Originally Posted by AppleLover2
But for buyers, market share is a good thing to jump into, while contributing to outsized profits does not directly give any benefits.
Its kind of like a sports fan bragging that even though his team wins 30% less games, he is happy because the ticket prices are higher than at any other stadium and the owners are getting richer faster than the champ's owners.
Neither one of those are true.
1) From the consumer's PoV its install base that needs to be considered, not market share as that is merely a percentage of the market and says nothing about the ecosystem into which you are buying. For example, if Android has a 100% market share but there are only 50 unit sales per year there is no ecosystem. Or, if Android had 10% market share but there were 1 billion unit sales per year there is a considerable ecosystem regardless of who has the highest share.
2) By buying a phone from a company that can use economy of scale and other efficiencies to turn a profit you, as a consumer, buy into a higher likelihood of buying a better device with includes, but is not limited to, better customer support if there is an issue with your device. An example of Apple's success benefiting the consumer above and beyond what is expected is iCloud's integration with iOS and Mac OS X for syncing, backing up, and all the associated services. Another example are the new services from iTunes Store that were negotiated.
3) The customer shouldn't care about market share or how much a company profits from a product they are selling, but how much utility is gained by the purchase of the product.