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Motorola planning 'aggressive form factor' tablets for late 2011

post #1 of 64
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Motorola Mobility CEO Sanjay Jha said on Tuesday that his company is planning to roll out tablets with "aggressive form factors" later this year, while also indicating that smartphones remain the top priority.

Jha offered the keynote presentation at Oppenheimer & CO.'s Technology & Communications Conference on Tuesday. He noted that Motorola has some "important global launches" coming up in both tablets and smartphones.

When asked what the company learned from the launch of the Xoom tablet, Jha said that tablet price points had "moved much faster" than Motorola had expected. The company had trouble matching the price of its entrenched competitor, Apple's iPad.

The executive added that Motorola needed more applications and content available at launch. He also said that the Wi-Fi-only version of the Xoom had been more popular internationally than originally expected.

Motorola announced last month that it had shipped 440,000 tablets in the most recent quarter, a fraction of the 9.25 million iPads Apple sold during the same period. The slow start of the Xoom, which was the first tablet to run Google's Android 3.0 Honeycomb operating system, reportedly caused delays for other Android tablet makers, who worried that their tablets might suffer the same fate.

During the keynote, Jha deemphasized the tablet market, remarking that Motorola remains focused on the smartphone. "As important as tablet is, I continue to believe that smartphones are much more important as a computing device," he said.

He sees the smartphone market as being primarily a contest between Apple's iOS and Android, with the remaining platforms left fighting for the scraps. With Microsoft's Windows Phone, HP's WebOS and Research in Motion's BlackBerry/QNX platform all fighting to gain share, Jha said that only one or two of them may ultimately survive.

Though Motorola established itself as a prominent Android vendor early on with successes like the Droid smartphone, it has recently lost ground to rival Android vendors Samsung and HTC. The most current data from IDC shows that Apple is the world's largest smartphone vendor, followed by Samsung, Nokia, RIM and HTC.

Jha candidly said that Motorola is "completely open to the notion of Windows as a platform," despite the fact that all of the company's focus is currently on Android. Android is "the ecosystem that we're proud to be a part of," he said.

"We're not leading the charge with Windows 8, but as we become comfortable that that's a viable ecosystem...we might consider it," Jha said.

The executive added that getting the same kind of preferential treatment and deal that Nokia would strengthen his company's interest. "If our position could be made to be somewhat equivalent [to that of Nokia], that would be an interesting option for us to consider."

Moving on to discuss the current patent situation, Jha reassured investors that Motorola Mobility has a healthy intellectual property portfolio. According to him, Motorola has "one of the strongest IP portfolios" in 4G wireless networking, 2G, 3G and battery management.

Apple and Motorola are currently locked in a heated patent dispute. Motorola sued first last October, accusing Apple of infringing on patents related to 3G, GPRS, 802.11 wireless and antenna design. The iPhone maker then responded with its own suit.

A recent victory by Apple over rival handset maker HTC has prompted some analysts to suggest that Motorola could be in danger of having to pay royalty fees to Apple for each Android device it sells.
post #2 of 64
Aggressive form factor? Does that mean the tablet will be shaped like a vacuum cleaner salesman?
post #3 of 64
Quote:
Originally Posted by AppleInsider View Post

When asked what the company learned from the launch of the Xoom tablet, Jha said that tablet price points had "moved much faster" than Motorola had expected. The company had trouble matching the price of its entrenched competitor, Apple's iPad.

Yes, well, when your tablet is thicker, has less features, and is $200 more expensive, only an idiot would buy it. Let's just say this Jha guy is trying to do damage control on why the Xoom became a Zune.
post #4 of 64
What motorola realized is that consumers will not settle for half-a$$ed tablets, missing advertised features, mediocre performance, and more expensive than the more popular competitor.

Sheesh, the way the CEO's brushes off these screw-ups is beyond comical.

Of course they will have more "aggressive" tablets for late 2011. The iPad3 will be out a few months after (if not earlier) and will most likely (once again) set the new standard that will put the competitors to shame.
post #5 of 64
But it had flash!
post #6 of 64
"Moving on to discuss the current patent situation, Jha reassured investors that Motorola Mobility has a healthy intellectual property portfolio. According to him, Motorola has "one of the strongest IP portfolios" in 4G wireless networking, 2G, 3G and battery management."

ORLY?
"In March we told you 2011 would be the year of iPad 2, and it is, but we're starting 2012 early." - September 2011

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"In March we told you 2011 would be the year of iPad 2, and it is, but we're starting 2012 early." - September 2011

~Ireland

Such a true sig
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post #7 of 64
Quote:
Jha offered the keynote presentation at Oppenheimer & CO.'s Technology & Communications Conference on Tuesday. He noted that Motorola has some "important global launches" coming up in both tablets and smartphones.

When will these CEOs learn? Don't talk about what you're planning to ship; keep quiet and ship it fully-baked, or not at all. This is the same sort of cry for attention that proceeded RIM's Playbook and we can see how well that worked for them.

It's not as if Apple hasn't repeatedly laid out the product release process for everyone else to follow, and you all know how to copy Apple, right?
post #8 of 64
Quote:
Originally Posted by quinney View Post

Aggressive form factor? Does that mean the tablet will be shaped like a vacuum cleaner salesman?

Bingo. WTF is an aggressive form factor? All this desperation is breeding less and less intelligible language from various companies. Sell-out can be "smooth". Form factors are now "aggressive". Jeeez. What's next, prices will be "shagadelic"?
post #9 of 64
Was the Xoom's form-factor the problem? Or was it the price?

I'm sure they're gonna make their next tablet thinner or whatever... AND they gotta make its price a little more competitive.

If not... and you price your tablet anywhere close to the iPad's price... why wouldn't someone get the iPad then?

Honeycomb was supposed to be the "real" Android tablet OS... but I guess the hardware wasn't up to par. Maybe Ice Cream Sandwich will finally be the answer... coupled with "aggressive" form-factors.

I dunno... but it's fun to watch!
post #10 of 64
Quote:
Originally Posted by nvidia2008 View Post

What's next, prices will be "shagadelic"?

(I liked 'tasty' better. Or maybe 'buttery'.)
post #11 of 64
Squash-able "Ice Cream Sandwich" = Aggressive Form Factor
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post #12 of 64
What he said: Motorola is "completely open to the notion of Windows as a platform"

What he meant: Motorola has no hope of beating iPad. We give up.

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post #13 of 64
"aggressive" as in "patent violating"?
post #14 of 64
I like how he extends a bit of an olive branch to Microsoft. Likely his back-up plan if they actually have to begin paying royalties for the tech Google violated in Android.
post #15 of 64
Quote:
Originally Posted by quinney View Post

Aggressive form factor? Does that mean the tablet will be shaped like a vacuum cleaner salesman?

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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #16 of 64
Quote:
Originally Posted by nvidia2008 View Post

Bingo. WTF is an aggressive form factor? All this desperation is breeding less and less intelligible language from various companies. Sell-out can be "smooth". Form factors are now "aggressive". Jeeez. What's next, prices will be "shagadelic"?

Possibly, this person has applied for a position of Tri-CEO at RIMM
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #17 of 64
7 inchers are DOA; Many have already gone for 16/9 for movie playback (at the expense of everything else)...

What would count as "Aggressive Form Factor " at this point?


...right, 13 inch screen tablet!
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I've accomplished my childhood's dream: My job consists mainly of playing with toys all day long.
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post #18 of 64
I wonder if he means two screen that fold together, hence 'sandwich' ? They maybe dug up Microsofts's old marketing manual.
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From Apple ][ - to new Mac Pro I've used them all.
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post #19 of 64
Price points moved much faster than you expected? No they didn't. They started and stayed at $499 and you could not match it. You shipped $440,000 tablets? That is the number shipped to resellers, not the number sold.

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Please update the AppleInsider app to function in landscape mode.

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post #20 of 64
They already had the "Xoom", which turned out to be a colossal failure and overpriced POS. What are they going to call their next tablet, "Doom"?
post #21 of 64
Quote:
Originally Posted by Dick Applebaum View Post


Thank's for that! And they all eat Ice Cream Sandwich.
post #22 of 64
Quote:
Originally Posted by spiced View Post

Squash-able "Ice Cream Sandwich" = Aggressive Form Factor

In Soviet Motorola, Ice Cream Sandwich eat YOU.
post #23 of 64
Quote:
Originally Posted by quinney View Post

Aggressive form factor? Does that mean the tablet will be shaped like a vacuum cleaner salesman?

I was thinking maybe sharp edges and a big skull and crossbones on the back. They could sell them to Oakland Raiders fans.
post #24 of 64
Quote:
Originally Posted by Dick Applebaum View Post

Possibly, this person has applied for a position of Tri-CEO at RIMM

They're certainly taking a page out of their PlayBook of Gibberish.

Quote:
Originally Posted by Dlux View Post

(I liked 'tasty' better. Or maybe 'buttery'.)

"Delectable"? "Salacious"?
post #25 of 64
Quote:
Originally Posted by Blastdoor View Post

I was thinking maybe sharp edges and a big skull and crossbones on the back. They could sell them to Oakland Raiders fans.

Next on MTV... Pimp My Tablet ... followed by "Rigs" (Gaming PC mods)
post #26 of 64
Quote:
Originally Posted by Apple ][ View Post

They already had the "Xoom", which turned out to be a colossal failure and overpriced POS. What are they going to call their next tablet, "Doom"?

Loom
Heck, they already licensed "Droid" from Lucas, why stop now.

post #27 of 64
Quote:
Originally Posted by SockRolid View Post

What he said: Motorola is "completely open to the notion of Windows as a platform"

What he meant: Motorola has no hope of beating iPad. We give up.

Actually I read that as "we are watching the problems with Android and it is increasingly possible the "free" OS will cost us fees to MS and Apple and it runs like a POS anyway, so why not give people the POS they already know and buy."
OSX, because making UNIX user friendly is easier than debugging windows.
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OSX, because making UNIX user friendly is easier than debugging windows.
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post #28 of 64
Quote:
Originally Posted by Apple ][ View Post

They already had the "Xoom", which turned out to be a colossal failure and overpriced POS. What are they going to call their next tablet, "Doom"?

The should call it 'Drain' as that's what these attempts are doing to their assets.
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From Apple ][ - to new Mac Pro I've used them all.
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post #29 of 64
like this? I'd sure feel aggressed.

post #30 of 64
Quote:
Originally Posted by katastroff View Post

like this? I'd sure feel aggressed.


More like eye rape.
post #31 of 64
Quote:
Originally Posted by AppleInsider View Post

When asked what the company learned from the launch of the Xoom tablet, Jha said that tablet price points had "moved much faster" than Motorola had expected. The company had trouble matching the price of its entrenched competitor, Apple's iPad.

Why is it too much trouble for CEOs to be informed about their products and markets?

The iPad is exactly the same price as it was at launch. Where does this 'price points moved much faster than expected' stuff come from?
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #32 of 64
Quote:
Originally Posted by SockRolid View Post

What he said: Motorola is "completely open to the notion of Windows as a platform"

What he meant: Motorola has no hope of beating iPad. We give up.

This Motorola guy is desperate. He has absolutely no clue to the direction he should turn. I guess he thought that mentioning Windows might scare Apple. Instead, the Apple team collectively pissed their pants laughing so hard.
Hmmmmmm...
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Hmmmmmm...
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post #33 of 64
Quote:
Originally Posted by jragosta View Post

Why is it too much trouble for CEOs to be informed about their products and markets?

The iPad is exactly the same price as it was at launch. Where does this 'price points moved much faster than expected' stuff come from?

Words like "aggressive" and "price points moved much faster than expected" prove that he has truly gone insane. Steve/Apple is making other CEOs go absolutely bonkers.
Hmmmmmm...
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Hmmmmmm...
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post #34 of 64
Quote:
Originally Posted by quinney View Post

Aggressive form factor? Does that mean the tablet will be shaped like a vacuum cleaner salesman?

It means the tablets will be available in three sizes: 10 inch, 10 inch, and 10 inch. Also, thin with rounded corners and relatively decluttered exterior, free of unnecessary switches, connectors and buttons.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #35 of 64
Quote:
Originally Posted by Suddenly Newton View Post

It means the tablets will be available in three sizes: 10 inch, 10 inch, and 10 inch. Also, thin with rounded corners and relatively decluttered exterior, free of unnecessary switches, connectors and buttons.

I thought it meant that it would be shaped like an F1 racer...
Hmmmmmm...
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Hmmmmmm...
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post #36 of 64
Quote:
Originally Posted by AppleInsider View Post

When asked what the company learned from the launch of the Xoom tablet, Jha said that tablet price points had "moved much faster" than Motorola had expected. The company had trouble matching the price of its entrenched competitor, Apple's iPad.

That's funny, aren't Apple's prices the same as when they first launched the iPad?
post #37 of 64
"Aggressive form factor" makes me think of that monster textbook in Harry Potter.



Maybe you have to stroke the edge to keep it from biting your hand off.
post #38 of 64
Quote:
Originally Posted by nvidia2008 View Post

In Soviet Motorola, Ice Cream Sandwich eat YOU.

Brilliant reprise of old Bob Hope joke.
post #39 of 64
... and, yes, I still think that Apple should buy MotoMobile.. . seriously.

(Moto's patents could prove to be a pain in Apple's backside further down the road when LTE becomes mainstream... goose gander etc.)
Hmmmmmm...
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Hmmmmmm...
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post #40 of 64
Quote:
Originally Posted by ranReloaded View Post

7 inchers are DOA

Pretty much all the 7 inch were running old versions of Android that weren't designed for tablets and didn't have access to the Google market (so no apps). If you think the Honeycomb tablets were bad, then these must have been horrendous. I don't think we can really judge the 7 inch form factor based on this.
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