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Rendering shows off Apple's new, simplified Fifth Ave glass cube

post #1 of 49
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Apple has provided an artists' rendering of its redesigned 32-foot glass cube entrance on Fifth Avenue in New York City, showing what the $6.7 million project will look like once completed.

The rendering, provided by Apple to Gothamist, shows what Apple intends for the new, simplified glass cube to look like. The multi-million dollar project will reduce the number of panes of glass on the structure from 90 to just 15.

The rendering shows far fewer seams in the cube made possible because of the use of larger pieces of glass, giving a cleaner look to the structure that is among one of the most photographed structures in New York.

The illustration of the new cube marks the second occasion this week that Apple has decided to publicly share information about its $6.7 million project currently underway at its flagship store in New York City.

Earlier this week, the company posted a sign at the Fifth Avenue construction site explaining the purpose of the major project. Previously, the company had not disclosed why the cube was being replaced.

"We're simplifying the Fifth Avenue Cube," Apple's note to passersby reads. "By using larger, seamless pieces of glass, we're using just 15 panes instead of 90."

Left, the old Fifth Ave glass cube. Right, Apple's rendering of the new cube.

The store remains open 24 hours a day, 7 days a week, as always, but the iconic 32-foot cube that usually serves as the entrance to the underground store has been shrouded underneath another, even bigger temporary cube as construction continues. Customers must pass through a makeshift lit hallway to enter the store.

The task of replacing the glass structure began in June, when a temporary wall of grey plywood was erected to shield the public from the work-in-progress. Permits filed with the New York Department of Buildings show that the entire project will cost Apple $6.7 million, and that construction is expected to be completed by November.

The cube first opened in May of 2006, and was personally designed by Apple's chief executive, Steve Jobs. The CEO even paid for the project himself, and is the owner of the structure.
post #2 of 49
It's going to look stunning
post #3 of 49
Eventually Apple will just invent a superconducting electromagnet and they'll be able to get rid of the cube altogether and just have the Apple logo floating there.

It'd be nice for inclusion in laptops, too. Drop one? No problem; it'll just hover a few inches off the ground.

Way better than the Sudden Motion Sensor.

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post #4 of 49
is that only me who thinks OLD 1 was much better
post #5 of 49
Sexy design for the most valuable company in the world.

Shame they cannot figure out how to have each side of the cube be a single piece.
post #6 of 49
Quote:
Originally Posted by Patranus View Post

Sexy design for the most valuable company in the world.

Shame they cannot figure out how to have each side of the cube be a single piece.

Or better yet, one piece for it all!
post #7 of 49
Quote:
Originally Posted by Shev View Post

It's going to look stunning

Yes, it's gorgeous.
post #8 of 49
Quote:
Originally Posted by UMAIR View Post

is that only me who thinks OLD 1 was much better

No, me too. Glass in itself is invisible, it's the edges that refract light light and give it dimension and interest. Imagine a polished diamond cube without facets. It would make sense if the building behind were some kind of architectural landmark that you wanted to get out of the way of. But it appears to be an uninspired piece of 20th century functionalism. I don't get it.
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post #9 of 49
Will the next cube be made of air?
post #10 of 49
Looks nice.

But man the things I'd do with 6.7 million....
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post #11 of 49
Less is more. For a cube, it looks absolutely stunning. I hope Apple has a patent on it or everyone will be building them.
post #12 of 49
Quote:
Originally Posted by Robin Huber View Post

No, me too. Glass in itself is invisible, it's the edges that refract light light and give it dimension and interest. Imagine a polished diamond cube without facets. It would make sense if the building behind were some kind of architectural landmark that you wanted to get out of the way of. But it appears to be an uninspired piece of 20th century functionalism. I don't get it.

Well, glass is not really invisible. Its highly reflective depending on the time of day and direction of light sources. As an Apple computer user you should know this . But it is no use comparing the two images as they are show the cubes at different times of day, one with a powerful light source below and with a yellow cast.
post #13 of 49
Quote:
Originally Posted by franktinsley View Post

Or better yet, one piece for it all!

I imagine if Steve were able to make a version like an enlarged Power Mac G4 Cube (without the components), he'd do it.

post #14 of 49
Quote:
Originally Posted by JeffDM View Post

Will the next cube be made of air?

The NeXT Cube was made of magnesium.
post #15 of 49
Quote:
Originally Posted by ferdinandcc View Post

The NeXT Cube was made of magnesium.

great topic

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post #16 of 49
Quote:
Originally Posted by UMAIR View Post

is that only me who thinks OLD 1 was much better

Maybe. The new one looks way better! Maybe not $6.7M better...
post #17 of 49
Quote:
Originally Posted by UMAIR View Post

is that only me who thinks OLD 1 was much better

I like the old one better too.
post #18 of 49
I like the new one better. It's cleaner and less visually cluttered, HOWEVER they need to keep those metal pylons surrounding the structure in case someone in a truck accidentally or on purpose tries to run into the structure.

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post #19 of 49
Quote:
Originally Posted by SpamSandwich View Post

I like the new one better. It's cleaner and less visually cluttered, HOWEVER they need to keep those metal pylons surrounding the structure in case someone in a truck accidentally or on purpose tries to run into the structure.

Or, so you can see its there(sarc). There will be people, birds, dogs, cats, running into this thing because the can't see its there. The ACLU, ASPCA, Green Peace etc will soon be suing. If it was in east Texas, Im sure someone will start a class action.

M'eh ultimately it will be covered in bird doo doo so it wont be a problem.
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post #20 of 49
I'm betting this new one is what Steve originally had in mind but had to settle for the old one due to technological and manufacturing limitations at that time. Those limits have now been removed.

In fact, when the cube was first described but had not yet been seen by anyone, this newer cube is more like what I had imagined.

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post #21 of 49
Quote:
Originally Posted by UMAIR View Post

is that only me who thinks OLD 1 was much better

Unfortunately no. But that's the problem with most humans: they are utterly tasteless.
post #22 of 49
Quote:
Originally Posted by Robin Huber View Post

No, me too. Glass in itself is invisible, it's the edges that refract light light and give it dimension and interest. Imagine a polished diamond cube without facets. It would make sense if the building behind were some kind of architectural landmark that you wanted to get out of the way of. But it appears to be an uninspired piece of 20th century functionalism. I don't get it.

No, it appears you do not. You even have the nerve to call this "functionalism" for fuck's sake. But don't worry, Apple and Steve Jobs apparently do.
post #23 of 49
Quote:
Originally Posted by LuisDias View Post

Unfortunately no. But that's the problem with most humans: they are utterly tasteless.

I sure hope you are kidding. Humans taste great if you slice them thin enough. ;-)

Quote:
Originally Posted by LuisDias View Post

No, it appears you do not. You even have the nerve to call this "functionalism" for f$%k's sake. But don't worry, Apple and Steve Jobs apparently do.

Angry much?
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post #24 of 49
Old one looked better.

And both photos need the same lighting

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post #25 of 49
Quote:
Originally Posted by LuisDias View Post

No, it appears you do not. You even have the nerve to call this "functionalism" for fuck's sake. But don't worry, Apple and Steve Jobs apparently do.

Perhaps I was not as clear as I should have been. It was the architecture of the building behind the cube that I characterized as functionalism.
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post #26 of 49
Quote:
Originally Posted by O and A View Post

Looks nice.

But man the things I'd do with 6.7 million....

yeah but if 6.7 Million was 1/10,000th of your bank account and you had a big deposit every three months, why the hell not?
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post #27 of 49
Quote:
Originally Posted by UMAIR View Post

is that only me who thinks OLD 1 was much better

I'm with you, lighting differences aside, I actually think the original looks better. More visually interesting with the joins.

Oh well, it's his money, he can do with it what he wishes I guess...
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post #28 of 49
Quote:
Originally Posted by O and A View Post

Looks nice.

But man the things I'd do with 6.7 million....

Bet it would't be putting a few hundred people to work in designing, planning, managing, organizing, manufacturing, transporting, delivering, constructing, organizing, securing, etc., that it takes to accomplish the job.

Much of it manufactured in America by Americans. Not like the car that is at the top of your list.
post #29 of 49
Quote:
Originally Posted by MaroonMushroom View Post

Old one looked better.

And both photos need the same lighting

Pretty hard to take a photo of something that isn't there yet.
post #30 of 49
New one is wayyyyyy better (imho). Much more seamless than before, before was too broken up for my liking.
post #31 of 49
Quote:
Originally Posted by MaroonMushroom View Post

Old one looked better.

And both photos need the same lighting

The new one is not a photo, but instead is a mock up. Notice that the rendering does not show any internal ceiling lighting. The completed structure is not going to look like that unless the internal lighting has been eliminated or modified.

post #32 of 49
Wonder where the old glass is going. That's very expensive glass, so I hope it's going somewhere. Is it going to be Steve's new greenhouse at his new home?

And at least from the photos/rendering, I think I kind of like the old one better as well. But these things always look better in person.

Wonder whether Apple or Steve is paying for the new one and what drove the change.
post #33 of 49
Quote:
Originally Posted by UMAIR View Post

is that only me who thinks OLD 1 was much better

At first I was with you. I thought it looked like a phone booth then I realized that the cube is still the same, just without the sections and brackets. Man that's some engineering. Some dolt will probably walk right into it since it's much less visible. at least from the picture.
post #34 of 49
I hope Apple recorded the process from design to glass creation to cube construction.


Quote:
Originally Posted by zoetmb View Post

Wonder where the old glass is going. That's very expensive glass, so I hope it's going somewhere. Is it going to be Steve's new greenhouse at his new home?

Maybe they will ship the 90 standard panes plus support panes back to Cupertino to be part of their new spaceship center, which also will use unbelievable long and curved pieces of glass.
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post #35 of 49
Quote:
Originally Posted by zoetmb View Post

Wonder where the old glass is going. That's very expensive glass, so I hope it's going somewhere. Is it going to be Steve's new greenhouse at his new home?

And at least from the photos/rendering, I think I kind of like the old one better as well. But these things always look better in person.

Wonder whether Apple or Steve is paying for the new one and what drove the change.

Well, considering that Steve owns the cube, I just assumed he was paying to re-design it.
post #36 of 49
The cube is great but will we have options? Me thinks it will be too glossy. For 6.7 million it better be matte
post #37 of 49
Quote:
Originally Posted by Constable Odo View Post

Less is more. For a cube, it looks absolutely stunning. I hope Apple has a patent on it or everyone will be building them.

It was NeXT's patented shape. Apple acquired it in '97

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post #38 of 49
OK. I feel this justifies Apple's replacement of the glass. This looks more elegant than even the Shanghai Store cylinder. Tres chic.
post #39 of 49
Quote:
Originally Posted by AppleLover2 View Post

The new one is not a photo, but instead is a mock up. Notice that the rendering does not show any internal ceiling lighting. The completed structure is not going to look like that unless the internal lighting has been eliminated or modified.


Still, I reckon the difference will be like between a MacBook Pro 13" and MacBook Air 13", even when seen IRL.
post #40 of 49
I wonder if Apple gave any thought to constructing it from the "highly recyclable" glass used in many of their products.
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