Originally Posted by jragosta
And we see how successful all the competitors have been in the mobile space......
Apple has a perfectly valid strategy which has proven to be quite successful. They've shown that there are plenty of customers who are NOT looking for the latest, shiniest gimmick. It is also clear that Apple is not resting on its laurels as you are alleging. "iPhone 5 is not even in the oven yet"? Bull. The next version of the iPhone is certainly well into the testing stage by now and based on product development cycles, they almost certainly have prototypes of the following version. They probably even have concepts for the version after that.
But feel free to explain to us how your marketing and product development experience is such that we should listen to you telling Apple what to do.
There is no need for a phoney baloney marketing experience (such as the way you think how things work generally) to understand the whole process.
Not all customers who want to own an iPhone have the fanboy mentality. Case in point - pre-Verizon iPhone. Verizon customers who wanted to own one but couldn't because they did not want to leave Verizon for ATT had to contend with Android devices as alternative. And that's when Android became a big hit as an OS...and the rest is history.
Same thing could happen when Nokia devices running the much refined Windows Mobile Mango roll around (before we even see the shadow of iPhone 4S/5) and have an early chance to lure customers whose contracts with their carriers are expiring or have expired and ready to pick up a new device. Do you think a big percentage of them checks out the rumor blogs and see when iPhone 5 will become available? Certainly not. They will simply head out to their carrier and see what's on the display racks. And if you still don't know that once they got locked in to a new contract, it means lost opportunity for Apple. Apple could not and should not rest on its laurels and hope that they can deflect customers' attention to focus on their device alone forever. Mobile industry is a buyers market and availability and timing of product launches play a huge role in consumers' buying decisions.
Enough of this product release secrecy BS. Apple should take care of its core customers and indicate a ballpark release date straight from their mouths (not from the rumor blogs) because their core customers have other plans too.