I certainly don't wish ill will on RIM, as I was a long time Blackberry owner, and happy for it...until their devices got slow and buggy.
You'll get no objection from me on this.
Then, instead of innovating and recognizing seriously good competition in iPhone and iPad, they combined ignorance with arrogance (the 'amateur hour's over' marketing campaign in response to the huge success of iPad was a total "emperor's wearing no clothes" moment), which finally pushed me to iPhone when it became available on Verizon.
Now, let's not forget that Apple is no stranger to these kinds of marketing tactics. However, taking swipes at the kingpin and calling it an amateur was never at the core of Apple's marketing strategy.
But, then they compounded the problem by launching their 'shoot the messenger' service when confronted with tough questions at media events. That kind of lost them the final morsels of sympathy, as we have seen this movie before and no how it ends.
Finally, tell me how a company that has made their name by penetrating big enterprises and carriers, falls so in love with consumers that they completely ignore their core market to the point of being even irrelevant there?
What do you expect RIM to say? Every CEO, including Jobs, dodges tough questions. As for going after the consumer market, that's where the money is. Apple's products are geared towards the consumer market but there are some enterprise-friendly features. However, Apple could do a whole lot more to make its phones as enterprise-friendly as RIM. But Apple is not about to throw away the fast-growing consumer market for enterprise. RIM has been the opposite: enterprise-friendly but some consumer-oriented features. Now, RIM is trying to become more consumer-oriented. RIM is trying to have the best of both worlds.
Love or hate Apple, at least you know that they don't so fall in love with their position that they are afraid to cannibalize themselves before the competition does.