic degree, who can't construct a proper, comprehensible sentence. (If they're not native-English speakers, they're certainly excused.)

Having said that, it might be that the poster who won't read the book is simply not interested in "the cult of Steve". I can accept that. Although the real reason is that he's too busy watching "Transformers" and "Bad Teacher" to actually spend any time reading a book.
post #29 of 40
Quote:
Originally Posted by zoetmb View Post

We've become an anti-intellectual and anti-knowledge society. We don't like any facts to get in the way of our opinions and biases. That's why the Fox News Network is so popular. And why there's such support for eroding teacher salaries. We consider people who do well academically to be "nerds" and we treat them with disdain unless they also happen to be rich, in which case we excuse their intelligence.

Instead, we worship 15-minute celebrities, most of who show off an incredible lack of intellect (or even decency) and we worship athletes. We wear the names of athletes on our clothing almost as if they were a religious deity. And we support candidates for political office who demonstrate a complete lack of knowledge of history (or anything else). Instead of wanting our politicians to be the best and the brightest, we want them to be someone we want to have a beer with. We just care about their personality. In addition, we communicate with trivial Tweets and short text messages, because we don't care about depth. In our grade schools, nothing counts anymore except the grades one can achieve on math and reading tests. We no longer care much about history, science, art, music, etc.

And so we have sites like this one where not only do some people express their "wilful ignorance", but there are many, including those who supposedly have an academic degree, who can't construct a proper, comprehensible sentence. (If they're not native-English speakers, they're certainly excused.)

Disagreeing I.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #30 of 40
How about...

Steve Jobs: Where's my matte screen?
Steve Jobs: Why does Safari keep crashing?
Steve Jobs: You've stopped supporting my iPad already?

post #31 of 40
Quote:
Originally Posted by zoetmb View Post

We've become an anti-intellectual and anti-knowledge society. We don't like any facts to get in the way of our opinions and biases. That's why the Fox News Network is so popular. And why there's such support for eroding teacher salaries. We consider people who do well academically to be "nerds" and we treat them with disdain unless they also happen to be rich, in which case we excuse their intelligence.

Instead, we worship 15-minute celebrities, most of who show off an incredible lack of intellect (or even decency) and we worship athletes. We wear the names of athletes on our clothing almost as if they were a religious deity. And we support candidates for political office who demonstrate a complete lack of knowledge of history (or anything else). Instead of wanting our politicians to be the best and the brightest, we want them to be someone we want to have a beer with. We just care about their personality. In addition, we communicate with trivial Tweets and short text messages, because we don't care about depth. In our grade schools, nothing counts anymore except the grades one can achieve on math and reading tests. We no longer care much about history, science, art, music, etc.

And so we have sites like this one where not only do some people express their "wilful ignorance", but there are many, including those who supposedly have an academic degree, who can't construct a proper, comprehensible sentence. (If they're not native-English speakers, they're certainly excused.)

Having said that, it might be that the poster who won't read the book is simply not interested in "the cult of Steve". I can accept that. Although the real reason is that he's too busy watching "Transformers" and "Bad Teacher" to actually spend any time reading a book.

Hey you kids, get off my lawn!
post #32 of 40
Even more elegant and simple, why not just "Jobs" with this picture as the full cover:

The state is nothing more than a criminal gang writ large.

Reply

The state is nothing more than a criminal gang writ large.

Reply
post #33 of 40
Quote:
Originally Posted by MJ1970 View Post

Even more elegant and simple, why not just "Jobs" with this picture as the full cover:


Jobs and a picture on the dust jacket may mean something to some folks, however, unless the subject is virtually recognizable by everyone, it isn't ideal.

Viewing Walter Isaacson's previous works you can readily see that his biographies easily identify the subject matter just by reading or hearing the title. For example, his books on Einstein, as well as on Kissinger don't require anything more than a one-word moniker. His Benjamin Franklin, on the other hand, could not, i.e., because there are too many famous/infamous Ben's or Franklin's.

The same issue, i.e,. without looking at the jacket, just what Steve or Jobs are you writing about; we all know a Steve and jobs, whether you have one, looking for one or wish you had are too numerous to list.

Thus, the title, "Steve Jobs" and a short subtitle as Issaacon has done before, though rather plain and straight forward, has proven extremely successful. Equally important, it shows respect that the author has towards not only his subject matter, but for himself personally.
post #34 of 40
Quote:
Originally Posted by solipsism View Post

I hated that title. Glad they changed it, though I'm sure I neither buy the book nor read it.

Is this a result of the "twitter Universe" .... the compelling need to post what one's action or intention is, as 'tho that info was important to the "rest of us" ...... or just an attempt to show negativity about something that, at this time, hasn't even been released yet ? ... just wondering.
Apple, bigger than Google, ..... bigger than Microsoft,   The universe is unfolding as it should. Thanks, Apple.
Reply
Apple, bigger than Google, ..... bigger than Microsoft,   The universe is unfolding as it should. Thanks, Apple.
Reply
post #35 of 40
Quote:
Originally Posted by newbee View Post

Is this a result of the "twitter Universe" .... the compelling need to post what one's action or intention is, as 'tho that info was important to the "rest of us" ...... or just an attempt to show negativity about something that, at this time, hasn't even been released yet ? ... just wondering.

Why is this concept so strange to so many? Knowing that you'll not partake, participate, engage, do, experience, or join in something doesn't mean that you feel negatively about it.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #36 of 40
Quote:
Originally Posted by solipsism View Post

Why is this concept so strange to so many? Knowing that you'll not partake, participate, engage, do, experience, or join in something doesn't mean that you feel negatively about it.

If one "feels good" about something ... they will usually find a way to"partake, participate, engage, do, experience, or join in" ..... of course, if they don't feel good about it .... they will usually find a reason to avoid it.

The fact that you took the time to post your intentions .... when nobody asked you .... tells me a lot about why you often post the way you do.
Apple, bigger than Google, ..... bigger than Microsoft,   The universe is unfolding as it should. Thanks, Apple.
Reply
Apple, bigger than Google, ..... bigger than Microsoft,   The universe is unfolding as it should. Thanks, Apple.
Reply
post #37 of 40
Quote:
Originally Posted by zoetmb View Post

We've become an anti-intellectual and anti-knowledge society. We don't like any facts to get in the way of our opinions and biases. That's why the Fox News Network is so popular. And why there's such support for eroding teacher salaries. We consider people who do well academically to be "nerds" and we treat them with disdain unless they also happen to be rich, in which case we excuse their intelligence.

Instead, we worship 15-minute celebrities, most of who show off an incredible lack of intellect (or even decency) and we worship athletes. We wear the names of athletes on our clothing almost as if they were a religious deity. And we support candidates for political office who demonstrate a complete lack of knowledge of history (or anything else). Instead of wanting our politicians to be “the best and the brightest”, we want them to be someone we want to have a beer with. We just care about their personality. In addition, we communicate with trivial Tweets and short text messages, because we don't care about depth. In our grade schools, nothing counts anymore except the grades one can achieve on math and reading tests. We no longer care much about history, science, art, music, etc.

And so we have sites like this one where not only do some people express their "wilful ignorance", but there are many, including those who supposedly have an academic degree, who can't construct a proper, comprehensible sentence. (If they're not native-English speakers, they're certainly excused.)

Having said that, it might be that the poster who won't read the book is simply not interested in "the cult of Steve". I can accept that. Although the real reason is that he's too busy watching "Transformers" and "Bad Teacher" to actually spend any time reading a book.

I'll side with you on this one, and in this rare instance take issue with the comments by solipsism, whom I have respected for his wisdom and many insights.

Biographies are nothing more than focused fragments of history, involving people who have influenced our lives and culture. Take an example in just one area - U.S. history. If you haven't read the recent biographies of John Adams, Thomas Jefferson, along with 1776 and Founding Brothers and His Excellency: George Washington - by the likes of David McCullough and Joseph Ellis - then truly you have missed important contemporary perspectives on the origins of this country and what it has evolved into today. If you feel it's important to gain a deeper perspective about all things around us, then biographies have an important place, whether or not they're particularly enjoyable or "appealing" compared to the rest of our reading list. You might remember this the next time you tell your kids to eat their vegetables.

In the context of willful ignorance, the proclamations of a one-time Indiana congressman named Earl Landgrebe come to mind. At the time in the early 70s I knew Earl and was one of his constituents and supported him politically, which turned into an embarrassment after he stated during the Watergate hearings, "Don't confuse me with the facts, I have a closed mind." Earl went on to seal his fate a short time later after the "smoking gun" Watergate tapes became public and Nixon lost the last shred of support from Republicans in Congress. But Landgrebe stood his ground. "I'm going to stick with my President even if he and I have to be taken out of this building and shot," he vowed. So his constituents did just that, in a sense, a few months later at the polls. To sum it up, it's hard to respect people who refuse to let new facts and reality confront their biases and prejudices.

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply
post #38 of 40
Quote:
Originally Posted by Dr Millmoss View Post

All biographies are lame? Is this a serious opinion?

It is a seriously telling and unfortunate opinion.
post #39 of 40
Quote:
Originally Posted by zoetmb View Post

We've become an anti-intellectual and anti-knowledge society. We don't like any facts to get in the way of our opinions and biases. That's why the Fox News Network is so popular. And why there's such support for eroding teacher salaries. We consider people who do well academically to be "nerds" and we treat them with disdain unless they also happen to be rich, in which case we excuse their intelligence.

Instead, we worship 15-minute celebrities, most of who show off an incredible lack of intellect (or even decency) and we worship athletes. We wear the names of athletes on our clothing almost as if they were a religious deity. And we support candidates for political office who demonstrate a complete lack of knowledge of history (or anything else). Instead of wanting our politicians to be the best and the brightest, we want them to be someone we want to have a beer with. We just care about their personality. In addition, we communicate with trivial Tweets and short text messages, because we don't care about depth. In our grade schools, nothing counts anymore except the grades one can achieve on math and reading tests. We no longer care much about history, science, art, music, etc.

And so we have sites like this one where not only do some people express their "wilful ignorance", but there are many, including those who supposedly have an academic degree, who can't construct a proper, comprehensible sentence. (If they're not native-English speakers, they're certainly excused.)

Having said that, it might be that the poster who won't read the book is simply not interested in "the cult of Steve". I can accept that. Although the real reason is that he's too busy watching "Transformers" and "Bad Teacher" to actually spend any time reading a book.

Hmmm, how do "we" know Transformers and Bad Teacher are not intellectually brilliant without watching them? And if "we" watch" them to validate our contempt, are we not hypocrites for dissing others for doing the same? Ahh, the traps we find ourselves in ....
post #40 of 40
Quote:
Originally Posted by Onhka View Post

Jobs and a picture on the dust jacket may mean something to some folks, however, unless the subject is virtually recognizable by everyone, it isn't ideal.

Viewing Walter Isaacson's previous works you can readily see that his biographies easily identify the subject matter just by reading or hearing the title. For example, his books on Einstein, as well as on Kissinger don't require anything more than a one-word moniker. His Benjamin Franklin, on the other hand, could not, i.e., because there are too many famous/infamous Ben's or Franklin's.

The same issue, i.e,. without looking at the jacket, just what Steve or Jobs are you writing about; we all know a Steve and jobs, whether you have one, looking for one or wish you had are too numerous to list.

Thus, the title, "Steve Jobs" and a short subtitle as Issaacon has done before, though rather plain and straight forward, has proven extremely successful. Equally important, it shows respect that the author has towards not only his subject matter, but for himself personally.

That's a fine analysis. Really. Well, except for the fact that Isaacson's previous works are entitled "Einstein: His Life and Universe", and "KIssinger: A Biography". And the new book will be called "Steve Jobs: A Biography". Why not just Steve Jobs? Why not just Kissinger? Everyone would know it's a biography!? I think it has more to do with Isaacson wanting this title to conform with the structure of his previous titles.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Discussion
AppleInsider › Forums › General › General Discussion › Authorized Steve Jobs biography gets 'more elegant' title