Yeah, and what kind of company is so stupid as to have an executive that would use a stupid made-up term like that, or so incompetent that no one told him before he got up in front of the microphone that he was about to say something stupid?
The general public will never hear this speech or even read about it, so it will do nothing for future sales from them. Those that are interested enough to read this article or others like it and find out what he said, are smart enough to know he's just blowing smoke out of his rear end. What's the point? It's just a lot of bluster and hardly worth reporting at all.