Originally Posted by DocNo42
Wow. Just wow.
10 years of utter failure at "windows everywhere" - total embarrassment in mobile by that no-experience-in-the-market upstart Apple... and yet they have learned nothing?
What's that definition of insanity again? Doing the same thing over and expecting a different result?
See, that's the genius behind Microsoft's admittedly-late, but refreshing insight - tablets, at their core, are PCs. We get email, movies, music, documents, photos and virtually all of our content through these devices, they just look and interact differently.
Let's dispel the myth right now - There is *NO* tablet market right now. None. There is only the iPad market. Why has the iPad succeeded in 15 short months where all others have failed? Because people have the same dilemma with existing Android and Windows tablets today that they did for the iPad a year ago. "If I have a PC and a phone, why do I need this third thing?"
Apple was very careful with the timing and release of the iPad. They didn't release a product and hope people caught onto the idea of using it. They made absolutely sure that their entire existing ecosystem of devices, software and services were in place to support the product when it finally shipped. Everyone said the iPad is a blown up iPhone. Well guess what, they were right! And that is every reason why the iPad works - it took everything that consumers loved about the iPhone and made it that much better.
Compare that strategy with Android and WebOS, where they have decent hardware on the market with none of the ecosystem to back it up. Google is struggling to get some sort of movie and music system working for Android while WebOS is slapping together 3rd party services to fill in the missing pieces of their platform, pieces which are already coherent and mature on competing platforms (Kindle for books, Skype for videochat, etc).
Microsoft is *finally* taking the hint here, and thus was born Windows 8. We have yet to see how this will all play out, but what Microsoft is saying is all of these devices, laptops, PCs, tablets, phones, etc, really all do the same thing. Microsoft is unifying their entire ecosystem around the new Windows 8 UI in hopes to provide a consistent experience for both developers and consumers across ALL of their devices. You won't have to make the distinction between a tablet device and a "real" computer - you simply pick up the device you want, and enjoy that clean experience no matter what you choose with all the power of a "real" computer behind it.
That's what Microsoft is betting on, and time will tell if their huge gamble pays off. The tip off will be how much Apple adopts this philosophy into their own products, if at all, as iOS and Mac OS X continue to blur together.