Originally Posted by island hermit
Actually if more people in the sub $1000 category decide to buy a Mac then there is a lot of room to grow (as already mentioned above).
If not then Apple is already targeting the sub $1000 market with the iPad.
Very true... on all counts.
With the iPad already decimating the bland, generic PC and netbook offerings in the sub $1000 category, data already shows the Mac capturing a greater share of the premium market.
Microsoft and Google aren't going to close up shop. But in order for Apple to continue showing period over period growth, they don't need to. Apple just needs to continue doing what it's doing now: building innovative products and keeping the perception of luxury in the minds of potential consumers. It seems that people buy non Apple products because they need a utilitarian device - in car speak, a "grocery getter". But when they buy Apple products, they tend to think of them with a sense of pride - more like a Mercedes or Jaguar. At least that's the perception that I get when I visit various forums. The days of "Dude, I'm gettin' a Dell!"
are over and done. Unlike most of the others, Apple has a brand that is worth quite a lot just in itself... because that brand has a draw.