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Apple Back to School promotion off to strong start, analyst says

post #1 of 61
Thread Starter 
In spite of initial skepticism from industry watchers, Apples annual Back to School promotion is off to a strong start, pushing a fourfold increase in Mac sales over that of Windows PCs by college students in some circles.

Global Equities Research analyst Trip Chowdhry issued a note to investors earlier this week pointing out that education sales of Apples Macs have been significantly outselling Windows PCs. The firms research indicated that 80% of incoming students are buying Apple Computers vs. Windows Computers.

Apple this year is offering education customers a $100 iTunes store credit with the purchase of a qualifying Mac. The deal was originally thought to be less attractive than the promotion from recent years, but, based on the recent statistics, interest in this years promotion has not suffered as a result of the change.

Interestingly enough, though Apples advertisements suggest students would use the credit to buy apps from the Mac App Store, most are choosing to buy songs. The report also notes that Senior students are showing strong interest in purchasing an iPad before school begins, while more students attending online universities such as Phoenix Online are buying Macs than in years past.

Chowdrhy also reports that Apple is enjoying substantial success in the Enterprise. New data indicates that probably about 35% of Fortune 500 companies are giving Apple as a Choice to its employees, and majority are preferring Apple over Windows.

The report believes that Apple's gains are a result of the success of iPad is putting pressure on Enterprise IT to not only support iPad, but also Apple iPhones and Apple iMacs and MacBooks, going as far as to say that high-level executives are influencing the IT to bring Apple products into the Enterprise.

GER predicts that iTunes will contribute $13 billion in revenues in fiscal 2013, due to increased support of Apples iBook Store and rising sales in App Store, which has recently passed 15 billion downloads.

In one final comment sure to please the Cupertino, Calif.-based iPhone maker, the firms report suggests that the Apple iOS Developer Ecosystem continues to grow at the expense of Android, RIMM and Windows. Chowdhry said developers are increasingly developing for iOS, with iOS 5 serving as another catalyst in shifting developer momentum.

To conclude, GER adjusted its revenue estimates upward to reflect a strong back to school sales of Apple computers, market share wins of Apple in the enterprise and acceleration in Apples iBook and AppStore. The analyst predicts the Others category in Apples iTunes will have a compound annual growth rate of 39 percent over the next three years, though he cautions that rising gasoline prices could negatively affect all Equities including Apple. The analyst reiterated the firms 12 month price target of $400.
post #2 of 61
I love the part where it says high-level executives are “influencing the IT to bring Apple products into the Enterprise.” Sweet.
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #3 of 61
Quote:
Originally Posted by AppleInsider View Post

The deal was originally thought to be less attractive than the promotion from recent years, but, based on the recent statistics, interest in this years promotion has not suffered as a result of the change.

I'm not surprised by this. Apple doesn't need to do any ridiculous deals or make outrageous offers in order to entice new customers.
post #4 of 61
Quote:
Originally Posted by digitalclips View Post

I love the part where it says high-level executives are influencing the IT to bring Apple products into the Enterprise. Sweet.

I'm already hearing about it with the iPad. Investment banks that didn't have any Mac products outside their print-shops are now looking at issuing their salesmen and brokers with them. Soon IT departments will be expected to supply and support in-house apps for them. Then hopefully the bridgehead will be secured and the apple hordes can storm the windows citadel, bringing polished GUI's and unix based reliability to us all.

I can dream.
post #5 of 61
Quote:
Originally Posted by Apple ][ View Post

I'm not surprised by this. Apple doesn't need to do any ridiculous deals or make outrageous offers in order to entice new customers.

I think it's more that every student already has either an iPod or an iPhone anyway at this point. The old offer just didn't make sense.
post #6 of 61
Quote:
Originally Posted by digitalclips View Post

I love the part where it says high-level executives are influencing the IT to bring Apple products into the Enterprise. Sweet.

Uh, can't "high-level executive" wield more than "influence" with their IT departments? Like maybe the novel notion of mandating that Apple products be part of the mix?

It's time to break the stranglehold that MS' shills, the corporate IT drones, have on innovation, choice, and creativity in the selection of such devices by employees.
post #7 of 61
Quote:
Originally Posted by Ecphorizer View Post

Uh, can't "high-level executive" wield more than "influence" with their IT departments? Like maybe the novel notion of mandating that Apple products be part of the mix?

It's time to break the stranglehold that MS' shills, the corporate IT drones, have on innovation, choice, and creativity in the selection of such devices by employees.

I'd love to agree with you and say they "mandate" Apple products, but there are so many legacy systems and software packages out there that are Windows (or if web based, IE 6) reliant. So you can't just abandon ship.
post #8 of 61
Quote:
Originally Posted by Ecphorizer View Post

Uh, can't "high-level executive" wield more than "influence" with their IT departments? Like maybe the novel notion of mandating that Apple products be part of the mix?

It's time to break the stranglehold that MS' shills, the corporate IT drones, have on innovation, choice, and creativity in the selection of such devices by employees.

For a big firm with a huge entrenched IT function, ordering IT around is like ordering around your drug dealer. Yes, you are his customer, but you are also dependent on what he supplies you - so negotiations are somewhat more delicate.

Often in big firms the IT departments metastatize, with business areas hiring their own IT guys to try to avoid the ossified central IT and their refusenik attitude to any request. Then phases of recentralization take place to try to rein in spending, leaving the central IT department trying to manage a ton of projects that it didn't create in the first place.

Add in that you probably outsourced half your low level grunts to Bangalore, and now you're stuck with long term contracts to a firm out there with no mac expertise and probably precious little with windows.

The result is a huge great hairy mess.
post #9 of 61
If my dad, who can't even use a stereo properly, has never once called me for help figuring out how to use his Macbook, then what does the word IT and Mac have in relation to each other? Mac is to IT, as automobile is to horse and buggy fixer.
post #10 of 61
Quote:
Originally Posted by cloudgazer View Post

I think it's more that every student already has either an iPod or an iPhone anyway at this point. The old offer just didn't make sense.

Perhaps, but there is a damn new iPod touch every year that is clearly more capable (new and/or better sensors, faster graphics, etc). In any case if this survey is accurate the news for MS is more dire than I could imagine. Even the nuclear option (free xBox! vs $100 iTMS gift card) fails to entice. Maybe 80% already have an xBox.
post #11 of 61
What is up with all these pen names that Daniel Eran Dilger writes under? I think they're hilarious, but I'm wondering why he writes under so many different names??
post #12 of 61
[QUOTE=sdbryan;1897575]Perhaps, but there is a damn new iPod touch every year that is clearly more capable (new and/or better sensors, faster graphics, etc).

you are right, there IS a hot, new, more capable one out every year...and it typically debuts the week after the promotion ends, so you are always going to be just behind the 'cool' curve.
post #13 of 61
Quote:
Originally Posted by AppleInsider View Post

…companies are giving Apple as a Choice to its employees, and [the] majority are preferring Apple over Windows.

Well duh!
post #14 of 61
But why no BtS campaign in Japan AS Shibuya and AS Ginza?

I have to buy a MacBook Air for HS next week as soon as they are released (school just made MacBook obligatory for next HS term) but there is no promo. A real PITA.
post #15 of 61
This Chowdry report does not make sense. While it is true that the Apple Back to School campaign is currently running, school is OUT right now! How can he possibly assess that "“80% of incoming students are buying Apple Computers vs. Windows Computers" when students have been more outgoing rather than incoming?
post #16 of 61
Quote:
Originally Posted by plankton View Post

But why no BtS campaign in Japan AS Shibuya and AS Ginza?

I have to buy a MacBook Air for HS next week as soon as they are released (school just made MacBook obligatory for next HS term) but there is no promo. A real PITA.

MacBook is mandatory in a HS in Japan? Wow!
post #17 of 61
Quote:
Originally Posted by cloudgazer View Post

I think it's more that every student already has either an iPod or an iPhone anyway at this point. The old offer just didn't make sense.

Then why didn't Apple provide a $229 iTunes voucher?
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post #18 of 61
Quote:
Originally Posted by stelligent View Post

This Chowdry report does not make sense. While it is true that the Apple Back to School campaign is currently running, school is OUT right now! How can he possibly assess that "80% of incoming students are buying Apple Computers vs. Windows Computers" when students have been more outgoing rather than incoming?

Maybe they have some sort of occult connection, a black magic spell that let's them know who will attend school next year...
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post #19 of 61
[QUOTE=boredumb;1897615]
Quote:
Originally Posted by sdbryan View Post

Perhaps, but there is a damn new iPod touch every year that is clearly more capable (new and/or better sensors, faster graphics, etc).

you are right, there IS a hot, new, more capable one out every year...and it typically debuts the week after the promotion ends, so you are always going to be just behind the 'cool' curve.

Unless you're in the southern hemisphere :-) in which case the back to school promo starts after the shiny new stuff has been released...
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post #20 of 61
Come on guys. Do we believe these analysts now or not???

Everyone can't just accept what these guys have to say as indisputable fact when it suits them and call them charlatans when it doesn't.

Global Equities have a $400 price target on AAPL. That alone should mean the author needs to at least verify the source.

Where is the research? What methods did they use?

They say "our research indicates that ~80% of incoming students are buying Apple Computers vs. Windows computers".

So does that mean 8 out of 10 computers sold to students were Macs?

Or maybe it means 8 out of 10 computers sold to students who had a choice between Windows and Mac choose Mac.

Or maybe it means 8 out of 10 students they polled walking out of an Apple store bought a Mac instead of Windows.

I'm not saying the research is wrong. I'm just saying we need to see it to make up our own minds.
post #21 of 61
Quote:
Originally Posted by ameldrum1 View Post

Then why didn't Apple provide a $229 iTunes voucher?

Because the cost to Apple of $100 of iTunes music is probably around the same as a $200 iPod. You realize that their margins on music are far lower than on hardware right?
post #22 of 61
Quote:
Originally Posted by cloudgazer View Post

Because the cost to Apple of $100 of iTunes music is probably around the same as a $200 iPod. You realize that their margins on music are far lower than on hardware right?

Exactly. Furthermore, an iPod voucher naturally leads to iTunes sales. But an iTunes voucher is unlikely to generate an iPod sale.

Let's not forget too - iTunes vouchers do not increase the iOS market count. Apple hasn't given up on coming back to beat Android yet, all flavors of them!
post #23 of 61
This is what I am seeing as well..... For the first time, employees are putting a great deal pf pressure on IT departments to support iPhones and iPads. Most of the executives in our company either have an iPad or are thinking about getting one. I am in engineering sales support and I bought one to better support my customers when I am in the field. Recently another engineer bought one. Our engineering manager is now looking into supplying them to all of the engineers.

I am also the first person in our company to have a company MacBook Pro. Since all of the software that we sell is windows based, no one ever thought a Mac until windows 7/Vista came around. Almost none of our software is compatible with Windows 7 64bit at this time. As a result, all of our engineers and many of our customers have been forced to run virtual machines to demo and work with our software even on windows laptops. I requested a Mac since I can run the VMware images on it with VMWare Fusion. After some debate my boss said no and bought me a new Dell. It was a crappy machine and due to a weird BIOS bug would NOT work with more than 4Gb of ram. I need at least 8gb to run the three Win Server images needed for some of my demos. I told him I would buy a MacBook Pro and pay for it myself. He finally decided to let me get me a Mac (After wasting two months trying to get the Dell to work) and it has worked nearly flawless for months. Now others are interested in shifting to the Mac......

My point is that times are changing, corporate America is now embracing Apple product more than they ever had. If my company who sells primarly Windows Only software is looking into it, any company can....
post #24 of 61
Quote:
Originally Posted by Firefly7475 View Post

Come on guys. Do we believe these analysts now or not???

We do not.

The professional analysts' track record is horrible, even worse than the amateur Apple financial bloggers.

The Street is stupid. Basically, if a professional analyst says something, you can be confident that there is a good chance that the outcome will be different. There is little reason to read anything from an analyst who isn't star rated (four or five stars from Starmine). Even then, they are still far more likely to be wrong than the bloggers.

Shaw Wu, Gene Munster, Katy Huberty, Gartner, etc. are laughably terrible predictors of Apple's direction.

When you see rumors based on professional analysts' musings, you can roundly dismiss it as mindless blathering.

Source: http://tech.fortune.cnn.com/2011/04/...iss-by-a-mile/
post #25 of 61
Quote:
Originally Posted by digitalclips View Post

I love the part where it says high-level executives are influencing the IT to bring Apple products into the Enterprise. Sweet.

Me, too. That's the only way it could be done. From the very top. They've got the clout and control the cash flow. Those IT guys have dicked Mac products for years, maybe even some for good reasons, but those guys basically swore their loyalty to everything Windows without question. I'm not asking that Windows not be used. I'm only asking for a little more parity. Let employees have some say about what they'd like to use. Yes, it makes it harder to support two platforms instead of one, but give the iMacs or Mac Minis a chance. They're terrific products that support both OSX and Windows and they're space and energy efficient. I'd like to see a 30% Apple desktop penetration into the corporate world. I think the next generation of college students will definitely be actively pro-Apple.
post #26 of 61
Quote:
Originally Posted by ameldrum1 View Post

Then why didn't Apple provide a $229 iTunes voucher?

Demand.... supply.... that sort of thing....

Be grateful for the $100 (or you can always buy Windows).
post #27 of 61
Quote:
Originally Posted by cloudgazer View Post

Because the cost to Apple of $100 of iTunes music is probably around the same as a $200 iPod. You realize that their margins on music are far lower than on hardware right?

An even better answer.
post #28 of 61
Quote:
Originally Posted by Ecphorizer View Post

Uh, can't "high-level executives" wield more than "influence" with their IT departments? Like maybe the novel notion of mandating that Apple products be part of the mix?

Quote:
Originally Posted by starbird View Post

I'd love to agree with you and say they "mandate" Apple products, but there are so many legacy systems and software packages out there that are Windows (or if web based, IE 6) reliant. So you can't just abandon ship.

Quote:
Originally Posted by cloudgazer View Post

For a big firm with a huge entrenched IT function, ordering IT around is like ordering around your drug dealer. Yes, you are his customer, but you are also dependent on what he supplies you - so negotiations are somewhat more delicate.

Often in big firms the IT departments metastatize, with business areas hiring their own IT guys to try to avoid the ossified central IT and their refusenik attitude to any request. Then phases of recentralization take place to try to rein in spending, leaving the central IT department trying to manage a ton of projects that it didn't create in the first place.

Add in that you probably outsourced half your low level grunts to Bangalore, and now you're stuck with long term contracts to a firm out there with no mac expertise and probably precious little with windows.

The result is a huge great hairy mess.

Boy, thanks for both the insightful replies. My limited experiences with IT were with an outfit in the 80s where we got a bunch of Apple IIs to supplement the IBM terminals, then another firm in the 90s that was Mac-only, and my final employer before retirement in the early 00s where they had recently changed over from Macs to Windows but continued to support those who kept or brought in their own Macs. These revelations are totally incredible.

However, my original statement still stands: Instead of executives "influencing" IT departments, they need to exercise executive authority and mandate that IT, while still primarily concerned with Windows devices, add Apple products to the choices for employees. Or is it that IT is so terrified of Apple products that just work and don't need daily maintenance, keeping the IT hordes gainfully employed.

I feel that these executives who can't do more than influence have no business sitting in the executive chair. Just call the head of IT into your office and never offer him a chair, then clearly and simply state that IT will produce a plan within four weeks that will allow employees a choice of either a Windows machine or a Mac machine. Then tell the IT guy that if he doesn't, then the next interview will be an exit interview with HR. I've seen managers fired for less.

Oh, about so-called legacy software packages, there comes a time to move forward and dump those 20-year-old legacies. If still needed, then those who truly need them will continue to get IT support forever. You don't see many print shops using lead slug typesetting machines or mimeographs.

A big hairy mess indeed.
post #29 of 61
Quote:
Originally Posted by sranger View Post


I requested a Mac since I can run the VMware images on it with VMWare Fusion. After some debate my boss said no and bought me a new Dell.

Did he give a reason why he chose the Dell? Did it have to do with its lower initial cost or was he just worried that IT wouldn't be able to support the Mac as well? I'm just curious. I've been on a rant as to why more Macs aren't being used in the enterprise because my Apple computers have pretty much run non-stop for years and it would seem to me that the enterprise could certainly benefit from running trouble-free Macs. I'm only basing this on my own experience so my judgment doesn't carry much weight. I've used a number of Windows applications under VMWare Fusion DT and it works great. It's a nice sandbox and you can always keep multiple VMWare images as for recovery if needed.
post #30 of 61
Quote:
Originally Posted by Constable Odo View Post

Me, too. That's the only way it could be done. From the very top. They've got the clout and control the cash flow. Those IT guys have dicked Mac products for years, maybe even some for good reasons, but those guys basically swore their loyalty to everything Windows without question. I'm not asking that Windows not be used. I'm only asking for a little more parity. Let employees have some say about what they'd like to use. Yes, it makes it harder to support two platforms instead of one, but give the iMacs or Mac Minis a chance. They're terrific products that support both OSX and Windows and they're space and energy efficient. I'd like to see a 30% Apple desktop penetration into the corporate world. I think the next generation of college students will definitely be actively pro-Apple.

Mac minis indeed! Less than a thou for a desktop system that recycles the monitor, keyboard, and mouse.

Way to go, Constable!
post #31 of 61
Quote:
Originally Posted by Ecphorizer View Post

I feel that these executives who can't do more than influence have no business sitting in the executive chair. Just call the head of IT into your office and never offer him a chair, then clearly and simply state that IT will produce a plan within four weeks that will allow employees a choice of either a Windows machine or a Mac machine. Then tell the IT guy that if he doesn't, then the next interview will be an exit interview with HR. I've seen managers fired for less.

That's great, now you have Macs running Citrix and all the applications except maybe Office are still running on windows blades. 30% of employees request a mac instead of their existing machine, causing a huge capital expense and a bunch of old PCs to be written off before their normal EoL. Oh and you needed to buy a ton of expensive servers to host all those citrix sessions. You need to make a bunch of windows guys expensively redundant and hire a bunch of new mac support people, including ones who have experience doing hardware level stuff on iMacs - which is far more complex than the 'lego-like' construction of PC desktops.

The CEO has to explain to market why the quarterly results are so terrible, I've seen CEOs lose their jobs for less.

Quote:
Oh, about so-called legacy software packages, there comes a time to move forward and dump those 20-year-old legacies. If still needed, then those who truly need them will continue to get IT support forever. You don't see many print shops using lead slug typesetting machines or mimeographs.

Let me give you an example of what a legacy system might look like in a medium sized european bank ( names have been changed to protect the guilty ). There is a german Landesbank which we will call the bank of Thunder Ten Tronckh, though it is far from the best of all possible banks. One day many years ago a new guy arrived from a french bank and in his pocket he had a copy of their entire french analytics library- all written in C++, though the french probably called it C Plu Plu. For reasons of convenience the BoTTT decided to strip out all the dirty french comments and use it themselves. They then spent a decade or so modifying it and extending it, obfusticating it, including a couple of attempts to completely rewrite it which were incomplete and failed to demise a single class. The end result is a glorious mess consisting of millions of lines of code, in C, C++, C#, Java and Visual Basic. The full compilation takes many hours in parallel across 20 or 30 machines. There are multiple custom classes for strings, vectors, matrices, etc. almost nowhere are standard classes used.

Even if you could dig up the necessary man years to rewrite the library, or the smaller but still considerable number of man years it would take to port the library to work on OS-X and Excel on the mac you still couldn't demise it because it also has to integrate with the trading system and that doesn't and won't run on OS-X. It will run on Sun Solaris boxes, but the vendor has been pushing people off them and onto Windows for years now - I'm not even sure their roadmap still includes GUI support on Solaris. Want to switch to a trading system that does support OS-X? You'll need another hundred million dollars or so to write one, because none exists.

Demising software systems in big banks doesn't take months, it takes years. Around a decade isn't a bad guess for anything substantial. You literally can't imagine how messed up it is until you've worked in one of these places.
post #32 of 61
Quote:
Originally Posted by cloudgazer View Post

That's great, now you have Macs running Citrix and all the applications except maybe Office are still running on windows blades. 30% of employees request a mac instead of their existing machine, causing a huge capital expense and a bunch of old PCs to be written off before their normal EoL. Oh and you needed to buy a ton of expensive servers to host all those citrix sessions. You need to make a bunch of windows guys expensively redundant and hire a bunch of new mac support people, including ones who have experience doing hardware level stuff on iMacs - which is far more complex than the 'lego-like' construction of PC desktops.

Ha! That's the most pitiful protectionist rant I've ever heard! Yeah, those IT guys with their PC hardware skills are made redundant by the Macs. Uh, hello, if they're not total idiots, they can learn to disassemble and repair a Mac in about 2 days. Of course, they probably ARE total idiots, at least in my experience with corporate IT types. My clients are those corner office types. They call me in to help them with their computers, Mac or PC, at their own expense, because their corporate IT guys are slacker bozos. Keep crying.
post #33 of 61
Quote:
Originally Posted by cameronj View Post

Ha! That's the most pitiful protectionist rant I've ever heard! Yeah, those IT guys with their PC hardware skills are made redundant by the Macs. Uh, hello, if they're not total idiots, they can learn to disassemble and repair a Mac in about 2 days. Of course, they probably ARE total idiots, at least in my experience with corporate IT types. My clients are those corner office types. They call me in to help them with their computers, Mac or PC, at their own expense, because their corporate IT guys are slacker bozos. Keep crying.

I don't care if they're made redundant, I'm just talking about the expense of it, because yes, most of them won't be able to learn radically new skills, if they were able to they wouldn't be stuck doing grunt support in a big soulless enterprise. They could be earning three times as much doing application level support in the same place.
post #34 of 61
Quote:
Originally Posted by cloudgazer View Post

I don't care if they're made redundant, I'm just talking about the expense of it, because yes, most of them won't be able to learn radically new skills, if they were able to they wouldn't be stuck doing grunt support in a big soulless enterprise. They could be earning three times as much doing application level support in the same place.

If they're too dumb to learn "radically new" skills, then that's called capitalism. Find a new job doing something more to your skill level. There's no expense in training someone who isn't a chimp how to work inside a Mac instead of a PC. I'm sorry, but if you think there is, that just shows that you haven't worked inside both yourself.
post #35 of 61
Quote:
Originally Posted by cameronj View Post

If they're too dumb to learn "radically new" skills, then that's called capitalism. Find a new job doing something more to your skill level. There's no expense in training someone who isn't a chimp how to work inside a Mac instead of a PC. I'm sorry, but if you think there is, that just shows that you haven't worked inside both yourself.

Sure it's called capitalism, I'm not crying for them, I'm just saying it costs money to sack them. How hard is that to understand? Getting rid of deadwood still costs money, and it would be part of the expense of adding in mac hardware. Substantial expense which at the present would serve no material purpose because 90% of the software used in the enterprise would still be running on a windows blade somewhere.
post #36 of 61
Quote:
Originally Posted by anantksundaram View Post

Demand.... supply.... that sort of thing....

Be grateful for the $100 (or you can always buy Windows).

Sorry, you seem to have missed my point. You're actually agreeing with me :-)

The exact point I was (admittedly obliquely) making is that Apple have reduced the dollar value of the discount because they can (ie "demand.... supply.... that sort of thing); rather than because everybody already owns an iPod Touch.

Hope this is clear!
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post #37 of 61
Quote:
Originally Posted by cloudgazer View Post

Sure it's called capitalism, I'm not crying for them, I'm just saying it costs money to sack them. How hard is that to understand? Getting rid of deadwood still costs money, and it would be part of the expense of adding in mac hardware. Substantial expense which at the present would serve no material purpose because 90% of the software used in the enterprise would still be running on a windows blade somewhere.

You're missing the whole point of the OP you're replying to. Replacing the Dell with a Mac serves a very material purpose.

Also, look up creative destruction. If firing an idiot costs a little money, then that's probably money well spent. You can also probably replace all that deadwood with half as many competent people and save money overall.
post #38 of 61
Quote:
Originally Posted by cloudgazer View Post

Because the cost to Apple of $100 of iTunes music is probably around the same as a $200 iPod. You realize that their margins on music are far lower than on hardware right?

Yes I have heard that.

My point was more about the perceived consumer value of the 2 offers. Because supplier margins are opaque, consumers make purchase decisions based on retail pricing. For Apple to reduce the perceived value of their freebie by 56% it would appear that they feel that the value proposition in total is still highly competitive. This value proposition is the sum of the product offering itself (ie the Mac being purchased), the retail pricing of the product offering, plus the freebie. Given the consumer appeal of the new Airs plus their highly competitive price points I think Apple likely felt that their overall consumer value proposition was good enough to get away with a lower value giveaway. I think they're right (and the analysts data being reported would appear to support this).

Hope this helps!
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post #39 of 61
For starters, Apple's back to school promotion serves two purposes. First, to clear out inventory for refreshes in September. Second, to encourage Mac sales over Window sales. Apple likely didn't give away an iPod because it isn't looking to clear iPod inventory, or doesn't think the offer is attractive at this point.


As far as your questions goes, giving away a $229 iPod likely costs Apple about $100 (the cost of manufacturing and shipping) and also helps clear inventory. Giving away $100 iTunes voucher likely costs Apple about $90. If it were to give away a $229 voucher, that would cost closer to two hundred dollars. It wouldn't make any money on the sale.


Quote:
Originally Posted by ameldrum1 View Post

Then why didn't Apple provide a $229 iTunes voucher?
post #40 of 61
Quote:
Originally Posted by Constable Odo View Post

Did he give a reason why he chose the Dell? Did it have to do with its lower initial cost or was he just worried that IT wouldn't be able to support the Mac as well? I'm just curious. I've been on a rant as to why more Macs aren't being used in the enterprise because my Apple computers have pretty much run non-stop for years and it would seem to me that the enterprise could certainly benefit from running trouble-free Macs. I'm only basing this on my own experience so my judgment doesn't carry much weight. I've used a number of Windows applications under VMWare Fusion DT and it works great. It's a nice sandbox and you can always keep multiple VMWare images as for recovery if needed.

He does not like to rock the boat and got a dell by default. We ( the engineers ) are required to maintain our own laptops, so conforming to IT was not the issue. I think he was a little embarrassed when it did not work as the 8Gb of RAM and a 64bit OS was my only request.

I am very happy with my Macbook Pro. I think more people in the organization will get them now. Many of the sales forces has them as home ( or personal ) computers....

To me, the real game changes is the iPad... It has opened a lot of eyes...
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