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Retail job postings may hint at mid-August iPhone 5 launch

post #1 of 27
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Job postings for a number of seasonal iPhone sales staff in the U.K. this summer appear to suggest a mid-August launch of Apple's next-generation iPhone.

CNet UK uncovered the postings, which were discovered on the U.K. employment site Reed.

"Our client, Apple, one of the largest consumer electronic hardware and software companies in the world are seeking full-time iPhone Sales Staff for an exciting project to work 5 days a week (Tuesday-Saturday) for the period 16th August - 29th October within key retail stores," the posting reads.

According to the listing, only applicants willing to commit "to the period of the campaign" will be considered.

Given the proscribed seasonality for the new employees, the sales staff appear to be extra help brought on to handle an influx of customers during the launch of Apple's so-called iPhone 5. Though the listing by no means serves as concrete evidence of mid-August launch, it does indicate that, at least in the U.K. retail preparations for the new device are ramping up through the summer and into the fall.



Successful candidates would attend a "4 day training event" in London from August 9 to 12. The job pays £75 per day and involves working to "generate and grow iPhone sales and ensure sales targets are met" while providing a "first class customer service experience."

Gekko, the recruiter who posted the listings, boasts several years of experience working with Apple. The company's website boasts of a "Most Innovative Campaign" award for a staffing campaign for Apple that brought in "nearly £2 million in hardware sales alone."

The mid-August timeframe would line up with indications from suppliers on Wednesday that Apple's next iPhone will launch in the third quarter of calendar 2011. Bloomberg reported last month that the next iPhone will go on sale in September and feature an A5 processor and an 8-megapixel camera.

According to a recent report by The Wall Street Journal, Apple plans to build 25 million units of the next iPhone by the end of this year. The device is expected to be thinner and lighter than its predecessor and sport wireless baseband chips from Qualcomm. It should also be noted that some analysts expect the next-generation iPhone to arrive in late September or possibly as late as the fourth quarter of this year.

Earlier this month, component suppliers claimed Pegatron had been contracted to produce 15 million units of the new handset. However, a new report on Wednesday suggested Pegatron's share of next-gen iPhone production may be closer to 10 million as rival manufacturer Foxconn has exerted efforts to protect its orders.
post #2 of 27
Don't forget the BCM4330 chip. And potentially the Global Locate's hand in either the iPhone 5 or iPhone 6's GPS update.
Will be interesting to see where the iPod event falls now if this will be the Tuesday 16th August.
post #3 of 27
Makes sense that they'd launch it in August, especially if new Mac releases as rumours to go hand in hand with Lion go ahead. They'll need something around that August period to generate some interest, and then the iPod event can go ahead as usual in September/October.

One thing that goes against this is that we've been told to expect iOS 5 in the Fall - August is clearly not the US Fall and iPhone 5 will not be released running iOS 4...

Perhaps an August announcement and lowering of iPhone 4 prices so the last two weeks of August have extra sales on them, and then an early September release of iPhone 5 much like the iPad 2 introduction earlier this year.
post #4 of 27
I hope that this delay in release of the "5" is related to the 4G power problem. It would be beautiful if Apple managed to solve that and be first to market with a power-sipping 4G phone. Otherwise, why the delay, for a product that is rumored to be a minor upgrade? Why? Just to deliver a world phone? I expect more from Apple.

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post #5 of 27
Quote:
Originally Posted by JONOROM View Post

I hope that this delay in release of the "5" is related to the 4G power problem. It would be beautiful if Apple managed to solve that and be first to market with a power-sipping 4G phone. Otherwise, why the delay, for a product that is rumored to be a minor upgrade? Why? Just to deliver a world phone? I expect more from Apple.

There is no delay.
post #6 of 27
"generate and grow iPhone sales and ensure sales targets are met"

Huh?

That sounds more like Windows phone than iPhone. iPhones sell themselves... or have people forgotten the insane demand when the iPhone 4 hit the market last year? Apple Store employees are there to help, not sell.

I bought my iPhone the morning the iPhone 4 went on sale. I'd never owned one before. I waited in a line for two hours (and I was nowhere near the back of the line!). When I got in the Apple Store, I assumed the salesperson would want to rush because there were so many people waiting. Instead, the guy said "No rush at all. You have your ticket, so this is your time. Let me show you how your iPhone works." Apple should start a consulting business to teach OTHER business how to treat customers!

Aaaaaaaaaanyway... that line struck me as bogus. Apple doesn't hire Apple Store employees to sell stuff. But then again, if Apple is using recruiters to hire, it could be that the recruiters aren't used to the Apple way of doing things.

...?
post #7 of 27
Quote:
Originally Posted by cameronj View Post

There is no delay.

We don't necessarily know whether there is or not - perhaps Apple hoped to get the iPhone to the market by July but couldn't due to hardware issues or iOS 5 not being ready... perhaps it chose to wait until Fall.
post #8 of 27
Quote:
Originally Posted by jakevin. View Post

We don't necessarily know whether there is or not - perhaps Apple hoped to get the iPhone to the market by July but couldn't due to hardware issues or iOS 5 not being ready... perhaps it chose to wait until Fall.

Perhaps they wanted it out in 2008. Fact is, a delay is only a meaningful term when it is accompanied by some expectation of a launch time created by the company, and no, history does not count. Apple never created any expectations for this year's iPhone, so it didn't miss them.
post #9 of 27
Quote:
Originally Posted by cameronj View Post

Perhaps they wanted it out in 2008. Fact is, a delay is only a meaningful term when it is accompanied by some expectation of a launch time created by the company, and no, history does not count. Apple never created any expectations for this year's iPhone, so it didn't miss them.

Apple may not have released any 'expectations for this year's iPhone' but it most certainly would have internal expectations and proposed release dates. So who knows how often an iPhone, or other Apple product, is delayed or not. This iPhone definitely could've been delayed - just because they didn't tell us, which would've been an awful move, doesn't mean it wasn't/isn't delayed.

But as I said already, perhaps it was planned for the time in which it will launch. At the end of the day, who cares? We're getting it when we're getting it. End of story.
post #10 of 27
Quote:
Originally Posted by jakevin. View Post

Apple may not have released any 'expectations for this year's iPhone' but it most certainly would have internal expectations and proposed release dates. So who knows how often an iPhone, or other Apple product, is delayed or not. This iPhone definitely could've been delayed - just because they didn't tell us, which would've been an awful move, doesn't mean it wasn't/isn't delayed.

Exactly. It's ahead of schedule.
post #11 of 27
Quote:
Originally Posted by 2oh1 View Post

Aaaaaaaaaanyway... that line struck me as bogus. Apple doesn't hire Apple Store employees to sell stuff.

They do - they sell you stuff by not selling you stuff. Apple is growing the iPhone by making the experience of an iPhone pleasurable, from the moment you try it out in the store, through the unpacking, and with the usage.

I guess they have the 4 day training course to teach the neophytes the art of low pressure selling.
post #12 of 27
Quote:
Originally Posted by jakevin. View Post

Makes sense that they'd launch it in August, especially if new Mac releases as rumours to go hand in hand with Lion go ahead. They'll need something around that August period to generate some interest, and then the iPod event can go ahead as usual in September/October.

They may want to try the new retail servoids out in the store for a week or two so that everything is running smoothly for the actual launch. So just because these guys are starting in mid August doesn't mean the product launch isn't early September.
post #13 of 27
I expect the iPhone 5 to go on sale anytime from Friday 23th September to Friday 7th October. Or thereabouts.
post #14 of 27
Quote:
Originally Posted by cloudgazer View Post

They may want to try the new retail servoids out in the store for a week or two so that everything is running smoothly for the actual launch. So just because these guys are starting in mid August doesn't mean the product launch isn't early September.

Yes, as I went on to say in the post you semi-quoted. I agree though - that would make a lot of sense but I expect it will be released around the exact same point iPods are each year -first week of September.
post #15 of 27
Quote:
Originally Posted by cloudgazer View Post

They do - they sell you stuff by not selling you stuff. Apple is growing the iPhone by making the experience of an iPhone pleasurable, from the moment you try it out in the store, through the unpacking, and with the usage.

I guess they have the 4 day training course to teach the neophytes the art of low pressure selling.

Low pressure sales the Apole way: "know your product". After that there are a number of "ways Of saying things without saying them's", and finally "be happy and helpful".
The result is that the Apple sales staff are nothing short of the best. I always leave a happy camper.
post #16 of 27
Quote:
Originally Posted by JimFoster View Post

I expect the iPhone 5 to go on sale anytime from Friday 23th September to Friday 7th October. Or thereabouts.

I think it is likely. If rumors are to be believed that Apple delayed the new MBAs due to Lion, it does not make sense that they would release iPhone 5 without iOS 5.

It's all about the complete package!
post #17 of 27
Let's face it. Last year Apples "surprise" launch of iPhone 4 was destroyed by the breach of the lost or stolen demo model. Clearly they have gone to great lengths to blunt the same thing occurring this year. All the talk about a minor upgrade is bogus I think. The only i5 out in the wild seems likely concealed inside a good ol i4, hence all the confusion. Apple is going to bring the element of surprise back in their corner that will amount to hundreds of millions dollars in mega publicity with huge lines all around the globe. The PR on this version is going to be crushing to other smart phone makers going into the holidays. Brilliant move on Apples part to "delay". Anticipation with all this uncertainty and secrecy is going to pay off in spades. Not to mention it's the first iPhone cycle that includes Verizon and Att subs. Watch out Att.. The churn rate is gonna b nutz. Look for ATT to have some exclusive or special retention offer come on sale day... Can't wait. :wow
post #18 of 27
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post #19 of 27
That advert is to work in my local AppleStore 5 mins walk from where I live. I might apply .
post #20 of 27
Only for one store and one vacancy. Does not mean the need is nationwide i.e. might not be a new launch or might be to cover sickness or planned leave. The advertiser is not even Apple directly.
post #21 of 27
If the job starts mid August, allowing for training, you'd have to assume the big event is in early September, running for a couple of months until the initial rush dies down. I predict iPhone 5 with iOS 5 and iPod touch 5th gen released globally on Sept. 6th.
post #22 of 27
Quote:
Originally Posted by joindup View Post

If the job starts mid August, allowing for training, you'd have to assume the big event is in early September, running for a couple of months until the initial rush dies down. I predict iPhone 5 with iOS 5 and iPod touch 5th gen released globally on Sept. 6th.

The article states that training takes place 9 - 12 August with the job starting on 16 August. Can't see they would employ extra staff to just stand around for 3 weeks.
post #23 of 27
Quote:
Originally Posted by Shaun, UK View Post

The article states that training takes place 9 - 12 August with the job starting on 16 August. Can't see they would employ extra staff to just stand around for 3 weeks.

And what would you think about 3 weeks of on the job training to prepare them? Apple is not the type to rush people through a short 4 day training and then just throw them into the fire of their global product launch. AppleCare agents get several weeks of classroom training and shadowing other support agents before they are turned loose taking calls on their own.

I know a store sales job is less demanding from a knowledge point of view than tech support, but still, Apple wants them to be prepared so that they can represent the company very well.
post #24 of 27
Quote:
Originally Posted by DJinTX View Post

And what would you think about 3 weeks of on the job training to prepare them? Apple is not the type to rush people through a short 4 day training and then just throw them into the fire of their global product launch. AppleCare agents get several weeks of classroom training and shadowing other support agents before they are turned loose taking calls on their own.

I know a store sales job is less demanding from a knowledge point of view than tech support, but still, Apple wants them to be prepared so that they can represent the company very well.

Exactly. Prep training is one thing (Fill out your documents, watch a harassment training video, learn about the products, learn about how to work with customers, learn the Apple way of business and customer service.) But then they have to put that into practice, and I know Apple makes new employees shadow existing employees for a time period.

3 weeks? Not so sure about that. But maybe. I was kinda anticipating a Media event on Wednesday Sept 7th, but I suppose it could be in August....

Historically, haven't July and August been the quietest months for Apple? (Save maybe 1 late-late August iPod event?)
post #25 of 27
Quote:
Originally Posted by DJinTX View Post

And what would you think about 3 weeks of on the job training to prepare them? Apple is not the type to rush people through a short 4 day training and then just throw them into the fire of their global product launch. AppleCare agents get several weeks of classroom training and shadowing other support agents before they are turned loose taking calls on their own.

I know a store sales job is less demanding from a knowledge point of view than tech support, but still, Apple wants them to be prepared so that they can represent the company very well.

I think 4 days intensive training + 3 weeks shop floor training for a 2 month temp job is seriously over the top. It's states in the ad that candidates must have previous experience selling mobile phones or an in depth knowledge of the iPhone to be considered for the job. Doesn't make sense to me but it is Apple I guess so anything is possible.
post #26 of 27
Quote:
Originally Posted by cameronj View Post

There is no delay.

Right, of course there is no delay. Apple sets whatever schedule they want. However it is pretty clear that Apple is taking more time than usual to release the next generation iPhone, and there must be a reason, right? And I find that interesting, like a good mystery.

Some possible explanations, most of which I have read on AI:

1. Apple wanted to reschedule and resequence product releases so that the iPhone release is later in the year;
2. iOS5 w/ iCloud needed significantly more time in development than iOS4;
3. One of the components wasn't ready (like 4G chip's power problems which Apple has alluded to previously) but will be included;
4. Something in the world phone that needed more time to develop (seems unlikely);
5. Apple needed extra time to develop, negotiate and finalize a SIM-less phone;
6. Apple wants to release multiple iPhones concurrently, and the Mini (or some other model) wasn't ready on the same schedule as the 4S;
7. The iPhone 5 is a RADICAL redesign (like between the 3GS and the 4), and that simply takes more time than 12 months (rumors of a thinner phone may support this);
8. The iPhone 4 has been so amazingly successful there is no reason to release something new - Apple is milking it.
9. Other.

Of those options I like option #3, waiting for a low-power 4G chip. I believe Apple should deliver a 4G phone as soon as possible, within the parameters they have set (low power draw). A year from August (?) seems kind of late to get into that game, and an earlier release (before August 2012) would likely mean releasing a replacement device (not just a variant) on a short cycle. So I think the time is ripe for 4G, if they can pull it off. And yes, I have heard explanations for why 4G isn't that important at present.

All speculation of course - we will see. You have my prediction.

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post #27 of 27
Excited about iPhone5. But I just got my iPhone. I'm torn between saving up or buying the upgrade.
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