Hello,
for my Masters dissertation in Business with Consumer Psychology at Bangor University (UK) I am currently researching online community members word-of-mouth behaviour, i.e. if/how they promote the brand Apple outside their online community.
For this I chose online communities centred on Apple, such as AppleInsider, because Apple users are known for being enthusiastic and highly interconnected users, with a strong connection with the brand. The aim of my research is a better understanding of participation and identification of users within the online community and to gain insights into the intention to recommend the brand.
For this I need YOUR help
Please take 2-3 minutes to complete the following very short questionnaire, by which you would greatly help me with my dissertation. Further information on the study can be found there, too.
https://bangorbusiness.qualtrics.com...5QRtAsxU5VqE2E
Of course all responses are kept anonymous and as this is not a commercial research they are not given to a third party. If you are interested, I would gladly post the main findings of this study once it is completed.
Thank you very much for your help!
mmehl
\t
for my Masters dissertation in Business with Consumer Psychology at Bangor University (UK) I am currently researching online community members word-of-mouth behaviour, i.e. if/how they promote the brand Apple outside their online community.
For this I chose online communities centred on Apple, such as AppleInsider, because Apple users are known for being enthusiastic and highly interconnected users, with a strong connection with the brand. The aim of my research is a better understanding of participation and identification of users within the online community and to gain insights into the intention to recommend the brand.
For this I need YOUR help
Please take 2-3 minutes to complete the following very short questionnaire, by which you would greatly help me with my dissertation. Further information on the study can be found there, too.
https://bangorbusiness.qualtrics.com...5QRtAsxU5VqE2E
Of course all responses are kept anonymous and as this is not a commercial research they are not given to a third party. If you are interested, I would gladly post the main findings of this study once it is completed.
Thank you very much for your help!
mmehl
\t
