Originally Posted by ThePixelDoc
And may I suggest, their "needs" in 2 years time will more than likely be completely different than today's? Broadcast? Tape drives? Broadcast proofing monitors?
Will they "really" need those "features" to broadcast over the Internet and make their shows available on YouTube, NetFlix, Hulu, Amazon, and iTunes? Output to BluRay for the "purists"?
Will the media co.'s really center their workflows, software and investments for people with old CRT TVs?
Absolutely we will need them. All our legacy material (50 years of it) sits on tape and no one is going to pay to ingest it all onto some uberserver in the Cloud. All international deliverables require tape, some (American distributors actually) still require analogue tape. Geez, to listen to you ardent futurists you'd think we were trying to promote vacuum tube amplifiers. In 5 years, not 2, tape will be a less common output. FCP7 and Avid do tapeless just fine, but they also do tape. I'm not going to wait 5 years for my clients' needs to match some consumer app that's missing what I need now.
This isn't like going "Look Ma, no floppy disk." These are things our clients require and will for half a decade or more. If Apple wants to drive change in the media industry as well as its own it will need significantly more influence and trust than it has. It might have changed its name, but Apple is still just Big In Computing.
Look at the numbers: who's paying for YouTube? Where's the money? Who's going to pay you all for these uploads for others to watch?
People have been predicting the death of the cinema since TV arrived. They've been predicting the death of TV since the internet arrived, 20 years ago now. These things will co-exist, and if you're making stuff for all of them, you need good tools that work across all of them. FCP was that, it is no longer.
This isn't fear of change, it's fear of poverty. Our clients' media flows will not be dictated by a technology company and their teenage fanboys telling them what they should need, nor by me. Sorry, it just doesn't work like that.
So FCP X is a great application for many things, it's just hopeless at being Pro. FCP X is a billboard announcing the future, it's not the future itself.