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Apple's Mac lineup seen taking 4.5% of PC sales in 2011, 5.2% in 2015

post #1 of 19
Thread Starter 
Apple's line of Mac computers are seen making further market share gains in the coming years, growing to 4.5 percent of sales in 2011, and 5.2 percent of new PCs sold in 2015.

The latest predictions from Gartner show Apple increasing from the 4 percent worldwide PC market share the company took in 2010. The numbers are well up from the 3.3 percent share Apple had back in 2008.

Gartner believes that Apple's shipments will be stronger in mature markets where customers are already buying into the Apple product ecosystem, with more popular devices like the iPhone and iPad.

"The adoption of Mac PCs and Mac OS is a result of Apple's ability to grow well above the market average in the last 12 to 24 months, thanks to its ease of use from the user interface point of view and ease of integration with other Apple devices, such as the iPhone, iPad, iPod touch and the existing Apple ecosystem of applications and programs," said Anette Jump, research director at Gartner.

The research firm noted that Mac OS share still varies greatly by region. For example, Apple devices have a much stronger presence in North America and Western Europe.

Going forward, Apple's fastest growth is expected to occur in emerging markets, where Apple and the Mac operating system have just a small base. For example, Apple's marketshare in the U.S. is nearly 11 percent, while the company does not crack the top five PC vendors worldwide.

One significant growth market for Apple is China, where Apple has already earned $9 billion this year. 2011 has been a huge year in China for Apple, with a sixfold year-over-year increase in revenue to $3.8 billion last quarter alone.

As for the market leading platform, Microsoft's Windows, Gartner expects Windows 7 to become the leading operating system worldwide, running on 42 percent of PCs by the end of 2011. The latest forecast shows 94 percent of new PCs sold in 2011 will ship with Windows 7.



"Steady improvements in IT budgets in 2010 and 2011 are helping to accelerate the deployment of Windows 7 in enterprise markets in the U.S. and Asia/Pacific, where Windows 7 migrations started in large volume from (the fourth quarter of 2010)," Jump said.

"However, the economic uncertainties in Western Europe, political instability in selected Middle East and Africa countries and the economic slowdown in Japan after the earthquake and tsunami in March 2011 will likely lead to slightly late and slow deployment for Windows 7 across those regions."

Gartner sees Linux remaining a niche operating system with less than 2 percent market share. The company does not expect Google's Chrome OS or Android, nor HP's Palm webOS, to gain any significant market share in the next few years, citing application compatibility issues.

Back in June, Gartner lowered its forecast for PC sales in 2011, as demand for netbooks continues to dwindle. The firm sees Apple's iPad affecting sales of low-cost notebooks, though it believes consumers are using the iPad to put off new PC purchases rather than fully replace them.

As for the tablet market, Gartner has projected that Apple's iPad will remain on top through the year 2015. The iPad is projected to represent 68.7 percent of tablet sales in 2011, dipping to 47.1 percent in 2015.
post #2 of 19
It will be interesting to see, once tablets have been around a few more years, how things settle down. What percent of people will use tablets exclusively? Should be interesting. Of course Steve could always release another disruptive device next year, and things never settle down
post #3 of 19
Market share is almost meaningless. For Apple track their profits & more importantly their profit share of a certain market, that's how they roll.
iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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post #4 of 19
"Apple's line of Mac computers are seen making further market share gains in the coming years, growing to 4.5 percent of sales in 2011, and 5.2 percent of new PCs sold in 2015."

Predictions are all good and well, but this reads like they've somehow gone forward in time and actually seen this specific market 'growth'.

Anyway... Good for Apple.
"Why iPhone"... Hmmm?
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"Why iPhone"... Hmmm?
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post #5 of 19
I would predict significantly higher market share than 5.2% by 2015.
GIGO. The truth in all of life.
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GIGO. The truth in all of life.
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post #6 of 19
Quote:
Originally Posted by saarek View Post

Market share is almost meaningless. For Apple track their profits & more importantly their profit share of a certain market, that's how they roll.

They care about both, market share is very important for the long term health of the platform.
post #7 of 19
Quote:
Originally Posted by Smiles77 View Post

I would predict significantly higher market share than 5.2% by 2015.

A bit of a conservative market share prediction and I'm not sure it's worth predicting/showing if he really thinks that's what the number is going to be.
post #8 of 19
i thought they had a 15% market share...not 4%?
post #9 of 19
Quote:
Originally Posted by saarek View Post

Market share is almost meaningless. For Apple track their profits & more importantly their profit share of a certain market, that's how they roll.

To me the importance of the market share is actually how small it is. There is lots of room for growth and this is one of the reasons I am so strong on Apple Stock. Not only do they innovate in new fields like iPhone and iPad, but in large markets like PCs they have a strong growth record with a lot of room for additional growth with a small market share. So many analysts keep saying Apple can't grow as much and as fast as it has been..... it best days are behind it and the stock won't go up any more. But Apple has so much potential. Other large companies like Microsoft and HP not only don't have Apple's innovation, but they don't have Apples growth opportunity in existing large markets because they already have a large share.
post #10 of 19
Quote:
Originally Posted by pooman625 View Post

i thought they had a 15% market share...not 4%?

It depends if you're talking global or US, whether you are including the iPad, whether you're talking all PCs or just notebooks.

around 4% would be right for all PCs globally not including iPads.
post #11 of 19
Quote:
Originally Posted by cloudgazer View Post

They care about both, market share is very important for the long term health of the platform.

Agreed, but as I've said before market share is critical only to a level in which developer interest is healthy and that's more about absolute numbers than percentage. As long as there's significant money to be made for a developer to produce for a platform then they will and the platform will have the support it needs. Apple understands this and significantly emphasize profitability and usability over shear market share.
post #12 of 19
Quote:
Originally Posted by AppleInsider View Post

Apple's line of Mac computers are seen making further market share gains in the coming years, growing to 4.5 percent of sales in 2011, and 5.2 percent of new PCs sold in 2015.



If we count the iPad as a Mac, how do the numbers change?
post #13 of 19
Yes, Apple owns China!!!
post #14 of 19
Quote:
Originally Posted by cloudgazer View Post

They care about both, market share is very important for the long term health of the platform.

To some extent, but to Apple profits are much more important, and rhey won't sacrifice profits in search of more market share. They also won't sacrifice their reputation for market share.

It appears they will sacrifice their professional users, though.
post #15 of 19
Quote:
Originally Posted by elroth View Post

It appears they will sacrifice their professional users, though.

I've noticed this too. Soo sad
post #16 of 19
Quote:
Originally Posted by AppleInsider View Post

Back in June, Gartner lowered its forecast for PC sales in 2011, as demand for netbooks continues to dwindle. The firm sees Apple's iPad affecting sales of low-cost notebooks, though it believes consumers are using the iPad to put off new PC purchases rather than fully replace them.

Gartner still believes people are using the iPad with PCs, even though Jobs specifically noted the way iCloud would make the iPad PC-free? Clearly Gartner is gasping at the rate at which its sponsors' revenues are dwindling thanks to iPad!
post #17 of 19
Can't wait for Ivy Bridge.
post #18 of 19
Quote:
Originally Posted by AppleInsider View Post

The iPad is projected to represent 68.7 percent of tablet sales in 2011, dipping to 47.1 percent in 2015.

They got that wrong.
The iPad may represent 68.7 percent of tablet shippings in 2011.
But it will represent at least 75 percent of tablet sales in 2011.
post #19 of 19
Definitely seems like an achievable percent.
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