You must understand it's not just about spending money but getting the right support. Case in point. My craptastic telco here in South East Asia carries the iPhone. Had to wait ONE MONTH to replace my iPhone4 with defective Home button. Now my earphones crapped out (volume buttons, sudden activation of Voice control). Have to wait ??? WEEKS for it ... for a pair of iPhone earphones they can't even have any kind of time estimate, the telco service guy was not willing to even promise anything less than 2 to 3 weeks.
If the above to cases happened at an official Apple Store there'd be much dissatisfaction.
Yes, we are becoming more "instant gratification and entitlement" oriented. But all I ask is 2 weeks to replace my phone, and 10 days to replace a friction' earphone. Is that too much?
Apple gets it. Apple has had massive amounts of complaints for a massive amount of time with their reseller network. That's why their strategy is absolutely brilliant. Expand the purchase network as far and wide as possible (telcos, big-box retail, etc.) but keep your "elite" base for core brand defense ie. Apple Retail Store.
Sometimes when I mean support all I need is for parts to be replaced in a timely fashion. Do not underestimate that official Apple Stores can do this far better than any reseller or authorised service provide in most cases. In fact, in the UK, once Apple Stores started doing repairs, they found massive fraud by one authorised repair network that was reselling parts, using old parts and doing all sorts of naughty stuff... They were, ostensibly, shut down.
Apple may not have the highest quality stuff, goodness knows we all know that. But the official Apple Store network is critical for standing up for one thing... replacements and repairs without undue fuss. It's not perfect but many of us can testify it is better than resellers or authorised service providers.
Originally Posted by spliff monkey
Not even the end of WW!!
Please. It's f-ing store. Only capitalists would get this excited over another opportunity to spend money quicker.
It wasn't that long ago that all of our Apple purchases were done through catalogues and the internet. To this day I still purchase my apple gear from the web. The apple store "premiums" are ridiculous and the the support is generally useless if you have any computer skills what so ever.