HTC announces 'major' $300M investment in Beats Electronics - Page 2

+2 for you because you actually think outside the box.

I have Sennheiser also, I'm actually anti-Dre Beats (for the same reason a lot folks are anti-Apple: "cool" and "status symbols"), but if people want to buy em it's no worry to me. The Amazon statement is better than saying demo store models don't work (to me). We are brothers in Sennheiser - Hahaa.

Care to elaborate on your conclusion? Stats, studies, findings or is this just a blatant knock against anything anti-apple?

Definitely not "sucka free."

Oh yes, the iPod is a fine sounding device, but I was of the 'anything mass-market has to sound crap' group and kept that up till 2007 when I got an iPod touch 1G that overall, performed better with hard to drive earphones than my bought-on-a-headfi-recommendation Cowon D2.

Current iPods have so much resolution for every single earphone that the earphones may actually sound worse in some ways as they were made to sound good on players that dropped bass resolution and got naft distortion when the impedance dug too low.

The 4th gen iPod is incredible for noise floor, stereo separation, low Ω driving potential: everything. And with great EQ apps like EQu and Equalizer, it sounds damn fine. The only thing you can't do with an iPod is increase harmonic distortion if you like that 'warm' sound.

Oh well.

Agree with the news though I got worked up a bit in this thread: HTC's investing 300$ million into Beats isn't exactly Apple-centric news.

HTC should save their money so that they are able to pay Apple the money they are going to owe.

They're buying them because they have an established customer base. That's the reason for an acquisition of this size... built in sales.

Apple should license Bongiovi DPS technology for every devices it makes.
http://www.bongioviacoustics.com/

Because Apple decided to be a law firm this year? Again, Apple is scared of competition that's growing exponentially.
My face when HTC won't have to pay anything ->

ROTFLMAO.

Yet another fandroid who doesn't understand the difference between competition and theft.

*Bro fist*

Agreed. I need accuracy, not fancy stuff. I've been listening to Trance/Progressive for a long time. The tracks, podcasts and so on are already mixed and mastered for clubs, CDs, radios, mp3s. They've gotten quite good at delivering a track at a certain "standard" so that it can be played in a variety of environments without sounding weird. Any DSP on top of it is unnecessary. That said I don't know what is in the iPad 2 but the sound quality through it is better than an iPhone, Mac and definitely better than my desktop PC with built-in audio. But it's not overdone or changed, just *better*.

Apple doesn't build their entire business around stealing things - unlike Google.

Occasionally Apple has used technologies that were patented - and Apple was fined. That's a far cry from stealing everything in sight.

I don't get it. While he's obviously speculating about IQ stats, how is taking a shot at people who buy Beats headphones the same as taking a shot at people or anything that is anti-Apple? Until HTC bought their stake in Beats Electronics, Beats wasn't in competition with Apple. In fact, you can buy Beats headphones from Apple.

Who cares?

Bottom line is that HTC just spent $300 M on the belief that people are more wiling to buy a phone if HTC can convince them that a distorted audio signal is 'high fidelity' audio.

While I don't doubt that HTC can convince some people that distorting the audio is somehow better (PT Barnum was right), I just don't see that many people willing to shell out money for a phone in th belief that it will be an experience fit for an audiophile. The people who care that much about sound quality know better. The people who don't know better aren't likely to base their purchasing decision on it.

To be fair we should remember that HTC isn't competing with Apple, not really. HTC is competing with Samsung, Moto, S-E and LG. They're competing for Android buyers, and most of us aren't really a very good judge of what might or might not interest an android buyer - because we would simply never buy android. Maybe Beats-Audio-TM will work, I guess it can't do worse than a weather app that plays rain sounds to tell you that it's raining.

Maybe, but the weather app didn't cost HTC $300,000,000

Who cares about what exactly? Are you referring to my comment about the speculation of IQ stats or the comment that you can buy Beats headphones from Apple's website? I suspect that you were referring to the latter. While that really wasn't the point of my entire comment, I'll answer you. The truth is I don't know who cares. I don't because I'm not going to buy Beats headphones. I must assume that if Apple is continuing to list them for sale that some people actually care though. And the average IQ score of those people? Who knows?


You clearly missed the whole point of my comment. My reply was to theoneaboveall, who implied that bedouin's comment, which speculated about the IQ scores of those people who bought Beats headphones, was a comment that was just trying to take a shot at something that was anti-Apple. I thought I made my point quite clear, but here it is again. How is criticizing people who like Beats headphones the same as criticizing something that is anti-Apple? By that logic, people who buy Beats headphones are doing something anti-Apple. That makes no sense. Beats Electronics and Apple are not in competition with one another. Beats Electronics makes products that are considered an accessory to Apple's products.

To sum it up:
Beats Electronics and Apple are not competitors. Beats headphones, no matter what you think about their quality as a product, are an accessory to Apple's products. Therefore, insinuating that saying something negative about Beats is also saying something to defend Apple or to attack something anti-Apple just doesn't make sense.


While I agree with the points you made, it has nothing to do with the point of my reply to theoneaboveall. While I read comments on the subject, I didn't reply to any because I didn't feel I had anything to add on the subject because it had already been said. Beats headphones and the technology they license for electronics are not quality products in my opinion. I wouldn't buy their products. Even if I would, I wouldn't buy an HTC phone because it had their technology or earbuds. I would simply buy the phone I wanted and buy the earphones separately. Again, I agree with your points, but they had nothing to do with my comment. And PT Barnum? Who the heck is that?