Playing with Hype and Edge yesterday I am struck how both are designed as after thoughts to the web page development process for those of us designers reliant on wysiwyg tools rather than hand coding. In Edge you can modify an already created page made in another program and Hype creations can easily be dropped in to a snippet.
The problem comes with Edge when you update the page in the normal app if it is not from Adobe, (no doubt the final Edge will integrate into a massively complex Adobe multi-application structure to cope with this).
It would seem to me the best solution for now for those of us not wanting to drink Adobe's cool aid, (although Hype is very limited at present), is the snippet approach since page updates don't break this. Even better would be if the abilities were simply part of the web development applications themselves thus updating pages would not break any additions or potentially mess with the layout.
BTW, I would like to see the team behind Hype continue iWeb development since Apple are not going to and build Hype right into iWeb (pro). Plus greatly increase the abilities of Hype. A stand alone Hype should coexist as now of course.
I don't want to use this for making terrible ads or really annoying start up pages like Flash users have done for years (most clicked link on the web has to be "click to skip intro') but rather to be able to use HTML5 where needed for those things that befit such as video delivery (which Hype is very weak at presently BTW). But I admit there are a few times when a web page can greatly benefit from some level of interactivity. Selecting a color and seeing the product change for example is just one, or interactive maps and plans for another are greatly improved using HTML5.
We are just at the beginning of all this so I do expect wysiwyg web development apps to soon create HTML5 in their own right and the Hype folks must realize they need to be on board ASAP as simple 'ad on' utilities will have a limited life span IMHO since they only exist as nothing else can yet do this.
Fun times though